sfx social media final
TRANSCRIPT
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Standards For Excellence InstituteSocial Media Strategy
+Internship Goals
1. Refine Social Media Profiles 2. Research and implement social media management
tools 3. Make recommendations for ongoing strategy
Onedrive
+ Facebook https://www.facebook.com/
StandardsForExcellenceInstitute?ref=bookmarks
+LinkedInhttps://www.linkedin.com/company/
+Wordpress Blog https://standardsforexcellenceinstitute.wordpress.com/
+Inviting Network to Social Media Using our contact lists, I was able to import our
contacts on to our social media profiles. Invites were sent to these contacts on Facebook,
LinkedIn, and Twitter, inviting them to follow us!
+New Social Media DashboardHootsuite Hootsuite is one of the most widely advertised social
media management platforms! Quick and easy to post content across a variety of
platforms. View all important information from one’s news feed,
messages, to scheduled posts across all social media platforms.
Pitfalls in pricing for analytics reporting, which prompted us to find a new platform to cover all the bases we needed.
https://hootsuite.com/dashboard
Price: $9.99/month
+Klout Though Klout is a good way to gauge mentions and
activity on social media, there is little feedback given on how to improve one’s presence and engagement.
https://klout.com/#/exploreKlout Score: 43
+Content Gathering Software Feedspot
Feedspot is a go-to tool for gathering content from across the web.
We were able to add links to RSS feeds from a variety of websites and blogs posting relevant and up to date content about the nonprofit sector.
From this, we have been able to post daily links to articles, discussions, and tips for the nonprofit world.
http://www.feedspot.com/
Price: $0
+Social Media & Website Analytics Social Report
Great tool for social media management needs.
It is able to tackle both analytics reporting as well as the scheduling and publishing capabilities of Hootsuite at a better price. Social Report also gives a comprehensive overview of mentions of certain keywords across social media, which is useful for gathering content. Great for content scheduling and publishing Comprehensive Analytics reports https://www.socialreport.com/ Price: $49/month (free trial)
+Social Media Management Tools Hootsuite ($9.99/month)
Easy scheduling/post management Expensive Analytics Reports
Klout (Free) Basic social media feedback Unconstructive feedback
Feedspot (Free) Consolidated content reader Easy to use/browse chosen sites
Social Report ($49/month) Comprehensive analytics reports Easy scheduling and posting
+Analytics ResultsSocial Media Trends Since Jan 1, 2015
Social Media Trends Since June 1, 2015
+Key Social Media Recommendations Daily Posts (2-3 daily) – steady stream of posted content Engagement with groups and communities (esp. LinkedIn) Analytics review Blog promotion on social media Boosted posts/ page promotion/ Facebook advertising Member profiles Staff Introductions Consistent keywords, tags, hashtags Engagement with other employees (guest posts, blogs, etc) Repeating weekly themes (facts, tips, etc) / Content schedules/themes for the
month