final stratefic plnning

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  • 8/4/2019 Final Stratefic Plnning

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    STRATEGIC PLANNING

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    What is Strategic Planning?

    Process to establish priorities on what you will

    accomplish in the future

    Forces you to make choices on what you will do

    and what you will not do

    Pulls the entire organization together around a

    single game plan for execution

    Broad outline on where resources will get

    allocated

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    Matt H. Evans,[email protected]

    Why do Strategic Planning?

    If you fail to plan, then you plan to fail be

    proactive about the future

    Strategic planning improves performance

    Counter excessive inward and short-term thinking Solve major issues at a macro level

    Communicate to everyone what is most important

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    FUNDAMENTAL QUESTIONS TO ASK

    Where are we now? (Assessment)

    Where do we need to be? (Gap / Future End

    State) How will we close the gap (Strategic Plan)

    How will we monitor our progress (Balanced

    Scorecard)

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    Matt H. Evans,[email protected]

    A Good Strategic Plan should . . .

    Address critical performance issues

    Create the right balance between what the

    organization is capable of doing vs. what the

    organization would like to do Cover a sufficient time period to close the

    performance gap

    Visionary convey a desired future end state

    Flexible allow and accommodate change Guide decision making at lower levels

    operational, tactical, individual

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    Matt H. Evans,[email protected]

    Strategic Planning Model

    A B C D E

    Environmental Scan

    Assessment

    Background

    Information

    Situational Analysis

    SWOTStrengths,

    Weaknesses,

    Opportunities,

    Threats

    Situation Past,

    Present and Future

    Significant Issues

    Align / Fit with

    Capabilities

    Mission & Vision

    Values / Guiding

    Principles

    Major Goals

    Specific Objectives

    Performance

    Measurement

    Targets / Standards of

    Performance

    Initiatives and

    Projects

    Baseline Components

    Performance

    Management

    Review Progress

    Balanced Scorecard

    Take Corrective

    Actions

    Down to Specifics Evaluate

    Where we are Where we want to be How we will do it How are we doing

    Gaps Action Plans Feedback upstreamrevise plans

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    Matt H. Evans,[email protected]

    Assessment

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    Matt H. Evans,[email protected]

    Assessment Model:

    S W O T

    Assessment

    External Assessment: Marketplace,competitors, social trends, technology,

    regulatory environment, economic cycles .

    Internal Assessment: Organizational assets,

    resources, people, culture, systems,

    partnerships, suppliers, . . .

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    Matt H. Evans,[email protected]

    Baseline

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    Matt H. Evans,[email protected]

    Why create a baseline?Baseline

    Puts everything about the organization into a

    single context for comparability and planning

    Descriptive about the company as well as the

    overall environment Include information about relationships

    customers, suppliers, partners, . . .

    Preferred format is the Organizational Profile

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    Matt H. Evans,[email protected]

    Components

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    Matt H. Evans,[email protected]

    Major Components of the

    Strategic Plan / Down to Action

    Components

    Mission

    Vision

    Goals

    Objectives

    Measures

    Why we exist

    What we want to be

    Indicators and

    Monitors of success

    Desired level of performance

    and timelines

    Planned Actions toAchieve Objectives

    O1 O2

    AI1 AI2 AI3

    M1 M2 M3

    T1 T1 T1

    Specific outcomes expressed in

    measurable terms (NOT activities)

    Strategic Plan

    Action Plans

    Evaluate Progress

    Targets

    Initiatives

    What we must achieve to be successful

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    Matt H. Evans,[email protected]

    Down to Specifics

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    Matt H. Evans,[email protected]

    What are Action Plans?

    Objectives

    Initiatives

    Action Plans

    The Action Plan identifies the specific steps that will be taken to achieve the initiatives

    and strategic objectives where the rubber meets the road

    Each Initiative has a supporting Action Plan(s) attached to it

    Action Plans are geared toward operations, procedures, and processes

    They describe who does what, when it will be completed, and how the organizationknows when steps are completed

    Like Initiatives, Action Plans require the monitoring of progress on Objectives, for

    which measures are needed

    Down toSpecifics

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    Matt H. Evans,[email protected]

    Evaluate

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    Matt H. Evans,[email protected]

    Continuous Feedback

    through the Balanced Scorecard

    Evaluate

    Cascade and align from the top to create aStrategic Management System.

    Use the Balanced Scorecard framework toorganize and report actionable components.

    Use the Scorecard for managing the executionof your strategy.

    Scorecard forces you to look at differentperspectives and take into account cause-

    effect relationships (lead and lag indicators) Improves how you communicate your strategy

    critical to execution.

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    ADVANTAGES

    Asks and answers questions of key importance to theorganization

    Provides a framework for decision making throughout

    the organization Reveals and clarifies future opportunities and threats

    Sets specific objectives for achievement

    Serves as a channel of communication

    Develops a team which is focused on the organization'sfuture

    Provides managerial training

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    LIMITATIONS

    The future is uncertain and might differ

    substantially from expectations on which parts

    of the plan may be built.

    Planning is difficult, messy, hard work.

    Planning is expensive - in time and money.