financing humanitarian projects… by staying in … numbers of people feel the urge to actively...
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P I T CH DE CK
F i n a n c i n g h uma n i t a r i an p r o j e c t s … b y s t a y i n g i n t o u ch w i t h f r i e n d s
NOVEMBER 2016
Increasing numbers of people feel the urge to actively contribute to the
planetary change we are all waiting for.
Numerous humanitarian organizations base their fund raising on
donation requests. This often creates a sense of reticence and a lack of
trust in privates and companies alike.
Current social networks maximize the profit for their shareholders,
without taking into account the growing ethical vision of their users.
The issue
SolutionA global virtual platform which aims to:
GENERATE INCOME THROUGH GREEN ECONOMY ADVERTISEMENT,
ALLOCATING 70% OF THE REVENUES
TO NON-PROFIT FOUNDATIONS
ALLOW USERS TO FINANCE HUMANITARIAN PROJECTS
WITHOUT ACTUALLY DONATING MONEY BUT BY PROMOTING THE SOCIAL
NETWORK
BRING TOGETHER PEOPLEWHO SHARE A VISIONFOR GLOBAL CHANGE
Relevant Market
FIRST 60 MONTHS GOAL:
300 millionof daily activeusers
500 millionof registered users
300 millionof daily activeusers
500 millionof registered users
Business modelRevenues
$ 9,00ARPU: average revenues per user
Facebook ARPU is $ 17,00, LinkedIn $ 30,00 and Twitter $ 10,00.
We sell advertising space to ethical
companies, and market their products
through our online shop
$ 2,7 biliontotal annual revenues60 months forecast from initial investment
More activeusers,
associationsand celebrities
More activeusers
More advertising revenues
More profitsto be destinedto the projects
More projects
VIRTUOUS CIRCLE
We set aside at least 70% of our
profits to support humanitarian,
social and environmental projects
managed by non-profit
organizations and foundations
Business model Projects
Forests are the lungs of our planet.The survival ofthe species isnot be possible without theirconservation. SK49 Sokhra tes will fund the bestprojects to effectively protect the Amazonia andthe world's forests.
SK49
Oceans are the largest ecosystems on Earth andproduce half the oxygen we breathe. 97% of thewater in the world resides in the oceans. Thehealth of oceans is essential to our survival.
SK77
SK108
Children are the pillars of the present and of thefuture of the planet and its inhabitants. Sokhrateswill fund the best projects to protect children andguarantee their righ ts around the world, withparticular attention to their education andempowerment.
Sokhrates will contribute to the creation of aninnovative economy, supporting ethical eco-sustainable and inclusive technological projects,respectful of human rights and promoting theprotection of our planet and its inhabitants.
SK 250
SoKhrates will fund the best medical projectsaimed at preventing disease, providing medicalassistanceand promoting healthy and sustainablehabits, especially in developing countries.
SK777
Sokhrates aims at including the protection ofanimals by funding project of internationalassociations. The SK7 will help creating betterliving conditions for humans and animals.
SK7 SK21
We are financing projects aimed at thereconstruction of villages destroyed byearthquakes or natural catastrophes to offer animmediate relief to their habitants. Thereconstruction of the first village in Nepal hasalready started.
Solkhrates wants to protect the culture of theentire world, respecting human rights and thesustainability of our planet. To this purpose, wewill strengthen and promote universities aroundthe world to promote knowledge and researches.
SK500
Areasof Intervention
PARTNERSHIP
AGREEMENTS
Market adoption
Agreements for the promotion of
Sokhrates, with non-profit
organizations (humanitarian,
environmental, animal rights etc.),
in exchange for financing the
organization’s own projects.
CELEBRITY
ENDORSEMENT
EVENTS
& MEDIA
Agreements with celebrities from the
world of sports, art and entertainment
would potentially attract millions of
users, while at the same time give their
personal, or their foundations, projects a
further chance of getting of the ground.
Coordination and implementation of
international events with the
participation of spokesperson.
(eg. Sokhrates Awards)
Media Productions
(eg. Documentaries).
FIRST TO
MARKET
Competitive Advantages
For an ethical social network
ETHICAL VALUES
& TRANSPARENCY
CONCRETENESS
MARKETING
The policy of devoting at least 70% of
the total revenues to non-profit
foundations will attract users who share
a common vision for greater social
justice.
The same implementation of important
social and environmental projects, will
be one of Sokhrates’ more relevant
marketing success key.
In just 40 days from the launch of the beta
version:
Sokhrates today
10.000 Registered users
700.000Page views
30 no-profit organizationshave already signed agreements for a total of:
8.861.506 users to whom Sokhrates is already being promoted(November 2017)
Team
ROSARIO SCUTERIProject creator
Real estate entrepreneurwith 15 years experience
ALESSANDRO MONICAProjectCo-creator
Industrial and web designer
DARIO SPAGNAStrategic advisor
Textile Industry entrepreneurwith 30 years experience
SALVATORESCUTERISocial networkdeveloper
GIULIA PROIETTILegal Advisor
MARTA ESTEBANProject manager
25 years experience in marketing and communication. Founderand manager of variousinternational ONG.
SARA OVIEDOInternational ambassador
Ex-vice president of United NationCommitee on the Rights of the Child.
WALTERMENOZZIEthcal&Financialadvisor
Management consultant with 17 years experience
MANEKA SANJAYGANDHIInternational ambassador
Indian Minister in four governaments.
Financial We are looking for an investment and/or fundings to reach 5 M daily active users in
24 months and 100 M in 48 months
$ 3 millionStart-up capital > 5 million
Daily active users in 24 months
> $ 25 millionRevenues with ARPU* at $ 5,00
$ 4 millionfundraising within 24 months
> 70 millionDaily active users in 36 months
> $ 490 millionRevenues with ARPU* at $ 7,00
$ 80 millionfundraising within 60 months
> 300 millionDaily active users in 60 months
> $ 2,7 billionRevenues with ARPU* at $ 9,00
* ARPU: average revenues per user. Facebook ARPU is $ 17,00, LinkedIn $ 30,00 and Twitter $ 10,00.
$ 21 millionfundraising within 36 months
The $ 3 million startup capital for the first 24 months will be distributed as follows:
$ 1 millionfor the internal structure:
� For the new website realise$ 600,0001 head programmer 7 programmer
� Management� Main office & press agency� Advertising sales network� ‘Transaparency’ committee on cash flow and projects management
� Office HQ in California (US)
$ 1 millionfor the first projects divided into 7 segments:
� Humanitarian Emergencies� Environment� Health & Nutrition� Social� Educational� Animal Rights� Microcredit
$ 1 millionin marketing and communications
� Agreements with leading international companies for marketing and communications success based projects.
Date Fundraising Daily Users
ARPU* Revenues Revenues multiple**
Equity value
Equity value 30%
Time zero 3 M
At 24 months 4 M 5 M $5,00 $25 M 5 $125 M $37 M
At 36 months 21 M 70 M $7,00 $490 M 6 $2,9 Bn $870 M
At 60 months 80 M 300 M $9,00 $2,7 Bn 7 $19 Bn $5,7 Bn
At 96 months 700 M $11,00 $7,7 Bn 10 $77 Bn $23 Bn
Evaluation
* ARPU (annualized revenues per user).
In 2016 Facebook’s ARPU is at $ 17,00, LinkedIn $ 30,00, and Twitter, with
300 m daily users, $ 11,00.
** In 2016 FaceBookestimated value is 14 times the revenues, LinkedIn 9
and Twitter (with 2,2 bn revenues) 6,3.
Value if the company doesn’t destinate70% of the profits to
humanitarian projects.
Value if the company destinate 70% of the profits to humanitarian projects.
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