final akash

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SUBMITTED IN PARTIAL

FULFILLMENT OF THE REQUIREMENT

OF PGPMOF

AMITY GLOBAL BUSINESS SCHOOL

PROJECT REPORT

ON

CUSTOMER VALUE MANAGEMENT

Product assessment of Pepsico

Submitted by:

Akash JainMBA 2ND SEM

SEC: C


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A Report On

Product Analysis of Pepsico

By

Akash Jain

Faculty Guide Industry Guide

Ms AparajitaDasguptaAmist Ms Divya Francis

(ADE-Varun Beverages ltd)


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DECLARATION

This dissertation report on Product Analysis of Pepsico is submitted to

Amity University for the partial fulfillment of the requirement for the

award of degree of MBA.

. I hereby declare that this dissertation report is a record of original

research work done by me during January to April , under the the

guidance of my academic mentor Ms AparajitaDasguptaAmist

I confirm that this dissertation report does not contain any information

of a confidential nature or include personal information other than

which would normally be in public domain for which relevant have

been obtained.

Akash Kumar Jain

A30101912109

MBA 2012- 2014


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CERTIFICATION OF FACULTY GUIDE

This is to certify that the dissertation work done on Product Analysis of Pepsico

submitted to Amity Global Business School, NOIDA By Akash Jain in partial

fulfillment of the requirement for the award of Degree of MBA is a bonafiede work

carried out by him under my Supervision and guidance . This work has not been

submitted anywhere Else for other degree/ diploma..

FACULTY GUIDE

Ms AparajitaDasgupta

AGBSNOIDA


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ACKNOWLEDGEMENT

It is not a single mans effort which is sufficient for the accomplishment of a Research.

Various factors, situations and persons integrate to provide the background for

accomplishment of a task requires the effort of so many people and the work is not

different.

I acknowledge here the names of those people who have been instrumental in preparation

of their Research. DivyaFrancis(ADE- Jaipur) Varun Beverages Ltd, for her guidance

and constant support in the successful completion of my project.

I would also like to thank the entire team of Varun Beverages Ltd for the constant support

and help in the successful completion of my project.

I am sincerely in debited to Ms AparajitaDasguptafor her valuable suggestion and

inspiration to under this study and her unstilted help which she give for the completion of

this Research.

Akash Jain


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PREFACE

This project has been undertaken in the partial fulfilment of our internship require during the

pursuance of MBA from amity global business school sec 125 Noida.

Practical INTERNSHIP is an essential part of every professional program. It is very helpful in proving

knowledge for the practical aspects of academic studies.

In the project, title Product Analysis of Pepsico the area covered includes the presence ofpepsi

product in Jaipur region,

It has been my endeavor to bring out the procedure regarding efficient collection of information, its

presentation and also the decision making process arising theyre from.


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TABLE OF CONTENTS1.0 EXECUTIVE SUMMARY2.0 RESEARCH METHODOLGY

1.1 PRIMARY OBJECTIVES1.2 HYPOTHESIS1.3 RESEARCH DESIGN1.4 SAMPLE DESIGN1.5 SCOPE OF THE STUDY1.6 LIMITATIONS

3.0 CRITICAL REVIEW OF LITERATURE4.0 COMPANY PROFILE

4.1 INDUSTRY PROFILE

4.2 SWOT ANALYSIS

5.0 DATA

5.1COLLECTION

5.2PRIMARY DATA

5.3SECONDARY DATA

6.0 FINDINGS & ANALYSIS

7.0 RECOMMENDATIONS

8.0 BIBLIOGRAPHY

9.0 ANNEXTURE

9.1TABLES

9.2GRAPHS

10.0 CASE STUDY


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INTRODUCTION


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EXECUTIVE SUMMARY

PepsiCo is a world leader in a convenient food and beverages in 2007, with revenues of more

than & 32 billion and more than 1, 57, 000 employees. The company consists of Frito-lay

North America PepsiCo Beverages North America, PepsiCo International and Quaker Foods

North America. PepsiCo brands are available in nearly 200 countries and territories and

generate sell sand the retail level of about & 85 billion. PepsiCo is the worlds premier

consumer Products Company focused on convenient foods and beverages. PepsiCo is India

produces healthy financial rewards to investors as it provides opportunities for growth and

enrichment to employees, business partners and the communities in which it operate. The

project was undertaken under the guidelines of Jaipur, Varun beverages limited, an franchise

of PepsiCo limited to survey the market presence of pepsi products in order to know the

problems faced by distributors and the retailers and to recommend the company how to solve

these problems.


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RESEARCH OBJECTIVES

Various Objectives for conducting the research and analysis are listed as under :

1. The survey was done to find out the present status of PEPSI in the retail outlets.

2. To find the receptivity of the brand among the retailers and consumers particularly of eatingand drinking, grocery store, and convenience shops.

3. To study of distribution and marketing strategy of pepsi, the major competitor in this category.

4. To collect data about the retailers that can be used for activating new channels andmerchandising opportunities.

5. To find out wavs to increase the sales of the new launches in different places

6. Finally to draw the various conclusion and recommendations on the basis of the studyconducted on specifically taking to consideration the services, advertising and

marketing strategies of the Bank.

7. To know the organization

8. Understanding need of customer.


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REASEARCH METHODOLOGY

As the title of the project suggests that this researchinvolved a study, which was descriptive as well as

explorative in nature it basically aims at gathering data about how the Pepsi products are established

in the market

The methodology adopted in conducting this survey was quite simple. First there was collection of

data from various sources including personal interview. Then after scanning and properly analysing

and interpreting the information available on hand, a final report was prepared.

This research provides the organization with following figures and data

Through this study company can know about its growth. This study will also help to the company to know about their new concepts position in the

market.

This study will also help to the company to know about its promotional activities. Through this study company will know about the availability of its products in the market.


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SOURCES OF DATA

Data is collected from primary as well as secondary source. For primary data customer were

personally intervened and for secondary data. Annual report, journals, internet and personal interview.

METHODOLOGY:

The methodology adopted in conducting this survey was quite simple. First there was collection of

data from various sources including personal interview. Then after scanning and properly analyzing

and interpreting the information available on hand, a final report was prepared.

1.PRIMARY DATA: Primary data was collected from the sample by a self-administered

questionnaire in presence of the interviewer.

2.SECONDARY DATA: The chief sources of secondary data were magazines, newspaper, journalsetc.


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METHOD OF DATA COLLECTION

THERE ARE TWO TYPE OF DATA

1. Primary data

2. Secondary data

1.PRIMARYDATA:Primary data was collected from the sample by a self-administeredquestionnaire in presence of the interviewer.

Primary data can be collected by three methods.

(a) Observati (b) experiment (c) Survey

But there, only surveys method of data collection is preferred which is very suitable to reach the

researcher motto.

CHANNEL

Which types of outlet is this E&D (Eating & Drinking), GROCERY,or CONVENIENCE?

E&D

Like restaurant must have 5 tables with chairs.

GROCERY

Like general store.

CONVENIENCE


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Like Pan Shop

RESEARCH INSTRUMENTS

Selected instrument for Data Collection for Survey is Questionnaire

Area of surveys: The survey was conducted in different location of Jaipur (vaishali, nirmannagar)

Sampling Plan: Sampling plan consists of:-

Sampling unit: The retailer of grocery shop, general store, retail shop, was selected from differentplace.

Sampling size: 20 0utlet.

Sampling procedure: Simple random sampling procedure was followed

Sampling method: Data were collect by retailer survey. The retailer is directly contactedand interviewed at there retail counter.

(2) Secondary data collection:

As secondary data were not available with shopkeepers as wall as stockiest, so these were collectedfrom Internet, journals, Magazine and newspaper etc.


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RESEARCH DESIGN

Type of Research: -Descriptive research

Descriptive research is also called Statistical Research. The main goalof this type of research is to

describe the data and characteristicsabout what is being studied. The idea behind this type of research

isto study frequencies

,averages, and other statistical calculations.Although this research is highly

accurate, it does not gather thecauses behind a situation.The regular interaction with the Customers

and the Line Managersrevealed about the various strategies involved in performing businessactivities

and gathering data using various techniques and softwareapplications

Descriptive research includes Surveys and fact-finding enquiries of different kinds. The main

characteristic of this method is that the researcher has no control over the variables; he can only report

what has happened or what is happening.


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SAMPLE SIZE :

The survey is conducted among 200 respondents.

Simple statistical tools have been used in the present study to analyze and interpret the data collected

from the field. The study has used percentile method and the data are presented in the form ofdiagrams.

SCOPE OF THE STUDY

Scope of the study for PEPSI , by this study, the company will come to know:-

Through this study company can know about its growth.

This study will also help to the company to know about their new concepts position in themarket.

This study will also help to the company to know about its promotional activities.

Through this study company will know about the availability of its products in the market.


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LIMITATIONS :

The study could not be made that comprehensive due to time constraints. Some customers feel

uncomfortable to reveal some personal information relating to income etc. it might have happened that

some more essential information could have been collected.

Time constraint.

Biases and non-cooperation of the respondents.

Geographical selectivity in study limiting to Jaipur city only.

People are not interested in giving personal opinion.


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CHAPTER-1

INTRODUCTION

Beverage industry is one of the fast growing industries in India .it can be divided into two sections i.e.

carbonated and non-carbonated. The carbonated drinks that can be further classified into cola, lemon

orange, mango and apple segments. Marketing includes all the activities like promotion, distribution,

advertising etc. To full fill all the segments of consumers. Marketing is alsot o convert social needs

into profitable opportunities. So this topic provides all the essentials to theoretical knowledge with

practical knowledge and to inculcate the efficiency. it is also requirement for the company to improve

their service and product quality for achieving their ultimate goal. As far as the soft drink market is

concerned, it is facing the cutthroat competition because of the availability of a large number of

indirect as well as direct competitors. Single company offers the soft drink to the market in different

taste and flavours. In this industry entire range of

flavorsare produced by other competitors also. More often it becomesimpossible to differentiate betwe

en the same flavors of two differentbrands, when served in plane container, range also. All these

factorstogether make the situation complicated. besides both correspondingbrands have the similar

price


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Critical Review Of Literature

HISTORY OF PEPSICO

In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to form PepsiCo, Inc., one ofthe greatest consumer products companies in the world

.

In 1973, the company Ivi-Panagopoulos acquired the exclusive right to manufacture, sell anddistribute Pepsi-Cola in Greece.

In 1989, the company Ivi-Panagopoulos was acquired byPepsiCoand changed its name to:PepsiCo-Ivi.
http://www.pepsico.com/companyhttp://www.pepsico.com/companyhttp://www.pepsico.com/companyhttp://www.pepsico.com/company


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In 1998, PepsiCo separated its powerful, extensive bottling system into an independentoperating company, The Pepsi Bottling Group.

In 1999, PepsiCo-Ivi became part of the newly founded Pepsi Bottling Group (PBG)

.

In 2010, after the merger of PepsiCo with PBG, PepsiCo-Ivi is a part of the PepsiCo group ofcompanies once again.


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Awards & Recognition

PepsiCo is a global food and beverage leader. Below is a sampling of recent awards that recognize our

company in areas including business performance, diversity and inclusion and Performance with

Purpose.

General

2013: PepsiCo received a score of 6.94 and ranked #37 among the Top 50 companies on Fortunes

2013 Worlds Most Admired Companies list. PepsiCo also ranked #3 in the Consumer Food Products

industry sub-list

2013: PepsiCo was included in Ethispheres 2013 Worlds Most Ethical Companies. 2013 marks

PepsiCos seventh year on this list

2012: PepsiCo ranked #9 on Reputation Institutes Americas Most Reputable Companies list, with a

score of 77.6. On Reputation Institutes Worlds Most Reputable Companies list, the company ranked

#84, with a score of 68.11

Best Places to Work / Diversity & Inclusion

2013: PepsiCo was recognized as a Top Employer in Europe for the third year running by the CRF

Institute

2013: PepsiCo was recognized by Working Mothers Best Companies for Multicultural Women

2012: PepsiCo ranked #18 on Hispanic Business 2012 Best Companies for Diversity

2012: PepsiCo ranked #29 on the 2012 LatinaStyle 50 list.

2012: PepsiCo was selected as one of Black Enterprises 40 Best Companies for Diversity

2012: PepsiCo ranked among GIJobs.coms 2012 Top 25 Military Employers


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2012: PepsiCo received a perfect score on Human Rights Campaigns Corporate Equality Index for

LGBT employees and their families

2012: PepsiCo was recognized by Best Places to Works World's Best Multinational Workplaces

Performance with Purpose (Environmental, Talent and Human Sustainability)

2013: PepsiCo was included in the Corporate Responsibility Magazines 100 Best Corporate Citizens

list. In 2012, PepsiCo ranked #22 in the list

2012: PepsiCo was recognized by the Dow Jones Sustainability Index (DJSI) and the Carbon

Disclosure Project (CDP). PepsiCo has been named a member of the Dow Jones Sustainability North

America Index seven times and the World Index six times

2012: On Newsweeks Green Rankings, Pepsi ranked #176 among 500 U.S. companies and #297

among 500 global companies. Its rank within the Food, Beverage and Tobacco industry sector was

#3 in the U.S. and #8 globally

2012: PepsiCo ranked #16 globally among the Hay Groups 2012 Top 20 Best Companies for

Leadership

2012: PepsiCo ranked #7 among Chief Executive Magazine's Best Companies for Leaders

Business Performance

2012: PepsiCo ranked #2 among the top ten carbonated soft drinks (CSD) companies on Beverage

Digests CSD rankings

2012: PepsiCo ranked #41 on the Fortune 500 list

2012: The Pepsi brand ranked as the #22 Best Global Brand on the Interbrand Worlds Best Global

Brands. Pepsi has been among the top 25 ranked brands since 2003


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CHAPTER-2

INDUSTRY PROFILE

Non-alcoholic soft drink beverage market can be divided into fruit drinks and soft drinks. Soft drinks

can be further divided into carbonated and non-carbonated drinks. Cola, lemon, oranges are

carbonated drinks while mango drinks comc under non carbonatedcategory.The soft drinks market

till early 90s was in hands of domestic players like Campa, Thumps Up, Limca etc but with opening

up of economy and coming of MNC players Pepsi and Coke the market has come totally under their

control. While world wide Coke is the leader in carbonated drinks market in India it is Pepsi which

scores over Coke but this difference is fast decreasing (Courtesy huge ad-spending by both the

players). Pepsi entered Indian market in 1991, Coke re-entered (After they were thrown out in 1977,

by the then central government) in 1993.

Pepsi has been targeting its products towards youth and it has struck right chord with the market andthe sales have been doing well by sticking to this youth bandwagon. Coke on the other hand struggled

initially in establishing itself in the market. In a span of 7 years of its operations in the country, it

changed its CEO four times but finally they seem to have st311edunderstanding the pulse of Indian

consumers.

Soft drinks are available in glass bottles, aluminum Cans and PET bottles for home consumptions.

Fountains also dispense them in disposable containers.


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history of soft drink in india

India is a potentially one of the largest consumer market in the world.Soft drink is a typical product,

which quenches thirst and also used for refreshment. In old days people used to quench their thirst bytaking water, Jaljeera, Lassi, Sharbat, Ganna Juice elc. whichslill prevailing in the market. But as the

people require more advance and efficient drink, so there felt a need for more sophisticated means of

satisfying thirst, which ultimately gave to the production of modern soft drink.

A soft drink is a non alcoholic beverage. It is artificially flavored drink, which contains no fruit juice

or pulp.

Introduction of soft drink in the name of COCA-COLA was first created in 1886 in USA.Dr. John S.

Perfector perfected the formula of Coca-Cola. The parle came up by introducing Gold Spot in

orange tlavor. It was really (1challenging task for parle to position i. e Gold Spot in the market against

Coca-Cola, because using foreign brands habituated people. So first of all, it was launched in Bombay

and free sampling was done in hotels, restaurant, offices and clubs to make people aware about the

taste and quality because it was quite different from Coca-Cola in these two attribute.

After a tedious effort of about 20 years, it succeeded in establishing its separate identity. Thus Coca-

Cola was the first foreign brand introduced in India during 1965and the first Indian brand soft drink

was Gold Spot launch in the later part of 1940s.

During the rule of Janta Party at center in 1978, the Indian government cancelled collaboration with

USAs Coca-Cola company anDas result Coca-Cola winded up its operation in India. Now Indian

market was open for various cold drinks. Several companies came forward pushing the different

brands in the market. Parle introduced Thums Up. Pure drink of Delhi introduced Campa-Cola along

with Campa Orange and Campa-Cola.

Modern bakeries introduced double seven.MohanMeaking came up with Marry and Pick Up and

MC.Dowell came up with thrill, Rush sprint in Indian market. umpin (Godrej) and treeto (Li pton)

entered with tetra pack and started grabbing the market in the absence of Coca-Cola.


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In 1991,a multinational company globally known as P.C. 1. (Pepsi Cola International) entered the

Indian market with the name P.F.L. (Pepsi Food ed). Its president Christopher found a large scope for

their soft drink in India.

Both PFL and Parle were the two main bottlers in the soft drink arena. There was a cut throat

competition between them.1993, Coca-Cola re-entered into the Indian market and acquired five

brands of parlei.eThums !Up, Limca, Citra, Maza and Gold-Spot. Thus in India, Coca-Cola has

become the close rival of Pepsi Foods Limited (PFL). They are fighting each other to gain a clear edge

over the other.

A present, Pepsi Foods Limited has 44 bottling plants while Coca-Cola has 62 bottling plants. The

total money invested by Pepsi Foods Ltd. is 500 million dollars while Coca-Cola has invested 800

million dollars in India. The Indian soft drink market was growing at an encouraging 16% per annum

which augured well for both the companies.


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COMPANYS PROFILE

PepsiCo is a world leader in convenient snacks, foods and beverages,withrevenues of more than $39

billion and over 185,000

employees. The company consists of PepsiCo Americas Foods (PAF), PepsiCoAmericas Beverages

(PAB) and PepsiCo International (PI).PAF includes Frito-Lay North America, Quaker Foods North

America and allLatin America food and snack businesses, including Sabritas and Gamesabusinesses

in Mexico. PAB includes PepsiCo Beverages North America and allLatin American beverage

businesses. PI includes all PepsiCo businesses in theUnited Kingdom, Europe, Asia, Middle East and

Africa. PepsiCo brands areavailable in nearly 200 countries and generate sales at the retail level

of more than $98 billion

In 1965, PepsiCo, Inc was founded by Donald M.Kendall, president and chief executive officer of

Pepsi-Cola and Herman W. Lay,chairman and chief executive officer of Frito-Lay, through the merger

of the twocompanies. Caleb Bradham, a New Bern, N.C. pharmacist, created Pepsi-Cola inthe late

1890s. No single foreign investment project has been the center of much attention andcontroversy in

the late 1980s and early 1990s as the Pepsi Co project in India. The project, Pepsi Foods Limited, was

cleared by the Indian government in September 1988 as a joint venture of Pepsi Co, Punjab

government-owned Punjab AgroIndustrial Corporation (PAIC) and Voltas India Limited. Before this

project wascleared, PepsiCo made an attempt to enter into India as early as in May 1985,

whenit teamed up with Agro Product Export Ltd., a company owned by R. P. Goenkagroup, and

sought permission from the central government to import colaconcentrate and to sell a PepsiCo brand

soft drink in the Indian market, in returnfor the export of juice concentrate from Punjab. Under this

proposal, the mainobjectives put forward by PepsiCo were 'to promote the development and export of


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Indian made and agro-based products and to foster the introduction anddevelopment of PepsiCo

products in India'. This proposal which was submitted tothe Secretary at Ministry of Industrial

Development received rejections on thegrounds that the import of concentrate could not be agreed to

and the use of foreign brand names as domestic tariff area (DTA) was not allowed. Nevertheless,

taking advantage of the ongoing political problem in Punjab at thattime, PepsiCo successfully played

the 'Punjab Card' and again put forward a proposal in 1986 with stress more on diversification of

Punjab agriculture andemployment generation rather than on soft drinks. The proponents of project

calledit as a second 'Green Revolution' in Punjab and projected it as harbinger of ahorticultural

revolution, which would end stagnation in Punjab's rural sector andwould help in promoting small and

middle farmers. A strong argument was put

Some of PepsiCo's brand names are more than 100-years-old, but thecorporation is relatively young.

PepsiCo was founded in 1965 through themerger of Pepsi-Cola and Frito-

Lay. Tropicana was acquired in 1998 andPepsiCo merged with The Quaker Oats Company, including

Gatorade, in2001.PepsiCo offers product choices to meet a broad variety of needs andpreference --

from fun-for-you items to product choices that contribute tohealthier

lifestyles.PepsiCos mission is To be the world's premier consumer productscompany focused on

convenient foods and beverages. We seek to producehealthy financial rewards to investors as we

provide opportunities for

growthand enrichment to our employees, our business partners and thecommunities in which we

operate. And in everything we do, we strive forhonesty, fairness and integrity.

PepsiCo World Headquarters is located in Purchase, New York,approximately 45 minutes from New

York City. The sevenbuildingheadquarters complex was designed by Edward Durrell Stone, one of A

merica's foremost architects. The building occupies 10 acres of a 144-acrecomplex that includes the

Donald M. Kendall Sculpture Gardens, a world-acclaimed sculpture collection in a garden

setting. The collection of works is focused on major twentieth century art,


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HISTORY OF PEPSI

In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to the

U.S. Patent Office for a trademark. At first, he mixed the syrup himself and sold it exclusively

through soda fountains. But soon Caleb recognized that a greater opportunity existed to bottle Pepsi so

that people could drink it anywhere.

The business began to grow, and on June 16, 1903, "Pepsi-Cola" was officially registered with the

U.S. Patent Office. That year, Caleb sold 7,968 gallons of syrup, using the theme line "Exhilarating,

Invigorating, Aids Digestion." He also began awarding franchises to bottle Pepsi to independent

investors, whose number grew from just two in 1905, in the cities of Charlotte and Durham, North

Carolina, to 15 the following year, and 40 by 1907. By the end of 1910, there were Pepsi-Cola

franchises in 24 states.

Pepsi-Cola's first bottling line resulted from some less-than-sophisticated engineering in the back

room of Caleb's pharmacy. Building a strong franchise system was one of Caleb's greatest

achievements. Local Pepsi-Cola bottlers, entrepreneurial in spirit and dedicated to the product's

success, provided a sturdy foundation. They were the cornerstone of the Pepsi-Cola enterprise. By

1907, the new company was selling more than 100,000 gallons of syrup per year.

Growth was phenomenal, and in 1909 Caleb erected a headquarters so spectacular that the town of

New Bern pictured it on a postcard. Famous racing car driver Barney Oldfield endorsed Pepsi in

newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race."

The previous year, Pepsi had been one of the first companies in the United States to switch from

horse-drawn transport to motor vehicles, and Caleb's business expertise captured widespread

attention. He was even mentioned as a possible candidate for

Governor. A 1913 editorial in the Greensboro Patriot praised him for

his "keen and energetic business sense."

Pepsi-Cola enjoyed 17 unbroken years of success. Caleb now

promoted Pepsi sales with the slogan, "Drink Pepsi-Cola. It will satisfy

you." Then cameWorld War I, and the cost of doing business increased


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drastically. Sugar prices see sawed between record highs and disastrous

was forced into a series of business gambles just to survive, until finally, after three exhausting years,

his luck ran out and he was bankrupted. By 1921, only two plants remained open. It wasn't until a

successful candy manufacturer, Charles G. Guth, appeared on the scene that the future of Pepsi-Cola

was assured. Guth was president of Loft Incorporated, a large chain of candy stores and soda

fountains along the eastern seaboard. He saw Pepsi-Cola as an opportunity to discontinue an

unsatisfactory business relationship with the Coca-Cola Company, and at the same time to add an

attractive drawing card to Loft's soda fountains. He was right. After five owners and 15 unprofitable

years, Pepsi-Cola was once again a thriving national brand.

One oddity of the time, for a number of years, all of Pepsi-Cola's sales were actually administered

from a Baltimore building apparently owned by Coca-Cola, and named for its president. Within two

years, Pepsi would earn $1 million for its new owner. With the resurgence came new confidence, a

rarity in those days because the nation was in the early stages of a severe economic decline that came

to be known as the Great Depression.


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history of pepsi in india

As an MNC on the globe, Pepsi Foods Ltd. is one of the largest soft drink company at the world with

its head quarter in New York.

Pepsi entered in the Indian soft drink market in 1988 and began its production in May, 1990 and soon

it was giving the local contenders the run for their market. It came out with dazzling marketing

innovation that rocked the cola market line selling the product through functional Pepsi outlets.

Pepsi success in creating a brand almost from scratch. In India it is the stuff that marketing case

studies are made given the problems of doing over advai1tage it entered before coke returned was

considerable reduced by the onerous export obligation slapped on the company. Yet right from the

beginning Pepsi demonstrated a far more focused approach while it entered

The market like any other MNC, it was quick to adopt. It realize that consumer particularly the youth

to whom it consciously reached out would identify better with a brand that they see as global yet India

Pepsi was built as desi brand. Hence its deliberate attempt to build ad-campaign using the popular

Hinglish, in the process slogans like yehihai right choice baby Aha and yehdil mange more

become a part of indias popular consciousness. When Pepsi lost the bidding battle to sponsor a

cricket tournament to coke, the loss was turned into a triumph with the catch line Nothing official

about it. Two, it cashed in on the untapped consumer aspiration in smaller towns, tehsils head

quarters and hinter-land of metropolitan cities. Three, it showed a rare ability to not only survive, but

grow through Indias tortuous policy twist and turns which threw many other MNCs offbalance. And

four its top management teams did not suffer from frequent changes seen at rivals, Coke consequently

it was able to pursue it chosen policy with for greater zeal and dedication.

Unlike Coke which paid enormous prices to buy established local brands. Pepsi brought it own stuff

over and pushed those aggressively wittl dealers, retailers and consumer. Right now, it can bark in its

outstanding success inbuil, dinga brand that has become synonymous with soft drinks across the

length and breadth of the country


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Leadership through Performance with Purpose

PepsiCo entered India in 1989 and in a short period, has grown into one of the largest and fastest

growing food and beverage businesses in the country. PepsiCo Indias growth has been guided by

PepsiCos global vision of Performance with Purpose. This means that while businesses maximize

shareholder value, they have a responsibility to all the stakeholders, including the communities in

which they operate, the consumers they serve and the environment whose resources they use.

One of the largest food and beverage businesses in India:PepsiCo Indias diverse portfolio

includes iconic brands like Pepsi, Lays, Kurkure, Tropicana 100%, Gatorade and Quaker. PepsiCo

India has not only grown to become one of the countrys largest food and beverage businesses but has

also become a powerful and consistent driver of PepsiCos global growth. Within 2 decades, the

company has been able to organically grow eight INR 1000 crore plus brands in India, which are

household names trusted across the country.

A growing portfolio of enjoyable and wholesome snacks and beveragesPepsiCos portfolio

reflects its commitment to nourish consumers with a diverse range of fun and healthier products. The

portfolio includes several healthier treats like Quaker Oats, Tropicana juices, multigrain Aliva range

which is baked, rehydrator Gatorade, Tata Water plus, Lays baked range and Lehar Iron Chusti

fortified extruded snack with superior quality iron & B-vitamins.

Model partnership with over 24,000 farmers: PepsiCo has pioneered and established a model of

partnership with farmers and now works with over 24,000 happy farmers across nine states. More

than 45 percent of these are small and marginal farmers with a land holding of one acre or less.

PepsiCo provides 360-degree support to the farmer through assured buy back of their produce at pre-

agreed prices, quality seeds, extension services, disease control packages, bank loans, weather

insurance, and the latest technological practices.


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Global leader in water conservation: In 2009, PepsiCo India achieved a significant milestone, by

becoming the first business to achieve Positive Water Balance in the beverage world, a fact verified

by Deloitte Touch Tohmatsu India Pvt. Ltd and has been Water Positive since then. The company

made this possible through innovative irrigation practices like direct seeding, water recharging, and by

reducing the consumption of water in its manufacturing facilities. PepsiCo is lauded for its efforts for

water conservation.

Care for the environment: PepsiCo is focused on reducing its carbon footprint. Nearly 30 percent of

its energy is today generated from renewable sources such as rice husk boilers and wind turbines.

Initiatives such as reduction of use of chemicals, eco-friendly packaging initiatives and efficient waste

management help reduce load on the environment. PepsiCo Indias award-winning Waste to Wealth

recycling program reaches 465,000 families.

Exemplary employment practices: PepsiCo India presently employs 6,400 people and provides

indirect employment to almost 2,00,000 people. The company believes in providing employment andgrowth opportunities to local talent. Its College of Leadership, ensures early identification of talent,

and employees focused development through critical experiences. The company emphasizes

Winning with Diversity and Inclusion and has a significant number of women in the leadership

team in India. PepsiCo India has won the prestigious Hellen Keller Award from the National Centre

for Promotion of Employment for Disabled People (NCPEDP)


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Products and Services

Non-alcoholic soft drink beverage market can be divided into fruit drinks and softdrinks. Soft drinks

can be further divided into carbonated and non-carbonated drinks. Cola, lemon and oranges are

carbonated drinks while mango drinks comeunder non-carbonated category. The soft drinks market

till early 1990s was inhands of domestic players like campa, thumps up, Limca etc but with opening

upof economy and coming of MNC players Pepsi and Coke the market has cometotally under their

control. While worldwide Coke is the leader in carbonateddrinks market in India it is Pepsi which

scores over Coke but this difference is fastdecreasing (courtesy huge ad-spending by both the players).

Pepsi entered Indianmarket in 1991 coke re-entered (After they were thrown out in 1977, by the

thencentral government) in 1993.Carbonated soft drinks major Pepsi India is now putting together a

cocktail totake a bigger slice of the fruit juice market. Close on the heels of the launch of


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itsgloballemon drink Twist in an Indian avatar as Pepsi Aha, Pepsi, once again, is allset to roll out

another global productin a localized version. Come June 2002, andPepsi will roll out the blends of

its international fruit drink Twister in the country,albeit, with a difference. In India,

Twister blends will be launched as mixed fruitcocktails under Pepsis existing juice brand Slice. Pepsi

spokesperson, whencontacted, confirmed the launch but said the products will be launched on

anexperimental basis for three to four months beginning June 2002. However,confirmed sources

said that the product has been test-launched and is ready for aformal launch in June. Globally, the

proposed Slice fruit blends exist under Twister brand and are available in over 10 flavors and in

various packaging options.However, in India, while the blends will be decided as per local tastes and

as per the availability of fruit pulp, packaging will be restricted to cartons only. Amongthe four to five

flavors planned, strawberry-peach and kiwi-guava are some of them. However, the new product could

be priced a little higher than Slice sinceTwisteroriginallyis believed to have more than 15 per

cent juice content.Slice, on the other hand, is a 15 per cent juice drink positioned at the mass-

end;against the 100 per cent fruit juice Tropicana, which is at the top-end. Pepsisdecision to launch

Twister flavors as Slice variants rather than the original branditself follows the companys decision to

make Slice the mother juice brand inIndia


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There are Eight brands of Pepsi in India and they are differ in taste, flavor and also in their colours.

1. PEPSIPepsi is considered to be cold drink. It is generally preferred by allsections of consumer. This is a case cow brand for the company in terms of salesrevenue.

Pepsi Mainly preferred by youngster & kids

2. MIRINDA Mirinda is considered to be lemony in taste, and comes underthe light drink.Mirinda Common Drink.

3.7UP7up is a good product at Pepsi and contains at lemon flavor.

7up Youngester

4.MOUNTAIN DEW

Mountain dew is also consider to be a cold drink. It is light comperision to pepsi. Itis preferred by all section of consumer but especially to teen-age. It is big source ofcompany to cash its publicity

Mountain dew Youngester


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5.SLICE

SLICE MANGO, in slice cold drink no gas only based on juice. It is a non-aeratedsoft drink. It is preferred mostly Children & Women.

Slice Basically preferred by Ladies & kids.

6.Tropicana

In Minute maid pupply orange cold drink no gas only based on orange juice. It is a

non-aerated soft drink.

Tropicana Basically preferred by Ladies & kids.

7.Eversses SodaThis is soda drink. It has no colour and no flavor. It is generally used with alcohol and used by adults.

Eversses Soda Mostly those who consume liquor.

8.Aquafina water

It is mineral water.

Aquafina Mostly preferred by traveller


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QUAKER FOODS NORTH AMERICA

The Quaker Oats Company was formed in 1901 when several Americanpioneers in

oat milling came together to incorporate. In Ravenna, Ohio, HenryD. Seymour and William Heston

had established the Quaker Mill Company. The figure of a man in Quaker clothes became the firs

registered trademark for breakfast cereal and remains the hallmark for Quaker Oats today .In Cedar

Rapids, Iowa, John Stuart and his son, Robert, and their partner, George Douglas, operated the largest

cereal mill of the time. Ferdinand Schumacher, known as "The Oatmeal King," had founded German

Mills American Oatmeal Company in 1856.Combining The Quaker Mill Company with the Stuart and

Schumacher businesses brought together the top oats milling expertise in the country as The Quaker

Oats Company. The first major acquisition of the company was Aunt Jemima Mills Company in 1926,

which is today the leading manufacturer of pancake mixes and syrup. Gatorade was acquired in

1983.In 1986, The Quaker Oats Company acquired the Golden Grain Company, producers of Rice-A-

Roni. PepsiCo merged with The Quaker Oats Company in 2001

PepsiCo International

PepsiCo International includes all PepsiCobusinesses in the United Kingdom, Europe, Asia, Middle

East and Africa.Pepsi-Cola began selling its products outside the United States and Canada inthe mid-

1930s, opening in the United Kingdom in 1936. Operations grewrapidly beginning in the 1950s.

Today, PepsiCo beverages are available inmore than 170 countries and territories. Brands include

Aquafina, GatoradeandTropicana.In addition to brands marketed in the United States, PepsiCo

Internationalbrands include Mirinda, Seven-Up and many local brands.


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BOARD OF DIRECTORS

1. Shona L. BrownSenior Vice President, google.org of Google Inc.

2. George W. BuckleyChairman, Arle Capital LLP

3. Ian M. CookChairman, President and Chief Executive Officer, Colgate-Palmolive Company

4. Dina DublonFormer Executive Vice President and Chief Financial Officer, JP Morgan Chase & Co.

5. Victor J. Dzau, M.D.Chancellor for Health Affairs, Duke University and President & CEO, Duke University HealthSystem

6. Ray L. HuntChairman of the Board, President and Chief Executive Officer of Hunt Consolidated, Inc.

7. Alberto IbargenPresident & Chief Executive Officer, John S. and James L. Knight Foundation

8. Indra K. NooyiChairman and Chief Executive Officer, PepsiCo

9. Sharon Percy RockefellerPresident & Chief Executive Officer, WETA Public Stations

10.James J. SchiroFormer Chief Executive Officer, Zurich Financial Services

11.Lloyd TrotterManaging Partner, GenNx360 Capital Partners

12.Daniel VasellaChairman of the Board, Novartis AG

13.Alberto WeisserChairman & Chief Executive Officer, Bunge Limited
http://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Brownhttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Buckleyhttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Cookhttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Dublonhttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Dzauhttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Hunthttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Albertohttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Nooyihttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Rockefellerhttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Schirohttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Schirohttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Trotterhttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Trotterhttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Vasellahttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Vasellahttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#weisserhttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#weisserhttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#weisserhttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Vasellahttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Trotterhttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Schirohttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Rockefellerhttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Nooyihttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Albertohttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Hunthttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Dzauhttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Dublonhttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Cookhttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Buckleyhttp://www.pepsico.com/Company/Board-of-Directors-and-Committees.html#Brown


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PEPSI Mission and Vision

At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the

right thing to do for our business.

Our Mission

Our mission is to be the world's premier consumer products

company focused on convenient foods and beverages. We seek to

produce financial rewards to investors as we provide opportunities

for growth and enrichment to our employees, our business

partners and the communities in which we operate. And in

everything we do, we strive for honesty, fairness and integrity.

Our Vision

"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate -

environment, social, economic - creating a better tomorrow than today."

Our vision is put into action through programs and a focus on environmental stewardship, activities to

benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable

company.


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Performance with Purpose

At PepsiCo, we're committed to achieving business and financial success while leaving a positive

imprint on society - delivering what we callPerformance with Purpose.

Our approach to superior financial performance is straightforward - drive shareholder value. By

addressing social and environmental issues, we also deliver on our purpose agenda, which consists of

human, environmental, and talent sustainability.

Our Values & Philosophy are a reflection of the socially and environmentally responsible company

we aspire to be. They are the foundation for every business decision we make.

Our Commitment

Lifestyle Image

We are committed to delivering sustained growth through empowered people acting responsibly and

building trust.

What It Means

Sustained Growth is fundamental to motivating and measuring our success. Our quest for sustained

growth stimulates innovation, places a value on results, and helps us understand whether today's

actions will contribute to our future. It is about the growth of people and company performance. It

prioritizes both making a difference and getting things doneEmpowered People means we have the

freedom to act and think in ways that we feel will get the jb done, while adhering to processes that

ensure proper governance and being mindful of company needs beyond our own.


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SWOT ANALSIS

1.Strengths :

Great brands, strong distribution, innovative capabilities

Number one maker of snacks, such as corn chips and potato chips

PepsiCo sells three products through the same distribution channel

One of the most popular and globally recognised brands in foods and beverages

One of the most diversified product portfolio

Popular subsidiary brands like Frito Lay, Gatorade, Pepsi, Quaker, Tropicana, Yum! Brands, etc.

Global reach with presence in over 200 countries

Pepsi Refresh Project that funds new ideas or ventures that have the potential to benefit the society

Strong and efficient supply chain network, ensuring that all the products are available even in the

most remote places

Excellent branding and advertising with global celebrity as brand ambassadors

Tie-ups, sponsorships with global sports events, music concerts, etc

.

For example, combining the production capabilities of Pepsi, Gatorade and Tropicana is a big

opportunity to reduce costs, improve efficiency and smooth out the impact of seasonal fluctuations in

demand for particular product.


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Weaknesses:-

Strong competition in the aerated drinks segment from Coca Cola means high brand switching Cases

against products have been blown out of proportion, thereby affecting brand image

1-No provision for regular replacement of damage of bottles.

2-Distribution is not proper so we can say not justified .

3-not as popular with older crowd, not associated with key restaurants (i.e.coke / McDonalds', whilePepsi / Pizza Hut)Opportunities-

Opportunities

1.Increase penetration into developing countries and capture their market

2.Increase its product portfolio by acquisition of other brands

3.To expand the Yum! Brands eatery in untapped countries and regions like tier 2 cities

4.To improve its brand image by involving in more CSR activities to benefit the locals

5.Company can go for more Monopoly counters


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THREATS:

1.Health consciousness amongst people can take a toll on its aerated drinks and snacks food markets

2.Compliance with different government regulations and norms in different countries

3.Inlation, economic slowdown and instability causes decline in the purchasing power of consumers

4.Strong competition from other brands in each segment of its operation

5.Distributors are reducing in jaipur city.

6.constant competition with coke. Olympic branding from coke.


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COMPETITORS :

Coca-cola:Coca-Cola and Pepsi are the two most popular and widely recognized beverage brands in the world. Within their

lineup of beverages, Pepsi-Cola and Coca-Cola Classic are the predominant carbonated cola beverages.

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines

throughout the world.[1] It is produced by The Coca-Cola Company of Atlanta, Georgia, and

is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the

United States since March 27, 1944). Originally intended as a patent medicine when it was

invented in the late 19th century by John Pemberton, Coca-Cola was bought out bybusinessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the

world soft-drink market throughout the 20th century.

The company produces concentrate, which is then sold to licensed Coca-Cola bottlers

throughout the world. The bottlers, who hold territorially exclusive contracts with the

company, produce finished product in cans and bottles from the concentrate in combination

with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-

Cola to retail stores and vending machines. The Coca-Cola Company also sells concentrate for

soda fountains to major restaurants and food service distributors.

The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand

name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-

Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and

special versions with lemon, lime or coffee.

CADBURY SCHWEPPES

Cadbury Schweppes are joined force of Cadbury found in 1824 of U.K. and Schweppes of

Ireland founded in 1783. Cadbury Schweppes is unified business which manages the relations

his with over 240 franchised bottling operation on Zambia and Zimbabwe. Cadbury

Schweppes has fottlery and partnership operations in 14 countries around the world.


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Dr Pepper Snapple Group Inc.

Dr Pepper Snapple Group Inc. (formerly Cadbury Schweppes Americas Beverages) is an

American soft drinkcompany, based inPlano, Texas.

It was spun off from Britain's Cadbury Schweppes, on May 5, 2008, with trading in its shares starting

on May 7, 2008. Cadbury Schweppes plc became Cadbury plc on May 5, 2008.

Beverage America and Select Beverages bottlers were purchased from the Carlyle Group in February

1998.[4] Snapple, Mistic and Stewart's (formerly Cable Car Beverage) were sold by Triarc

Companies, Inc. to Cadbury Schweppes in 2000 for $1.45 billion (Mistic is one of the most sold

beverages in the United States of America)[5] In October of that same year, Cadbury Schweppes

purchased Royal Crown from Triarc.[6]

In 2006 and 2007, Cadbury Schweppes purchased the Dr Pepper/Seven Up Bottling Group, along

with several other regional bottlers. This allowed DPS to bottle many of its own beverages and

combat the recent decision by many Pepsi and Coke bottlers to drop their products. Some of the Dr

Pepper/Seven Up brands are still licensed to Pepsi, Coke and independent bottlers in various regions

of the United States and Canada.

In November 2007, Cadbury Schweppes announced it would take the beverages unit public. In May

2008, Cadbury Schweppes demerged its beverage holdings forming the Dr Pepper Snapple Group.

Dr Pepper Snapple Group holds naming rights to Dr Pepper Ballpark and the Dallas Stars' practice

facility, the Dr Pepper Star Center, both of which are located in Frisco, Texas. It also retains non-

alcoholic beverage rights to each facility's concessions as a result of the deals as well as sponsorshipswith the NHL franchise.

In 2008, Dr Pepper Snapple Group purchased minority interest in Big Red, Inc, makers of Big Red,

NuGrape, Nesbitt's and other flavored drinks
http://en.wikipedia.org/wiki/Soft_drinkhttp://en.wikipedia.org/wiki/Plano,_Texashttp://en.wikipedia.org/wiki/Cadbury_Schweppeshttp://en.wikipedia.org/wiki/Cadbury_plchttp://en.wikipedia.org/wiki/Cadbury_plchttp://en.wikipedia.org/wiki/Cadbury_Schweppeshttp://en.wikipedia.org/wiki/Plano,_Texashttp://en.wikipedia.org/wiki/Soft_drink


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DATA ANALYSIS:

THE SURVEY ANALYSIS WAS CODUCTED IN DIFFERENT LOCATIONS AND TOTAL

SURVEY OF 40 OUTLETS WAS CONDUCTED.

OUTLET COMPOSITION

Sr. No. Sales No. of Outlets1 Only Pepsi Products 12

2 Only Coca-Cola Products 10

3 Mixed 18

30%

25%

45%

market composition

only pepsi

only coke

mixed


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Types of outlet

Sr. No. Sales No. of Outlets

1 Convenience shop 6

2 Groceries shop 10

3 Eaters 4

0%

Convenience shop

30%

Groceries shop

50%

Eaters

20%

Type of outlet

Convenience shop Groceries shop Eaters


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MARKET SHARE

MARKET SHARE

0%0%

Product

0%

Pepsi-Cola

21%

Coca-Cola

25%Others

4%

Total

50%

MARKET SHARE

Product % Share

Pepsi-Cola 42%

Coca-Cola 51%

Others 7%

Total 100%


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CHILLING EQUIPMENT :

Product Share

Pepsi-Cola 4

Coca-cola 12

Own 24

Totals 100%

0%pepsi

10%

Coke

30%Own

60%

chilling equipment

pepsi

Coke

Own


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SALES EFFECTING MEDIA

%AGE

TELEVISION 65%

AGAZINES/NEWSPAPERS 10%

DISPLAY BOARD 15%

WALL PAINTINGES/HOLDING 10%

OTHER 5%


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PROMOTIONAL ACTIVITY

PROMOTIONAL ACTIVITIES %AGE

FREE BOTTEL SCHEME 80%

SCRATCH COUPONS 40%

LUCKY DRAW AND COUPONS 15%

DISCOUNT ON PRICE OF CRATES 0%

OTHER 2%


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Availablibility of all pepsi products.

Yes 9

No 31

yes

22%

no

78%

0%0%

Availablibility of pepsi products.

yes

no


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what is the most selling product of pepsi

Pepsi 18

Mountain Dew 7

Slice 5

Other: 10

Pepsi , 45%

Mountain Dew, 17%

Slice, 13%

Other:, 25%

Most selling product

Pepsi Mountain Dew Slice Other:


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Questionnaire

CHAPTER -7 QUESTIONAIRE

`QUESTIONAIRE

NAME OF THE SHOP/OUTLET: ------------------------

ADRESS/LOCATION : ---------------------------------

TYPE OF OUTLET:

(a)CONVENIENCE SHOP ( )

(b)GROCERIES SHOP ( )

(C)EATERIES ( )

WHICH BRAND OF SOFT DRINKS YOU DEAL IN

(a)PEPSI ( )

(b)COCA-COLA

(c)OTHER

(d)MIX

WHICH BRAND OF COCA PROVIDES YOU BETTER FACILITY

(a)PEPSI


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(b)COCA-COLA

(C)BOTH

(which companys visi cooler you have in your outlet

(a)pepsi

(b)coca-cola

(c)both

(d)own

(e)mixed

which medium effects the sales most

(a)Television

(b)Magazines/newspaper

(c)Display

(d)Wall painting/hoardings

what kinds of promotional activities effect sales mostly

(a)free bottle scheme

(b)prize

(c)Discount rate

(d) other


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FINDINGS :-

THE MOST POPULAR FLAVOURIN THE MARKET IS PEPSI. TELEVISION MEDIA IS MOST SUCCESSFUL FORM OF ADVERTISMENT GROCARIE STORES ARE WHERE PES\PSI IS MOSTLY SOLD PEPSI IS MARKET LEADER AND COCA-COLA IS THE MARKET CHALLENGER IN

THE WHOLE MARKET WHERE I HAVE SURVEYED..

PEPSI IS THE MARKET LEADER IN OVERALL MARKET. IN SOME AREAS LIKE NIRMAN NAGAR THE SUPPLY OF COCA-COLA IS BETTER

THAN PEPSI.

IN THE CASE OF MINERAL KINLEY IS SELLING MORE THAN AQUAFINA. SALES HAVE INCREASED AFTER LOCATING VISI COOLER OUTSIDE OF OUTLET. ACCORDING TO THIS SURVEY IN 80% OUTLETS PRE-SALE RESPONDED WELL

WHILE IN 20% OUTLETS RESPONDS WAS LOW.

IN THE CASE OF THE SCHEME COCA-COLA IS PROVIDING MORE SCHEMESTHAN THE PEPSI..

.


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RECOMMENDATIONS:-

The above study elicits the fact that sales department Should introduce some changes in its marketing

activities to make it more rational.

1. As the most of the dealers have complaints that the salesman does not tell them aboutschemes. For this before launching any scheme company should advertise it by distributing

pamphlets to the dealers mentioning the period of the scheme & time-to-time proper check is

required.

2. Exclusive outlets are loosing because of irresponsible salesmen and their improper behavior.3. Grievances of dealers & consumers often do not reach to the concern authority.4. The number of visicooler & signage should be increased.5. The number of vans should be increased so that total outlets, might be covered properly.6. A healthy relationship should be developed by the companys executives with the dealers.7. Company should develop policy, so that the soft drinks are made available at all the outlets

during the peak seasons & not let the opportunity pass by.

8. Company Should make fridge available at maximum outlets, so the chilled soft drinks couldbe provided to the customers, because in the soft drink market brand loyalty fails if chilled soft

drink is not made available to the customers in spite the customer goes in for any other brand,

which is chilled.

9.New policy of the company should be introduced before the competitors launch those policies.10.Hoardings bills & wall paintings should be display in the inner part of urban areas has more

growth potential in terms of sales.


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Suggestions

The above study elicits the fact that sales department Should introduce some changes in its marketingactivities to make it more rational.

1. As the most of the dealers have complaints that the salesman does not tell them aboutschemes. For this before launching any scheme company should advertise it by distributing

pamphlets to the dealers mentioning the period of the scheme & time-to-time proper check is

required.

2. Exclusive outlets are loosing because of irresponsible salesmen and their improper behavior.3. Grievances of dealers & consumers often do not reach to the concern authority.4. The number of visicooler & signage should be increased.5. The number of vans should be increased so that total outlets, might be covered properly.6. A healthy relationship should be developed by the companys executives with the dealers.7. Company should develop policy, so that the soft drinks are made available at all the outlets

during the peak seasons & not let the opportunity pass by.

8. Company Should make fridge available at maximum outlets, so the chilled soft drinks couldbe provided to the customers, because in the soft drink market brand loyalty fails if chilled soft

drink is not made available to the customers in spite the customer goes in for any other brand,

which is chilled.

9.New policy of the company should be introduced before the competitors launch those policies.

10.Hoardings bills & wall paintings should be display in the inner part of urban areas has moregrowth potential in terms of sales.


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BIBLIOGARPHY :-

.KOTLER PHILIP,MARKETING MANAGEMENT,13TH EDITION, PRENTICE HALL OF INDIA

PVT.LTD.

RONALD S. RUBIN DAVID J. LUCK, MARKETING RESEARCH.MARKETING

MANAGEMENT BY P.K.AGRAWAL,PRAGATI PUBLICATION,MEERUT.NEWS PAPER

&MAGAZINEShttp://www.kotak.com/#search/kotak+mahindra bank.

http://en.wikipedia.org/wiki/Kotak_Mahindra_Bank.

https://www.online.citibank.co.in/products-services/banking/citigold/citigold.htm.

http://www.nseindia.com/

http://www.google.co.in/

WWW.PEPSICO.COM

WWW.PEPSIZONE.COM

.WWW.COCACOLA.COM

.WWW.PEPSIINDIA.COM

.WWW.EN.WIKIPEDIA.ORG

.WWW.FRATFILES.COM

.WWW.GOOGLE.COM
http://www.pepsizone.com/http://www.pepsizone.com/http://www.pepsizone.com/

final akash

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