final report trendsummit 2020...• the floral gateway • appealing to a newer, younger plant lover...
TRANSCRIPT
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TrendSummit2020
FINAL REPORT
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1TOPICPRODUCT REVIEWBOTANICALS
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OUR FAVOURITEVARIETIES• White Cloud• White O’Hara• Sahara Sensation• Caramel Antike• Golden Mustard• Pink Piano• Piano• Baronesse• Precious Moments• Romantic Antike• Ashley• Mariatheresia• Mayra’s Bridal Pink• Mayra’s Rose• Bridal Piano• Pink O’Hara• Sabrina• Lavender Bouquet
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OUR FAVOURITEVARIETIES• Anthurium ‘Regina’• ‘Sundance’ • ‘Lavender Lady’• ‘Marian Seefurth’• ‘Safari’• ‘Cinnamon’*Like the Amnicola & smaller Anthuriums the best!
• Oncidium Orchid**Beautiful!!!
• Banksia coccinea• Heliconia ‘Sexy Pink’• Heliconia caribaea
‘Gold’• Kakuma fern curl• Cecropea• Monstera roots• Ficus roots
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• Butterfly ranunculus *More colors• Peonies *Tree peony
• Ranunculus *Specialty • Anemones
• Dahlias *Ball *PomPon• Clematis flowers
• Heirloom mums *MoMoKo *PomPon Disbuds• Lisianthus *Double
• Hellebores• Gloriosa lilies
• Honeywort (Cerinthe major purpurescens)• Carnation *New shapes, Unique Colors
• Sweet peas• Protea
• Garden roses• Spray roses *Garden Sprays
• Specialty Tulips *Fringed *Serrated *Parrot *French *Double
• Anthurium amnicola• Designer-size Anthurium
• Pansies• Tweedia
• Zinnia *New Colors• Thalictrum aquilegifolia
• Dried Flowers
TOPTRENDING FLOWERS
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• Eleagnus• Succulents
• Smilax• Maidenhair fern (Adiantum sp.)
• Magnolia• Eucalyptus *Autumn
• Forsythia• Palms & other Exotic Foliage
• Grasses• Herbs
• Vines - passion vine, clematis, jasmine, ivy
• Thornless raspberry foliage• Green blackberries and green fruited
branches• Blueberries all stages
• Pieris japonica• Skimmia foliage
• Tillandsia• Cuts from potted plants (nursery & house
plants)• Anything variegated
• Stem-dyed flowers
TOPTRENDING
GREENS
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2TOPICPRODUCT REVIEWHARD GOODS
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• Ribbon: Luxury ribbon, natural dyes, raw silk, velvets, linen, flat weave
• Sustainable Packaging Options• The RETURN of PAPER *More paper, less
plastic• Softly dyed papers• Paper Flowers• Paper maché• Dried Botanicals• Permanent Botanicals for Event
Installations• Alternative Mechanics and Structures• Organic glue• Bamboo grid
TRENDINGFLORISTSUPPLIES
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• Jewelry & Trimmings• Bling is gone
• Pet jewelry as “value add”• Corsage alternatives *Tattoos, wearables,
cuffs• Decorative wire used for mechanics
not exposed
TRENDINGFLORIST
ACCESSORIES
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• Artisan, Maker, Handcrafted • No Keepsake• Ceramic *unique, texture, statement pieces• Matte and brushed metalsGlass *Ev-
eryday basicsPlastic – Eco EssentialsWood – Color-wash, craftedBasket – high-end crafted (no nesting sets)
• STYLE – Scandinavian, Clean lines, classic look and classic proportions
• TRENDING COLORS – Achromatic, white, gray, black
• Use container color as contrast to botanical palette
CONTAINERTRENDS
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“The container becomes the tool”Gregor Lersch
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3TOPICWEDDING STYLETRENDS + FLOWERS
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• Vintage: 1920s to Art Deco Period, Feminine
• Bohemian • Garden Style: Free-form, Botanical,
Art Nouveau• Outdoor: HUGE, all regions
• Selection of venue sets tone for individual couple’s wedding style
• Ceremony + Reception at same venue• Tiny weddings, Brunch weddings• Formal styles still occur in church
settings, specific to regions and religious affiliations
WEDDING STYLE:ROMANTICISM
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• Shapes: Asymmetrical is Key
(Hogarth, Crescent, Garden, Oval, Cascade, Modern Round)• Color Combinations
Blush, gray, tan, mustard, cream • Color neutrals
Paled colors but not pastel• Blurred palette
Muddied, smokey, dusty, antique• Smaller, lighter, more controlled bouquets
(so you can see the dress)• Mechanics
hand-tied, armature choices (egg, curly willow and hand-crafted structure)
• RibbonHand-dyed silk but no streamers (shorter pieces)
BRIDAL BOUQUET
STYLES
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• *Glamour shot for photography, social media*
• For the Bride: Personalized headpiece to reflect her style
• For the Bridal Party: Floral jewelry, hairpieces
• New Ideas: Floral shoes, floral purse, mini-wreath
• Emphasis on texture and detailing
WEARABLEFLOWERS
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• Evolving to new shapes• Suspended, Hanging, Elevated
• One spectacular installation• Photo Shoots: Signature Photo-Worthy
Moment (*Instagram)• Versatility: moving from ceremony to
reception (dual purpose)• Floral Philanthropy: Repurposing
flowers from wedding
WEDDINGDECORATIONS
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• Reuse/Repurpose• Zero Waste
• Garbage Goddess (NYC)• Rentals
WEDDINGINSTALLATIONS
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4TOPICDESIGN STYLE TRENDS
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• AdventurousFree Outline, Silhouette,
• Contour Inventiveness• Interesting combination of material
• Design that piques curiosity• Authenticity
DESIGN STYLE:TRENDS
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• The Floral Gateway• Appealing to a newer, younger plant
lover who will become future floral design customer
• Segue from plant wall to flower wall• Artistry of combining plants with
flowers• Keepsake Plant
DESIGN STYLE:PLANT DESIGN
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• Freeform, Open Silhouette• Airy, varying degrees of transparency• Based on Art Nouveau Style• Designed in Water• Vase Arranging• Alternative Mechanics (Kenzan)
CURVILINEAR& FORMALINEARTRANSPARENT DESIGN
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COMBININGFRESH & DRIEDFLOWERS
• Air-dried flowers bring in the Rembrandt mood of design
• Aged patina• Sustainability
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5TOPICLIFESTYLE TRENDS
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• GARDENING• MINIMALISM
• SUSTAINABILITY• HEALTH, WELLNESS & MINDFULNESS
• COMMUNITY & GIVING• LIFESTYLE
• WORKING FROM HOME• DIGITAL NOMAD
CORE CONSUMER
VALUES
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WEDDINGS INFLUENCED BY GARDENING, MINIMALISM
& COMMUNITY
CORPORATE INFLUENCED BY SUSTAINABILITY, HEALTH,
WELLNESS & MINDFULNESS
FUNERAL FLOWERS INFLUENCED BY COMMUNITY, HEALTH,
WELLNESS & MINDFULNESS
EVERYDAY FLOWER GIVING
INFLUENCED BY GARDENING, HEALTH, WELLNESS & MINDFULNESS
HOLIDAY INFLUENCED BY COMMUNITY, HEALTH,
WELLNESS & MINDFULNESS AND MINIMALISM
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6TOPICSUSTAINABLEFLORISTRY
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The United Nations BrundtlandCommission defines sustainability as:
“Meeting the needs of the present without compromising the
ability of future generations to meet their own needs.”
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Biodegradable • Breaks down by bacteria or other living organism
• Not the equivalent of compostable• Not purely organic
• Must be disposed of in landfills
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Microplastics • Microfragments of single-use plastic
• Doesn’t break down• Ends up in watershed, landfills, etc.
• Harmful to animals, humans, the earth
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Compostable • Purest form of organic matter• Can be used as garden fertilizer to revitalize soil• Pursuit of a closed-loop system Zero-waste
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Trend Summit 2020STATEMENT ON SUSTAINABILITY
IN THE GREEN PROFESSION
We believe flowers and plants are essential to the wellbeing of humanity
We believe Innovation and Creativity will produce design-driven solutions to support sustainability
in the green profession
We believe in the goals of the zero-waste hierarchy to rethink, redesign, reduce and repurpose
We encourage and respect your efforts to pursue those goals
Can we come together, commit and move forward in this direction?
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