M&Ms Final Creative Project

FatimaYaraNourhan Meriam

OutlineIntroduction

Objectives

Strategy

Positioning

Target Audience

Problem

ConclusionS.W.O.T

Introduction

S.W.O.T. AnalysisStrengths

Weaknesses

Opportunities

Threats

Specific

Measurable

Achievable

Realistic

Timed

Target AudienceTarget audience:

All Ages

Middle class mothers

Brand loyalty:Customization

“Brand VIP”

Problem

Not all the products/ flavors available in the UAE.

Opportunity available, but is not being used.

Problem

Products not available in UAE:

“Coconut M&M”

“Strawberried Peanut Butter”

“M&M's Premiums”

Strategy

Types of Media:

T.V.

Radio

Print Media

Positioning

Easy to find

Easy to reach

Unique and fun

Unexpected places

Conclusion