findit sales presentation

Establishing brand & increasing search rank

Let’s Get Started

https://support.google.com/adwords/answer/1722122

https://support.google.com/adwords/answer/1722122

What is findit?

OMAHA WORLD-HERALD ADVERTISING SOLUTIONS

Findit is service provided by the Omaha World-Herald that is designed to help businesses better establish and promote their BRAND while at the same time increase their online search ranking. Establishing a strong and powerful brand helps influence a consumers buying decision when researching different companies to do business with.

Email blast promo to over 94k subscribers

Monthly print promo in the Omaha World-Herald

Enhanced directory listing connected to Omaha.com

Omaha.com Email Blast Print Online Directory

Brand =REPUTATION X VISIBILITY X CONSISTENCY

How consumers make decisions


Of consumers trust online advertising via search, social & mobile and are Influenced

by local advertising promotions

Of people trust recommendations from friends and family. Getting word

of mouth referrals from friends, relatives or co-workers

Either way, each behavior leads to continued

research online

61%92% 100%

Source: Business News Daily David Mielach, BusinessNewsDaily Staff Writer | April 13, 2012

80% of consumers receive referrals from colleagues who have no prior

experience or relationships with businesses or service providers.

80%

The Buying Process – What drives sales?


Brand & Discovery

Research Online

Decision

Purchase

Retention

Large Audience – Branding & marketing leads toword of mouth & referrals

Searching and gathering informationReading websites & reviews

Review information for a decision

Customer / Client visits or calls for information

Social Media & ReviewsContinued Branding

Discover Research Decision PurchaseInterest through promotional

advertising and referralsResearch using the internet to

view sites and reviewsDecision is made to invest with

chosen companyPurchase is made and advocates

leave reviews and great feedback!

Decisions to buy / make a purchase are being made before consumers step foot inside your door or call you!

Source: BIA/Kelsey Local Commerce Monitor™, Wave 17 (Q3/2013). Base: SMBs that advertise on television.

2010 2011 2012 20130%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

60%75% 83% 83%

40%25% 17% 17%

Before Entering Store In-Store


Why branding is important


A recent study by market research company, Dimensional Research, finds that 90% of consumers say that positive online reviews influence their purchasing decisions.

A study conducted by Yodle, New York based internet marketing company, found that 87% of small business owners do not ask customers to post reviews about their experiences online.

Google takes your online business listing accuracy and your online reviews into consideration when ranking your business in their online search engine versus your competition. They emphasize on their help pages the importance of making sure your business information is complete and accurate and that establishing a strong, accurate and positive online presence is are important SEO factors.

The 3rd biggest negative ranking factor is mismatched Name, Address & Phone Numbers. Inaccuracies like these will kill your local SEO (Search Engine Optimization).

The #1 negative local ranking factor, according to digital consulting company Moz, is a listing detected as a inaccurate business location.90%

87%

#13rd

What is considered when researching

What we know about your needs


• Your target customers will mostly come from a 10 mile radius of your business

• When you do a search online of “Hearing Aids” in Omaha, your business doesn’t show up on the first page of search results

• Peak season for your business is in the Spring, after tax season

• Any person with mild to moderate hearing loss regardless of age is your target consumer

• Top marketing channels your competitors are using: Social, Coupon, Print

How we can help with your objectives


• Beltone and Miracle Ear and others within 10 miles of your business are stealing your customers

• You need to use the internet but aren’t sure where to start

• On average, you have 10 new customers per month but would like to increase that to 20

• Most of your new customers are from “word of mouth” recommendations

• You have a website but haven’t been very successful with obtaining new customers

Why OWH is offering findit as a service?


270 14 1.3 94

Thousand Daily Readers of the Omaha World-Herald

Million monthly page views on Omaha.com

Million monthly unique visitors to Omaha.com

Thousand double opt-in email blast subscribers

OWH can promote your brand to hundreds of thousands of local area consumers each day!

Search engines love Omaha.com!

We have natural, organic traffic due to the fact that we cover so many real time events within the local community!

Omaha.com is considered a“high value” website!

With findit you can put your accurate business information on Omaha.com and take advantage of being connected to a site with tons of traffic!

This really gives your business a competitive edge in the eyes of search engines!

Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all World-Herald products combined, including the 5-day net cume reach for all World-Herald products combined, including the 5-day net cume reach of last Sunday's World-Herald or the 7-day net cume reach of Omaha.com. For each of the TV stations shown, the Monday-Friday cume reach of each local late TV news program was added to the 7-day cume reach of each TV station's website.

Late News & TV News Website Cumes vs. The Omaha World-Herald’s weekly Print & Online reach -

43.9%

60.6%

32.5%17.9%

10.4%

KETV + ketv.com

OWH + omaha.com

WOWT + wowt.com

KMTV + kmtv.com

KPTM + kptm.com

The Omaha World-Herald and Omaha.com reaches 6 out of 10 adults within the greater Omaha and surrounding areas!

Being able to take advantage of premium, promotional tools with a consultant that already understands your business goals is a winning combination for success!

Integrated News Audience Demographics


15%

7%

18%

21%

19%

13%

7%

% of Visitors

<1818 - 2425 - 3435 - 4445 - 5455 - 6465+

34%

37%

18%

11%

Household Income

$0 - $50K$50 - $100K$100 - $150K$150K +

31%

46%

23%

Education

No CollegeSome CollegeGraduate

62%

38%

Gender

MaleFemale

34%

66%

Family Size

Have KidsNo Kids

Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all World-Herald products combined, including the 5-day net cume reach for all World-Herald products combined, including the 5-day net cume reach of last Sunday's World-Herald or the 7-day net cume reach of Omaha.com. For each of the TV stations shown, the Monday-Friday cume reach of each local late TV news program was added to the 7-day cume reach of each TV station's website.

How findit works?


You provide OWH with your accurate business

information

OWH creates an enhanced business listing on Omaha.com connecting you

to a high value website.

OWH submits your accurate business information to the top 4 largest data providers around to insure that

your information is accurate across the web.

OWH provides you with a multi-media promotional mix that puts your business or services in front of thousands of consumers

within the greater Omaha area.

Over time your information online becomes more accurate and you can monitor your online reputation by using our reputation

reporting software.

You create a system of new incoming customers who leave

great reviews online while enhancing your online presence,

search engine raking andLEADS TO NEW CUSTOMERS!

Promoting a powerful brand combined with an accurate and positive and accurate online presence is the key to generating new customers and more referrals!

HELPS WITH PROMOTING YOUR BRAND

HELPS WITH SEARCH RESULTS!

HELPS WITH SEARCH RESULTS!

LEADS TO A STRONGER BRAND

The key to listing distribution is to link high value, authoritative websites and directories back to your business’s website in which pushes your site higher in page rank results.

Listing Distribution – Helps Search Ranking


Judy’s book

Visibility

• Automated listing placement across the web• Automated listing correction across the web

Clients save valuable time & money maintaining an accurate online presence

Distribution to variousOnline Search Sites

Yahoo!

Google Yelp

Manta

Citysearch

Bing

Yellowpages

Dex

Visibility Premium – Helps Search Ranking


Judy’s book

Distribution to variousOnline Search Sites

Visibility

• We will make manual corrections on already claimed business listings

Clients save valuable time & money maintaining an accurate online presence

Promoting your Brand with findit


Monthly Group Full Page print ad in the Omaha World-Herald

Monthly Group Email Blast to over 94K+ opt-in email subscribers

Digital display banner advertising on Omaha.com

Don’t forget that you will also have a premium Enhanced Directory profile on Omaha.com connecting you to a high value website and access to our Reputation Monitoring software enabling you to manage your reputation online while advertising your business through an awesome mix of promotional products!

You’ll also get a 30, 60 & 90 day report giving you great insight on how your online web presence is doing and the steps you can take to grow your share of voice online even more!This helps your search engine results!

Website Development


An additional unique service of findit is our ability to create websites for our clients that are both optimized for excellent search engine ranking and also mobile friendly! A website is the cornerstone of your business’s online web presence and if developed properly can be an extremely useful tool for driving new business, reaching more customers and establishing powerful brand!

With the solutions and services provided by findit we can help business energize your business’s online web presence!


Helping your website rank better

1.

2.

3.

GREAT CONTENT / OPTIMIZED SITE – Making sure that your website has keyword rich content and is optimized for search engines!

EXCELLENT ONLINE PRESENCE – Search engines love it when your business information is accurate and when you have great online reviews across multiple online directories and review sites!

TRAFFIC – Generating high volumes of traffic to your website on a consistent basis is always a great way to increase search ranking results!

A Step Further: • 3 basic steps to help your website rank

higher in search engine results pages

Responding & Monitoring Online Reviews


• Monitor and create responses to negative and positive reviews.

• Craft strategies for growing 5 star reputation!

Not only are reviews important in regards to being an important search engine ranking factor but they also show up in search results as well.

Importance of Reviews

mailto:[email protected]?subject=I'd%20like%20to%20get%20started%20with%20Findit%20today!

In addition to website development, through findit you also have the option to have social media pages developed and created for you! Whether it’s facebook, twitter, Google+ or all three we can accommodate your needs! We’ll even post on your social media pages up to 4x a week on your behalf!

Social Media Development


Social Media Posting


• Facebook, Google + & Twitter.

• Thoughtful and engaging social posts with the business owner’s specialized knowledge.

• Social Marketing reporting tools through a partner-branded dashboard.

• Offer discounts and coupons that draw in new customers.

Attract even more customers!


Whether you’re looking to bring new website visitors, get your phones ringing or keep customers coming back, we can help with Google Adwords also!

Reach the right people at the right time:your business gets found by people on Google precisely when they’re searching for things that you offer!

Why you need it:

As of right now your business doesn’t show at the top of Google search results. By improving your visibility you can generate a few more leads and increase brand awareness for your business!

How it works

What is Google Adwords?


Google AdWords is Google's online advertising program that lets you reach new customers and grow your business! Google adwords uses method call PPC (pay per click) advertising to maximize the effectiveness of a campaign

What is PPC?Pay Per Click – You pay every time

an ad is clicked. Different keywords and phrases have different cost

per click.

It’s ImportancePPC is a quick way for you to bring

traffic to your site if you’ve established your brand. It’s also

extremely measurable.

How we do PPC:PPC is more than being the highest bidder on a keyword or phrase. It’s

also about having the best message and quality ad.


Positive impact of Adwords + Presence

Studies show there is a positive impact that paid and organic searches results have on each other:

Proper brand advertising and promotions allow for consumers to discover products, needs and / or services that ultimately lead to an online search

Being on the first page of Google both organically and paid with your brand, offers and reviews helps influence that buying decision to be made with your business.

Results showed that natural search clicks were 17% higher on days when paid search ads

were running, garnering for more “free” clicks simply by running paid search ads alongside

organic results.

17%

Reaching an even larger audience

You can also promote your brand, services and products throughout the market using key online placement strategies that get your message in front of a high quality audience on multiple websites!

You tell us your ideal client or customer down to the geographical location and behavior and we’ll put your ads in front of them on a network of credible, “high-value” websites when they are in the market for your business services!

Extended audience.

Package Options. We package our audience extension services based on the needs of our clients! In order to take advantage of our audience extensions program our clients first have to be a part of our Findit Brand Builder Plus in efforts of insuring the proper establishment and promotion of your brand first!

Recap Findit


Recap - Features & Benefits of findit


FINDIT BUILDS BRAND AND SEARCH RANK

CONSUMERS TRUST REFERRALS

BRANDING + SEARCH RANK = INFLUENCE

REVIEWS & ACCURACY ARE IMPORTANT

OMAHA.COM IS THE SECRET SAUCE!

FINDIT MAKES IT EASY – KEY IS BRANDING

Findit was developed to help you establish your brand, promote your brand and increase search results at the same time!

Consumers like doing business with you when they receive a referral but referrals stem from promoting your brand!

A powerful brand plus a great search rank gives you an advantage in the consumer decision making process!

Consumers love when you have positive reviews and Google loves consistency and accuracy with your online presence

Being connected to a high value website like Omaha.com gives you’re a competitive search ranking advantage.

The findit program is a fully developed program that is based on the premise of establishing brand offline and online!

Additional Add-ons and Options


Google+ Business Profile Page

Facebook Business Profile Page

Twitter Profile Page

Visibility Premium

Review Monitoring

Social Posting Plus

Listing Distribution

Professional page setup with logo, company images, business profile and mission statement.

Professional page setup with logo, company images, business profile and mission statement.

Professional page setup with logo, company images and custom header.

Findit services will manually monitor and submit correct listing information to top listing sources.

Response to negative and positiive online reviews. Starts once profiles are claimed or login credentials are received by findit services!

Includes 4 (four) post per week on Facebook, Twitter and Google+

Automatic syndication of data with findit’s 4 (four) data partners – Factual, Neustar, Acxiom and Infogroup.

Services Features Rates

350 / 1x setup

250 / 1x setup

150 / 1x setup

50 / mo.

150 / mo.

200 / mo.

25 / mo.

Website Development Get a premium, optimized website setup up that is mobile friendly within 7 to 10 business days. 160 / mo.

Google Adwords Campaign Includes development of google ads and implementation 500 / mo. – min.

Extended Targeted Audience Target and place ads on national leading news websites with high-quality content by consumer behavior, geographically, and/or by mobile! +6 / to DVC CPM

*In order to take advantage of our additional add-on options you must be a Findit Brand Builder Intro participant or a Brand Builder Plus participant for the Extended Targeted Audience services.

Enhanced Featured Directory Listing

Local Offers Listing

Social Media Links

Organic SEO with Google

Access to Image Insight


2x2 in Monthly ½ Page Print Promo

Uploaded 2x2 Print Ad on Omaha.com

Storefront Formatting

Help with Google Registration

300k Digital Display Banner Impressions

Print ad in Monthly Email Blast Promo

Visibility Premium

Social Posting Plus (setup fees not included)

Review Response



Social Media Links










Visibility Premium

Social Posting Plus

Review Response



Social Media Links










Visibility Premium

Social Posting Plus

Review Response



Social Media Links








Digital Display Banner Impressions


Visibility Premium

Social Posting Plus

Review Response

How to get started with findit


Brand Builder EnterpriseBrand Builder Ultimate Brand Builder Plus Brand Builder Intro

1240/mo 745/mo 495/mo 295/moBES

T V

ALU

E

$2,677 / mo. value$1,775 / mo. value $1,082 / mo. value $482 / mo. value

LET’S GET STARTED! LET’S GET STARTED! LET’S GET STARTED!LET’S GET STARTED!

Engaging an Audience Bundle


+ Engaging an Audience

+930/mo

35K Additional ads on Omaha.com

$500 Google® Adwords Campaign

50K Targeted Ads on Facebook•

Mirrored Trackable Page

Call Tracking

Caller Analytics

Enhanced Leads

+ ADD TO SERVICES

Brand & Discovery

Research

Decision

Purchase

Retention

45K+ ads on Omaha.com




Call Tracking

Caller Analytics

Enhanced Leads

70K+ ads on Omaha.com




Call Tracking

Caller Analytics

Enhanced Leads

+1110/mo

+1450/mo

You can also promote your brand, services and products throughout the market using key online placement strategies that get your message in front of a high quality audience on multiple websites!

Active Searchers Bundle


+ Active Searchers

+865/mo

+ ADD TO SERVICES

Brand & Discovery

Researching Online

Decision

Purchase

Retention

35K Targeted Network Ads



Call Tracking

Caller Analytics

Enhanced Leads




Call Tracking

Caller Analytics

Enhanced Leads




Call Tracking

Caller Analytics

Enhanced Leads

+1055/mo

+1290/mo

Put your message in front of an audience that is looking for your products and services! These online consumers have already made a commitment to “eventually” making a decision to do business! Be relevant during that time in the buying process!

In Market Buyer Bundle


+ In Market Buyer

+1350/mo

+ ADD TO SERVICES

Brand & Discovery

Researching Online

Decision

Purchase

Retention



40K Retargeted Network Ads


Call Tracking

Caller Analytics

Enhanced Leads





Call Tracking

Caller Analytics

Enhanced Leads





Call Tracking

Caller Analytics

Enhanced Leads

+1750/mo

+2150/mo

These consumers are at the tipping point and just at that point where they are ready to buy! They know what they want and how they want it and now all you have to do is promote your info, get them clicking or calling and seal the deal!

Moving Mobile Bundle


+ Moving Mobile

+950/mo

$500 Mobile Google Adwords

40K Mobile Targeted Network Ads


Call Tracking

Caller Analytics

Enhanced Leads

+ ADD TO SERVICES

Brand & Discovery

Researching Online

Decision

Purchase

Retention


$600 Mobile Adwords Campaign


Call Tracking

Caller Analytics

Enhanced Leads

+1200/mo

+1450/mo

Does your audience tend to be a bit more mobile conscious these days! Awesome, we can promote your brand to this audience and target very specific behaviors that you are declaring as your target audience on mobile devices!


$700 Mobile Adwords Campaign


Call Tracking

Caller Analytics

Enhanced Leads

Keeping customers happy!


+ Retention Bundle

+800/mo




+ ADD TO SERVICES

Brand & Discovery

Researching Online

Decision

Purchase

Retention




+1100/mo

+1400/mo

80% of your company’s future revenue will come from 20% of your current client base. AS consumer choice grows and attention spans drop you need to take a more customer-centric approach to your marketing efforts!




Our Recommendations


• Website Development

• Brand Builder Ultimate

• Google+ Profile Page Setup

• Facebook Business Profile Setup

• Twitter Account Setup

• Engaging an Audience Bundle Option 1

$750 (1x setup)

$2,330 / mo. for 12 months

Email to Get Started



Our Recommendations


• Brand Builder Enterprise

• Facebook Business Profile Setup

• Twitter Account Setup

• In Market Buyer Bundle Option 1

$400 (1x setup)

$2,590 / mo. for 12 months Email to Get Started



findit sales presentation

Documents

online advertising

positive online reviews

online search ranking

reviews decision

online search engine

online directory brand

referrals research

business information