fita presentation
DESCRIPTION
Presentation using social media for business given to Folkestone Independent Traders Association September 2012TRANSCRIPT
Webscape MarketingSocial Media, SEO & Online
Top Tips on using Social Media for a Local Business
Background
Webscape MarketingSocial Media, SEO & Online
• Josh Whiten, owner of Webscape Marketing• Based in Folkestone’s
Creative Quarter• Digital marketing - SEO, PPC,
social media, email marketing
Webscape MarketingSocial Media, SEO & Online
What do we mean by social media?
Hands up if you...
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• Haven’t touched social media at all?• Have dabbled a bit but not sure doing it
right?• Feel doing it pretty well already?
You don't have to be a fan of social media personally to
use it for your business.
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Social media has many benefits:Catch people on the move (mobile)
Large captive audienceWide demographic profile
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SEO Value - If you want your website to rank on Google you need to be using social media to get likes, follows
and shares.
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The top reason why people will follow you is for offers, promotions and deals - not because you think
you are great.
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Twitter One big conversation.
Short and sweet, little and often.Not all about celebs.
Can monitor for keywords: FolkestoneGet followers to RT.
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FacebookCreate a Page for your business.Encourage customers to check
in/follow.Use Facebook ads to reach typical
customers (age, geo, interests).
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Pinterest lifestyle, home, travel, food
Good SEO value
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Plan what you are going to talk about from week
to week, month to month
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Promote your social media profiles on your
website, emails and offline.
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Listen and always respond!(even if it’s to negative
feedback)
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Next Steps
For more help pick up a business card and call us for a chat.
Webscape MarketingSocial Media, SEO & Online