final visual
TRANSCRIPT
About Me
i am currently a junior at Central Michigan University, studying Fashion Merchandisng and Design with a merchandising concentration. I am minoring in Marketing and plan to use my degree in the future to create and market my own business. i consider myself to be hardworking and put 100% of myself in everything that i do. I am creative and consider myself a visual person. I am also ambitious and need to finish everything i put my mind too.
This Planet Blue shadowbox was inspired by the California brand’s beachy asthetic. It was made using a wooden pallette, nails and yarn to create the wave feature. All the materials were combined to communicate the brand image.
Shadowbox
shadowbox
This shadow box features rain boots made by Hunter. We wished to create a happy rainy day to highlight the lifestyle
hunter creates. we achieved this by constructing an umbrella and using paper rain drops and cloud decals.
community window
This window was created for Cental michigans campus bookstore. It was done by hanging spoons in the flying C shape using the university’s color scheme.
window display
This large window display featured the online brand Nasty Gal. The windowportrayed the brand’s stylish, urban athestic. A city skyline was created using cardboard, tissue paper and christmas lights.
merchandising directive
This merchandising directive featured the well known kate spade brand. Bright colors and preppy clothing was used to display kate
spade’s fun and colorful inspiration.
MERCH DIRECTIVE 2 - BCBG
DIRECTIVEDESCRIPTIONMOOD BOARD
merchandising directive
This merchandising directive was created for the brand BCBG. The goal was to promote the store’s new collection to bring customers into the store. The colors were inspired by spring and BCBG’s brand.
wall directive
“Making Waves” U-Neck Tank D.732 SKUColor: aruba blue
Stripe Capri D.732 SKUColor: aruba/amparo/sunny lime blue multi stripe
Cap Sleeve V-Neck Tee w/Ric Rac Trim D.732 SKUColor: aruba blue, amparo blue
Polka Dot Short D.732 SKUColor: aruba/amparo/sunny lime blue multi stripe
Flip Flops D.735 Polka Dot SKUColors: aruba blue, amparo blue
Stripes SKUColors: aruba blue, amparo blue
WALLS
Satin Full Coverage BrasWhite SKUIvory SKUPink SKUBlue SKUBlack SKU
Cotton No-WireWhite SKUNude SKUPink SKUBlue SKUGrey SKUBlack SKU
Cotton Full Coverage BrasWhite SKUIvory SKUPink SKUBlue SKUBlack SKU
Lace Balconette BrasSKUColors: sugar, cafe mocha, black
Smooth Balconette BrasSKUColors: white, nude, black,
COLOR FOCUS
SECONDARY COLORS
COLOR FOCUS
SECONDARY COLORS
COLOR FOCUS
SECONDARY COLORS
WALL 2 WALL 3WALL 1
Merchandise additional ruby and chocolate Smooth Balconette Bras to complete the fashion statement
This must be your most focal wall statement.
If your store has a Flex Wall behind the cash wrap, place this state-ment there.
Otherwise, be sure this is the wall your customers will see first.
Use this as your template for your wall directive. Replace the text in italics with your own words.
You can rearrange these fixtures as needed or add new ones
Include color swatch AND nameNightPANTONE 289 C
NightPANTONE 289 C
StonePANTONE 11 C
SlatePANTONE 443 C
IvoryPANTONE 663 C
CognacPANTONE 7522 C
NightPANTONE 289 C
GranitePANTONE Black C
MossPANTONE 7497 C
IvoryPANTONE 663 C
CognacPANTONE 7522 C
SkyPANTONE 278 C
IvoryPANTONE 663 C
TanPANTONE 4525 C
MudPANTONE 11 C
MudPANTONE 11 C
SandPANTONE 7535 C
Jongo Diamond TankSKU# 7W62001Color: Blue MultiSummit TankSKU# 7W42317Color: Blue MultiCut-off Short SKU# 7W12791Color: WarriewoodCut-off ShortSKU# 7W12704Color: Tamarama
*Place suitcase stack and framed promotionalmaterial on top of jean shelving unit.
*Hang one of each wash of jean by loop onprovided hooks. Hang incenter of denim shelf.*Size order jeans fromtop to bottom starting with sizes 0-2.
Merchandising Wall Directive 2 - Bari Boulter
*Hang promotional sign in centerof wall above drawer chest. **Hang lanterns beside sign in corner of wall.
Low-Rise Charlie SkinnySKU# 7W12820Washes: Bells Beach, Newcastle, Lapis LuzuliMid-Rise Lolita BootSKU# 7W11842Washes: Milton, Amazonite, AirlieMid-Rise Brooke StraightSKU# 7W12666Washes: Lapis Lazuli, Turimetta, NewcastleBasel Flat BootieSKU# LKBASELColor: Wheat Print
*On Mannequin
Section A*Vintage Military JacketSKU #7W30561Color: 378 Olive*Ditsy Diamond TankSKU# 7W42112Color: Black MultiThe Point Shoulder BagSKU# HKW0226Color: CognacTencel RomperSKU# 7W20464Color: Medium Wash
Section CShiloh ToteSKU # LBT2391Color: CognacStraw Panama HatSKU# HOH0202Color: NaturalTencel RomperSKU# 7W20440Color: Washed Black
Section BTwo Tone FedoraSKU # HOH0207Color: NaturalPerforated Skinny BeltSKU# BUW0525Color: Light BrownLaffertie WedgeSKU# LKLAFFERColor: Dark AlmondGeo Embroidered TopSKU# 7W42274Color: Natural Multi
A
B
C
Indio Frayed JacketSKU# 7W12795Color: Beach WashEmbroidered ShellSKU# 7W42031Color: Navy MultiTashi EspadrilleSKU# LKTASHIColor: Printed Black Stripe
*Place Tashi espadrille in metal tubs on floor under center rack.
This merchandising wall directive shows how in-store walls would be merchandised in Lucky Brand stores. Muted colors and natural elements were used to stay consistent with the brands all-American athestic.
wall directive
“Making Waves” U-Neck Tank D.732 SKUColor: aruba blue
Stripe Capri D.732 SKUColor: aruba/amparo/sunny lime blue multi stripe
Cap Sleeve V-Neck Tee w/Ric Rac Trim D.732 SKUColor: aruba blue, amparo blue
Polka Dot Short D.732 SKUColor: aruba/amparo/sunny lime blue multi stripe
Flip Flops D.735 Polka Dot SKUColors: aruba blue, amparo blue
Stripes SKUColors: aruba blue, amparo blue
WALLS
Satin Full Coverage BrasWhite SKUIvory SKUPink SKUBlue SKUBlack SKU
Cotton No-WireWhite SKUNude SKUPink SKUBlue SKUGrey SKUBlack SKU
Cotton Full Coverage BrasWhite SKUIvory SKUPink SKUBlue SKUBlack SKU
Lace Balconette BrasSKUColors: sugar, cafe mocha, black
Smooth Balconette BrasSKUColors: white, nude, black,
COLOR FOCUS
SECONDARY COLORS
COLOR FOCUS
SECONDARY COLORS
COLOR FOCUS
SECONDARY COLORS
WALL 2 WALL 3WALL 1
Merchandise additional ruby and chocolate Smooth Balconette Bras to complete the fashion statement
This must be your most focal wall statement.
If your store has a Flex Wall behind the cash wrap, place this state-ment there.
Otherwise, be sure this is the wall your customers will see first.
Use this as your template for your wall directive. Replace the text in italics with your own words.
You can rearrange these fixtures as needed or add new ones
Include color swatch AND name
Black White
Aqua
Coasta Maya High Neck One-PieceSKU# 10577-771Lei ToteSKU# 70854Coasta Maya High Neck Bikini TankSKU# 30479-771Block Party Brazilian Bikini PantSKU# 40285-772Sun Downer HoodieSKU# 52381Block Party Bustier BandeauSKU# 30467-772Coasta Maya High Waisted Bikini PantSKU# 40289-771Coasta Maya High Neck Singlet TankiniSKU# 30497-771Coasta Maya Tri Bind Hipster Bikini PantSKU#40292-328Block Party High Neck Bikini TankSKU# 30475-772Coasta Maya Hipster Bikini PantSKU# 40292-328Coasta Maya Slide Triangle Bikini TopSKU# 30432-771Tropicana CapSKU# 70840
Red Hot Chartreuse
White Seychelles Neon Pink
Neon Pink Fanta Boca
SeaFolly Goddess Kiara Bustier Bikini TopSKU# 30329D-065Colors: Chartreuse, White, Red Hot, Seychelles, Neon PinkSeaFolly Goddess Strapless Bustier BraSKU# 30420-065Colors: Chartreuse, White, Red Hot, Seychelles, Neon PinkSeafolly Goddess Lace Up Hipster PantSKU# 40267-065Colors: Chartreuse, White, Red Hot, Seychelles, Neon PinkSeafolly Goddess Twist Band Mini HipsterSKU# S4320-065Colors: Chartreuse, White, Red Hot, Seychelles, Neon PinkWrap Beach ThrowSKU# 70870
Indigo Chartruese Seychelles
Splendour KaftanSKU# 52328Plantaton KaftanSKU# 52355Colors: Fanta, BocaSpritzer PantSKU# 52186Illusion PantSKU# 52462Hydro Beach PantSKU# 52439
Divine ThongSKU# 70891Colors: Seychelles, Neon PinkSeaside EspadrilleSKU# 70848Colors: Indido, Melon
Jetset HatSKU# 70853Lizzy HatSKU# S70403Seafolly Pool TowelSKU# 70482Hit the Beach ToteSKU# 70810Aloha ClutchSKU# 70857
Merchandising Wall Directive Bari Boulter
theCosta maya
Collection
new!
mix and match
This wall merchandising directive was created for Australian swimwear brand, Seafolly. The penetrationof products is consistent with the brands offerings and aims to maximize sales.
Styling
Style Inspiration: Urban Nomad
Full BodyAbstract
Mannequin
Molded FormDress Form