find success in 2014 digital marketing strategies for hotel marketers
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Find Success in 2014: Digital Marketing Strategies for Hotel Marketers
vfmleonardo.com facebook.com/vfmleonardo @vfmleonardo
November 21, 2013
Vice-President,Best Practices, Online MerchandisingVFM Leonardo Inc.
Darlene Rondeau
@darlenerondeau
Follow:
@vfmleonardoTweets & Questions:
#vfmlwebinar
Poll:What 2014 eMarketing challenges
keep you up at night?
Vice President, ZENique Hotels
Rupesh Patel
E-commerce Consultant Granite Hospitality
Melissa Bruckler
Emergence of visual storytelling Content became snackable Social media went visual and video crazy Video continued its dominance Mobile grew…and grew some more Rise of the Digital Elite
2013’s Biggest Marketing Trends
Vice President, ZENique Hotels
Rupesh Patel
Search engine optimization and search engine marketing will get customers to your front door, but what will make them choose you?
From SEO to booking
Ability to offer special promotions to fans and followers
Opportunities to connect with fans on a regular basis
Cross-promotion for sister properties
Direct booking
Why Social Media?
Mobile Numbers are Meaningful
Evolution of storytelling
Web Appeal is the new Curb Appeal – Be sure your online presence has good “Web Appeal”
Key Takeaways
Gain the edge on your competitors - Be “outgoing” and interact with guests on the most underutilized channel - Social Media
Our guests are on the go! – Ensure your “web appeal” is Mobile Friendly for easy access
Use video to sell your hotel and enhance your “web appeal”
Reach Millions of Travel Shopperswith the ultimate visual storytelling solution for
hotels.
One stop shop.An easy to use web-based management tool makes it easy to manage all of your visual storytelling
elements all in one place.
E-commerce Consultant Granite Hospitality
Melissa Bruckler
What Tells a Better Story?
How to discover your hotel’s unique stories
Visual impact Connect with target market (guests) Book now options
Telling your Story – Facebook
increases engagement
Photos and special offers drive more engagement
than simple text
Engagement on Facebook higher than other types of
communication
Hotels with 1400-1500 fans get much more engagement
Website ◦ Brand.com◦ Independent◦ Mobile
OTA’s◦ Expedia/Hotels.com
Social Media◦ Facebook◦ Twitter◦ Pinterest◦ LinkedIn◦ Instagram
Make sure your stories are available
I. Share Beyond your own site, leverage videos across multiple channels Facebook and other social networks are obvious channels to
showcase your video Engage your guests: before, during and after their visit
II. Be where your guests are Guests are searching, sharing and interacting – be there with
them Strong visuals that tell a compelling story are key to a
successful online presenceIII. Use multimedia
Photos, videos, panoramas, 3D virtual tours and more – tell your hotel’s story visually
Hire professional photographer, videographer – quality photos are key
2014 To Do’s
Show, don’t tell Be snackable! The social channels are engaging with big,
beautiful visuals on their pages◦ Facebook, Pinterest, TripAdvisor
Informally interview your guests and your staff to uncover your story
Be where your guests are shopping Stay up-to-date with hotel marketing “to do’s” by
reading our eBook: Find Success in 2014
Key Takeaways
Bring on the BookingsEnable guests to book directly from your Facebook or your
mobile optimized website
Poll:Based on today’s content, will you attend future webinars on
different topics?
About VFM Leonardo
It’s a Wrap!
Recording of this webinar◦ Share it with your colleagues
Don’t forget to head over to vfmleonardo.com to download our eBook “Find Success In 2014”
Invitations to upcoming webinars◦ Topics include telling your story with VBrochure, getting
mobile optimized and more!
Melissa Bruckler
www.vfmleonardo.com
1.877.593.6634
@vfmleonardo
facebook.com/vfmleonardo
32
Connectwith Us!
Rupesh Patel
www.zeniquehotels.com
www.granitehospitality.com
Questions and Best Practices