final jet vs kinfisher

8/14/2019 Final JET vs Kinfisher

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Kingfisher Airlines

It is India's largest airline. It is based in Bangalore. It operates more than 400 flights a

day and has a network of 78 destinations, with regional and long-haul international

services.Its main bases are Bangalore International Airport, Mumbai's Chhatrapati

Shivaji International Airport, Hyderabad's Rajiv Gandhi International Airport and

Delhi's Indira Gandhi International Airport. Kingfisher Airlines, through one of its

holding companies United Breweries Group, has a 50 percent stake in low-cost

carrier Kingfisher Red, formerly known as Air Deccan.

Kingfisher is one of six airlines in the world to have a five-star rating from Skytrax,

along with Asiana Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and

Cathay Pacific Airways.In May 2009, Kingfisher Airlines carried more than a million

passengers, giving it the highest market share among airlines in India.

Kingfisher Airlines has a frequent flyer program called King Club. Members of this

program can earn frequent flyer miles (called King Miles) every time they fly with

Kingfisher Airlines or any of its affiliate airlines, and redeem the same for free tickets

on Kingfisher or its partner airlines.


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Jet Airways

Jet Airways is an airline based in Mumbai, India. It is India's third largest

airline after Air India and Kingfisher Airlines. It operates over 400 daily

flights to 64 destinations worldwide. Its primary base is Mumbai's

Chhatrapati Shivaji International Airport with secondary hubs at Bangalore,

Brussels, Chennai, Delhi and Hyderabad, Kolkata and Pune as focus cities.[

In July 2008, Which? magazine ranked Jet Airways as the world's best long-haul airline after Singapore Airlines.In a poll conducted by

SmartTravelAsia.com in September 2008, it was voted as the world's

seventh best airline overall. it has also won an award for the quality of its

catering.[4][5] In February 2009, Jet Airways had 846,000 passengers,

making it the second largest airline in India behind Kingfisher Airlines.[6]

Jet Airways also operates two low-cost airlines, namely JetLite (formerly Air

Sahara) and Jet Airways Konnect.


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SERVICES OFFERED in JET

AIRWAYSIn-Flight services

To take the flying experience to great new heights,they havechanged the cabin design, in-flight entertainment,menus and thelivery now sports a bold new attitude and a fresh new look.

Personalised five-course meal and one can choose what he/shewants and when one wants from the wide selection of world-classcuisine.

As a Premire passenger, you have the privilege of selecting yourseat at the time of reservation, relaxing and enjoying complimentarysnacks and beverages at our plush airport lounges at Delhi, Mumbai

(Bombay), Chennai (Madras), Kolkata, Bangalore, Hyderabad andJaipur Special services include Infant and child care,Wheel chair

Assistance,Expectant mothers,Unaccompanied minors and MedicalEmergencies


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SERVICES OFFERED IN

KINGFISHER Personalized video screens and headphones broadcasting 5 video channels

of the trendy FUN TV and the exclusive Kingfisher Radio - 10 channels ofchartbusting music from across the globe.

They have done everything possible to ensure it. With the mostsophisticated communication, navigation and security systems - both in the

air and on the ground. As well as with a highly trained and skilled team ofpilots and cabin crew who operate in completely state-of-the-art paperlessenvironments.

A special selection of food and beverages is available on boardwith an individual Menu Card for every guest to enable you tochoose from the finest on offer.

The Kingfisher Class experience begins even before you step on

board. When you book your ticket online in the comfort of yourhome or office. At spacious terminals with the personalizedattention of our dedicated valets. At the convenient check-incounters. And the attention to detail continues when you step on-board. With swanky designer interiors, spacious overhead storagebins, a professional crew decked in designer uniforms and a hostof other comforts and delights.


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Kingfisher Vs Jet Airways Kingfisher is one of the

latest Airlines in INDIA.

Overall growth in year

2007-08 is 37%.

Kingfisher acquired 46%share in Air Deccan.

Domestic airlines poised

to go international flights.

Jet Airways is the

experienced airline in

INDIA.

Overall growth in year

2007-08 is 16%. Jet airways acquired Air

Sahara in 2006.

Jet Airways already has

domestic as well as

international flights.


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Kingfisher Vs Jet Airways In a short span of 2

years its market sharehas become 28%

including Air Deccan.

Personal in-flight

entertainment in everyseat.

It was awarded the

Best New Airline Ofthe Year award.

Already have training

academy

Jet Airways has its

market share 31%including Air Sahara.

Average entertainment

services.

Jet Airways won

Double Honour Travel

Trade Gazette Travel

award. They plan to start

training academy.


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S.W.O.T. Analysis

Market driver

Experience exceeding 14 year

Only private airline with

international operation

Market leader Largest fleet size

Loosing domestic market share

Old fleet with average age

around 4.79 years

Scope for improvement in in-

flight service Weak brand promotion

Untapped air cargo market Scope in international service

and tourism

Strong competitors Fuel price hike

Overseas market competition

- Key Attraction - Key Problem

- Opportunities - Threats


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S.W.O.T. Analysis

First airline with full new fleet

of aircraft

Brand image with Flamboyant

Personality of Vijay Mallya

Unmatched in flight service Exclusive Terminal Share Deal

Route rationalization

Service delivery to metros and

other big cities

Yet not in profit

High ticket pricing

High attrition in top brass

Under penetrated domesticmarket

International market

Untapped air cargo market

Expanding tourism industry

Fleet size expansion

Existing Operators Infrastructure issue

Fuel price hike

- Key Attraction - Key Problem

- Opportunities - Threats


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P.E.S.T. Analysis

License issue for international

operation

Infrastructural constraint

ATF price policy

Rising income level

Reduced fare but yet not

enough

Sound Pollution Plane hijacking

9/11 Incident

Modernization of aircrafts modern tehnology like CAT3

and ILS

- Political Issue - Economic Effects

- Social Effect - Technology Effect


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The 4Ps .The 4Ps .

PRODUCT

Currently the kingfisher airline operates the aircrafts like the airbus A 320, A 319-100 and ATC-

72. After acquiring the Deccan kingfisher has started a new fleet known as kingfisher red.

Here we emphasis on the kingfisher airlines.

PLACE

Covers even the toughest terrains in the country, and the services ranges from Ahmadabad to

Agartala and to the major cities such as Delhi, Bangalore, and Chennai etc.

The main strategy that kingfisher follows is to target the metro cities or the tier 1 cities in India.

PROMOTION

There are many events and advertisements through which kingfisher airlines is promoted.

There are multiple touch points and finer promotional services working for the promotional

activities.

Loyalty and frequent flyer programs are also carried out.


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PRICE

The price segments that kingfisher targets is the higher income group as

well as the upper middle class background.

There are a few segments that are majorly for the youth and the high

lifestyle segments.

Sec A, sec B+ socio economic class mainly in the age group of 25-45 years

are the main segments for which there is a specific prices offered by

kingfisher.

Some of the services offered by kingfisher do emphasis on their policy to

target those segments which are willing to pay for luxury.


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PEST Analysis

POLITICAL FACTORS

1) Open sky policy

2) FDI limits: 100% for Greenfield airports

74% for the existing airports

100% through special permission

49% for airlines.

ECONOMICAL FACTORS

1) Contribution to the Indian economy.

2) Rising cost of fuel.

3) Investment in the sector of aviation.

4) The growth of the middle income group family affects the aviation sector

SOCIAL FACTORS

1) Development of cities leads to better services and airports.

2)Employment opportunities.

3)Safety regulations.

4) The status symbol attached to a plane travel.


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COMPETITORS ANALYSIS


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MARKET ANALYSIS


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80%

20%

Airline Preference

kingfisher jet


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Advertising and Branding

Hoardings

Brand Ambassadors

Sponsorships

Event Organization

Hoardings

Brand Ambassadors

Sponsorships

Event Organization


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JetLite Second most experienced group

Jet Airways market share Made Jet Airways as a biggest airline

Decent facilities

Simplifly Deccan

Indias First LCC

Targetting Upper Middle Class Segment Increased Kingfishers Flying Experience

Increasing Fleet Capacity to sustain load

Delays and Breakdowns

Bad Service


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Thank You.!!

final jet vs kinfisher

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