MARKETING PLAN OF

Health = Happiness Effort by: Akash Sharma Rahul Singh Sohil Kapadia sumit Singh

vamsi krishnavivek Kumar

Did you know?According to WHO’s report in 2013, 40% of the world population suffers from Hypertension.

According to World Health Statistics in 2013, 1 in every 3 Indian adults above age 25 suffers from Hypertension.

Dr Ramakanta Panda in an interview with TOI.

"It has been increasing consistently since 1980. Currently, estimates put the incidence of hypertension from 20 to 40% in urban areas and 12 to 17% in rural areas of India.”

Situation analysis

Dr. Ramakant PandaVC & MD Asian Heart Institute

Hypertension is a silent disease and can cause resistance in the arteries, leading to Heart Stroke.

VISION & MISSION

Vision:

Help Hypertension Patients keep a track of their Blood Pressure, helping them keep it under control.

Mission:

To position Fit Mirar as the most reliable watch for fitness oriented individuals.

DISPLAYLED display

Sensor:-

Pressor Sensor3 axis acc sensor(activity tracking)Oscolemetric Sensor

Material Of Band Silicon

Embossing Band• Improve wearing

sensation• Anti-sweat.

Heart Beat Count

Product Description:

Steps, Calories, DistanceClockSilent Wake AlarmActive MinutesContinuous Heart RateBlood Pressure CheckupWater Resistant1 Year Manufacturer Warranty *T&C

To Measure The Blood Pressure:- Just Hold Your Wrist Along With Your Watch For 20 Sec

Then Your Blood Pressure Will Display On Watch.

Heart Beat Count Will Be Displayed On Watch.

FIT MIRRAR Solves:-● Geared towards helping individuals reach fitness goals

through developing everyday activity.o Helps the average person, not just only the marathoner

● The wristband primarily tracks sleep and steps each day.

● A user can track progress from any smartphone in an easy to use and by connecting through bluetooth.

● You also get push notifications when you reach your goal.

sphygmomanometer

Competitor Analysis• Samsung - Accelerometer, proximity, compass,

heart rate.

• Garmin- GPS-enabled running, biking and golfing plus swimming and activity tracking.

• Fitbit- Heart rate , display , sensor.

Fit mirrar SWOT AnalysisStrengthsFirst Mover AdvantageGreat Technology & Value

Platform Openness

Weaknesses

Brand AwarenessBecause of sporty look corporate people and all may not prefer.

Fit mirrar SWOT AnalysisOpportunitiesBuild Richer Data Set/Tracking

Build Dietary ExpertiseData MonetizationPosition as Leader in Wellness

Threats

New Tech Start-upBig company like Apple have started working in this segments.

S.T.P. analysisSEGMENTATION

TARGETING

POSITIONING

Segmentation

Geographic

Indian

Urban people

Demographic

Middle aged

Male/female

Middle to high income group

Working professionals

PSYCHOGRAPHICAttitude and belief

People who prefer to use Smart Watch and those who do notYouth who prefers

watches.

Major Market Segmentation Of Fit Mirrar Physically active people

Athletes

Hospitals & Clinics.

People want to manage weight and Adopt a healthier lifestyle

Targeted:-Mainly Targeted to hyper tension person.Athletic people.

People Doing Desk Job.

Costly

Affordable

Health Features

Phone Feature

Channels of Distribution:- Direct Channel

Online store Of

Retailer Channel

www.fitmirrar.com

Marketing Mix :-

Product Fit Mirrar

Price RS 4,999 only

Place Online

Promotional Purpose:- To inform Potential Customers Promotional Activates:- Trade Shows & Electronic Gadgets Conversation. Magazines PR with famous Athletes. T.V interviews & Commercials YouTube Google

Financial FiguresEstimated Budget for the production of 10,000 units of Fit Mirar :

Requirement per Unit Rs

Material 2,300Labor 200Fixed OH (10,00,000 / 10,000) 100Variable OH 200Selling Expenses (20,00,000 / 10,000) 200Advertising Expenses (1,00,00,000/10,000) 1,000Distribution Expenses 250Total 4,250Profit 749

MRP 4,999

BEP PRICE = 4,999 Variable Cost(60%)=(3,000) Contribution =1,999

Fixed Cost = 1,50,00,000

BEP = FC/ Contribution

BEP = 6253 units