MGC 7.0 Sales PresentationMGC 7.0 Sales Presentation

OutlineOutline

What is the MGC Unified Conferencing Bridge?What is the MGC Unified Conferencing Bridge?

MGC Value PropositionMGC Value Proposition

MGC ROIMGC ROI

MGC Conferencing Types – Reserved, On-DemandMGC Conferencing Types – Reserved, On-Demand– Meeting Rooms with Entry QueueMeeting Rooms with Entry Queue– WebOfficeWebOffice– ReadiManager LX100ReadiManager LX100

MGC Key FeaturesMGC Key Features

MGC Key DifferentiatorsMGC Key Differentiators

Polycom MGC Conferencing BridgePolycom MGC Conferencing Bridge

What is the MGC conferencing bridge?What is the MGC conferencing bridge?– The MGC is a multipoint, unified conferencing bridge which The MGC is a multipoint, unified conferencing bridge which

delivers voice, video, data and/or Web conferencing delivers voice, video, data and/or Web conferencing applications over any network, from a single platformapplications over any network, from a single platform

The MGC enables the seamless transition from point-to-point to multipoint conferencing, with added value features such as advanced conference management

MGC Value PropositionMGC Value Proposition

Unified Conferencing and Collaboration– Polycom MGC is the only solution offering complete unified

conferencing flexibility on a single platform– All types of conferencing – Reserved and On-Demand – can be

delivered concurrently with consistent end user features

Industry-leading “Ease of Use” Features– Single number per conference– Universal Transcoding– On-Demand Conferencing with Meeting Rooms– Video-to-the-Desktop with Buddy List and Presence– Web-browser/Outlook scheduling and management interfaces

Market Leadership in IP / SIP– Only solution that supports full featured VoIP and IP video in the same

conference on the same platform– Best-in-class solutions to meet growing trend of video-to-the-desktop– Polycom first to market with end-to-end SIP solutions – Enhanced SIP-based applications with key partnerships

MGC ROIMGC ROI

Lowest Cost of Ownership in the Industry– One platform to purchase, manage and upgrade for all applications– One scheduling & management system – One common feature set and end user interface reduces training

Simplified Deployment– Single platform supports any application, any endpoint, any

network– Transitions seamlessly from pt-to-pt to multipoint conferences– Simple to operate for both scheduled and on demand conferences

Investment Protection– Supports both legacy and future environments– Single platform lets you migrate from ISDN to new technologies

such as SIP

MGC Flexibility –MGC Flexibility –Access the Conference Any Way You WantAccess the Conference Any Way You Want

On-DemandOn-DemandThe ability for an end user to easily and The ability for an end user to easily and

spontaneously start a conference, from spontaneously start a conference, from

any endpoint at any timeany endpoint at any time

Single number dial from any audio or Single number dial from any audio or

video endpointvideo endpoint

Or…instant access from desktop “buddy Or…instant access from desktop “buddy

list”list”

ReservedReservedControlled conferencing environment Controlled conferencing environment

where IT staff schedule, initiate and where IT staff schedule, initiate and

manage the conferencemanage the conference

Guaranteed service availabilityGuaranteed service availability

Attended or UnattendedAttended or Unattended

Can be scheduled by end user (Web Can be scheduled by end user (Web

Browser, Outlook, Lotus Notes)Browser, Outlook, Lotus Notes)

Why On-Demand?Why On-Demand?

Increased productivity for both end users and IT administrationIncreased productivity for both end users and IT administration– End users can initiate conferencing from anywhere at anytime, when End users can initiate conferencing from anywhere at anytime, when

neededneeded

– Required support resources are significantly reducedRequired support resources are significantly reduced

Conference parameters are set up on the MGC only once, Conference parameters are set up on the MGC only once,

according to meeting requirements and corporate policiesaccording to meeting requirements and corporate policies

Resources remain “dormant” until the conference is activatedResources remain “dormant” until the conference is activated

Better internal customer serviceBetter internal customer service

More conference control for “power-users”More conference control for “power-users”

On-Demand Conferencing with On-Demand Conferencing with “Meeting Rooms”“Meeting Rooms”

Only Polycom offers flexible On-Demand conferencing…Only Polycom offers flexible On-Demand conferencing…

Includes “Meeting Rooms” with Includes “Meeting Rooms” with entry queueentry queue service for complete service for complete

conference control and securityconference control and security

Meeting rooms can be assigned to individuals, work groups or Meeting rooms can be assigned to individuals, work groups or

departments…each with a unique conference ID and password departments…each with a unique conference ID and password

(conference and chairperson)(conference and chairperson)

End users can launch an On-Demand conference from any endpoint End users can launch an On-Demand conference from any endpoint

(audio or video) with the same dial-in number (e.g. 1-800…)(audio or video) with the same dial-in number (e.g. 1-800…)

On-Demand Conferencing –On-Demand Conferencing –From Buddy List with WebOfficeFrom Buddy List with WebOffice

Increase day-to-day productivity with video on the desktop…

Polycom WebOffice allows instant conferencing from the desktop with just the click of a mouse

Simply Point & Click on buddy list to initiate a conference (audio, video, data) from desktop PC or laptop

Or… send IM from presence-enabled buddy list

Buddy list shows who is on-line, along with their status and endpoint capabilities

External participants can join in via Web URL

*Optional Microsoft®® Windows®® Messenger integration

Or Reserved…Or Reserved…

Reserved Conferencing always takes precedence over On-Demand on the MGC, for formal conferencing needs

Can be attended or un-attended, depending upon meeting requirements

Full control, schedule all resources, know the status of every room

Resources are guaranteed, network availability guaranteed

End users can search, view and book resources direct from desktop with Web Browser or Outlook / Lotus Notes

No new applications to learn

Scheduling Your Conference with Scheduling Your Conference with Polycom ReadiManager LX100Polycom ReadiManager LX100

Do-it-yourself end-user conference scheduling right from the desktop

Single, dedicated “appliance” connects directly to the enterprise network

Fast and simple scheduling through an intelligent “wizard” web-based interface that prompts users for information….or..

End-users can easily schedule and manage conferences using Outlook or Lotus Notes

IT administrators can manage and monitor network devices from remotely accessible Web interfaces

MGC Key FeaturesMGC Key Features

Open, flexible chassis architecture

Ease of Use– Common conferencing features for both audio & video– Continuous Presence, Click&View– On-Demand Meeting Rooms– Entry Queue Services– Instant Conferencing from Buddy List

Quality of Experience– Universal Transcoding– High video/content resolution– Unique audio features– IP Enhancements

Security– Password Management and Conference Control – On-Demand conferencing with external database authentication– AES– Firewall gateway

MGC Conferencing PlatformsMGC Conferencing Platforms

MGC 100 large enterprise and service

provider conferencing platform– Custom system configurations– 16 universal slots– Redundant power supplies

MGC 50 enterprise conferencing platform– Custom system configurations– 8 universal slots

MGC 25 workgroup and distributed

conferencing platform– Fixed system configurations– Popular pre-configured systems

MGC Open Architecture (MGC 50/100)MGC Open Architecture (MGC 50/100)

Flexibility– Highly customizable MGC can be configured for any application – or

combination of applications

Scalability– Easy migration path to meet growing or changing requirements

Redundancy– Hot Swappable modules can be changed even during an ongoing

conference– Redundant power supplies (MGC 100)– Shared hardware and software architecture

Maximum Capacity Utilization– All hardware and software resources are shared dynamically across

applications, and can be used to maximum capacity– Unlike the MGC, resources are lost in a closed box solution in the

process of mixing, matching and cascading between MCU's and gateways

Ease of UseEase of UseOn Demand with entry queue servicesOn Demand with entry queue services

Audio and Video conference Audio and Video conference

management featuresmanagement features

Continuous PresenceContinuous Presence

Click&ViewClick&View

On-Demand Conferencing with On-Demand Conferencing with Entry Queue ServicesEntry Queue Services

What is an entry queue?What is an entry queue?– EQ is a special “routing lobby” to which one or several dial-in numbers are assigned– Participants with different capabilities may all dial the same dial-in number (from

either video or audio endpoint) and will be routed to the appropriate conference

– Participants are prompted for the conference numeric ID (password) by the IVR service, and enter DTMF codes from their keypad

– Entry queue can be linked to an external database for further authentication services

Attended Conference Service Voice

Unattended Conference Service Voice

Ad Hoc Conference Service Voice

Full, Automatic Transcoding Of Audio & Video Voice

ISDN & IP Conferences Voice

Web Browser Based Conference Scheduling And Management Voice

Conference Entry Queue With Greeting Voice

Invite New Participants To Conference Voice

Blast Dial-Out Voice

IVR / DTMF Based Conference Management Voice

Conference & Chairperson Security Codes Voice

Conference Rollcall Voice

Voting / Polling Voice

Question And Answers Voice

WebOffice Integration Voice

Siren 14 Khz audio Voice

SilenceIT Voice

Fully Featured Audio and Video Conference Management

30 Frames Per Second In CP, Promotion (60 Fields Per Second) Video Hardware And Software Based Continuous Presence Video Click&View Video Automatic Rate Detection And Downspeeding Video

& Video& Video& Video& Video& Video& Video& Video& Video& Video& Video& Video& Video& Video& Video& Video& Video& Video

MGC Continuous Presence – MGC Continuous Presence – Three Types of CPThree Types of CP

Conference On a Port (COP)Conference On a Port (COP)– Each port on video module can

be used for a conference with up to 128 participants

– Click&View available to Chairperson only

– CP layout selected is for the entire conference

– Personal layout is not available– All conference participants

communicate at the highest common video parameters

– All participants need to connect at a certain speed threshold

Advanced CPAdvanced CP– Each port on video module is

used for a single participant

– Click&View is available to every participant

– Each participant can select their personal layout

– Maintains the highest possible capabilities for each participant

– Participants can connect at any speed

IP Software CPIP Software CP is default on MGC with IP configuration– Video+ module not required, limited CP layouts– Conf on a Port and Advanced CP require MGC Video+ module

Choose the layout which is most productive for your particular Choose the layout which is most productive for your particular

conference needsconference needs– 27 different video layouts to choose from…27 different video layouts to choose from…

Visual Effects in CPVisual Effects in CP– Display Site NamesDisplay Site Names– Speaker HighlightsSpeaker Highlights– Customize Backgrounds & BordersCustomize Backgrounds & Borders

Better QualityBetter Quality– 30 FPS @ H.264 in CP30 FPS @ H.264 in CP

– Low LatencyLow Latency

Industry-Leading Continuous Presence -Industry-Leading Continuous Presence -COP and Advanced CPCOP and Advanced CP

Speaker Indications, Site Names, Customized Borders

Click&ViewClick&View

Conference on a Port (“COP”)Conference on a Port (“COP”)

““COP” is a cost effective COP” is a cost effective method of delivering large method of delivering large video conferences on the MGCvideo conferences on the MGC

Supports up to 128 video Supports up to 128 video participants using only a single participants using only a single Video+ module Video+ module (or any combination (or any combination

e.g. 8 concurrent conferences x 16 e.g. 8 concurrent conferences x 16 users)users)

One CP layout is chosen by One CP layout is chosen by Chairperson and is viewed by Chairperson and is viewed by all participantsall participants

Only the chairperson can Only the chairperson can change the conference layout change the conference layout with Click&Viewwith Click&View

Quality of ExperienceQuality of ExperienceWorld’s Best Universal TranscodingWorld’s Best Universal Transcoding

High Resolution VideoHigh Resolution Video

Managing Your ConferenceManaging Your Conference

SilenceITSilenceIT

Value-add IP featuresValue-add IP features

World’s Best Universal TranscodingWorld’s Best Universal TranscodingReliable Connectivity for Unified ConferencingReliable Connectivity for Unified Conferencing

Automatically connects participants with Automatically connects participants with

different audio/video algorithms, video different audio/video algorithms, video

resolution and frame rates, transmission resolution and frame rates, transmission

rates and network protocolsrates and network protocols

Relieves network admin of continual setup Relieves network admin of continual setup

and tear-down of conferencing parametersand tear-down of conferencing parameters

Ensures each endpoint dynamically Ensures each endpoint dynamically

connects at its optimal capabilityconnects at its optimal capability

Support across the board for Support across the board for allall your your

applications and standardsapplications and standards

IP (H.323) IP (SIP)

ISDNPSTN

Speed

Frame Rate Resolution

Expanded to include SIP, H.239, H.264, 4CIF/XGA graphics in MGC Rel. 7.0

Optimal User Experience…all taken Optimal User Experience…all taken care of by automatic transcodingcare of by automatic transcoding

Managing Your Conference…from any Managing Your Conference…from any endpoint deviceendpoint device

Essential ControlEssential Control

Customizable Rights Chair \ ParticipantCustomizable Rights Chair \ Participant

Lock ConferenceLock Conference

Secure ConferenceSecure Conference

Change ChairpersonChange Chairperson

Terminate ConferenceTerminate Conference

Mute All But Me Mute All But Me

Change Conference PasswordChange Conference Password

Place conference On-holdPlace conference On-hold

Change Conference LayoutChange Conference Layout

Mute Dial-in Mute Dial-in ParticipantsParticipants

Request Private AssistanceRequest Private Assistance

Value Added FeaturesValue Added Features

Silence IT – get rid of annoying on Silence IT – get rid of annoying on hold music!hold music!

VotingVoting

Question & AnswerQuestion & Answer

Participant Invitee Participant Invitee

Roll CallRoll Call

Click & View Personal LayoutClick & View Personal Layout

Audio Adjustments and mutingAudio Adjustments and muting

Request Conference AssistanceRequest Conference Assistance

Active speaker camera focusActive speaker camera focus

Audio Quality Feature – Audio Quality Feature – SilenceITSilenceIT

MGC automatically detects noisy lines or music when put on hold, MGC automatically detects noisy lines or music when put on hold,

and mutes those participants and mutes those participants

Participant is notified if he/she has been mutedParticipant is notified if he/she has been muted

Participant has 4 choices to re-join the conferenceParticipant has 4 choices to re-join the conference– Un-mute and re-joinUn-mute and re-join

– Adjust the SilenceIT algorithm and re-join the conference un-mutedAdjust the SilenceIT algorithm and re-join the conference un-muted

– Disable the feature and re-join un-mutedDisable the feature and re-join un-muted

– Re-join mutedRe-join muted

SilenceIT feature can be selected only if IVR is enabled SilenceIT feature can be selected only if IVR is enabled

IVR/DTMF is used to select optionsIVR/DTMF is used to select options

Patent pendingPatent pending

MGC 7.0 Value-Add IP FeaturesMGC 7.0 Value-Add IP Features

H.323 Welcome Slides– Graphic greeting display for participants when they enter the entry

queue in a video conference

Far End Camera Control (FECC)– Supported in unified and gateway conferences

Conferencing Reliability– DNS – link DNS name to the IP module, especially useful in SIP-

based applications– Alternate GK – enables redundancy in case the primary gatekeeper

fails or wants to share its load with other gatekeepers– NAT Traversal – each internal IP address is translated into a specific

external address– DHCP support

Audio Error Concealment– MGC capability to generate synthesized audio to replace missing

audio packets

SecuritySecurityParticipant level securityParticipant level security

Firewall GatewayFirewall Gateway

On Demand w/ External Database On Demand w/ External Database

AuthenticationAuthentication

Multi-Level Secure ConferencingMulti-Level Secure Conferencing

Password ManagementPassword Management– Conference PasswordConference Password

– Password Hierarchy Password Hierarchy

– Guest PasswordGuest Password

– Chairperson PasswordChairperson Password

– Auto Generate Conference PasswordAuto Generate Conference Password

Conference ControlConference Control– Lock Ongoing ConferenceLock Ongoing Conference– Entry & Exit TonesEntry & Exit Tones– Chairperson RequiredChairperson Required– Auto Termination Conference Roll Auto Termination Conference Roll

CallCall– CLI SupportCLI Support– Announce Participants Name Upon Announce Participants Name Upon

Entry or Exit Of Conference Entry or Exit Of Conference

Media EncryptionMedia Encryption– AES EncryptionAES Encryption– DES EncryptionDES Encryption

Firewall/NATFirewall/NAT– Integrated Firewall GatewayIntegrated Firewall Gateway– Certified Firewall SolutionCertified Firewall Solution– NAT traversal (PathNavigator)NAT traversal (PathNavigator)

Polycom Firewall Gateway Polycom Firewall Gateway Makes Video Work In A Secured Data EnvironmentMakes Video Work In A Secured Data Environment

MGC Architecture

provides inherent security

Works in conjunction with

your existing Firewall

Specifically designed for

interactive applications

over IP

Doesn’t force you to leave

any firewall ports open for

interactive applications

CheckMark certified

Conference Level Security - Conference Level Security - External External Database Access AuthenticationDatabase Access Authentication

Participant profiles are created and maintained on external enterprise

database, including access and conferencing privileges

This allows centralized management and maintenance of employee

profiles in one location (as opposed to saving on MGC)

Conference initiation and access for each participant is validated

against the database

MGC Key DifferentiatorsMGC Key Differentiators

The capability to offer The capability to offer full featuredfull featured audio, video and unified audio, video and unified

conferencing on the same platform across any network connectionconferencing on the same platform across any network connection

Open, flexible and modular chassis architectureOpen, flexible and modular chassis architecture

Multiple conferencing types (reserved and Multiple conferencing types (reserved and on-demand) on-demand) that can run that can run

concurrently on the same platformconcurrently on the same platform

On-demand conferencing with entry queue services for both audio On-demand conferencing with entry queue services for both audio

and video conferencingand video conferencing

Unique multi-level security solutions, including integrated firewall Unique multi-level security solutions, including integrated firewall

gatewaygateway

Reliable connectivity Reliable connectivity with industry-leading with industry-leading automatic transcodingautomatic transcoding

Industry-leading features that enhance quality of experience - Industry-leading features that enhance quality of experience -

Continuous Presence,“Click&View”, SilenceITContinuous Presence,“Click&View”, SilenceIT

Thank You!Thank You!

First Name Last NameFirst Name Last Name

Polycom DivisionPolycom Division

707.641.444x707.641.444x

Name.Name@polycom.comName.Name@polycom.com

USAUSA

AT&T BellSouth Conference Plus MCI Quest SBC Sprint Verizon

Applied Global Technology Global Crossing InterCall IVCi V-SPAN Wire One Glowpoint SKC Conferencing Services

Europe Europe

BT Conferencing (UK) France Telecom Viasolutions Deutsch Telekom Telefonica (Spain) Iceland Telecom (Siminn) TeliaSonera (FI) KPY / KPO (FI) HELTEL (Elisa) (FI)

Genesys (UK) ACT Teleconferencing (UK) Direct Visual (UK) Network-i (UK) Keridge Media Services (UK) VideoCall (UK) Avikom (NO) Symetria (CH) MVC Conferencing (DE) Compodium International (SE) SNT Conferencing Services (NL) Talk & Vision (NL) AIMS Optronics (BE)

Asia PacificAsia Pacific

China Unicom China Telecom China Railcom (CRC) China Netcom

NTT Phoenix (Japan) Chungwa Telecom (CHT Taiwan) PCCW (Hong Kong) SingTel (Singapore) Thailand Telecom (TT&T) Vietnam Post and Telecom (VNPT)

Telstra (Australia) Reliance Infocom (India) Sri Lanka Telecom

Latin Americas / AfricaLatin Americas / Africa

ADCOM (Canada)

TELMEX (Mexico) EMBRATEL (Brazil) Telefonica (El Salvador) Brazil Telecom CTI Argentina

Telekom South Africa Dimension Data (South Africa)

Golden Lines (Israel) Veidan (Israel)

Some of our High Tech CustomersSome of our High Tech Customers

Adobe Avaya Cable & Wireless EarthLink IBM Intel Marconi Microsoft Nortel Networks Raytheon Symantec Unisys Xilinx