five key things about seo in 2011
DESCRIPTION
Jenny Halasz's presentation at the Raleigh Entrepreneur's Meetup on the top 5 things everyone needs to know about SEO and how it changed in 2011.TRANSCRIPT
![Page 1: Five Key Things about SEO in 2011](https://reader033.vdocuments.site/reader033/viewer/2022061206/54822eccb479590a0d8b4738/html5/thumbnails/1.jpg)
SEO IN 2011
Five Things You Need to Know Now
![Page 2: Five Key Things about SEO in 2011](https://reader033.vdocuments.site/reader033/viewer/2022061206/54822eccb479590a0d8b4738/html5/thumbnails/2.jpg)
@jennyhalasz
Who Am I?
![Page 3: Five Key Things about SEO in 2011](https://reader033.vdocuments.site/reader033/viewer/2022061206/54822eccb479590a0d8b4738/html5/thumbnails/3.jpg)
@jennyhalasz
Experienced.
12 years in search Columnist for Search Engine Land Instructor for QIC Learning Speaker – SMX, SES, Internet Summit… Agency, in-house, consultant
![Page 4: Five Key Things about SEO in 2011](https://reader033.vdocuments.site/reader033/viewer/2022061206/54822eccb479590a0d8b4738/html5/thumbnails/4.jpg)
@jennyhalasz
Ethical.
![Page 5: Five Key Things about SEO in 2011](https://reader033.vdocuments.site/reader033/viewer/2022061206/54822eccb479590a0d8b4738/html5/thumbnails/5.jpg)
@jennyhalasz
Elemental.
![Page 6: Five Key Things about SEO in 2011](https://reader033.vdocuments.site/reader033/viewer/2022061206/54822eccb479590a0d8b4738/html5/thumbnails/6.jpg)
@jennyhalasz
5 Things You Need to Know
Panda Schema.org Search Plus Your World Canonicals Social Networking
![Page 7: Five Key Things about SEO in 2011](https://reader033.vdocuments.site/reader033/viewer/2022061206/54822eccb479590a0d8b4738/html5/thumbnails/7.jpg)
@jennyhalasz
Let’s talk about the Panda in the room…
Started in January 2010
Updated 11 times Last update 11/18
![Page 8: Five Key Things about SEO in 2011](https://reader033.vdocuments.site/reader033/viewer/2022061206/54822eccb479590a0d8b4738/html5/thumbnails/8.jpg)
@jennyhalasz
Content
Links
Content or Linking?
![Page 9: Five Key Things about SEO in 2011](https://reader033.vdocuments.site/reader033/viewer/2022061206/54822eccb479590a0d8b4738/html5/thumbnails/9.jpg)
@jennyhalasz
Schema.org
Supported by Google, Bing, Yahoo, and Yandex Made possible with microdata formats in
HTML5 Itemscope Itemprop
Enumerations Name Price Availability Ratingvalue
![Page 10: Five Key Things about SEO in 2011](https://reader033.vdocuments.site/reader033/viewer/2022061206/54822eccb479590a0d8b4738/html5/thumbnails/10.jpg)
@jennyhalasz
Search Plus Your World
![Page 11: Five Key Things about SEO in 2011](https://reader033.vdocuments.site/reader033/viewer/2022061206/54822eccb479590a0d8b4738/html5/thumbnails/11.jpg)
@jennyhalasz
Search Plus Your World
![Page 12: Five Key Things about SEO in 2011](https://reader033.vdocuments.site/reader033/viewer/2022061206/54822eccb479590a0d8b4738/html5/thumbnails/12.jpg)
@jennyhalasz
Search Plus Your World
![Page 13: Five Key Things about SEO in 2011](https://reader033.vdocuments.site/reader033/viewer/2022061206/54822eccb479590a0d8b4738/html5/thumbnails/13.jpg)
@jennyhalasz
Search Plus Your World
![Page 14: Five Key Things about SEO in 2011](https://reader033.vdocuments.site/reader033/viewer/2022061206/54822eccb479590a0d8b4738/html5/thumbnails/14.jpg)
@jennyhalasz
Canonicals
<link rel="next"
href=“Octuplet
#6" />
<p>
I’m
the fifth-
born
</p>
<link rel=“prev" href=“Octuplet #5" /><link rel=“next" href=“Octuplet #7" /> <p> I’m the sixth-born </p>
<link rel=“prev" href=“Octuplet #6" /> <p> I’m the best! </p>
![Page 15: Five Key Things about SEO in 2011](https://reader033.vdocuments.site/reader033/viewer/2022061206/54822eccb479590a0d8b4738/html5/thumbnails/15.jpg)
@jennyhalasz
Social Networking
![Page 16: Five Key Things about SEO in 2011](https://reader033.vdocuments.site/reader033/viewer/2022061206/54822eccb479590a0d8b4738/html5/thumbnails/16.jpg)
@jennyhalasz