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Leading Digital provides business leaders an opportunity to transform the digital arena of their organization and gain competitive advantage in the robust global market. This book is also a beneficial resource for Marketing, Human Resource and Technology professionals, who are keen to learn about successful digitization strategies adapted by industries worldwide. By: George Westerman (@gwesterman) is a Research Scientist with the MIT Sloan Initiative on the Digital Economy. Didier Bonnet (@didiebon) is a Senior Vice-President and Global Practice Leader at Capgemini Consulting. He also acts as the Executive Sponsor for Capgemini’s Digital Transformation offering, a key strategic initiative including a joint research collaboration with the MIT Center for Digital Business. Andrew McAfee (@amcafee), a principal research scientist at MIT and cofounder of its Initiative on the Digital Economy, studies how computer technologies are changing business, the economy, and society. source: http://www.leadingdigitalbook.comTRANSCRIPT
