Fishing as a pastime hobbyorMaking living as a fisherman ?Email: petri.lehmuskoski@gorillaventures.fiTwitter: @petrileh

Typical way to catch fish…• Identify problmem: ”I want fish”• Buy best equipment, find the prettiest spot, throw your bait

out, enjoy great weather and wait for the fishes to arrive

• And in the evening go to supermarket to buy ”something” to bring home

• And sometimes tell the biggest fish story…

Professional fisherman needs to catch fish ! How do they do it ?

Get hints from the locals and learn from the masters – no two places are similar

Striped Bass• Large• High value• Rare

Large Mouth Bass• Medium• High value• Moderate Freq.

Crappie• Small• Moderate value• Plentiful

Catfish• Small to large• Low value• Moderate

Have patience to pivot and learn. Different targets need different baits.

After mastering it, it is time to scale - build your own flotilla and conquer the seas

Or do it your own special way…

How professionals catch fish, and make living out of it• Get hints from the locals and learn from the masters• Decide on strategy – what you want to catch ?• Test drive your hypothesis, pivot again and again. Finetube

your baits to suit targets• And then scale and build your flotilla• Or someties doing it special way might be sufficient…

Happy fishing…