iapcoedgeflorence.org

JANUARY 201815 MONDAY

RegistrationPalazzo dei Congressi - Villa Vittoria

Introduction to IAPCO • Nicola McGrane

Introducing IAPCO Speakers • Nicola McGrane, Ori Lahav, Mathias Posch

Icebreaker, “Who is here?” • Nicola McGrane

Panel Discussion – CVBs & PCOs • Carlotta Ferrari, Federica Lucini, Mathias Posch, Nicola McGraneChaired by • Ori Lahav

Bid Case Study and Site Inspection - Q&A • Nicola McGrane

Introduction to Group Work on Bidding • Mathias Posch

Group Discussion on Bidding • Mathias Posch

Coffee & Networking

Lunch

Coffee & Networking

Opening & Welcome

• Firenze Convention Bureau • Carlotta Ferrari

• OIC Group • Nicola Testai

• Firenze Fiera • Leonardo Bassilichi

• Federcongressi&eventi • Alessandra Albarelli

Feedback on Group Work • Nicola McGrane & All The Power of the Site Inspection • Nicola McGrane & Mathias Posch

Key Learning Points • Ori Lahav

Welcome Reception

09.00 - 10.00

10.45 - 10.50

10.50 - 11.00

11.00 - 11.25

Collaboration between CVBs & PCOs • Carlotta Ferrari11.25 - 11.50

11.50 - 12.10

12.10 - 13.05

14.05 - 14.15

14.15 - 15.00

15.00 - 15.15

13.05 - 14.05

10.00 - 10.30

10.30 - 10.45

15.15 - 16.00 16.00 - 17.00

17.00 - 17.15

JANUARY 201816 TUESDAY

Boosting Delegate Numbers in the New Digital Era:Event Marketing Trends • Ori Lahav

The Changing Role of the PCO • Mathias Posch

Group Discussion on the New Digital Era, and New Event Marketing Trends • Ori Lahav

Feedback from Group Work • Ori Lahav

Body FLOW • Dharma Cristiano Botti

Coffee & Networking

Lunch

Coffee & Networking

Meeting Format Across the Spectrum • Mathias Posch Key Learning Points • Ori Lahav

09.00 - 09.40

11.30 - 12.15

People SkillsDo you know who you are and who you are dealing with?• Nicola McGrane & Mathias Posch

10.00 - 11.00

Group Discussion on the Changing Role of the PCO • Mathias Posch09.40 - 10.00

12.15 - 12.40

12.40 - 13.00

14.00 - 14.40

Engaging the Delegate • Nicola McGrane14.40 - 15.30

15.30 - 16.00

13.00 - 14.00

11.00 - 11.30

16.00 - 17.00 17.00 - 17.15

Gala Dinner

After Dinner Party

1. Wine Tasting Experience (max 20 places)

2. Five Senses of Florence (max 15 places)

3. Luxury Shopping Outlet Trip

OPTIONAL Post-EDGE Social Activities(limited places): *

*All Social Activities will have ended by 19.00.

From 14.30onwards

JANUARY 201817 WEDNESDAY

Strategies for Problem Solving • Guest Speaker: Professor Giorgio Nardone

Challenges in Medical Sponsorship (and how to solve them) • Ori Lahav

Group Learning: What will you do differently on Monday?EDGE Florence Key Learning Points • Nicola McGrane

Lunch and departures for delegatesnot attending afternoon social activities

Coffee & Networking

09.00 - 09.45

11.30 - 12.30

How our industry has changed with regard to financial models, and how Associations work with PCOs • Guest Speaker: Patrizia Buongiorno

10.00 - 10.45

Panel discussion • Patrizia Buongiorno, Nicola McGrane, Ori Lahav and Mathias Posch 10.45 - 11.00

Q&A09.45 - 10.00

12.30 - 12.50

13.30 - 14.25

11.00 - 11.30