Why Should We Why Should We

Be in Social Be in Social

Media?Media?Nicholas RichardNicholas Richard

MK 4305: E Social Media Marketing

MK 4305: E Social Media Marketing

Professor: Jake Aull

Professor: Jake Aull

Why

Soc

ial

Why

Soc

ial

Medi

a??

Medi

a??

Web 2.0Web 2.0High Usage Rate

High Usage RateGlobal ExposureGlobal Exposure

Ratio

nale

for

Ratio

nale

for

Face

book

Face

book

One of the fastest

One of the fastest growing social growing social networks (700,000

networks (700,000 new users added

new users added daily)daily) Provides vast

Provides vast opportunity to reach a

opportunity to reach a global marketplace

global marketplace

Grap

hic S

uppo

rtGr

aphi

c Sup

port

Graphics, Saleem, Muhammad, “Visualizing 6 Years of Facebook”

Grap

hic S

uppo

rtGr

aphi

c Sup

port

Graphics, Saleem, Muhammad, “Visualizing 6 Years of Facebook”

Pros

/Con

sPr

os/C

ons

ProsProsFree Advertisement

Free AdvertisementInvaluable Customer

Invaluable Customer FeedbackFeedbackOpportunity to Acquire

Opportunity to Acquire New CustomersNew Customers

ConsConsDecreased Content

Decreased Content ControlControl

Alte

rnat

ive

Alte

rnat

ive

Supp

ort

Supp

ort

TwitterTwitter YouTubeYouTube LinkedIn

LinkedIn

Ques

tions

???

Ques

tions

???