F I R S T L O O K D I S P L A Y

A BRAND-CENTRIC APPROACH TOIDENTIFYING SOLUTIONS THAT ELEVATE BRAND EXPERIENCES AT RETAIL

C L I E N T

First Look Display Group

S E R V I C E S

Brand Strategy, Tagline, Look & Feel,Logo, Website Design, Brand Guidelines,UI/UX/IXD, Photography

P A R T N E R S

WP Ghost AgencyZave Smith Photography

With new leadership bringing extensive expertise in branded products

marketing and operations, FLDG was well poised to greatly impact the

retail display market. One major hurdle - they needed a brand that was in

alignment with their goals and gave them the ammunition needed to

compete more effectively.

O V E R V I E W

Conducting internal / external stakeholder interviews,including current and past customers, auditing the retailand competitive environments, and evaluating newtrends and innovations, Xhilarate was able to gatherinsights that informed our creation of a strategic brandplatform. This brand platform, complete with brand pillars,culture / philosophy, personality attributes, positioningand a core promise, served as the foundation forexploring a range of verbal and visual concepts.

E N G A G E

E X C I T E

The brand’s core promise – Creating winning retailexperiences – sets the tone by which all internal andexternal decisions are made. It speaks to the FLDGteam - its culture and operations, it establishesexpectations for current and potential customers,and it guides R&D in developing innovations thatcontribute to the ongoing success of the company.

Since FLDG takes a brand-centric approach to identifying innovative solutions for its clients, they needed to walk-the-talk with their own brand. Xhilarate created an entirelynew brand identity and look and feel that catapults the brandwell into the 21st century. The new logo reflects severalcore traits - transparency, multi-dimensionality andperspective and the new tagline, Impactful impressions.Winning results., brings the brand promise to life.

I N S P I R E

DEAN DALSON / PA R T N E R - F I R S T LO O K D I S P L AY G R O U P

“Xhilarate has taken a brand that has

been dormant and used a disciplined strategic

process to reinvigorate it and position us

for long-term success.”

F E A T U R E D C L I E N T S

We can help your business grow and evolve through the combination of beauty, clarity of purpose...and all of the

wonderful analytical tools of our digital age. Our work has been featured in Print Magazine, FWA, Communication Arts,

Graphic Design USA and many others. But more important than the accolades that we have received...are the thanks

we get from our clients whose businesses have grown in part due to our creative work. We would love the

opportunity to talk with you and see what we can do to help you achieve your company’s goals.

A C C O L A D E S

RUSS NAPOLITANORUSS @ XHILARATE.COM215 / 983 / 9990

XHILARATE.COM

We create visual brandexperiences that engage people,excite the senses and inspireour inner awesome.