final presentation slides pdf

Tyriek Wilson & Patrick Morgan

Wednesday, November 12, 14

Purpose

To increase viewer ratings

Provide additional revenue streams

Capture target market for future use


Challenges


Challenges

Multimedia corporation: Broadcasting, publishing, music, cable services


Challenges

Multimedia corporation: Broadcasting, publishing, music, cable services

Several Network


Challenges


Challenges

MTV, BET, CMT, Comedy Central,


Challenges

MTV, BET, CMT, Comedy Central, Nickelodeon


Challenges

Nickelodeon


Challenges

Severe decline in viewer attendance over the last 4 years Nickelodeon


Challenges


Several Environmental Factors


Challenges


Several Environmental Factors

Proposed Solution to Increase Ratings


Ratings

0"

500"

1000"

1500"

2000"

2500"

3000"

7/10/11"

8/10/11"

9/10/11"

10/10/11"

11/10/11"

12/10/11"

1/10/12"

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3/10/12"

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5/10/12"

6/10/12"

7/10/12"

8/10/12"

9/10/12"

10/10/12"

11/10/12"

12/10/12"

1/10/13"

2/10/13"

3/10/13"

4/10/13"

5/10/13"

6/10/13"

7/10/13"

8/10/13"

9/10/13"

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12/10/13"

1/10/14"

2/10/14"

3/10/14"

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6/10/14"

7/10/14"

8/10/14"

Nickelodeon*

Nickelodeon"


0"

500"

1000"

1500"

2000"

2500"

3000"

7/10/11"

8/10/11"

9/10/11"

10/10/11"

11/10/11"

12/10/11"

1/10/12"

2/10/12"

3/10/12"

4/10/12"

5/10/12"

6/10/12"

7/10/12"

8/10/12"

9/10/12"

10/10/12"

11/10/12"

12/10/12"

1/10/13"

2/10/13"

3/10/13"

4/10/13"

5/10/13"

6/10/13"

7/10/13"

8/10/13"

9/10/13"

10/10/13"

11/10/13"

12/10/13"

1/10/14"

2/10/14"

3/10/14"

4/10/14"

5/10/14"

6/10/14"

7/10/14"

8/10/14"

Nickelodeon*

Nickelodeon"


Time Difference 2.5 years

0"

500"

1000"

1500"

2000"

2500"

3000"

7/10/11"

8/10/11"

9/10/11"

10/10/11"

11/10/11"

12/10/11"

1/10/12"

2/10/12"

3/10/12"

4/10/12"

5/10/12"

6/10/12"

7/10/12"

8/10/12"

9/10/12"

10/10/12"

11/10/12"

12/10/12"

1/10/13"

2/10/13"

3/10/13"

4/10/13"

5/10/13"

6/10/13"

7/10/13"

8/10/13"

9/10/13"

10/10/13"

11/10/13"

12/10/13"

1/10/14"

2/10/14"

3/10/14"

4/10/14"

5/10/14"

6/10/14"

7/10/14"

8/10/14"

Nickelodeon*

Nickelodeon"



Some improvement between this period

0"

500"

1000"

1500"

2000"

2500"

3000"

7/10/11"

8/10/11"

9/10/11"

10/10/11"

11/10/11"

12/10/11"

1/10/12"

2/10/12"

3/10/12"

4/10/12"

5/10/12"

6/10/12"

7/10/12"

8/10/12"

9/10/12"

10/10/12"

11/10/12"

12/10/12"

1/10/13"

2/10/13"

3/10/13"

4/10/13"

5/10/13"

6/10/13"

7/10/13"

8/10/13"

9/10/13"

10/10/13"

11/10/13"

12/10/13"

1/10/14"

2/10/14"

3/10/14"

4/10/14"

5/10/14"

6/10/14"

7/10/14"

8/10/14"

Nickelodeon*

Nickelodeon"



Some improvement between this period

Never reaches the 2.5 Million- 2011

0"

500"

1000"

1500"

2000"

2500"

3000"

7/10/11"

8/10/11"

9/10/11"

10/10/11"

11/10/11"

12/10/11"

1/10/12"

2/10/12"

3/10/12"

4/10/12"

5/10/12"

6/10/12"

7/10/12"

8/10/12"

9/10/12"

10/10/12"

11/10/12"

12/10/12"

1/10/13"

2/10/13"

3/10/13"

4/10/13"

5/10/13"

6/10/13"

7/10/13"

8/10/13"

9/10/13"

10/10/13"

11/10/13"

12/10/13"

1/10/14"

2/10/14"

3/10/14"

4/10/14"

5/10/14"

6/10/14"

7/10/14"

8/10/14"

Nickelodeon*

Nickelodeon"


Solution

Recapture target audience (ages 6-11)

New programming

Spongebob is 40% of content

Reduce to 25% and use the additional time to display a new program.


Environment Factors

Netflix - Kids released

Magazine article

Aging market

High content of an older show


Operations

Company structure will remain the same

Change will be to the network operation


Cost Analysis/Budget6 days a week

2 shows per day

12 minutes of commercials (24 30 second spots)

52 weeks a year

$190.00 per 30 second spot


Cost Analysis/Budget



3 shows per day


52 weeks a year




$1.44 per CPM (1000 Views)

300 X 150 Pixel Ad



Currently around 20 ads

Larger ads/ Video ads


Implementation

Draft new ideas and personal

Create several short skits to see which appeals to a higher audience

Draft scripts and solicit feedback.


Evaluation

Compare results of the show with current numbers.

Monitor web traffic

Twitter- the use of tweets to see who is watching and what else they are doing


Conclusion

Summary


final presentation slides pdf

Data & Analytics

viewer attendance

years nickelodeonwednesday

challengessevere decline

time difference

yearssome improvement

comedy central

cable serviceswednesday

increase ratingswednesday