achieving excellence through brand implementation - astley brand implementation.pdf · achieving...

Achieving excellence through brand implementation

VISIT WWW.ASTLEY-UK.COM FOR MORE INFORMATION

not take a look at our animated film which is

a visual explanation of our expertise and

knowledge?

http://www.youtube.com/watch?v=qbCGYq4hwnI

To explain how we can help your brand, why

Take a look...

Click screen above for video

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Contents

Our Values

Our Expertise

Astley Signs

Astley Imaging

Astley Maintenance

Design

Manufacture

Installation

Health & Safety

Who are Astley Our

Sainsbury’s

Hilton

Dixons - Knowhow

Waitrose

Jet

Frankie & Benny’s

The Co-operative

Barclays

G-casino

Clients:


Astley is a leading name in the signage, imaging and maintenance fields

with the signage offer having been established for over 80 years.

Astley has been owned by the current directors for 21 years and is firmly established as a

recognised name in the delivery of signage and print and design and has recently introduced

their maintenance offer.

Astley manages bespoke projects, national roll out programmes and Pan European campaigns

for clients in a range of sectors delivering the right solution every time. Whether it is working with

the top five grocery retailers to the prestigious car marques, we protect your brand as we would

our own.

Who we are


Our Values

We believe in the mutual respect of our 150 colleagues and have confidence teamwork will

accomplish our company objectives. We see our customers as part of our team and feel

assured this inclusive approach brings success.

in all parts of the business. From design to installation, we believe in continual improvement.

Using our talented people we believe our business will grow by using innovation and creativity

Respect for individuals and our customers

Commitment to innovation and creativity

ranges from recycling materials to using energy efficient electrical components in our products.

We are aware that as a business we must care for our environment. This business wide ethos

Caring for our environment

Our company values provide a framework from which our business can

grow and develop. Each one helps to reinforce our brand identity and

gives our employees a strategic focus.

Our ExpertiseWith experience that is second to none, Astley prides itself on providing

you with its expertise in signage, design and print and maintenance

across the UK and Europe.

These three specialisms, can be a combined offer or feel free to choose each one as an individual

service. We work as part of your team to deliver results or alternatively we are happy to work with

your contractors, creative agencies or any other external supplier in order to complete your project.

Whether it is from assisting you with the re-branding of your business or a refresh of your current

campaign, we welcome the opportunity to work with you.

Creative and innovative signage solutions across the UK and Europe.

Contemporary design and print offers in a range of substrates and finishes.

Contractual and reactive maintenance packages for signage or print.



Astley Signs was established over 80 years ago and is renowned

for cutting edge designs and innovative ideas. Our head office

and production facility in Tyne and Wear is ISO 9001 and 14001

compliant and complemented by satellite offices and

warehousing in Milton Keynes, Leeds & Glasgow.


Our industry leading printing techniques have the flexibility to

adapt to the most intricate and bespoke print work with the

added versatility of printing on a wide range of substrates. We

currently have a portfolio of clients including several design

agencies and educational organisations.

VISIT WWW.ASTLEY-UK.COM FOR MORE INFORMATIONVISIT WWW.ASTLEY-UK.COM FOR MORE INFORMATIONVISIT WWW.ASTLEY-UK.COM FOR MORE INFORMATION

Astley Maintenance offers reactive and proactive maintenance

packages to the signage and print industry. Whether it is a long

term agreement or a one off repair, we provide the highest levels

of service and aftercare.


Design & Prototyping

Signage scheme concepts

Sustainable signage consultancy

Brand design & Implementation

Wayfinding audit & strategy

Signage audit & report

Technical application design

Production readiness & value engineering

We can help with:




DSGi

Astley provides technical assistance in the creative development and

implementation phases of the design process.

Our team can be your “in-house” design department working with you to develop ideas from sketches

into finished product. Alternatively, they can work hand-in-hand with your chosen creative agency.

Whether it is simply taking the your logo and turning it into high quality signage or developing a full

branding concept, our designers incorporate the latest technology and new materials into the proposal.

Our designers use industry standard packages on Mac and PC to create three-dimensional visualisation,

photoshop simulations and AutoCAD engineering drawings for manufacture.

Manufacturing - centre of excellenceOur industry leading manufacturing techniques have the flexibility to

adapt to the most difficult and intricate signage work.

Based on lean manufacturing, our just-in-time (JIT) system provides for multi location deliveries

or if you would prefer a dedicated stock holding area.

Our ISO9001 compliant production methods are ready for a European rollout programme and

our dedicated team have the skills and experience to manufacture signage for the all sectors.

Our head office and production facility covers 55,000sq ft and we have satellite offices and

warehousing in Milton Keynes, Leeds & Glasgow.

A dedicated quality control manager will oversee your signage at every stage of the

manufacturing process. Their role is to assume ultimate responsibility for testing and inspection

prior to despatch. Products are fully-assembled and tested before they arrive on site.

Our manufacturing facilities have a present capacity of £1,000,000 turnover pcm.


InstallationWe have a large fleet of delivery vehicles and a range of access equipment.

Where specialist installation is needed we hire this from an approved

sub-contractor on a daily basis.

Our engineers are trained in all areas of health and safety and carry certificates such as IPAF for

working with access equipment (scaffolding, moving platforms etc), SPA safety passports for

working in or near hazardous locations (petrol stations, overhead powerlines etc) as well as

special licences for driving and operating HIAB trucks and cranes.

We have our own flatbed HIAB truck which will enable us to transport larger free-standing signs

to site and lower them into place. All our vehicles are fitted with satellite tracking.

We have a dedicated installation department that schedules and coordinates the activities of all

site engineers. Installations will be booked in to coincide with the completion of manufacture

and teams will be nominated weeks in advance to ensure we satisfy the requirements of Key

Performance Indicators.


Locations

Astley HQ

Depots

Astley Milton KeynesSales, project & depot

Alliance installers


Health & Safety

Regular staff communication

- Tool box talks

- Notice boards

- Feedback from any incidents

Training

- Gas & Cylinder Handling Safety Awareness Training

- IPAF/MEWPS Training

- SPA Training

- PASMA

Health & Safety holds a vital place in today’s working environment and

Astley work hard to ensure best practices are followed in the factory

and on site with regular external, internal & sub-contractor audits.

We have numerous accreditations and operating permits, including Safe Contractor Status and

'SPA' accreditation which means our fitting crews, surveyors and project managers have a

safety passport that authorises them to work on live petrol forecourts.

Method statements and risk assessments are produced for each project following stringent site

surveys and careful evaluation of the specific needs of the job.

Astley Signs ensure the provision and maintenance of the following:-

Safe places of work and safe access with egress

Safe handling, storage, maintenance and transport of work products, materials and substrates

Safe plant and machinery and safe systems of work

Safe working environments with adequate welfare facilities

All necessary information, instruction and training

EnvironmentalWe believe that our long term business objectives will only be achieved if

we constantly anticipate, understand and meet our customers' needs and

maintain an effective balance between our operations and the environment.

These goals are achieved by our total commitment to an effective environmental management

system at every level within the business and by the operation of our environmental system which

satisfies the requirements of ISO 14001 and is maintained by regular environmental management

systems, audits and environmental management reviews.

Meeting all our regulatory and legislative requirements.

Identifying, preventing or minimising pollution and effects in all areas attributed to ouroperations.

Increasing our positive impacts on the environment.

Complying with our BS EN ISO 14001 requirements.

Continually improving our environmental performance using this policy as the basis forsetting our objectives and targets.

Periodically reviewing the achievements of the company objectives

Encouraging all persons working for and on behalf of the company to integrate soundenvironmental policies into there day to day activities through consultation, involvementand training.

Providing adequate resources to ensure that this policy is effectively implemented.


Astley is committed to:


Our Clients

We work closely with their in-house team and appointed designers/architects to

value manufacture the following range of products:

•

•

•

•

•

Thermaformed lettering

LED Illumination

Pricing totem sign

Car wash decals

Fascia cladding & signage

Sainsbury’s

•

•

•

•

•

Secondary signage

Store totem

Window graphics

Internal graphics

Aisle directories


Locations: 450+ Expertise: Signs & Imaging

In 2003 Astley was appointed to work alongside a sign alliance and work with Sainsbury’s

procurement, brand and construction teams. During 2005 Sainsbury’s revisited its corporate

identity to strengthen its’ market position and communicate brand positioning. Astley assisted &

championed ideas and designs that currently exist to date.

Site types include new build, extensions, refurbishments, petrol filling stations (pfs), convenience &

special projects.

An extensive list of internal signage and external sign solutions have been manufactured & installed

whilst successfully communicating and maintaining Sainsbury's high standards of Health & Safety,

operational and sustainable requirements.

Hilton International


Locations: 100+ Expertise: Signs, Imaging & Maintenance

Upon the development of a new worldwide identity, Hilton International invited a number of sign

manufacturers, including Astley, to develop new signage proposals. Part of the design criteria

involved the illuminated lettering appearing blue during the day and white at night.

The prototypes were so successful that a commission to design manufacture and install a pilot

scheme at Hilton's London Heathrow Hotel went ahead. Astley was subsequently awarded a

£4m contract to roll out the new signage products throughout the chain.

Signage at 82 Hilton Hotels throughout the UK and Eire were installed in just eight months by a

dedicated management team overseeing all aspects of design, planning, manufacture and

installation. The signage ranged from individual internally-illuminated letters and cartouches,

stainless steel fascia signs, remote directional signs and impressive monolith signs.


When DSGi launched its latest brand KNOWHOW, they turned to Astley. KNOWHOW, the new face

of technology service and support for PC World & Currys, wanted a one stop solution - signage,

decoration, electrics and Point of Sale and they wanted it fast!

This was a complex projects: 232 locations across UK and Ireland all completed in 11 weeks. This

demanded uncompromising commitment and included the development of prototypes, detailed

surveys, site specific visuals and estimating packs, weekly design meetings with the client and

dedicated installation teams.

Dixons KNOWHOWLocations: 232+ Expertise: Signs, & Imaging


After a competitive tender process in 2008 Astley secured the contract to survey and produce

graphical POS packs for 60 Waitrose sites. These packs included a variety of printed POS items

together with a walkthrough video of the site.

Following the success of the initial contract, Astley was awarded a further contract to manufacture

25 different POS sign types and supply internal and external signage to the main stores sites

across the UK.

This ongoing relationship has developed as Waitrose has as Astley now work on Little Waitrose

sites as well as other brands within the group.

WaitroseLocations: 230+ Expertise: Signs, Imaging & Maintenance

In 2005 Jet approached Astley as their nominated signage contractor and has

since worked on over 300 sites. Having had previous experience of working on a roll out of 50

sites there was peace of mind they could trust Astley provide a full service package.

Jet’s main requirement was to re-image all of their existing sites, this required a varied level

of service including:

• New builds - Full new signage scheme working with architects & construction companies.

• Refurbishing existing sites - Utilising any components possible to bring the image up to date.

• Maintenance - A full reactive package including same day call outs to faults & a 24hr help desk.

Also appreciating the long term advantages of energy and maintenance savings associated

with modern LED installation, Astley was instructed to convert Jet’s entire Totem range from

pricing tiles to LED displays, requiring over 400 sites to be completed in 6 month.

Jet


Locations: 300+ Expertise: Signs & Maintenance

The relationship between Astley & Frankie & Benny’s has spaned 10 years and 130+ sites, propelling

the restaurant into one of the UK’s fastest growing restaurant chains. The chain, based on New York

style Italian restaurants and bars, is adding new restaurants at the rate of more than one a month .

All have the distinction of featuring signs manufactured and installed by Astley.

VISIT WWW.ASTLEYSIGNS.COM FOR MORE INFORMATION

Frankie & Benny's

Our first job for the company was in a restaurant in Scotland that needed their signage repaired.

Sales Director David Forrester says: “We provided the restaurant with completely new signage

and have since provided every sign on every outlet. We have become very much part of a successful

team and hopefully have contributed to an ongoing success story.”

Locations: 130+ Signs, Imaging & MaintenanceExpertise:

As a result of our experience and expertise in the signage industry, and our specialist

knowledge in grocery and retail sectors, Astley was appointed with an alliance sign company

in 2010 after The Co-operative Group acquisition of Somerfield.

Astley developed the Northern roll-out of a nationwide programme for The Co-operative; this

has seen the production and installation of a variety of signs and graphics for them using

environmentally friendly substrates. The entire process has been managed by a dedicated

team of project and account managers. Full site visualisations have been created in-house

and planning applications sourced by our own planning department. This ensures we can

maintain control of the project, meaning deadlines can be managed effectively and updates

or alterations can be factored in without delaying the project.

Astley work with The Co-operative design team to deliver consistent branding and produce

digitally printed internal signage and window graphics to meet their strict criteria, maintain

consistent brand message and reinforce their desire to be seen as an environmentally aware

company.


The Co-operativeLocations: 200+ Signs, Imaging & MaintenanceExpertise:

Barclays


Locations: 65+ Signs, Imaging & MaintenanceExpertise:

Astley were able to demonstrate their diversity in manufacturing expertise whilst working on a

comprehensive package of signage for Barclays. Externally, this included fascia and projecting

signs, window graphics, safety manifestation, ATM surrounds and opening hour plates.

The branding continued with counter banners, directory signs, frosted window graphics, self

service wall signage and poster display units. Literature holders moulded from acrylic for wall

and desk mounting were developed to complete the instore merchandising.

Having developed a strong relationship with Astley whilst successfully

working on Mecca Bingo & Grosvenor Casino sites, the Rank Group

knew who to contact to develop and manufacture signage for their

new flag ship casino brand - G Casino.

Astley had to call on its wealth of experience to put together a

truly spectacular signage design that included a unique lettering bar

which started on the side of the building, curved its way around a

corner entrance only to continue on seamlessly into the internal foyer.

G CasinoLocations: 5+ Signs & Imaging Expertise:


Achieving excellence through brand implementation

GATESHEAD

Redforrest House,

Queens Court North,

Earlsway, Team Valley,

Gateshead

NE11 0BP

LEEDS

Lotherton Business park,

Lotherton Way

Garforth,

Leeds

LS25 2HP

GLASGOW

Unit 56

Evans Business Centre

Bellshill Industrial Estate

Belgrave Street, Bellshill

ML4 3NP

MILTON KEYNES

Milton Keynes Business Centre,

Foxhunter Drive, Linford Wood,

Milton Keynes,

Buckinghamshire

MK14 6GD

W: www.astley-uk.com | T: +44 (0) 191 491 0097

Astley Signs Limited - registered in England & Wales no. 2495862 | Redforrest House, Queens Court North, Earlsway, Team Valley, Gateshead, NE11 0BP

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