film (induced) tourism
DESCRIPTION
TRANSCRIPT
The influence of Cinema on Tourist Imagery Marisa SerrenhoPhD Student of Communication Sciences (Strategic Communication)
AGENDA
Tourist places
Film spectatorship as tourism
Film as a motivation for tourism
Tourism development through film
TOURIST PLACES
A tourist place is a “rhetorical territory” (Marc Augé, Não-lugares, 1998: 113)
“A real tourist aesthetic is thus advertised, and this aesthesis, as the etymology suggests, is a “feeling”. These emotions are
collective, conventional and standardized”. (Rachid Amirou, Imaginário Turístico e Sociabilidades de Viagem, 2007: 87).
FILM SPECTATORSHIP
Film spectatorship as (virtual) tourism
Leisure activity
Time & space travel
Voyeurism
[Performance]
FILM AS MOTIVATION
FOR TOURISM
8 out of 10 Britons get their holiday
destination ideas from films
Thomson Holidays survey, 2004
FILM AS MOTIVATION
FOR TOURISM
Noelle O’Connor, A conceptual examination of the film induced tourism phenomenon in Ireland, European Journal of Tourism, Hospitality and RecreationVol. 2, Issue 3, pp. 105-125, 2011
FILM AS MOTIVATION
FOR TOURISM
FILM AS MOTIVATION
FOR TOURISM
Film as a motivation for (physical) Tourism
Film Tourism Film-induced Tourism
Joanne Connell / Tourism Management 33 (2012) 1007-1029
FILM AS MOTIVATION
FOR TOURISM
FILM AS MOTIVATION
FOR TOURISM
Successor to literary tourism
Pilgrimage [celebrities’ cult]
Film Tourism
Hyper-real tourism [theme parks]
FILM AS MOTIVATION
FOR TOURISM
LOTR [New Zealand]
FILM AS MOTIVATION
FOR TOURISM
Halo effect
Film as catalyst
Film INDUCED Tourism
FILM AS MOTIVATION
FOR TOURISM
FILM AS MOTIVATION
FOR TOURISM
The Beach, 2000(Thailand)
Australia, 2008(Australia)
Sideways, 2004(Californian wine
region)
Finding Nemo, 2003(Great Barrier Reef -
Australia)
FILM AS MOTIVATION
FOR TOURISM
Film’s persuasion factors - Cohen (1986):
Literary ethos (actors);
Literary logos (logic and reasoning);
and literary pathos (emotions).
Film’s attraction factors - Macionis (2004):
Place (scenery);
Personality (characters, actors, celebrities);
and Performance (plot, genre).
FILM AS MOTIVATION
FOR TOURISM
FILM AS MOTIVATION
FOR TOURISM
... people come to understand their
world and their values in narrative
(or storytelling) form.Hollihan & Baaske, 2005: 20
FILM AS MOTIVATION
FOR TOURISM
https://www.youtube.com/watch?v=sMbDzN7vq8U
TOURISM DEVELOPMENT
THROUGH FILM
FILM IMPACT
ON IMAGE FORMATION
TOURIST DESTINATIONS
FILM IMPACT
ON PRODUCT DEVELOPMENT
Big audience at small budget;
Substantial information about the destination;
Creation/ change of image in a short period of time;
Publicity generated by actors, director.
ADVANTAGES OF FILM AS A MARKETING TOOL :
TOURISM DEVELOPMENT
THROUGH FILM
PRODUCT PLACEMENT IMPACT ON BRANDS
TOURISM DEVELOPMENT
THROUGH FILM
The Lord of the Rings, 2001-2003(New Zealand)
TOURISM DEVELOPMENT
THROUGH FILM
TOURISM DEVELOPMENT
THROUGH FILM
