final ppt goto
TRANSCRIPT
Current Donor ProLile
Predominantly males Age range 35 to 40 Ivy League education Established careers, 100k plus
Geographic
Urban Areas Mixed/ higher income neighborhoods (E.g. UES, East Village, Chelsea, Tribeca)
Age: 25 – 35; Income: 75k+ Prefer an informed path to donation Driven by social responsibility
Young Professionals
Why we didn’t pick Young Professionals
84% donate to a reputed non proLit 41% still feel Linancially insecure Prefer to invest time than money
Art ALicionados
Attend at least two art performances each year White females 35 to 60 Urban residents with an income 75k plus Civically Inclined
AfLluent Parents
Married couples in age range 35 to 50 Their children are active participants in the arts Disposable income; Income of 150k +
Lead a socially active lifestyle Concerned about society’s well being Supportive about their children’s art talent
AfLluent Parents ii
Mary Smith
Name Mary Smith
Age 38 years old
Relationship Status
Married
Spouse David Smith
Kids Bryan (12) Clara (8)
Address 450 Park Avenue, NY
Occupation Stay Home Mom
Message Execution Digital
Online Video Use the power of sight, sound and motion to bring GOTO’s story to life.
Improved SEO To add gravitas toward GOTO’s brand presence and legitimacy.
Message Execution Partnerships
Who: Trust Worthy Partners Private schools, Music Academies Private Studios Why: Validate GOTO’s mission
Budget Allocation Sample Event: Partner with a music academy
Venue -‐ Free Catering -‐ Use current partners Entertainment resource -‐ funded by the academy (recital by the kids) Kids playing instruments
Production of Video showcasing GOTO: $200 Recommendation: Outsource the video production to a freelance in the US for $16-‐20/hr SEO Fee (Google Ads): Monthly Retainer for SEO agencies -‐ $750 Contract Services at Lixed prices:
Site Content Audit -‐$500 Social Media Site Update -‐ $500
Project-‐based Pricing -‐ $1,250 SEO Consulting ($100-‐300) -‐ $1,000
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