fit to page project

KnowMore 1

Fit to PageAn Introduction by COO, Lasse Petersen

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Introduction

Understanding ”Fit to Page”

Checklist

Examples

FAQ

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Fitting the content to the slide

KnowMore guidelines

Recreate elements

Visual enhancements

Use template

What is ”Fit To Page” ?ü

Understanding the concept of “Fit to Page”

What is not ”Fit To Page” ?û

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Checklist

Get the highest quality rating by going through the checklist on “Fit to page” projects

Can the content fit onto the slide? üDoes the peripheral (left and right side) elements align with the header? üDoes the elements align with each other in an aestheticly pleasant way? üCan the clients information be read properly? üHave you taken care of the clients stickers? ü

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Smaller formats have higher sales per sqm – and seem to offer better growth aspects (if not too small)

Very small (Below 120 SQM)

Medium (160-200 SQM)

45

15

Small (120-160 SQM)

60

Large (200-250 SQM)

10

12

Very large (+250 SQM)

40

45

13

15

5048

36

27

32

15

Note: Very small = below 120, Small = below 160, Medium = below 200, Large = below 250, Very large = above 250

CAGR (2013-

2015,%)2013 2014 2015

Average of Sales per sqm, thousand DKK EBITDA

margin (2015,%)

Change in

EBITDA margin (2013-

2015,%)

Absolute EBITDA

per store, thousand

DKK

Absolute EBITDA per built

sqm, thousand

DKK

x%

x

x%

x%

x%

x%

x%

x%

x%

x%

x%

x%

x%

x%

x%

x

x

x

x

x

x

x

x

x

x

Share of EBITDA

x%

x%

x%

x%

x%

Number of stores

x

x

x

x

x

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45

15

Small (120-160 SQM)

60

Large (200-250 SQM)

10

12


40

45

13

15

5048

36

27

32

15


CAGR (2013-

2015,%)2013 2014 2015

Average of Sales per sqm, thousand DKK EBITDA

margin (2015,%)

Change in


2015,%)

Absolute EBITDA

per store, thousand

DKK

Absolute EBITDA per built

sqm, thousand

DKK

x%

x

x%

x%

x%

x%

x%

x%

x%

x%

x%

x%

x%

x%

x%

x

x

x

x

x

x

x

x

x

x

Share of EBITDA

x%

x%

x%

x%

x%

Number of stores

x

x

x

x

x

Header One (H1)

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7


15

60

12

10

45


Large (200-250 SQM)


Small (120-160 SQM)


50

45

15

13

40

48

27

32

15

36


Average of Sales per sqm, thousand DKK

CAGR (2013-2015,%)20142013 2015

EBITDA margin (2015,%)

Change in EBITDA margin (2013-2015,%)

Absolute EBITDA per store, thousand DKK

Absolute EBITDA per built sqm, thousand DKK

Share of EBITDA

x% x% x% x x x% x

x% x% x% x x x% x

x% x% x% x x x% x

x% x% x% x x x% x

x% x% x% x x x% x

Number of stores

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8


15

60

12

10

45


Large (200-250 SQM)


Small (120-160 SQM)


50

45

15

13

40

48

27

32

15

36



CAGR (2013-2015,%)20142013 2015





Share of EBITDA

x% x% x% x x x% x

x% x% x% x x x% x

x% x% x% x x x% x

x% x% x% x x x% x

x% x% x% x x x% x

Number of stores

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9


15

60

12

10

45


Large (200-250 SQM)


Small (120-160 SQM)


50

45

15

13

40

48

27

32

15

36



CAGR (2013-2015,%)20142013 2015





Share of EBITDA

x% x% x% x x x% x

x% x% x% x x x% x

x% x% x% x x x% x

x% x% x% x x x% x

x% x% x% x x x% x

Number of stores

Header Two (H2)

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10


15

60

12

10

45


Large (200-250 SQM)


Small (120-160 SQM)


50

45

15

13

40

48

27

32

15

36



CAGR (2013-2015,%)20142013 2015





Share of EBITDA

x% x% x% x x x% x

x% x% x% x x x% x

x% x% x% x x x% x

x% x% x% x x x% x

x% x% x% x x x% x

Number of stores

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11

We have opened x stores YTD – need to open x to reach budget

57

3

5

11

20

7

15

84

4

7

12

24

8

22

Actual

Budget

10

70

44

150

130

55

Total

Asia

459

Central Europe

Northern America

WesternEurope

Northern Europe

Southern Europe

22

6

33

21

22

13

4

5

7

18

8

28

105

2

4119

123

6

35

10

38

Delta to FC(6+6)

Openings to reach budget

10322215

Committed Closing

79

Contract signed

HOTs agreed

Total

155

165

182

153

55

37

7 172

6 188

15 170

714 751

51

0

161

4

55

8

Delta to FC(6+6)

Budget

Actual

111

NovAugJul TotalDecSep Oct

Number of stores end 2015Number of stores opened YTD –

Actual vs. budget

Number of stores end 2016Planned openings

1. Trading highlights

2. Products

LFL

S&OP

Quality

3. Stores and expansion

Store performance

Expansion

4. Customers

Customer insights

Digital

VM/Flyers

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12


57

3

5

11

20

7

15

84

4

7

12

24

8

22

Actual Budget

10

70

44

150

130

55

WesternEurope

Central Europe

Asia

Northern Europe

Southern Europe

Total 459

Northern America

22

33

21

22

13

4

5

7

18

6

6

19

123

82

105

38

28

41

10

35

Delta to FC(6+6)


Number of stores end 2015Number of stores opened YTD – Actual vs. budget Number of stores end 2016Planned openings

10322215

Committed HOTs agreed

Contract signed

79

TotalClosing

155

165

182

153

55

1

37

55

4 5

714 751

15

7

170

0

6

172

188

1618

Budget Delta to FC(6+6)Actual

111

Aug Sep NovOctJul Dec Total


2. Products

LFL

S&OP

Quality


Store performance

Expansion

4. Customers

Customer insights

Digital

VM/Flyers

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13


57

3

5

11

20

7

15

84

4

7

12

24

8

22

Actual Budget

10

70

44

150

130

55

WesternEurope

Central Europe

Asia

Northern Europe

Southern Europe

Total 459

Northern America

22

33

21

22

13

4

5

7

18

6

6

19

123

82

105

38

28

41

10

35

Delta to FC(6+6)



10322215


Contract signed

79

TotalClosing

155

165

182

153

55

1

37

55

4 5

714 751

15

7

170

0

6

172

188

1618


111



2. Products

LFL

S&OP

Quality


Store performance

Expansion

4. Customers

Customer insights

Digital

VM/Flyers

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14


57

3

5

11

20

7

15

84

4

7

12

24

8

22

Actual Budget

10

70

44

150

130

55

WesternEurope

Central Europe

Asia

Northern Europe

Southern Europe

Total 459

Northern America

22

33

21

22

13

4

5

7

18

6

6

19

123

82

105

38

28

41

10

35

Delta to FC(6+6)



10322215


Contract signed

79

TotalClosing

155

165

182

153

55

1

37

55

4 5

714 751

15

7

170

0

6

172

188

1618


111



2. Products

LFL

S&OP

Quality


Store performance

Expansion

4. Customers

Customer insights

Digital

VM/Flyers

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< - - - - >

15

12


45

60

Very large (+250 SQM) 10

Large (200-250 SQM)

Small (120-160 SQM)


45

40

15

13

50

36

32

15

48

27

CAGR (2013-

2015,%)2013 2014 2015



Change in


2015,%)

Absolute EBITDA

per store, thousand

DKK

x%

x

x%

x%

x%

x%

x%

x%

x%

x%

x%

x%

x%

x%

x%

x

x

x

x

x

x

x

x

x

x

57

3

5

11

20

7

15

84

4

7

12

24

8

22

10

70

44

150

130

55

Total 459

Central Europe

Northern America

WesternEurope

Northern Europe

Southern Europe

22

6

33

21

22

13

4

5

7

18

8

28

105

2

4119

123

6

35

10

38

155

165

182

153

55

37

7 172

6 188

15 170

714 751

51

0

161

4

55

8

Number of stores end 2015Number of stores opened YTD –

Actual vs. budget

Number of stores end 2016Planned openings


2. Products

LFL

S&OP

Quality


Store performance

Expansion

4. Customers

Customer insights

Digital

VM/Flyers

KnowMore

16

< - - - - >

8

11

24

7

15

20

12

22

84

7

57

4

5

3

Actual

Budget

Total 459

70

Central Europe

10Northern America

Asia

44

WesternEurope 150

Northern Europe

55

130

Southern Europe

4

35

10

22 13

6

28

8

19

21

2

105

3833

7

18

5

123

6

4122


Delta to FC(6+6)

Closing

79

10

Contract signed

15 22


32

Total

161

188

153 8

5

75137714

170155 15

0

41

55 55

182

7

6

165 172

Delta to FC(6+6)BudgetActual

TotalJul DecOct

111

NovSepAug



2. Products

LFL

S&OP

Quality


Store performance

Expansion

4. Customers

Customer insights

Digital

VM/Flyers

45

12



10

60

Large (200-250 SQM)


Small (120-160 SQM)

15 50

45

13

15

40 36

15

48

32

27

Average of Sales per sqm, thousand DKK CAGR (2013-2015,%)20142013 2015





Share of EBITDA

x% x% x% x x x% x

x% x% x% x x x% x

x% x% x% x x x% x

x% x% x% x x x% x

x% x% x% x x x% x

Number of stores

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Frequently asked questions

Why are there not any template assigned to this project?

No template is needed since the content allready comes in one.

What if i have made some assumptions which are based on my gut instinct?

Provide yellow stickers with information on the changes you have made.

What should i do with Think Cell elements?

Think-cell elements must also be fitted to the slide.

What if elements does not fit? Reduce font size & provide second option

The picture are too large and cannot be fitted. What do i do?

Make sure that you dont distort the picture. The height to weight ratio must be kept. If that does not help, then you can crop the picture but create provide this as a secondary otion for the client

Get the highest quality rating eliminating the most common mistakes on “Fit to page” projects

Answersü

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