NATIONAL COLLEGE OF BUSINESS ADMINISTRATION & ECONOMICS

WCC

“ABRAHAM MASLOW’S HIERARCHY OF NEEDS”

PRESENTED TO:PROF. ISTIAQUE

PRESENTED BY:FARIA ANWAAR

ZEESHAN SHAHZADOWAIS SHAHZAD

ALI ABBAS

PSYCHOLOGY

BIOGRAPHYABRAHAM HAROLD

MASLOW Birthdate: April 1,

1908 Birthplace:

Brooklyn, New York Died in 1970, age

62.

MASLOW’S EARLY LIFE The eldest of seven

siblings. A poor student as an

adolescent. Was pressured by dad to

become an attorney. He took one law class,

dropped out of college for one year.

He entered University of Wisconsin-Madison one year later to study scientific psychology

WHY HE DEVELOPED THE THEORY “HIERARCHY OF

NEEDS” Maslow’s parents were Jewish emigrants from Russia. He experienced torture from teachers & from

children's. Maslow had various problems within his own home. His father wanted him to become attorney. Maslow’s mother treated him even worse than his

father. Maslow deeply heated his mother & wanted no

interaction. Fortunately, a loving uncle, watched over him in

adolescence and showed him what normality and decency were.

HIERARCHY OF NEEDS Maslow's hierarchy of needs is a theory in psychology proposed

by Abraham Maslow in his 1943 paper "A THEORY OF HUMAN MOTIVATION" in Psychological Review. Maslow subsequently extended the idea to include his observations of humans' inborn curiosity.

Hierarchy of Needs suggests that people are motivated to fulfill basic needs before moving on to other, more advanced needs.

This hierarchy is most often displayed as a pyramid. The lowest levels of the pyramid are made up of the most basic needs, while the more complex needs are located at the top of the pyramid.

PHYSIOLOGICAL NEEDSPhysiological Needs are the foundation of Maslow's

hierarchy of needs. It include survival needs such as the need for sleep, food, air, water and reproduction. Physiological needs are the

requirements we all need individually for human survival.

Sleep 264 hours (11 days)Food 3 weeks (21 days)Oxygen 25 minutesWater 1 week (8 to 10 days) 

FOOD: A MOST POWERFUL NEED

• South American Rugby team crashed in 1970.

• Food was the most pressing problem.

• They ate human flesh for survival.

• Even the strongest taboo was broken to fill the basic need for food.

SAFETY NEEDSSafety needs in Maslow's hierarchy refer to

the need for security and protection. When we have our physiological needs for food and water met, our safety needs dominate our behavior.

from physical attackfrom emotional attackfrom fatal diseasefrom invasionfrom extreme losses (job, family member, home, friends)

SAFETY: A MOST POWERFUL NEED

When frightened, our thoughts and energies are diverted.

Threat of, or actual attack creates “fight or flight” reaction.

Threats to safety can be physical or emotional.

LOVE AND BELONGINGThe third level of human needs is interpersonal and

involves feelings of belongingness. This need is especially strong in childhood and can override the

need for safety as witnessed in children who cohere to abusive parents.

Inclusion - part of a group: colleagues, peers, family, clubs.

Affection - love and be loved.Control - influence over others

and self.

LOVE AND BELONGING:

A MOST POWERFUL NEED

ESTEEM NEEDS Esteem needs refer to the need for respect,

self-esteem, and self-confidence. Esteem needs are the basis for the human desire we all have to be accepted and valued by others.

Respect from others through: Awards, Honors, Status.

Respect for self through: Mastery, Achievement, Competence.

ESTEEM FROM SELF AND OTHERS:

A MOST POWERFUL NEEDCongratulations!

A Theory of Human Motivation, Maslow explicitly defines self-actualization to be "the desire for self-fulfillment, namely the tendency for him [the individual] to become actualized in what he is potentially.

SELF ACTUALIZATION

SOME SELF-ACTUALIZING PEOPLE

FROM HISTORY

SELF-ACTUALIZATION NEEDS

Stop cruelty and exploitation. Encourage talent in others. Try to be a good human being. Do work one considers worthwhile. Enjoy taking on responsibilities. Prefer basic satisfaction. Seek truth. Give unselfish love. Be just fair with yourself.

BASIC NEEDS OF THE SELF-ACTUALIZED

QUALITIES OF THE SELF-ACTUALIZED

An aggressive sense of humor. Warm personal relationships. Acceptance of self and others. Freedom and simplicity. Freshness of appreciation. More ultimate experiences. Independent values. Independence.

SELF-ACTUALIZATION: THE HIGHEST

GROWTH NEED

Conclusion The basis of Abraham Harold Maslow's motivation

theory is that human beings are motivated by unsatisfied needs, and that certain lower factors need to be satisfied before higher needs can be satisfied. According to Abraham Harold Maslow, there are general types of needs (physiological, survival, safety, love, and esteem) that must be satisfied before a person can act unselfishly.

He called these needs "deficiency needs." As long as we are motivated to satisfy these cravings, we are moving towards growth, toward self-actualization. Satisfying needs is healthy, while preventing satisfaction makes us sick or act evilly.

REFERENCES1. Hoffman, E. (1988). The right to be human: A biography of Abraham Maslow.

Jeremy P. Tarcher, Inc.2. Kenrick, D. T., Neuberg, S. L., Griskevicius, V., Becker, D. V., & Schaller, M.

(2010). Goal-Driven Cognition and Functional Behavior The Fundamental-Motives Framework. Current Directions in Psychological Science, 19(1), 63-67.

3. Maslow, A. H. (1943). A Theory of Human Motivation. Psychological Review, 50(4), 370-96.

4. Maslow, A. H. (1954). Motivation and personality. New York: Harper and Row.5. Maslow, A. H. (1962). Towards a psychology of being. Princeton: D. Van

Nostrand Company.6. Maslow, A. H. (1968). Toward a Psychology of Being. New York: D. Van

Nostrand Company.7. Maslow, A. H. (1970a). Motivation and personality. New York: Harper & Row.8. Maslow, A. H. (1970b). Religions, values, and peak experiences. New York:

Penguin. (Original work published 1964)9. Tay, L., & Diener, E. (2011). Needs and subjective well-being around the

world. Journal of Personality and Social Psychology, 101(2), 354.10. McLeod, S. A. (2014). Maslow's Hierarchy of Needs. Retrieved from

www.simplypsychology.org/maslow.html