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2012U.S. Army

All-American Bowl

2012U.S. Army

All-American Bowl

Local Food Partner Barter Background Information

www.usarmyallamericanbowl.com

Local Food Partner Barter Background Information

www.usarmyallamericanbowl.com

Alamodome, San Antonio, TXSaturday, January 7, 2012

Produced by All American Games, a Sports Marketing Company

Alamodome, San Antonio, TXSaturday, January 7, 2012

Produced by All American Games, a Sports Marketing Company

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What is the U.S. ArmyAll-American Bowl?

What is the U.S. ArmyAll-American Bowl?

The U.S. Army All-American Bowl is recognized by high school coaches, players, students and fans as the Super Bowl of high school football. The Bowl has expanded in recent years to become the Nation’s preeminent celebration of the tradition of high school football and now includes marching musicians, band instructors, underclassmen athletes, coaches, cheerleaders and fans.

The U.S. Army All-American Bowl is recognized by high school coaches, players, students and fans as the Super Bowl of high school football. The Bowl has expanded in recent years to become the Nation’s preeminent celebration of the tradition of high school football and now includes marching musicians, band instructors, underclassmen athletes, coaches, cheerleaders and fans.

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Bowl ComponentsBowl ComponentsSelection Tour• During the All-American National Selection Tour, each football and band All-American is announced at a pep rally in his or her hometown. The bowl interacts with more than one million people including: high school students, teachers and parents through this four month, ~200 city tour and special events such as NFL Games, NASCAR and National band competitions.

Bowl Game• The U.S. Army All-American Bowl features the nation’s top 90 prep football players in an East vs. West Showdown.

Marching Band• The U.S. Army All-American Marching Band features the top 125 marching musicians and color guard members.

National Combine• 500 of the Nation’s top underclassmen demonstrate their physical talent and compete against one another in front of high school and college football’s top scouting organizations.

Coaches Academy• More than 100 coaches from across the country, including the coach for each All-American are hosted in San Antonio to learn from and interact with an elite group of clinicians representing the NFL and the NCAA.

Selection Tour• During the All-American National Selection Tour, each football and band All-American is announced at a pep rally in his or her hometown. The bowl interacts with more than one million people including: high school students, teachers and parents through this four month, ~200 city tour and special events such as NFL Games, NASCAR and National band competitions.

Bowl Game• The U.S. Army All-American Bowl features the nation’s top 90 prep football players in an East vs. West Showdown.

Marching Band• The U.S. Army All-American Marching Band features the top 125 marching musicians and color guard members.

National Combine• 500 of the Nation’s top underclassmen demonstrate their physical talent and compete against one another in front of high school and college football’s top scouting organizations.

Coaches Academy• More than 100 coaches from across the country, including the coach for each All-American are hosted in San Antonio to learn from and interact with an elite group of clinicians representing the NFL and the NCAA.

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Bowl EventsBowl EventsSkills Challenge• All-Americans face off against each other in East vs. West format andbroadcast on the NFL network.

Eat-Off Competition• All-Americans face off against Army soldiers in a sit-up, push-up and an eating contest.

Welcome BBQ• BBQ dinner hosted by Army to welcome football and band All-Americans, Army Heroes and Academy Coaches.

Riverwalk Boat Parade• All-Americans (Football and Band) parade down San Antonio’s famousRiverwalk via water taxis.

Awards Dinner• Awards Dinner hosted by the Rotary Club of San Antonio is the nation’s largest high school football awards dinner with more than 1,500 attendees, including Army leadership, NFL Hall of Famers, local business executives and celebrity guests. Awards presented at dinner include the National High School Player of the Year.

Skills Challenge• All-Americans face off against each other in East vs. West format andbroadcast on the NFL network.

Eat-Off Competition• All-Americans face off against Army soldiers in a sit-up, push-up and an eating contest.

Welcome BBQ• BBQ dinner hosted by Army to welcome football and band All-Americans, Army Heroes and Academy Coaches.

Riverwalk Boat Parade• All-Americans (Football and Band) parade down San Antonio’s famousRiverwalk via water taxis.

Awards Dinner• Awards Dinner hosted by the Rotary Club of San Antonio is the nation’s largest high school football awards dinner with more than 1,500 attendees, including Army leadership, NFL Hall of Famers, local business executives and celebrity guests. Awards presented at dinner include the National High School Player of the Year.

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Awards DinnerAwards Dinner

NFL Hall of Fame Great Gale Sayers presents Terrelle Pryor the Player of the Year Trophy

Pete Geren, Secretary of the Army addresses the audience

Lt. General Benjamin Freakley, Commanding General, U.S. Army Accessions Command

addresses the audience

NFL Hall of Famer Barry Sanders addresses the audience

The EAS Speed and Strength Award is presented by Jarrett Payton to Nigel Bradham

More than 1,500 attend the Awards Dinner

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2012 Bowl Game Vitals2012 Bowl Game VitalsGame Date: Saturday, January 7, 2012

Television Partner: Live on NBC

Venue: Alamodome, San Antonio, TX

Title Sponsorship: U.S. Army

Selection Partner Football: Rivals.com

Selection Partner Band: MENC- The National Association for Music Education

Game Attendance: 40,000 (estimated)

Army Awards Dinner: 1,300+ (estimated), presented by Rotary

Television Audience: 2+ million viewers (estimated)

Notable Alumni: Adrian Peterson, Mark Sanchez, Tim Tebow, Ndamukong Suh & many others

Game Date: Saturday, January 7, 2012

Television Partner: Live on NBC

Venue: Alamodome, San Antonio, TX

Title Sponsorship: U.S. Army

Selection Partner Football: Rivals.com

Selection Partner Band: MENC- The National Association for Music Education

Game Attendance: 40,000 (estimated)

Army Awards Dinner: 1,300+ (estimated), presented by Rotary

Television Audience: 2+ million viewers (estimated)

Notable Alumni: Adrian Peterson, Mark Sanchez, Tim Tebow, Ndamukong Suh & many others

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Local Food Barter Levels

Gold Level $5,000 in Food Value

Silver Level $2,500 in Food Value

Bronze Level $1,250 in Food Value

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Gold Level Sponsorship Benefits - $5,000• Full-page ad in 2012 U.S. Army All-American Game Program

• One (1) eight-foot table set-up in Alamodome on concourse level for product display, per Alamodome approval, or during the Army Strong Zone

• Company logo displayed on the 2012 U.S. Army All-American Bowl website (www.usarmyallamericanbowl.com)

• Two (2) 10-second public address announcements/video wall logo displays during the 2012 U.S. Army All-American Bowl

• Four (4) tickets to the 2012 U.S. Army Welcome BBQ

• Two (2) tickets to the 2012 U.S. Army All-American Awards Dinner

• Twenty (20) premium mid-field reserved tickets to the 2012 U.S. Army All-American Bowl

• Five hundred (500) ticket vouchers to the 2012 U.S. Army All-American Bowl

• Ticket vouchers can be used for customer appreciation, employee rewards, given to local charity, local high schools, etc.

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Silver Level Sponsorship Benefits - $2,500• Half-page ad in 2012 U.S. Army All-American Game Program

• One (1) eight-foot table set-up in Alamodome on concourse level for product display, per Alamodome approval

• Company logo displayed on the 2012 U.S. Army All-American Bowl website (www.usarmyallamericanbowl.com)

• Two (2) 10-second public address announcements/video wall logo displays during the 2012 U.S. Army All-American Bowl

• Two (2) tickets to the 2012 U.S. Army All-American Awards Dinner

• Ten (10) premium mid-field reserved tickets to the 2012 U.S. Army All-American Bowl

• Two hundred fifty (250) ticket vouchers to the 2012 U.S. Army All-American Bowl

• Ticket vouchers can be used for customer appreciation, employee rewards, given to local charity, local high schools, etc.

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Bronze Level Sponsorship Benefits - $1,250

• Recognition in 2011 U.S. Army All-American Game Program

• Company logo displayed on the 2012 U.S. Army All-American Bowl website (www.usarmyallamericanbowl.com)

• One (1) 10-second public address announcement/video wall logo display during the 2012 U.S. Army All-American Bowl

• Two (2) tickets to the 2012 U.S. Army Welcome BBQ

• Four (4) premium mid-field reserved tickets to the 2012 U.S. Army All-American Bowl

• One hundred (100) ticket vouchers to the 2012 U.S. Army All-American Bowl

• Ticket vouchers can be used for customer appreciation, employee rewards, given to local charity, local high schools, etc.

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For More Information:For More Information:

Stephen Chavez

Proterra Advertising2318 San Pedro Ave., Suite 100San Antonio, TX 78212

Office: (210) 731-6646Cell: (210) 573-0909E-Mail: stephenc@proterraadvertising.com