>>Fill Your Tables…

HARUAis an exclusive,

Members-only platformthat suits your restaurants’every promotional need.!.!.!

You can float offers specific to Days, Time, Size and Menu:

holidays, weekdays, weekends

brunch, supper, early dinner

minimum 4 or maximum 4

buffet, combo, al a carte

World of Possibilities through us:Fill Tables and earn more:An empty table in a session gone by is a loss forever. Attract guests by floating customized deals

Shift the Diner to non-peak hours:Studies show 1/5 diners is inclined to shift a reservation to 90 min later than their desired time. Design deals for non-peak hours to attract such diners

Attract guests in groups:HARUA attracts footfalls in groups. Expect lots of first-time guests & word –of-mouth publicity. Note: Group get-togethers are remembered & discussed!!!

Float Flash deals and instant deals:Float deals in real-time based on how many unsold tables you expect to have for particular session, date and time

Possibilities Continues:Total Control:You set the table sizes, number of covers/guests available for each session/day. You control the numbers so that your regular guests have space

Attract targeted guests with private offers & sponsored deals:Float private offers or sponsored deals through us and other complementary businesses

Brand your restaurant by issuing gift cards:Deals offered in the form of gift cards, issued in your restaurant’s name, help in publicity & brand elevation

Wide Publicity:We float your deals through various means. The net-savvy, 18-28 year olds are the highest restaurant users. HARUA provides excellent way to reach this age group.Email blasts, SMS, Subscription mailers, Facebook, Twitter, Google + are used to generate sustained publicity over a period of time.

World of Questions (FAQs):What is HARUA?HARUA is a non-profit organization registered under the Societies Act 1975. For more details visit www.harua.in

Don’t such deals affect business from our regular guests, full-paying guests?Definitely not. For one, only limited no. of covers is made available each day. Secondly, deals carry specific terms and conditions relating to date, time, table size and menu

Are there any other options to promote our restaurant other than offering discounts?Yes. We can do promotions based on issue of gift cards or based on sponsorship by another business. We also structure deals around freebies instead of discounts

4 for 3 2 Non-Veg Buffet Rs. 888/- per person

Table for 4

Availability:Monday to ThursdayLunch only

Terms and Conditions:HARUA membership Card should be produced

Reservation should be made in advanceOffer valid only on Buffet

Excludes drinks and Soft BeveragesBooking and Seating time may vary between 5 to 30 minutes

All tables will have 2 hours turnaround time

Example Offer #1

Flat 25% on Food & Beverage

Availability:Monday to Thursday(11:00 to 12:00 hrs and(15:00 to 19:00 hrs only)

Terms and Conditions:HARUA membership Card should be produced

Reservation should be made in advanceOffer valid only on A-la-Carte

Booking and Seating time may vary between 5 to 30 minutesAll tables will have 2 hours turnaround time

Example Offer #2

Flat 40% on Food & Beverage

Availability:Thursday only(19:00 to 23:00 hrs only)

Terms and Conditions:HARUA membership Card should be produced

Reservation should be made in advanceOffer valid only on A-la-Carte

Booking and Seating time may vary between 5 to 30 minutesAll tables will have 2 hours turnaround time

Example Offer #3

Eat Late 50% Offon Food & Beverage

Availability:Thursday only(15:00 to 20:00 hrs only)

Terms and Conditions:HARUA membership Card should be produced

Reservation should be made in advanceOffer valid only on A-la-Carte

Minimum billing should be Rs. 1000/- and aboveBooking and Seating time may vary between 5 to 30 minutes

All tables will have 2 hours turnaround time

Example Offer #4

Buy Ice cream get Cake Free

Availability:All Days(10:00 to 16:00 hrs only)

Terms and Conditions:HARUA membership Card should be produced

Reservation should be made in advanceOffer valid only on A-la-Carte

Booking and Seating time may vary between 5 to 30 minutesAll tables will have 2 hours turnaround time

Example Offer #5

“The Millennials or Generation Y”Against any logic, 18 to 28 year olds are the highest restaurant users!!! They have grown up with Cell phones, internet and social networking tools. They wanted the more for money. They look for places that serve big or smaller portions, inexpensive food with lots of variety. They are more likely to be attracted by deals, discounts, offers, buy one get one free or happy hours.

Market Mantra #1

“The Official”The Second most powerful work in marketing is “Official”. Do you merchandise “The Official Drink of Summer? Or “The Official Ice Cream?”

Market Mantra #2

“How customers define value?”Is it food, service, convenience, price, atmosphere or guest experience? It has been found that discounts/deals are very important for increasing traffic. So while value is a “Must –Deliver”, it has to be delivered with low or discounted prices

Market Mantra #3

“How can you increase bar visits?”Surveys have found two factors – “discounted appetizers” and “daily specials” – as important for increasing the frequency of visitors. Web presence is also critical for acquiring, retaining and nurturing guests.

Market Mantra #4

Welcome guest complaints!Put up a sign in a restaurant lobby – “Please Complain To Us!”. Complaints can be like a gift. Research shows that customers who complain and are satisfied, with how the complaint was resolved are up to 8% more loyal than if they had no complaint at all.

Market Mantra #5

How is HARUA different than .com portals?

Members would be loyal to the restaurants

Guest wanders behind .com portals and keep moving from one to one

Promotions are for longer period Promotions are only for short term

We do not earn from your money They earn out of your money

You are the boss for your business. You decide everything

They are the boss and you do business with them

How is HARUA different than .com portals?

Members would call and make the reservation & present the card

You don’t know the guest profile till the guest walks into your restaurant

Higher chances of repeat business as we tie-up with 1 restaurant / 1 area

Efficient utilization of resources Inefficient utilization of resources

Low chances of repeat guests

Timings can be restricted. Deals can be tailor-made

Timings cannot be restricted during the course of deals