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Text Text Fit2Perform Business Proposition & Route to Market Michael McHugh | Post Expo Paris | September 2015

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Page 1: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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Fit2Perform

Business Proposition &

Route to Market

Michael McHugh | Post Expo Paris | September 2015

Page 2: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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Who am I?

• Michael McHugh

• Product Delivery Manager for Fit2Perform

• Based at Imperial College London

• Wearable technology expert (really)

Page 3: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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The wearable landscape 2015

Page 4: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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Wearables

Page 5: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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A few more…

Page 6: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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What? Why? Wear?

• Activity Tracking

• Sleep Monitoring

• Habit Changing

• New Opportunities

Page 7: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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Consumer Wearables Market

• Survey of 6223 adults in 2014

• 1 in 10 adults now own a modern activity

tracker

• More than half no longer use it

• More than a third stopped using it within 6

months

• No tangible benefit. However…

Page 8: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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The Conclusion

• Wearables are still dumb, but how we use them makes them smart…

Page 9: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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Targeted Industrial Applications

• Healthcare

• Dangerous Work Environments

• Occupational Health

• Safety Monitoring

• Safer Driving…

Page 10: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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Moving Forward

Page 11: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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Professional Driving Today

• Driving is an everyday activity for millions of

professional drivers

• The fleet, haulage and logistics industries face

tight margins

• A significant percentage of professional

drivers are overweight, or suffer from ill-health

• Some of these conditions can be career

ending, or worse.

Page 12: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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The Scale Of The Challenge

Page 13: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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Fit2Perform

• A smart system of vehicle telematics

and wearable technology

• ‘The Tachograph of Tomorrow’

• Aims to make driving safer, healthier,

and more efficient

• Outcomes: Healthier drivers, lower

TCO for businesses, less accidents on

our roads

Page 14: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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How Does It Work?

• The driver wears a wristband device that

monitors heart rate, skin temperature etc.

• The data is transmitted to a telematics

system inside the vehicle

• The data is combined to calculate a driver’s

fitness, wellbeing, and driving performance

• For professional drivers and businesses

there are also other benefits…

Page 15: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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Improving The Transport Industry

• The Fit2Perform system can make

autonomous suggestions to coach drivers

on their performance and wellbeing

• Data can also be shared with planning

managers, to enable more informed

communication and decision making

• Real time re-routing, better break

planning, improved stress management for

the driver etc.

Page 16: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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IoT And The Connected Vehicle

• IoT – Internet of Things

• Industry push for cars to connect and talk to

each other; but what about the driver?

• Wearables enable drivers to know about

their health, wellbeing and performance

• IoT enables this information to be shared

between vehicles

Page 17: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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IoT And The Connected Vehicle

• The vehicle knows about the driver

• The vehicle and the driver know more

about the environment around them

• The environment is aware of vehicles

and drivers

• Safer roads, healthier and less stressed

drivers, greater efficiency

Page 18: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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New Technology, New Opportunities

Page 19: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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New Technology, New Opportunities

• We monitor the vehicle to measure it’s

efficiency and performance

• We monitor the driver to measure their health

and wellbeing

• We monitor the roads for route guidance,

efficiency, and to avoid traffic

• By connecting the streams we can monitor

them as a system, creating new opportunities…

Page 20: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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Real Time Monitoring

• Stress and location

• Driver vigilance

• Driver sleepiness

• Driver activity when vehicle is stationary

• Weather and changing road conditions

(accidents, traffic etc)

Page 21: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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The Aim of Real Time Monitoring

Page 22: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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Smarter Technology With New Benefits

• More intelligent route planning

• Smarter planning of breaks and rest periods

• Better scheduling and less wasted time

• Lower TCO and improved profit margin

• Safer drivers and less accidents on our roads

Page 23: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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Privacy

• We handle incredibly personal data

• Privacy is a common issue for unions

• We must have a robust privacy policy, including

the secure transfer of data and personal

information

• The data we collect is anonymised, but still

enables intervention and coaching

Page 24: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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Productization

• We will be refining the Fit2Perform platform

into a product offering through 2016

• Plan to go to market in 2017

• Currently planned as an extension to existing

telematics solutions, or in addition to

occupational health policies

• Your feedback will help us to best shape

Fit2Perform to meet your challenges and needs

Page 25: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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Next Steps

• Develop quantified relationship between

physiological data, driving behaviour, and

variance in fuel consumption

• Develop architecture to ensure

confidentiality of data management

• Develop prototype wearable

• Continued research around the value

proposition

• Continuing user trials with a wider section

of the professional driver population, across

multiple countries

Page 26: Fit2Perform Business Proposition & TextText€¦ · Consumer Wearables Market •Survey of 6223 adults in 2014 •1 in 10 adults now own a modern activity ... their health, wellbeing

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eitdigital.eu

Thank you! Michael Mchugh, [email protected]