first mate case study - a project for rmit student services
DESCRIPTION
A case study for RMIT Student Services. The objective was to create awareness about the Student Services section. The audience was graduating students and we were to remind them that they are not alone in their graduation concerns, and there are services there to help them, we are all in the same boat.TRANSCRIPT
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FIRST MATE
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We are Refill.
Our team prides itself on creating a community with shared ideas.
We strive to create campaigns that have longevity and the ability to continue to grow.
We are Refill.We are Jack, Hayley, Daisy and Blake.
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The Problem
• Lack of awareness
• Feeling of being alone in graduation concerns
• Idea that seeing a counselor makes the concern ‘real’
![Page 4: First Mate Case Study - a project for RMIT Student Services](https://reader035.vdocuments.site/reader035/viewer/2022070312/553aad5c5503466f348b45d2/html5/thumbnails/4.jpg)
Objectives.
• To create a community of graduating students who know they are not alone in their concerns
• To create awareness about Career Development and Employment Services
• To establish the idea that graduating students can talk about their concerns
![Page 5: First Mate Case Study - a project for RMIT Student Services](https://reader035.vdocuments.site/reader035/viewer/2022070312/553aad5c5503466f348b45d2/html5/thumbnails/5.jpg)
Target Audience.
• 20-24 year olds graduates
• Digital natives
• Overwhelming stress about life after uni
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FIRST MATE
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Video.
![Page 10: First Mate Case Study - a project for RMIT Student Services](https://reader035.vdocuments.site/reader035/viewer/2022070312/553aad5c5503466f348b45d2/html5/thumbnails/10.jpg)
Results.
• Nearly 100 Facebook ‘likes’ in 4 days
• Active users with multiple posts
• The counselors were on board and very intrigued to continue to help this project grow
• Engagement with bag tags
![Page 11: First Mate Case Study - a project for RMIT Student Services](https://reader035.vdocuments.site/reader035/viewer/2022070312/553aad5c5503466f348b45d2/html5/thumbnails/11.jpg)
Further ideas.
The App
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Further ideas.
![Page 13: First Mate Case Study - a project for RMIT Student Services](https://reader035.vdocuments.site/reader035/viewer/2022070312/553aad5c5503466f348b45d2/html5/thumbnails/13.jpg)
Ahoy!