fit2perform business proposition & texttext€¦ · consumer wearables market •survey of 6223...
TRANSCRIPT
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Fit2Perform
Business Proposition &
Route to Market
Michael McHugh | Post Expo Paris | September 2015
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Who am I?
• Michael McHugh
• Product Delivery Manager for Fit2Perform
• Based at Imperial College London
• Wearable technology expert (really)
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The wearable landscape 2015
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Wearables
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A few more…
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What? Why? Wear?
• Activity Tracking
• Sleep Monitoring
• Habit Changing
• New Opportunities
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Consumer Wearables Market
• Survey of 6223 adults in 2014
• 1 in 10 adults now own a modern activity
tracker
• More than half no longer use it
• More than a third stopped using it within 6
months
• No tangible benefit. However…
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The Conclusion
• Wearables are still dumb, but how we use them makes them smart…
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Targeted Industrial Applications
• Healthcare
• Dangerous Work Environments
• Occupational Health
• Safety Monitoring
• Safer Driving…
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Moving Forward
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Professional Driving Today
• Driving is an everyday activity for millions of
professional drivers
• The fleet, haulage and logistics industries face
tight margins
• A significant percentage of professional
drivers are overweight, or suffer from ill-health
• Some of these conditions can be career
ending, or worse.
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The Scale Of The Challenge
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Fit2Perform
• A smart system of vehicle telematics
and wearable technology
• ‘The Tachograph of Tomorrow’
• Aims to make driving safer, healthier,
and more efficient
• Outcomes: Healthier drivers, lower
TCO for businesses, less accidents on
our roads
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How Does It Work?
• The driver wears a wristband device that
monitors heart rate, skin temperature etc.
• The data is transmitted to a telematics
system inside the vehicle
• The data is combined to calculate a driver’s
fitness, wellbeing, and driving performance
• For professional drivers and businesses
there are also other benefits…
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Improving The Transport Industry
• The Fit2Perform system can make
autonomous suggestions to coach drivers
on their performance and wellbeing
• Data can also be shared with planning
managers, to enable more informed
communication and decision making
• Real time re-routing, better break
planning, improved stress management for
the driver etc.
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IoT And The Connected Vehicle
• IoT – Internet of Things
• Industry push for cars to connect and talk to
each other; but what about the driver?
• Wearables enable drivers to know about
their health, wellbeing and performance
• IoT enables this information to be shared
between vehicles
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IoT And The Connected Vehicle
• The vehicle knows about the driver
• The vehicle and the driver know more
about the environment around them
• The environment is aware of vehicles
and drivers
• Safer roads, healthier and less stressed
drivers, greater efficiency
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New Technology, New Opportunities
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New Technology, New Opportunities
• We monitor the vehicle to measure it’s
efficiency and performance
• We monitor the driver to measure their health
and wellbeing
• We monitor the roads for route guidance,
efficiency, and to avoid traffic
• By connecting the streams we can monitor
them as a system, creating new opportunities…
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Real Time Monitoring
• Stress and location
• Driver vigilance
• Driver sleepiness
• Driver activity when vehicle is stationary
• Weather and changing road conditions
(accidents, traffic etc)
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The Aim of Real Time Monitoring
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Smarter Technology With New Benefits
• More intelligent route planning
• Smarter planning of breaks and rest periods
• Better scheduling and less wasted time
• Lower TCO and improved profit margin
• Safer drivers and less accidents on our roads
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Privacy
• We handle incredibly personal data
• Privacy is a common issue for unions
• We must have a robust privacy policy, including
the secure transfer of data and personal
information
• The data we collect is anonymised, but still
enables intervention and coaching
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Productization
• We will be refining the Fit2Perform platform
into a product offering through 2016
• Plan to go to market in 2017
• Currently planned as an extension to existing
telematics solutions, or in addition to
occupational health policies
• Your feedback will help us to best shape
Fit2Perform to meet your challenges and needs
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Next Steps
• Develop quantified relationship between
physiological data, driving behaviour, and
variance in fuel consumption
• Develop architecture to ensure
confidentiality of data management
• Develop prototype wearable
• Continued research around the value
proposition
• Continuing user trials with a wider section
of the professional driver population, across
multiple countries