Presented By………….

Tushar Pawar 1081Gaurav Manjrekar 1064Vishal Rahate 1110Siddhesh Sawant 1095Mandar Patil 1080Ganesh Shinde 1098Chandan Mane 1062Mahesh Sable 1089Vishnu Mudiraj 1068

The Watch Industry

1950s

1950-70s

1970-80s

1980s-till date

Tushar Pawar

Tushar Pawar

ABOUT TITAN Titan Industries is the world's fifth largest and India's leading manufacturer of watches. It has several popular brands in its fold including Heritage, Aviator, Regalia, Octane and WWF

The Titan portfolio has over 60% share in the domestic market

Share in the organized watch market. To ensure a dominant presence in the market, the company has showrooms in every nook and corner of the country that caters to the needs of every segment of the people.

COMPANY HISTORY

1985 -The company was incorporated on 26th July at Chennai.

1992 -An MOU was signed with Casio computer company of Japan to manufacture 2million digital and Ana-digital watches.

1987 -The company set up a manufacturing facility at Hosur.

1989 -The case plant at Hosur was commissioned. A new range of watches called `Aqura' was launched

1992- Over 150 models were introduced.

1993- The name of the Company was changed with effect from 21st Sept. from Titan Watches, Ltd. to Titan Industries Ltd.

Tushar Pawar

Contd….

• 1994- The Company introduced `Tanishq' range of watches.

• 1996- introduced new economy range of watches called Sonata and Tanishq's

• 2000-Titan Industries has announced the launch of Cyber, a range of digital clocks

• 2005-Titan re-introduces Fastrack range of watches.

Tushar Pawar

CORPORATE INFORMATION

2002- Mr. Jeyakodi was appointed as a director of the company.

2003-Mr. Jacob Kurien tenders his resignation to the company. 2006-Mr. Harish Bhatt was being appointed as chief operating

officer in watches and accessories division.

2007- Mr. Sunil Palliwal was inducted as additional director in the board of the company.

Tushar Pawar

TITAN’S BUSINESSES

Watches

Jewellery

Precision Engineering

Currently Marketing Products in 26 countrieswith a larger

footprint in theMiddle East and

Asia-PacificregionsPrescription Eyewear

Gaurav Manjrekar

Gaurav Manjrekar

TITAN’S BUSINESS WATCHES Titan Edge - the world’s slimmest watch. Ebula - in solid gold and precious stones; the Gold and Steel collection. Flip - India’s first and only reversible watch with two movements and dial faces. Fastrack -In the sporty casual category. Raga - Raga 9 to 5 - for the woman achiever. Xylys - It is targeted at new generation achievers Dash- Children's watch targeting the age groups of 6-14 .

Gaurav Manjrekar

JEWELLERYTANSHIQ is the country’s only truly national jeweller. Targeted a more Western consumer evoking a

“Nice, but not forme” reaction. Boutiques were spacious, intimidating ,

exclusive with limited inventoy on display.

Gaurav Manjrekar

PRECISION ENGINEERING

includes pointers, dashboard clusters like Fuel Gauge, Temperature Gauge, Gear Shift Indicators, Clocks for Automobiles and any kind of Injection molded PlastiC partS.

Tooling Sector of Precision Engineering Division manufactures all kinds of Press Tool, Molds, Jigs, Fixtures for various industries.

Gaurav Manjrekar

PRESCRIPTION EYEWEAR

Eye+ brand provides eye check ups & consultancy

Spectales & Lenses

Fastrack range of sunglasses

Vishal Rahate

Vishal Rahate

TANISHQ JEWELLERY It pioneered the concept

of branded jewellery in india.

Tanishq has an equisite range of gold, gems and diamonds jewellery.

It is India’s largest and fastest growing jewellery brand in India

It spread awareness to the public about impurity in the Gold jewellery.

Tanishq introduced innovations like karatmeter, the only non destructive means to check purity of gold.

It has strong presence in Indian Gold market with 104 stores across 71 cities.

The brand was innovatively promoted in movies like Paheli

by Rani Mukherji. Tanishq was also

promoted in K – series serials of

Ekta Kapoor. The design is the blend

of traditional and contemporary outlook.

Reliability is another factor that is drawing customers to purchasing

their collection. Vishal Rahate

Marketing Mix (4P`S)

MANDAR PATIL

Product

Segmentation of TITAN Watch

•Market segmentation

•Based on user category

•Competitive prices

MANDAR PATIL

BRAND PROFILE OF TITAN• Edge• Raga• Octane• Zoop• WWF• Heritage• Orion• Nebula• Sonata• Exacta• Titan Bandhan watches• Spectra• Dash• Regalia• Fastrack• Royale• Classique• xylus

MANDAR PATIL

Pricing

Pricing objective :

• Survival• Market share• Market skimming• Product quality

MANDAR PATIL

Pricing

Pricing method

Product line pricing

Promotional pricing

GANESH SHINDE 1098

PLACE

World of Titan ShowroomsTime ZoneValue MartSonata Stores

GANESH SHINDE 1098

Retail Stores

ALL INDIA10000

Dealers2300

Towns

World Of Titan177Showrooms

104Towns

Time Zones119Multi-brand-stores

90Towns

Service Centers616Centers

314Towns

PROMOTION:-

1. Advertising2. Sales promotion3. Public relation

• Advertising media:• Television• Print• Internet

• Titan brand ambassador:

• Titan Brand: Aamir Khan • Sonata: Mahendra Singh Dhoni• Raga: Gul Panag, Rani Mukherjee• Xylys: Rahul Bose

Titan tagline: Be more

Fast track tagline: How many you have?

“We want people to hear one voice, rather than a cacophony Of sounds” – The new age TATA’s

GANESH SHINDE 1098

Public relation

•Gift concept (Nebula,Bandhan,Dash)

•Promotion On Occasions (Limited edition

Fastrack valentine’s collection)

Sales promotion

•Sponsorship (Schools, college festivals,

Nation-wide happenings)

•Seasonality

(Nebula-Bhandan > Diwali/wedding)

(Fastrack > June-Aug when schools and

College reopen)

•Promotion through Contests

(Tie up with THE WEEK magazine)

GANESH SHINDE 1098

SWOT Analysis

CHANDAN MANE

STRENGTHS

Watches as a fashion accessory

Quality or price positioning

Brand image

Market segments with large potential: women, youth, children, sportsmen, the budget-conscious and, of course, the big spenders.

Customer value and offered after sales service in a showroom environment.

 International tie-ups with Hugo Boss and Tommy Hilfiger.

CHANDAN MANE

OPPORTUNITIES Nearly 34 million watches are sold through gray market channels.

Under-penetrated market for watches as only 35% (approximately)

of Indian population possesses watches.

Currently, sales in India stand at an low number of 25 watches per

1,000 people, compared with 250 watches per 1,000 people in a

developed society.

Introducing waterproof watches.

Exchanging offer

Rural market

WEAKNESSES

Lack of futuristic approach

All Watches are not waterproof

Lack of flexible thinking

Mahesh Sable

THREATSToo many players will dilute the

market & the profit margin

Low priced China watches

wall clocks are a substitute to watches.

The fashion trend keeps on changing

Kids are fascinated with mobile phones rather than watches and incidentally, they show the time.

Titan Industry kept evolving successfully

Strategy of extension of Product Line

Different way of marketing

Advantage of entering first into market

Financial Benefits

Prediction of future challenges by technology

vishnu

CONCLUSION

Titan offers equivalent quality, but at lower prices and with better distribution and service. Titan has shown its differentiation, and customer centric approach which helped them to get the market.

vishnu

THANK YOU