Five Key Emerging Trends Impacting Data Centers in 2016

Jack Pouchet Vice President Market Development and Energy Initiatives

Emerson Network Power

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Overview

Five Trends Shaping 2016 Cloud

Architecture

Language

CSR

Edge

Related Concepts Construction

Logistics

Integration

Real World

Q & A

Your Next Data Center?

“Show me an IT professional who can predict the exact timing, size, method, and location for their next data center and I will show you someone with a defective crystal ball.” Pouchet

Data Centers - Alike but Different

Uninterruptible Power Supplies & Batteries

Fire Pump Controller

Power Distribution Units

Infrastructure Management & Monitoring

Surge Protection

Cold Aisle Containment

Automatic Transfer Switch

Precision Cooling

Switchgear

Power Modules

Snowflakes Abound

Five Trends Shaping 2016

1. Cloud – more complicated than it looks

2. Architecture – four emerging archetypes

3. Language – IT / DCIM Rosetta Stone

4. CSR – Beyond PUE and Green

5. Edge – Compute / Storage ‘Last Mile’

SSBN 733 USS Nevada image US Navy

1 Cloud – More Complicated than it looks

Saas, IaaS, SdDC, public, private, hybrid And the list goes on

Koomey & Anthesis – Cpu utilization stagnant Comatose servers rampant

C-Suite On / Off Board, Tipping-Point?

Out source, In source, Why source, Who source

Cloud ‘yes’ but business models changing Monetize under utilized internal assets

Partitions anyone?

Integrating Collocation

The more things change …

2 Architecture – Four Emerging Archetypes

Less Tier III / IV more Application Focus The Data Fortress

Cyber Security fastest growing outage factor IP, business systems availability / resiliency

Cloud of Many Drops Policy Based, Multi-directional shared resources Stagnant, comatose resources to the rescue

Fog Computing IoT anyone

CSR Compliant Data Center 100% renewable here today Zero CUE / WUE / Waste

3 Language – IT / DCIM Rosetta Stone

SNMP, Mod Bus (TCP/IP), BACnet®, IPMI …

IoT: external & internal

Emerging - One fish, two fish, REDFISH…

Infrastructure Management

Power

System

Cooling

System

Data Center Room

IT Devices

Distributed Infrastructure

4 CSR – Beyond PUE and Green

Enter the CSR ‘Compliant’ Data Center 100% Renewable Energy (sourced)

PPAs, Microgrid, on / near site generation, storage No water / low-water cooling

Recycled / recyclable building materials + infrastructure

100% Recycled, Repurposed, Reused IT Kit

Zero Waste

New Archetypes at work: Zero CUE/WUE PUE less concern, 1.3 – 1.5 ‘norm’ regional variation

Application specific SLAs

Cascading RE sources and fault protection

Next up: CSR compliant network

DC

Users

AC

Users

AC

UPS

Utility AC Mains

═ ≈ Batt

IT

Users

═ ≈

═ ≈

≈ ≈

Solar Wind

FC;

MT

Storage

═ ≈

═ ≈

═ ≈

═ ≈

Genset

Storage = Hi Energy &/or Hi Power

FC; MT = Fuel Cell; Microturbine

Net Positive (Energy) Data Center Utility Export AC-based Systems

Facility AC Feeders

Genset typical;

Fuel Cell or

Microturbine

and CCHP

optional

5 Edge – Compute / Storage ‘Last Mile’

Source: Gartner, Blue Canyon

Centralized

Data Centers

>5,000 sq ft

1,000-1,000,000s

Servers

8,000 Sites

Local and Regional

Data Centers

>5,000 sq ft

50-100s Servers

85,000 Sites

Network Closets

& Server Rooms

<5,000 sq ft

1-50 Servers

2,800,000 Sites

Modularity Speed

Integration Efficiency

Capacity Solutions

…Creating Demand For a New Generation of Data Centers The Rise Of The 3rd Generation Is Transforming The Industry

Evolving Customer Needs Require New Product Technologies

3rd Generation

Cloud (Public / Private)

2011 - Now

2nd Generation

Client / Server

1990 - 2011

Data Center Generation Data Center Needs

Availability

Cooling

Flexibility

Reliability

Support

Source: IDC

1st Generation

Mainframe

1970 – 1990

Evolving Data Center Construct

Pre-Fabricated Data Center

Full Data Center Solution

Selected Partners

New Paradigm: “Data Center as a Solution”– This Reduces the Total Cost of Ownership. For some – ‘building’ is an air conditioner

Traditional Data Centers

Project Management

Building & Construction

Power, Cooling, & Monitoring

IT Applications & Hardware

Many Vendors

Da

ta C

ente

r C

om

po

nen

ts

What is a Pre-Fabricated Data Center? Traditional “Stick-Build”

Build = creating physical structure

Install = adding critical infrastructure and IT gear

Pre-Fabricated Modules

Manufacture = pre-fabricating modules in factory, comprising critical infrastructure equipment

Install = placing modules inside an existing structure, or outside, connecting utilities, and adding IT gear

Pre-Fabricated Building

Manufacture = pre-fabricating structures in factory, plus pre-fabricating critical infrastructure modules

Assemble = combining structures into one superstructure, loading modules, connecting utilities, and adding IT gear

Design Build Install

Emerson Data Center

Design Manufacture Install

NBN Australia Data Center

Facebook Data Center

Design Manufacture Assemble

Pre-Fabricated Data - Speed

Market need:

Quicker Response to Un-forecasted Demand

Faster Time to Deployment, Revenue

Solution: Vertical Integration

Collapse the supply chain by procuring/producing Subsystems

All Subsystems pre-assembled, fully integrated, and tested in factory, with proven Quality Assurance processes (ISO-9001).

Fabrication and transportation occur in parallel with site selection, preparation, civil works, and construction.

“Stick Build”

Pre-Fabricated Solution

Source: Emerson Network Power Asia Pacific

TIME SAVED 40%

Pre-Fabricated Data Center - Flexibility

Market Need

Incrementally Build Capacity to Match Demand…

…Or Build BIG Now!

Innovative Designs

“Data Center as a Solution” with fully-integrated systems

Custom-engineered optimization at the building-block and data center levels

Buildings Modules

Pre-Fabricated Data Center - Cost

Market Need

Efficient Capital Deployment

Delivering Competitively Valued Computing Service to their (Internal/External) Customers

Differentiation

Vertical Integration Drives Design for Manufacture (↓ Capex) and Construction Efficiencies (↓ Capex)

Innovative Designs Drive Smaller Modular Builds (↓ Capex) and Higher Facility Utilization (lower PUE) (↓ OpEx)

Source: 451 Group

0

10

20

30

40

50

60

70

80

90

100

Bricksphased

Capexsavings

Electricitysavings

Staff costsavings

Othersavings

PrefabModular

15-YEAR COST COMPARISON – ‘BRICKS PHASED’ VS. PFM

Property taxStaff cost - Facilties & maintenanceElectricityData hall capexCore, shell, and site capex

Janitorial, Landscaping and Security

$M

COST SAVED 18%

Pre-Fabricated Data Center Examples

Australia

10 Turnkey Data Centers, 40MW Total Capacity

Concurrent Nationwide Deployment in 12 Months

End-to-End Project Mgmt. & Civil Works Partnership

Spain

MCDC Size = 1200m2 / 12,900 sq ft Capacity = 1.1MW

38 x 2-Story Modules Delivered 6 Months After Order

Myanmar

3 Data Centers, 3.3MW Total Capacity

17 ”Meccano” Module Kits Erected on Site

Sweden

Pre-Fabricated Data Center

End-to-End Project Mgmt. & Civil Works Partnership

Project Ongoing: 15-Month Program, 9-Month Deployment

Continuum of Design Techniques

Meet Application Demands

Transform ‘Grey Space’ to White Space

Factory Built

Electrical Distribution

Fire, Security

Cable, Fiber

Hot/Cold Aisle

Access Control

Repeatable

White Space Expedited

Factory Built

IT Racks

Electrical Distribution

Fire, Security

Cable, Fiber

Hot/Cold Aisle

Access Control

Repeatable

By the Row

By the Aisle

‘Plug-In’ Modular Cooling Solutions

Indirect Evaporative

Air Handler

Direct Evaporative

Air Handler

Direct Expansion

Air Handler

Roof Top and

Perimeter Configurations

Reduced time to Deploy

and Commission

Power Container – Power Skid Power Hall Building Block

Factory Production – not

Field Construction

Images from Rosendin Electric

Modular power systems

Power Skids

Enclosures

Rapid Deployment Data Centers Integrated packages, built and pretested in factory environment

Simplified configuration and greater scalability

Systems right-sized during design phase

Simplify and increase speed of deployment

Most can be deployed in 14-16 weeks

Skidded Condensers

What These Trends Mean For Us Today Business as usual – almost

Cloud – sure but models changing

Underutilized assets: monetize them

Understand and Leverage Archetypes for Risk / Cost

Cloud $, Collocation $$, Enterprise $$$, Data Secure $!@% DCIM and beyond, explore common language sets

Green to CSR: think Sustainability act locally (PPAs)

The Edge is closer than you think Future network limitations? Energy & Security risks?

Expansions, Upgrades, New Build

Hyperscale drove innovation now appropriate & available

Have it your way! Modular / Hybrid / Prefabricated

Time, scale, growth plans, location all determinant factors

Quality, repeatability, flexibility

3 Key Things You Have Learned During this Session

1. Cloud, IoT, Edge, and Cyber Threats all impacting design (Tier) & operation of data centers placing mission critical importance on comms / network

2. Green / low PUE table stakes – Zero CUE / WUE and CSR compliance

3. Trickledown theory in action – You may be able to apply Hyperscale derived designs, systems, hardware, techniques, supply chain too you project

Thank You

Jack Pouchet Vice President Market Development & Energy Initiatives

Emerson Network Power

35 Parker

Irvine, CA 92618

Cell: +1 949.351.8142

Email: jack.pouchet@emerson.com

Twitter: @JackPouchet

http://blog.emersonnetworkpower.com/

Strava: https://www.strava.com/athletes/119658