By: Kyle Strabbing

*Company Background

* 2012 – Walmart celebrated 50 years of helping people save money so they can live better

* Employs 2.2 million associates worldwide and serves 200 million customers each week at more than 10,000 stores in 27 countries

Digital Presence* "With our dedicated online facilities and 4,100 stores

within five miles of two-thirds of the U.S. population, we gain a significant advantage by being positioned in the most important location — close to our customers,” – Joel Anderson, president and CEO of Walmart.com

Campaign Goal

Become THE Smart Shopper* Avoid the lines* Avoid the mess* Avoid the hassle* Avoid the money

Using Walmart’s Smart Shopper application

*Walmart’s 1st iPad app*iPhone app w/ Siri*Home barcode-

scanning*Digital Coupons

Build the next generation of commerce

*Target Audience

*‘Smart Shopper’

*Features* Updated home screen design to

help you shop and save* Interactive Local Ad. Page through

an ad and tap items to learn more* Updated store mode home screen.

View store Rollbacks, new products and store events

* Push notifications. Learn about our biggest events as they become available.

* Browse, search and buy Walmart.com products

* Add products to a favorites list using voice input or text, or by scanning bar codes

* Scan items to see the current price at the store

* Locate the nearest Walmart Store and view Rollbacks

* Browse $4 prescriptions and order refills

* View, share and print your online photos

*Social Media & Performance

*Walmart Lab software engineer salary - $120,360

* 13 team members = $1,560,000

* Tracking software development and maintenance = $2,500,000

* Total Cost = $5,000,000+

*Budget

*Summary