GROUP MEMBERS

Joey LauLee Fei SyenOng Jie EnSii Siaw HuaTay Siew WenVun Tze LinWong Mei Xin

History of Bak Kut Teh• Is a herbal soup dish consists of meaty

pork ribs simmered in a complex broth of herbs and spices for hours.

• The name Bak Kut Teh means “meat bone tea”in Hokkien.

• It was claimed that a Chinese sinseh developed the dish in the 1930s.

• Bak Kut Teh was developed into two different style which is the Hokkien style and Teochew style.

• The differences between Hokkien and Teochew version of Bak Kut Teh is the Hokkien use more dark soy sauce and thus the soup base is characteristically darker in colour.

Introduction Restaurant Seng Huat Bak Kut Teh

FOUNDED

1979

FOUNDER

Mr. Lee

ADDRESS

Restaurant Seng Huat Bak Kut

Teh, No. 9, Jalan Besar, 41000

Klang, Selangor Daru Ehsan,

Malaysia

IntroductionRestaurant Chuan

FOUNDED2008

FOUNDERMrs. Chuan

ADDRESSRestoran Chuan, 18, Jalan SS14/2, Subang Jaya, Selangor, Malaysia

Competitorof Seng Huat Bak Kut Teh

Restaurant Nan FengLocated approximately 1.7km away

from Seng Huat Bak Kut Teh

Klang Lek Bak Kut TehLocated 2.9km away from Seng Huat

Bak Kut Teh

Competitorof Restaurant Chuan

Restaurant Yu Kee Bak Kut TehLocated approximately 200m away

from Restaurant Chuan

Restaurant Ah Ping Bat Kut Teh Located 100m away from Restaurant

Chuan

Obstacles Faced by Both Businesses

Large capital to start business-Requires a huge sum of money

and does not guarantee profit

Big market-Bak Kut Teh restaurant are

abundant in Malaysia

Management and staffs -Carefully hire staff

Unique selling point-Tasty food, good service, comfortable

environment

Similarities Between Both Businesses

LeaderMain Product

Founder Business Operation

DifferencesBetween Both Businesses

Founded Years Generations Employees

Customer Competitor Business Hour

Which business is more commercially successful?

Seng Huat Bak Kut Teh

1. Food -Quality food with reasonable price

2. Customer- Have loyal customers

3. Experience-Full of experiences in making Bak Kut Teh as the shop is 3rd generations

4. Award-Won different kind of awards in food competition and gained repetition

RecommendationRestaurant Seng Huat Bak Kut Teh

HYGIENE ISSUE DIRTY ENVIRONMENT ISSUE

CRAMPED SPACE ISSUE

Pay more attention to hygiene problem by monitoring workers

when cleaning tables and floor.

Refurbish the restaurant as the shop look old and appear to

be dirty and unpleasant.

Expanding the shop as there will be more

spacious to add more tables and space for customers to walk.

RecommendationRestaurant Chuan

BEVERAGE ISSUE ADVERTISING ISSUE INTERIOR ARRANGEMENT ISSUE

Put more effort on the recipe of Bak Kut Teh as the

taste was not good as previous days.

Customize a new signboard and create

an official website.

Rearrange the arrangement of the

shop as it will be look tidy.

CONCLUSION

Seng Huat Bak Kut Teh in Klang is more commercially successful as compared to Restaurant Chuan in SS14, Subang Jaya.

Reasons:•Has been in business longer than Restaurant Chuan

•Has more experiences and loyal customers

•Has a higher averange of customers and quality of food