Project

Purpose: Build, repair, and renovate homes for those in need

Objectives

1. Raise donations for Giving Tuesday

2. Increase social media presence

3. Revamp monthly donation fan club

Tactics

Press release/blog materials

Care Week booth

Grocery store campaign

Email list

Social media calendar

Decorating for Christmas is so fun but nothing can distract us from #GivingTuesday! #HabitatUC

In just two days you can help give someone a #HomefortheHolidays by donating to #HabitatUC! #GivingTuesday

Results

Received 73 working email contacts for Constant Contact

Increased Facebook followers by about 19.3%

Recommendations

Social media a. Consolidate Facebook pages

b. Focus on stories of families and volunteers

c. Develop social media outlets

Get ready for #GivingTuesday next year

Questions?