Do you live the experience?

How Situation Interactive gives life to digital dreams and

realities for the “see- it-to-believe-it” experience

Brittany CromptonSocial Media Monitoring and Communication

Final In-Class PresentationMSPC 3050-01

Situation Interactive

An agency dedicated to deepening the world’s connection with the live experience.

• Theatre• Live Events• Arts & Culture• Sports• Film• Television• Travel & Tourism

Accomplished through:

Situation Interactive’s Homepage

http://www.situationinteractive.com/

What do they do

• Build awareness• Maximize sales• Enhance experience• Build ambassadors

Situation Interactive is a full service digital marketing agency who provides “innovative, interactive solutions…backed by strategic planning and supported by our dedicated team”.

(http://www.situationinteractive.com/whoweare/services)

With clients like these…

Examples of their work (thru awards):

Ex. 1- 2010 OMMA Award for Best Viral Marketing CampaignHAIR eParty

Ex. 2- Webby Award for Best Use of Social MediaNext2Normal’s Twitter Performance

Ex. 3- Web Award for Best Entertainment Social Media CampaignRadio City Rockette’s “Kicking Across America”

How they exemplify the Groundswell

• Listening• Talking• Energizing• Supporting• Embracing

*Unique quality- Situation Interactive’s client base (as well as target audience) are constantly evolving and changing in ways a normal business does not, so they truly are able to exemplify all of the listed qualities across their social media initiatives.

Li & Bernoff, pg. 68-69

“Everyone’s a critic…”Crain’s New York Business Magazine- named it to the Best Places to Work 2011 list. http://www.crainsnewyork.com/gallery/20111204/FEATURES/113009999/45

(The list awards 50 organizations each year that are selected through an in-depth statistical analysis of employee surveys and company benefits by conducting over 13,000 employee surveys across New York City. The award was given to organizations that received high marks for a fun atmosphere, challenging work, advancement opportunities, along with other perks and benefits. http://www.ereleases.com/pr/situation-interactive-awarded-crains-best-places-work-york-city-44031)

Media Post Publications: Online Media Daily- tells readers how “Situation Interactive Uses Social Media To Promote Broadway” http://www.mediapost.com/publications/article/165994/situation-interactive-uses-social-media-to-promot.html#axzz2DCJHuITB

Adweek Advertising- did a Portrait piece saying “Situation Interactive Digital shop turned it’s knack for selling Broadway spectacles to promoting the world of sports”http://www.adweek.com/news/advertising-branding/portraits-situation-interactive-137782

Damian Bazadona, President of Situation Interactive, likes to blog

What’s Holding Social Media Back?

Does this “social media stuff” drive

sales?

Asking for Customer Opinion to Show You Value It

Social Networking behavior for the

Broadway consumer

In a business about tourists,

are we forgetting the locals?

The Rules to Creating a Successful Viral

Marketing Campaign

The Greatness Behind Starbucks

and many other must reads…

But at the heart of all this……Situation Interactive is a digital marketing

agency.

So what is Digital Marketing?-The promotion of products or brands via one or more forums of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategyof a business could include promotional efforts made via the internet, social media, mobile phones, and electronic billboards, as well as via digital and television and radio channels.

(taken from BusinessDictionary.com)

This is what Entrepreneur Magazine said about digital

marketing in 2010:1. Online display advertising

2. Online retail promotion

3. Social media advertising 4. Mobile

Marketing

Forbes tips for online marketing, 2012Forbes admits not every

company is ready to fully embrace social media in it’s entirety.

Relationships formed in this medium cannot be forced; if a social media campaign has not been prepared, it could be a sign that the company is not ready to commit the time and resources to online endeavors.

For those who are ready, here are 4 tips of online marketing success:

• Email is not dead• Embrace “content

snacks”

• Everything is integrated

• Content is currency

Was Situation Interactive successful?

Results:

• HAIR eParty- The official HAIR social media portals were used to share the video each day with all of the show’s over 11,000 Facebook fans and 9,000 Twitter followers. 206,000 unique visitors interacted with the website, and the show’s overall website traffic went up by over 60%.

• Next2Normal Twitter performance- The show was a huge success, with over 1 million Twitter followers. During the campaign thousands of messages were received, link clicks, re-tweets and references. N2N site traffic, ticket and cast album sales saw a sharp rise.

The Twitter Performance helped push cast album to Top 10 on iTunes and Amazon.com.

• Radio City Rockette’s Kicking Across America- The campaign reached 1,000,000 kicks and thousands of families received tickets to the show. Website traffic increased 81% and the Facebook fan base grew by 41% in the first week of the campaign alone and Twitter followers increased 39%. Ticket sales goals were surpassed.Results report found: http://

www.situationinteractive.com/whoweare/honors

“Back in 2001, with only a laptop, a phone and a desk, Situation Interactive opened for business under one guiding vision - to deepen the world's connection with the live experience.”

Eleven years later, Situation Interactive works under the core belief that passion drives innovation and continues to foster and cultivate some of the most creative campaigns in digital marketing today.

References• Agovino, Theresa. “Best Places to Work 2011.” Crain’s New York Business. 2011. Web. 25 Nov.

2012. http://www.crainsnewyork.com/gallery/20111204/FEATURES/113009999/45• Arnold, John. “The Next Wave of Digital Marketing Trends.” Entrepreneur. 4 May 2010. Web. 25 Nov. 2012. http://www.forbes.com/sites/dorieclark/2012/10/16/the-real-secret-to-digital-marketing/• Bazadona, Damian. “Does this ‘social media stuff’ drive sales?” the Situation. Situation Interactive, 30 Nov. 2010. Web. 25 Nov. 2012. http://www.entertainmentmarketing.com/2010/11/does-this-%e2%80%9csocial-media- stuff%e2%80%9d-drive-sales/• Bazadona, Damian. “Social Networking behavior of the Broadway consumer.” the Situation. Situation Interactive, 24 Sept. 2009. Web. 25 Nov. 2012. http://www.entertainmentmarketing.com/2009/09/social-networking-behavior-of-the-broadway- consumer/• Bazadona, Damian. “The Greatness Behind Starbucks.” the Situation. Situation Interactive, 26 Jan. 2011. Web. 25 Nov. 2012. http://www.entertainmentmarketing.com/2011/01/the-greatness- behind-starbucks/• Bazadona, Damian. “What’s Holding Social Media Back.” the Situation. Situation Interactive, 14 Sept. 2011. Web. 25 Nov. 2012. http://www.entertainmentmarketing.com/2011/09/what%e2%80%99s-holding-social-media-back/•  Bernoff, Josh & Charlene Li. Groundswell: Winning in a World Transformed by Social Technologies. Boston: Harvard Business Press, 2008.• Clark, Dorie. “The Real Secret to Digital Marketing.” Forbes. 16 Oct. 2012. Web. 25 Nov. 2012. http://www.forbes.com/sites/dorieclark/2012/10/16/the-real-secret-to-digital-marketing/• Cummings, Carrie. “Situation Interactive: Uses Social Media To Promote Broadway.” Online Media Daily. 17 Jan. 2012. Web. 25 Nov. 2012. http://www.mediapost.com/publications/article/165994/situation-interactive-uses-social-media-to-promot.html#axzz2DCJHuITB• Davenport, Ken. “In a business about tourists, are we forgetting the locals.” the Situation. Situation Interactive, 26 Sept. 2011. Web. 25 Nov. 2012. http://www.entertainmentmarketing.com/2011/09/in-a-business-about-tourists-are-we- forgetting-the-locals/

References

(continued)• Definition of “Digital Marketing” from www.BusinessDictionary.com • Donnelly, Lisa. “Situation Interactive Awarded to Crain’s ‘Best Places to Work in New York City’.” E-Releases. 7 Dec. 2010. Web. 25 Nov. 2012. http://www.ereleases.com/pr/situation-interactive-awarded-crains-best-places-work-york-city-44031• Gensler, Erik. “Asking for Customer Opinion to Show You Value It.” the Situation. Situation Interactive, 30 Mar. 2010. Web. 25 Nov. 2012. http://www.entertainmentmarketing.com/2010/03/asking-for-customer-opinion-to-show-you-value-it/• “Portraits: Situation Interactive.” Adweek. 1 Feb 2012. Web. 25 Nov. 2012.

http://www.adweek.com/news/advertising-branding/portraits-situation-interactive-137782• Website www.situationinteractive.com