MANAGING THE CHANGE IN WIPRO

PRESENTED TO :- DR. S.R. DASH

PROF. SANJAY KUMAR MANGLA RESEARCH METHODOLOGY

PRESENTED BY :-Rupesh Kr. Singh (BM-010129)Sudhakar Kumar (BM-010153)

Vijay Kumar (BM-010164)Vineet Kumar Dubey (BM-010165)

Vivek Mishra (BM-010169)

INTRODUCTION

• Wipro Technologies is a global services provider delivering technology-driven business solutions that meet the strategic objectives of clients.

• Wipro InfoTech is the leading strategic IT partner for companies across India, the Middle East and Asia-Pacific - offering integrated IT solutions.

• Change is a powerful force, an engine, that drives many segments of our country’s economy.

WHY CHANGE ?

• Change is pervasive in our society and a fact of life in organizations.

• Due to environmental changes like Internal environment. External environment.• Change is about survival. • Globalization is one example of pressure to

change. • Peace is another example of pressure to change.

Continued…..

• Another example of environmental pressure for change is information technology.

• Demographic changes in the population are creating enormous pressure for change in organization.

• In the private sector, deregulation has created major structural changes in some industries .

GENERALIZED EFFECTS OF CHANGE.

Four main effects of change.

•Self – confidence.•Confusion.•Loss.•Conflict.

IMPLEMENTING CHANGE

• How does a major change take hold and become infused throughout the organization?

• A key indicator of a successful change agent is the number of internal and external sensing networks he/she develops, maintains, and uses.

• Develop sensing networks.• select the type of change.

CHANGES…..

• Planned or Unplanned?• Tactical or Strategic?• Evolutionary or Revolutionary?

OBJECTIVE

The objectives of this research are to:

•To study the factors which affect the change. •To study the processes through which the organization implement the change.•To study the impact of change on the organizational effectiveness or growth.

LITERATURE REVIEW

The literature concerning organizational change tends to fall into one of two main categories, one that emphasizes organizational efficiency and the other which emphasizes social change .1.Strategic Leadership and Decision Making.2.Understanding and Managing Change.3.Carter mcnamara, MBA, phd, authenticity consulti

ng, LLC.4. Helping others understand change management in relation to project management and organizational change.

SIX CRITICAL FACTORS FOR SUCCESSFUL CHANGE

The keys to success for any change initiative.•Shared Vision.•You are Accountable.•Stakeholder Involvement.• Tools and Skills.• Enabling Behavior.•Measures and Processes.

HOW CHANGE IS MANAGED?

We will be discussing the case of WIPRO which efficiently uses the seven levers of the change as:•People•Technology•Structure•Strategy•Skill•Product•Quality

PEOPLE

The main elements of organization and people in WIPRO are:•Designing and developing our organization•Employing all kinds of people – ensuring a diverse workforce•Managing our people effectively.•Developing our people skills.•Paying and rewarding our people.

AJIM PREMJI SAYS….

• "Getting the best out of people is going to be the biggest challenge. On one side you will have rising Customer demands and brutal competition to meet those needs, and on the other side you will have people expectations going through the roof due to acute shortage of knowledge workers. The topology of the future business will be a highly dynamic one. The challenge is huge but then, so is the excitement.”

SUGGESTED POINTS…..1. Stop Looking Back .2. Create a Powerful Vision.3. Create The Right Muscle Tone.4. Improve Your Speed.5. Never Compromise on Values.6. Learn to Manage Paradoxes.7. Attract And Retain The Best.8. Play To Win.

Ultimately, your only competition is yourself.

TECHNOLOGY

• Wipro technologies, the Global Consulting, System Integration and Outsourcing business of Wipro limited (NYSE:WIT) and the largest Testing Services Provider in the world, announces the launch of its Testing as a Service (TaaS) Portal to act as a virtual marketplace for potential customers to browse, request for quotes and purchase services online .

• Wipro is a global leader in both the Application and the Product Testing Services.

ABOUT WIPRO TECHNOLOGIES • Wipro is one of the largest product

engineering and support service providers worldwide.

• Offering system integration, network integration, software solutions and IT services.

•  Wipro also has a profitable presence in niche market segments of consumer products and lighting

• Wipro's ADS' are listed on the New York Stock Exchange, and its equity shares are listed in India on the Stock Exchange - Mumbai, and the National Stock Exchange.

STRUCTURE

Wipro Ready to build on structural changes Companies like us, which have a very integrated offering of IT and BPO, IT and specialization in offering deep domain solutions to customers, are going to get preferred.

AZIM PREMJI CHAIRMAN, WIPRO

• WIPRO is now banking on its recent organizational shuffle to rejuvenate its IT business, as the $6 billion IT major prepares to fight threat of being displaced from its No.3 position by a smaller but fast-growing Cognizant Technology Solutions.

• Chairman Azim Premji last month surprised industry watchers by dismantling the dual CEO model for its IT business.

CONTINUE……

• Seeing continued strong demand in the outsourcing business, the company is optimistic of cashing in on the recent structural changes.

• In the last few quarters, Wipro’s IT business has been underperforming, compared to its larger peers TCS and Infosys Technologies .

STRATEGY

• Wipro has grown from a fledgling Rs 9 crore hydrogenated cooking fat company to a Rs 8,000 crore organization serving customers across the globe.

• Wipro has used IT strategically to address the rapid scaling-up of the organization.

SKILLS

A skillful manager has:

Knowledge about the organization

Knowledge about your field of work

Knowledge of managerial functions

PERSONAL AND INTERPERSONAL

SKILLS• Communication skills

• Ability and willingness to learn

• Sensitivity and flexibility

• Leadership

PRODUCT

Product Lifecycle Management. •PLM Readiness Assessment.•PLM Strategy & Roadmap.•PLM Solution Evaluation.•Accelerated PLM Solution Implementation & Rollout. •PLM Migration.•PLM Performance Assessment & Enhancements.

QUALITY

Wipro has one of the most mature Six Sigma programs in the industry.

Six Sigma at Wipro Technologies.

Integrating Six Sigma concepts was also intended to bring rigor in effective upstream processes of the software development life cycle.

What is Six Sigma?

The word is a statistical term that measures how far a given process deviates from perfection. Six Sigma is named after the process that has six standard deviations on each side of the specification window. It is a disciplined, data-driven approach and methodology for eliminating defects.

IMPLEMENTATION OF SIX SIGMA AT WIPRO

Wipro has adopted the project approach for Six Sigma, where projects are identified on the basis of the problem areas under each of the critical Business Processes that adversely impacts the business .

SIGNIFICANCE

• Problem solving using six Sigma :Six Sigma training.

• Application development cost for customer.

FUTURE FOCUS AND CHALLENGES:

Six Sigma certainly produces breakthrough improvement.

Six Sigma projects require continuous change.

The Challenge will be to transform Six Sigma from a tool for improving product quality to an overall business improvement methodology.

AN EXAMPLE OF CHANGE LEADER-AJIM PREMJI

• Premji seems focused on just one goal: even more success.

• Premji firmly believes that ordinary people are capable of extraordinary things.

• Premji has a fanatical belief in delivering value to the customer through world-class quality processes.

• Premji equates quality with integrity - both being non-negotiable.

CHANGES IN TAKEOVER CODE OVERVIEW ON WIPRO PERSPECTIVE

Aims and Objectives of Takeover code •Protect Interest of Investors in Securities•Balance conflicting objectives of all stakeholders•Exit price not inferior to price paid to major shareholders

CONTINUE….

• Fair and accurate disclosures to shareholders• Regulate and provide effective competition

among acquirers• Ensure only serious players enter the market

for acquiring through Open offer route• Provide a transparent legal framework for

takeovers

REASEARCH METHODOLOGY

• This study will adapt an interpretivist approach in research.

• This is necessary research Philosophy for this study because it allows the search.

• The research strategy to be used is the descriptive approach in research.

• We are using the data from both primary as well as secondary sources for the research purpose and to do the analysis of the data to come to an conclusion.

PRIMARY DATA

• The data observed and collected directly from first hand experience. It will be collected with the help of a self administered questionnaire.

• Both open and closed questions will be used in the questionnaire.

• A ranking approach will also be used to measure the degree of agreement of the respondents on several statements.

• We are using the NON – COMPARATIVE scaling technique and will be using the LIKERT scale .

SECONDRY DATA

• The data collected in the past or from other parties is called secondary data .

• It will be collected with the help of books, research papers, magzines, news paper, journals, etc.

• We use the SPSS tool to analyze the different parameters of the data analysis our result on the basis of this result.

SAMPLES

• The samples of the study is the managers and employees of Wipro.

• Samples will be interviewed and surveyed with the use of semi-structured questionnaires.

• A ranking approach will also be used to measure the degree of agreement of the respondents on several statements.

DATA ANALYSYS

• SECONDRY-• Wipro restructure IT business: The structural changes have been made with

an aim to enable decision making and accountability of deliverables closer to clients. These structural changes have been driven with a goal to improve client centricity and responsiveness.

WIPRO’S MAJOR BUSINESS TRANSFOMATION

• Incorporated in 1945 • Businesses include • Consumer Care ,IT Business & Lighting; and Infrastructure, Engineering • Revenue for the corporation at $5.7 billion for 2008-09 • Total Employees ~100,000.• IT Services revenue touches $4.3 billion. • Wipro Corporation revenue at Rs.255 billion for 2008-09, 28% YoY. • 5 year CAGR of Revenue 34% and Net Income of 30% . • Revenue growth of and 92% of PBIT – IT Services contribute 75% of

Revenue 31% and PBIT growth of 29%

ROBU

ST B

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S M

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Wipro Strategy 1. Incubation : Investing Early for Strong Future

WIPRO STRATEGY

GLOBLIZATION-•Re-defining the Global Delivery Model •Approach to Optimize Delivery Locations •Design ideal mix of onshore, offshore and best shors needs and based on client’s business needs and value hierarchy •Provide integrated applications BPO and ITO Service Delivery from Global Service Centers •Provide near-shore capabilities with specialized skills aligned with customers’ , business needs from Regional Centers •Create more leadership globally.

Wipro Strategy 3. Adaptation : Innovative Delivery Methodology

Wipro Strategy 3. Adaptation :Performance And Capital Efficiency -“PACE” A set of service offerings from Wipro address key requirements of companies in this downturn – capes and opex reduction. These offerings are focused on four areas – IT savings, IT rationalization, and post merger IT integration – which are the top priorities for companies today.Each offering leverages the full breadth of Wipro's capabilities from consulting , App Dev and maintenance , infrastructure , data centers and BPO.These services incorporate emerging technology innovation in cloud computing , grid computing. Green IT, and SaaS.In addition , these services are also offered with service contextual business models like outcome based pricing, shared benefit pricing, capital cost variablization. And SaaS.

Wipro Strategy : 4.Game Changers

Addressing Shifts in Business Environment Consulting

Wipro Strategy: 4. Game Changers :Addressing Shifts in Business

Environment

Wipro Strategy : 5. Account Focus

Customer Focused StrategyCustomer Size Distribution*

Wipro Differentiators

R&D Leadership

Leadership in R&D business

Wipro Differentiators

India & Middle East

Wipro Differentiators Global TOS

Performance Highlights IT Services

IT Services – Highlights for the Quarter & Year ended March 31, 2009

IT Services Business Strength of De-Risked Business Model

Wipro Consumer Care and Lighting (WCCL)

Wipro Infrastructure Engineering (WIN)

FIGURE 1: CHANGING DISTRIBUTION OF WORKFORCE

Baby boomers comprise 46% of the US workforce and by 2010 their retirements will start adversely impacting organizations by creating a knowledge vacuum. This will be particularly true for old-economy companies.An aging workforce - not a new issue for the railroad industry - has been exacerbated by the widespread cost-cutting efforts of the past decade. The Railway Association of Canada reports that the North American railroad sector slashed 50,000 jobs in the last ten years. Union agreements most impacted younger workers creating concerns over the future of the industry. Canada Pacific Railway, in particular, will face a crunch earlier than most as one-fifth of its employees will retire over the next five years.Railroad organizations need to acknowledge and prepare for the business impact of changing workforce demographics.

FIG 2: NO. OF IT GRADUATES IN INDIAHere we can see that the number of IT graduates is increasing day by day in WIPRO. This implies that the innovation level is very high in this organization and which can be revealed from its share in GDP and the growth rate in the market.

FIG 3: Revenues from domestic and export (in USD billion)

MARKET SIZE:

FIG 4: Contribution of IT industry to Indian GDP

FIG 5: Indian IT industry Revenue Break-up by Country

FIG 6: Indian IT industry Revenue Break-up by company

FIG 8: Break up of Total Global IT Spending.

FIG 9: R&D Spending of IT majors.

FIG 10:VOTING STRENGTH IN WIPRO

Indian IT market is dominated by a few large companies with presence of a number of small and medium companies.IT industry is largely dependent on Banking and financial industry. With the decline in these sectors, the revenue from these is expected to decline, hurting the bottom-line of IT majors. This calls for exploring new verticals.The Americas and Europe continue to be the key markets for the Indian IT- sector.Its expend a handy amount of money in R&D sector.Yet its share is very less and it should invest more and more in this sector as it is directly related to the profit.

Focus on large, complex , multi – tower organization.

• Solution sale , integrating various service lines• Transforming & business process and business

outcome focused.• Significantly enhanced risk management

capability and large change management capability.

• Strong joint governance processes

QUES 1) Do you think leadership is going to help company in future ?

QUES 2) Can more changes in the Wipro top management leads Wipro to top of its industry ?

QUES 3) Do employees feel empowered in Wipro ?

QUES 4) Do you feel the companies internal image is consistent with its external one ?

QUES 5) Can change in management reduce attrition rate in Wipro?

QUES 6) Should ethical issues be consider during change in management ?

QUES7) Can changes in work environment of Wipro leads to better productivity ?

QUES8) Do you think Six Sigma approach by Wipro has helped in Improving the quality of` the organization ?

QUES9) Are leaders and managers successful at organizational changes ?

QUES 10) Do change plays a important role to enhance the organizational performance ?

QUES11) Is the work culture conducive for the working of the employees in organization ?

QUES12) Is competitors strategy to be considered while formulating the change in management policies ?

QUES13) Can change in brand name like Wipro is possible ?

QUES14) How far do you think that decentralization of power can lead to Better functioning in the organization?

QUES 15) Rank the following factors of change according to their contribution leads to thesuccess of Wipro?

CONCLUSION

• The true test of any organization is not, whether it can win today but whether it can keep winning tomorrow and the day after.

• The way to survive is to reshape to the needs of a rapidly changing world.

• A leader should build the change so that others want to be part of it.

• leaders play a vital role in the change process • Change is much more than simply the "vision thing." • Leaders are trained and educated to make things happen in

organizations.

RECOMMENDATION • Greater scope for product innovation.• Increased focus on high end work like consulting and KPO.• Domestic demand for IT services is to grow at 20 %• Greater scope to service domains other than BFSI such as

Transportation, Infrastructure, etc.• Satyam fiasco – Likely to have positive impact on business

considering corporate governance.• Possibility of shifting of business.• Getting higher incremental business from overlapped

clients.• Can win new business from new clients

LIMITATIONS • Global economic slowdown may continue for

several years – hence low IT spending globally US Govt. against outsourcing.

• Shrinking margins due to rising wage inflation.• Rupee-dollar movement affects revenue and

hence margins.• Increased competition from foreign firms like

Accenture, IBM etc.• Increased competition from low-wage countries

like China, Indonesia etc