fixxus

Panel Rehabilitation Systems

Branding Presentation

• Product Description• Markets• What Problem Does It Solve• Why It Is Important • What we are Truly Selling• The Product Will …• Meaning to the Customer

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• Key Brand Message• Brand Benefits and

Promises• Positioning• Points of

Differentiation• Brand Character• Brand Attributes• Brand Trust

• Descriptive Words• Locations• Phase 1 Client List• Tagline

Description

• Fixxus Panel Rehabilitation is a method / product designed to structurally improve Insulated Metal Panels (IMPs) and other wall and ceiling surfaces.

• IMPs are primarily found in Food and Beverage Processing Facilities around the world.

• IMPs are a modular wall assembly consisting of a 4” foam core sandwiched between two steel panels, erected as walls or suspended as ceilings.

• (The method may also rehabilitate other surfaces, such as concrete walls and ceilings, with the same benefits)

Fixxus Panel Rehabilitation

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As you can see...

• The factory-finish deteriorates over time to a point regulatory authorities insist on refinishing or replacement

• The typical Fixxus System consists of additional metal panels mechanically attached to the existing surfaces (a new skin), the sealing of all seams and edges, and an application of a seamless, extraordinarily tough, chemical resistant structural coating system that leaves the surfaces in a like-new condition.

Markets• Phase 1 - Poultry Processing• Phase 2 - Meat Processing• Phase 3 - Processed Foods• Phase 4 – Pharmaceutical

US Canada Mexico China

What Problem Does It Solve?

• At the very least, the customer experiencing wall or ceiling panel deterioration has aesthetic issues

• At the very worst, USDA will shut down production in the affected areas (contamination fears)

• Traditional options include painting, new panels, or doing nothing

• The Fixxus method returns the areas to an optimum operating condition with a improved surface structural properties, with minimal interruption, at lower cost vs an alternative repair with similar longevity (replacement)

New, but with increased efficiency…

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The Only PRODUCTIVE Alternative

• In addition, the Rehab process IMPROVES the efficiency of sanitation, providing savings than other methods will not, as relates to labor, chemical usage, and water usage.

• This translates to a product that provides payback of the client’s investment, in lieu of the straight line expense of traditional methods.

Why is this product Valuable?

• Production Time is supremely important to processing facilities.

• This method can not only be completed during normal down-times, reducing the time of repair; moving forward it will significantly reduce the time required to clean the area.

• Other options take significantly more time (and ancillary work) OR have proven significantly less service life (i.e. traditional painting)

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... Added Value ...

• Reducing Sanitation Efforts, and minimizing time to repair translates to COST savings.

• This product gets a client back to work FASTER, with BETTER product performance, CHEAPER than comparable alternatives, in addition to a RETURN on investment no other method can provide

What we are TRULY selling

• Time Savings – No shutdowns, no moving piping / electrical equipment currently in place

• Food Safety – method insures no contamination issues, encapsulation of old surfaces

• Engineered solutions – Tested, proven systems designed specifically for the environment and industry

• Fixed cost to repair vs ongoing costs for repainting

• Payback – Return on Investment

• A Long Term solution vs repetitive maintenance

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... Underlying value ...

• Advanced Technology and consistency of product and service – quick installation

• No impact on operations – no loss of operational time

• Long term compliance with regulations

• Relief from regulatory pressure

• Single Vendor model vs. Supplier / Contractor / Subcontractor model

• NEW structure vs more Maintenance

• Increased competitiveness in the Industry

Fixxus will . . .

• Cut sanitation efforts up to 50%, saving labor, time, chemical use, water consumption, and energy (for heating and disposal of water used)

• Make sanitation easier (seamless, no crevices, sheds water)

• Increase reflectance in the area (bright white is the standard color), improving production

• Improve morale (clean vs. dirty work environment)

• Encapsulate existing surfaces and all their problems

• Provide a system with no air or moisture traps

• Stop corrosion

• Prove our effectiveness via installing samples for minimal charge

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. . . and Fixxus will . . .

• Minimize to negligible levels the risks of product contamination in the treated areas through permanent encapsulation

• Create efficiencies and inspire productivity

• Create a uniform, seamless, extremely cleanable surface

• Eliminate insect travel and harbors

• Eliminate bacteria harbors

• Eliminate mold, mildew, or staining issues

What it means to the client

• Guaranteed performance can ensure production is uninterrupted and capital monies are not wasted

• Cleanliness and brightness improves customer perception of the operation during tours

• Increased lighting improves safety and morale• Decreased maintenance and sanitation costs

improve profits• A better, faster, cheaper option than traditional

repairs to these surfaces means saving money

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... it means ...

• Proven systems, trustworthy installation• Single Vendor model promotes ease of use• One point of responsibility and service• Payback factor will promote adoption in ways using

maintenance monies cannot i.e. Plant personnel can get needed repairs through the system faster

• International presence allows consistency throughout the client’s system

Key Brand Messages• Fixxus is the BEST use of money when

correcting these items• Fixxus keeps the production schedule

normal (no shutdowns required for full performance)

• QA/QC inspection-based process ensures consistency

• Process driven method eliminates mistakes• Fixxus SAVES time and money, instead of

COSTING time and money

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Ancillary Messages

• Consistency all over the world, uniquely positioned for the industry

• Happy regulatory inspectors• Swat-team like performance, results

oriented• TRUST in Fixxus, a process leading to

proven benefits and cost savings.

Brand Benefits and Promise

• Character and Capacity, Trustworthy

• Consistency in operations

• Proven Performance and Ultra Longevity

• Availability throughout the system

• Trained Professionals

• A Never-Say-Die, Get It Done attitude

• Permanent relief from regulatory pressure

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Positioning and Points of Differentiation

• 10 Year Case History available

• Result of method is a structurally improved wall / ceiling surface

• Warranty available vs none for painting or new panels

• Single Vendor model vs. multiple suppliers and installers

• World-wide availability

• Single Point of Contact for issues

• Outside the box thinking

• Advanced Technology and engineered systems vs. same old thing

• Inspection procedures for work, documentation produced for client

• Eliminates risk of Food Contamination

• Provides Return on Investment instead of straight line expense

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Additional Points

• Others have general knowledge, Fixxus has specific experience and proven performance and benefits

• Overall superior product, methods, QA/QC, and track record

• Overall superior benefits to any other alternative action

• Methods are tailored specifically to the facility and application

• Fixxus is the ONLY method that supplies SAVINGS

• In place installation means faster repairs with less ancillary work

• Encapsulates all (old) prior construction materials

• Insect proof

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Brand Character

• Strong, with swagger, confidence

• The smart choice, an energy saving alternative

• Clean and Shiny, wrapped in armor

• Professional, engineered performance

• Never missing a return to service date

• Immediate return to service

• Like a swarm of ants, or a SWAT team

• Unorthodox, thinking outside the box, taking on the tough jobs that no one else can repair

• New and Fast

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Brand Attributes• no VOCs

• shiny

• safe

• professional

• bright

• extreme clean

• slick

• fast

• warranty

• insect-proof

• reverse shrink wrap

• one big plastic room

• anti-bacterial

• corrosion proof

• chemical resistant

• structural

• seamless

• never quit

• get it done

• ‘mission-oriented’

• best cost v benefit scenario

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Brand Trust

• Professionals

• 14 years experience in this technology

• Bonded and Insured

• QA/QC Certification

• Trained inspectors

• Large company promotes responsibility

• 10 year case history with this method

• Numerous industry references

• Patent-pending technology

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Descriptive Words• Efficient

• Best alternative

• Sanitary

• Seamless

• Never-peel finish

• Permanent

• Consistent

• Ironhide

• Dependable

• Steel

• Skin

• Armored

• Insect proof

• Durable

• A water slide

• Saves water (purchase, use, heating, disposal), labor, chemical use

• Fast

• New

• Strong

• Easy

• Plastic

• Advanced Technology

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Anticipated Locations

• US (established)• China (agent established)• Canada• Mexico• Brazil• Europe

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Phase 1 Target Client List

• Tyson Foods (existing customer)

• Pilgrim’s Pride (JBS) (existing customer)

• Perdue Farms (existing customer)

• Sanderson Farms

• Koch Foods

• Wayne Farms

• Mountaire Farms

• Raeford Farms

• Foster Farms

• Peco Foods (existing customer)Top 10 Poultry Producers in the US

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Additional Phases

• Beef Processing• Processed Foods• Cold Storage and Distribution• Beverage Processing• Diary• Soup / Canned Goods• Fresh food (agriculture) processing• Pharmaceutical

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Possible Tag-lines

• Fixing your problems, one at a time• Fixxus never quits • Fixxus and forget it• Only Fixxus can• A new way to improve efficiency• A new way to save money• Fixxus pays you• Fixxus makes’em happy

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