THE DECLINE AND REVIVAL OF FILM

INDUSTRY IN PAKISTAN

LOLYWOOD WAS OFFICIALLY DEAD

• The History of Pakistani cinema spans over almost 65 years now

• The first feature film after Pakistan was born was TAIRI YAAD .It was directed by Daud Chand and was

released in August 1948• Prior to the loss of East Pakistan, We

Had three Main Film Production centers .These were Lahore,

Karachi and Dhaka

THE BACKGROUND

Before Partition, six fully functional film studios existed in Lahore.

After partition only three exist

( Baari , Ever new & Shabab ).

In 1966 film ARMAAN was

released and become a great success

for the film industry.

It became a platinum jubilee film

and was declared the best movie in 1966.

It won six NIGAAR AWARDS.

THE BACKGROUND

Military dictator, Zia- ul -Haq

came into power in 1979 and had a major

influence on the Pakistani film Industry.

Iconic movie MAULA JATT comes out in 1979 .

The famous GANDASSA CULTURE was born and it became the tradition to cast name in movie titles like ‘Puttar Jaggay Da’ or ‘Jangjoo Gorillay’ etc.

Films produced in 1979 were almost 100 out of which 42 were in Urdu and rest were in Punjabi, in 1980 only 58 films were produced out of which 26 were in Urdu and rest were in Punjabi.

The 1980s was the beginning of the golden era of TV plays with high entertainment value and mass appeal.

THE BACKGROUND

1. The all time favourite super star WAHEED MURAD( fondly

remembered as THE CHOC0LATE HERO, died in

1983. Anjuman, Doraha, Salgira were his blockbusters.

DECLINE STARTS

1989,Anjuman got married to Mobeen Malik, quitting from Film industry as she was the main playback singer and actress/performer as well.

“THE ONE AND ONLY SULTAN RAHI”

1. This name needs no introduction as we all know about the contributions of Sultan Rahi in Pakistani Film industry.

He was the Pakistani Punjabi actor who appeared in 813 films in his career out of which more than 700 were in Punjabi and the rest were in Urdu films.He won 160 Film Awards.Some of his major films were “MAULA JUTT, KALAY CHOR, BASHEERAA, GOD FATHER and WEHSHI GUJJAR”.He also worked as a Senior Acting officer in “TABI PRODUCTION”.

After reaching the peak of success, unfortunately Sultan Rahi was murdered in 1996.

The already reeling industry lost viewership not just for its Urdu but Punjabi films following Rahi's death.

“DEATH OF SULTAN RAHI”

Allah Wasai(Noor Jahan) known as the “Queen of

Melody”Madam Noor Jahan’s illness

and then her death in December 2000 was a major

set back for the Pakistani film industry.

she holds the highest record of film songs in the history of Pakistani cinema. She is also considered to be the first female Pakistani film

director.

MADAM NOOR JAHAN

In 1996, Noor Jehan recorded her last song in Pakistan which was "Ki Dam Da Bharosa?" for the film Sakhi

Badshah (1996) and stopped singing due to failing health and newer trends in music.

In the '1980s and '1990s, Pakistan Television ran a musical series called TARANNUM. Noor Jehan had recorded a few pieces of that serial. But other than that, she had been in

semi-retirement for a few years battling her health problems. She died in Karachi on December 23, 2000

DEATH OF MADAM NOOR JAHAN

POSTERS OF PAKISTANI MOVIES

Representing Gunda culture

Titles of the movies

Vulgarity

Un-realistic Approach

At present, movies are being made in a low quantity. Those too are mostly on typical Jutt, Gujjar, Chowdhry, Vadera,

or a specific clan. Another character, prostitute, is also very common one in Lollywood movies. Like we saw in

Majajan, Zill-e-Shah, Nach kay yaar manana, Sooha jorra, Gujjar da kharrak etc.

Whenever we look at these movies, we observe that, these movies strongly Lack of vibrant ideas, proper storyline, lack

powerful script, suitable casting and ‘original’ titles, repetitive themes, original stories and are more of based stories like having stupid concepts which are not good enough to attract the attention of audience during the

decline phase.

PAKISTANI CULTURE AND FILM INDUSTRY

This is the time when Pakistani film industry was producing the kind of films that’s were not good enough to grab the attention of the audience, the ban from the indian movies

was uplifted and the blockbuster movies of bollywood were HUM APKE HAIN KON?(1994), Dilwale dhulaniya lejayn gy(1995), Kuch Kuch hota hy (1998) which ultimately

diverted the attention of the audience.

BAN UPLIFITING ON INDIAN MOVIES

Indian movies were candidly rented and sold at no of rent-a-shops in each locality all over the country; Viewing Indian Movies on VCRs was a major source of family entertainment arranged on weekends and at

wedding ceremonies as a collective pastime; People spent hours in front of rented VCRs and television to enjoy Bollywood hits

Channels increases Bollywood’s Craze in 1990s:

Indian movies gained instant fame in Pakistan in the 1990s due to its easy, free and excessive exhibition on Satellite channels.

’Satellite dish’ arrived in the early 90s in Pakistan and channels such as Zee, Star Plus, Sony, B4U and MTV. With such a cut-throat

competition and multiple choices, people glued to their TV sets and their evening gupshup and gossips revolve around the Indian soaps

and films.

 BOLLYWOOD’S PENETRATION IN LOCAL

MARKET

Film industry is a very important factor in any nation’s cultural development. In Pakistan where the film

industry was almost destroyed by the flood of indian movies, it is very heartening to see that there is still

some hope left.

Choorian: (A Direction of Syed Noor)A blockbuster film which was a remake of super hit film Mirza Jatt (1967). This film completed solo silver jubilees in Multan, Sialkot, Faislabad and Rawalpindi. this film continuously ran 56 weeks at Naghma Cinema Lahore and combined completed 290 weeks. “we cannot deny the contributions of Syed Noor during the decline phase of our industry who saved the Pakistani film industry from death.

HOPES NEVER DIES

SHOAIB MANSOOR TOOK THE CREDIT

When Shoaib Mansoor’s Khuda Ke Liye(2007) was released a few years back,  The film was an instant hit and made 25crore or 10million$ worldwide making it the second highest grossing movie of Pakistan ever. The film was very much appreciated in Pakistan and as well as in abroad.

Though Syed Noor and Reema Khan had produced the hit entertainment film but still revival was not in sight. Shoib Mansoor’s next movie Bol also proved a hit; still the industry couldn’t stage a comeback.

 Shoaib Mansoor has his another superhit film was Bol released in 2011. The basic theme of film was awareness

and education of the people through films, Bol is the perfect example, simultaneously covering the hot issues of daughters’ rights, desire of son, prostitutes, and middle sex

people.

BOL BY SHOAIB MANSOOR

 It established a new box office record in Pakistani cinema. It became the highest earning film in Pakistan in its first week of release, breaking all records.

Shoaib Mansoor's Bol led to the phrase 'Revival of Pakistani Cinema', the year 2013 brought with it seven

Pakistani films that were theatrically released in Pakistan.

REVIVAL OF CINEMAS IN PAKISTAN

• Quality cinematography,

• Brilliant scripting,

• Well thought out plot and perfect execution.

• Facilitating audience

• Quality atmosphere

• Technology

ANOTHER HITS OF THIS TIME SPAN

The director (Syed Noor) has requested the government of Pakistan to check the screening of Indian films on Eid-ul-Fitr.

According to a report, not less than seven Pakistani films are going to hit the

cinema screens on Eid which is why the director wants Indian films to be stopped

from showing so that Pakistani films could perform better.

SYED NOOR’S APPEAL TO THE GOVERNMENT

Waar(2013) is mostly consisted of English

dialogues so it may not attracted masses of

Pakistani Cinema fans but it had surely did

great business internationally. Waar is a big budget movie of

almost 20 Millions. with amazing graphica

l/visual effects and Hollywood level

videography.

WAAR “THE BLOCKBUSTER” BY BILAL LASHARI

The film was released on 26 April 2013 by Geo

Films in Pakistan, and grossed Rs 3.78 crore at the box office. It was discussed in the national media, and has

been praised for its contribution to democracy in Pakistan. Chambaili has been

credited with galvanizing non-voters and youth to vote in the 2013 Pakistani general elections, which had a large turnout. Political parties in the country played songs

from its soundtrack during campaign rallies.

CHAMBAILI BY ISMAIL JILLANI

Three young men try to escape the reality of their lives.

Release September 20, 2013 

Awards: Lux Style Award for Best Film, Lux Style Award for Best Actor (Film), Lux Style Award Best

Director Film

ZINDA BHAG BY MEENU GAUR AND  FARJAD NABI

Nabeel Qureshi as a director,

The film was released on 6 October 2014 (Eid

al-adha) by Hum Films and Eveready Pictures all across

Pakistan. It grossed 4.5 million on ₨

first day of release.

NA MALOOM AFRRAD ACHIEVEMENT

HIGH BUDGET MOVIES

Yalghaar movie is going to be the Highest Budget Movie in Pakistan. The total cost of the movie is 50 crore Rupees whereas Waar was made with the budget of 20 million.  Is this something going to be a new milestone in revolutionizing and reviving the Pakistani film industry. It is one of the most important Pakistani movies releasing in 2015. ‘MOOR’ With a budget of more than Rs. 55 million.

KARA Film Festival, Karachi (suspended nowadays)

LUMS Films Festival, Lahore

Margalla Film Festival, Islamabad (started in 2012)

FILM FESTIVALS

• Improvement in Sound Quality

• HD videography/Picture Quality(HD cameras)

• Video Editing techniques

• Use of Animation

USE OF MODERN TECHNOLOGY/MULTIMEDIA

4 UPCOMING MOST AWAITED MOVIES

Instead of reviving the cinema , Pakistan is the process of rebuilding the cinema

We feel that The Pakistani film industry does not need to compete with Indian cinema in particular. It can co-exist on

a smaller scale and be effective as well as entertaining.

It is possible to attract audiences in Pakistan by producing movies which have a great story, even if the budget does

not allow for fancy production techniques

The Govt. should have a steady and meaningful policy for Pakistani film makers and as and incentive there should be

no taxation for at least ten years.

THANK YOU!

SOME SUGGESTIONS FOR THE REVIVAL