finding the path to connect your site with qualified customers and build your business roadmap to...

Finding the Path to Connect Your Site with Qualified Customers and

Build Your Business

Roadmap to Internet Roadmap to Internet SuccessSuccess

Highlands Ranch, CO | 720.341.6336. | [email protected]

Copyright 2008

1st Click ConsultingMaking the Internet click for Small Business

mailto:[email protected]

Generating TrafficGenerating Traffic

Promoting SalesPromoting Sales

$

Making the Internet click for Small Businesses

1st Click Consulting | Highlands Ranch, CO | 720.341.6336. | [email protected]

Building LoyaltyBuilding Loyalty


What if you could have a platform to integrate all of

these Internet marketing activities seamlessly?

• Traffic Generation• Sales Promotion• Loyalty Building


Apply Internet Technology and Expertise to:

Expand markets Automate

Save money Save time

Tools and expertise for sophisticated Internet marketing…

…that were previously available only to large corporations with big budgets

and a staff of IT and Internet marketing experts.



The Perfect Prospect

1. Wholesalers, manufacturers, distributors. Companies engaged in B2B e-business.

2. Membership or Supported Organizations/Associations. Non-profits, including churches, trade and consumer groups.

3. Niche e-commerce companies selling to consumers. Those selling products based around a hobby, a special interest, a sport, an affiliation. Or those “manufacturing” something for a market like that.

Any “technology-shy” company that wants to establish a website as a base for sophisticated Internet marketing.



The Asenz360 Centerpiece

Data360The database core of the system

Allows your business to– PERSONALIZE– CONNECT– ACHIEVE REPEATABLE

RESULTS

Data360 makes your site DYNAMIC! It captures and responds to each visitor’s information in relevant ways.


Building a Rich Database(And a Richer Business)

Family Fitness Center

The Jones FamilyWeight Loss

Strength TrainingCardio Improvement

Sports

MomWeight Loss

Sports

DadStrength Training

Sports

DaughterSports

Offer: Free Hour with TrainerFocusing on Calorie-Burning Exercises

Offer: Group Tennis Hit-Around(Extra Cost)

Offer: Seminar by Prize-Winning Bodybuilder

Offer: Group Travel—Biking Through Vermont(Extra Cost)

Offer: Family Golf Lessons for Ages 9 thru Adult(Extra Cost)

What do we now know about the Joneses? What else could we sell them?

Are they likely to renew their membership?


Personalization with Asenz360

(It’s not just for email!)

Bob Smith for Congress

Home About Bob Support BobGun Rights

Fighting for you!Justice

Bob Smith says:

“We, as a nation, can protect our

rights to gun ownership and our

civil rights as well. The time is

now.”

Click here to learn more


Advantages of Digital Communication

• Most Cost-Effective Medium• Automated (Most Time-Saving)

By integrating your database with your website, you can take better advantage of these savings.

Asenz360 Modules to Market Your Business

Site360 An easy-to-use

Content Management System

– Edit and manage your site without professional help.

– Get Web-based access from any computer. No software to install.

– The most search-engine friendly CMS that I have found.



Asenz360 Modules to Build Relationships

Dialog360• Respond to customer requests

for information

• Archive responses as FAQs

• Create and moderate message boards

• Create and manage blogs

• Distribute RSS feeds, SMS text messages, audio podcasts, and video




Loyalty360• Quickly and easily create and deliver customizable loyalty or rewards programs that automatically award “points” and/or coupons to encourage repeat business and deeper customer relationships

• Loyalty module assigns, tracks, and manages credits1st Click Consulting | Highlands Ranch, CO | 720.341.6336. | [email protected]


Message360• Create and distribute emails

and newsletters• Provide different groups of

readers with content relevant to them.

• Monitor statistics like bounce

backs, unsubscribes, open

rates, forwarding rates and

click-throughs


Asenz360 Modules to Market Your Business and Sell Your Products

Commerce360A web store complete

with an online catalog,

and all the necessary

shopping cart functions

for secure credit card

sales.



Asenz360 Modules to Market Your Business and Sell Your Services

Event360• A scheduling module,

it enables web-based reservations for seminars or other events

• When used with Commerce360, you can even sell tickets



#1ASENZ360 allows you to operate all of your

online marketing out of a centralized customer/prospect database.

• Automate• Personalize messages

• Build a database that is an asset to your business

What Makes Unique

What Makes Unique

#2Programming Architecture Reflects

Search Engine Indexing Needs on Many Levels:

– URLs include search terms– RSS– Built-in Google SiteMap– Page Layouts– No Google Sandbox!

What Makes 1st Click Consulting & a Unique Partnership

Expertise:ASENZ360:

A web platform built specifically to enhance search engine positioning and market your business on the Internet.

1st Click ConsultingOn-going advice based on 6

years of experience as a Certified Internet Marketing Specialist.

Technology:Includes the tools needed

to…• Present your products and services in a sophisticated, dynamic, personalized way.• Develop loyal customers who will buy again—and recommend you to others.• Measure and analyze website traffic patterns and email effectiveness—so you can have repeated success.


Expertise & Technology to… Generate Leads, Promote Sales, Build Loyalty & Repeat

Business

& 1st Click Consulting

• Web-based platform. No IT integration needed.• Database holds up to 5000 fields, allowing your

company to create a rich business asset.• Choose modules to quickly create a site

“customized” to your business’s needs.• We can use your existing design and graphics, or

create a new one for you.• You pay only for the modules you choose.• On-going marketing assistance from 1st Click helps

ensure that you maximize the value of your technology investment to grow your business.


Do you…• Have a long sales cycle requiring

repeated communication before a sale will occur?

• Have a business that could profit from more consistent marketing to an existing customer base?

• Have multiple product lines that could be sold to the same customers?

• Have an organization that relies on…– Building loyalty? – Building a sense of “membership”?


futurenaturalA boutique online retailer

http://www.futurenatural.com

Consumer Goods


Mt. Lavinia HotelAn international resort

http://www.mountlaviniahotel.com

Travel, Tourism, Hospitality Industry


BConnectedStreamlining a service business

http://www.bconnectedusa.com/

Advertising & Media


Innovative PackagingBusiness-to-business e-commerce

http://www.innovativepackaging.co.nz

Wholesale Packaging

Best Health & WellnessLocal consumer services

http://www.besthealthandwellness.com/

Health Care/Medical Services


Crossmen Drum & Bugle CorpsMembership organization

http://www.crossmen.org

Non-Profit Organization


finding the path to connect your site with qualified customers and build your business roadmap to...

Documents

small business slide

internet technology

time slide

internet marketing experts

internet marketing activities

building loyalty slide

bodybuilder offer

exercises offer