• “Really liked the video! Thought that the plot goes really well with the song and it shows that you’ve put loads of effort into the story. Really nice shots and well edited! Loved it.” – Tom age 18.

• “Shots are varied, clear and well used. Mise-en-Scene is well used, especially costumes. Some scenes could have benefited with more energy, e.g. with the drop of the song.” – Max age 18.

• “Clear narrative that fits the lyrics of the songSome nice shots filmed, with some good framing – some shots could be in more focusEdit – starts well, pace matches the music, but then you need to have quicker cuts to match the up tempo rhythmThere are drops in beat that need to match the cutGood use of mise-en-sceneI think it ends too abruptly – what happens??? Does she go back or does she dump him?” – Miguel age 40.

• “Great storytellingGood use of close-ups like when Anna was applying make-up and when the drink was being pouredLoved the ‘sped up’ effect – it really worked when keeping a fast pace to the story and songGood pan up as the 3 started drinking – nice ending” – Tom age 17.

Figure 1

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• “I especially like the two shots of the feet walking up and down the stairs in normal clothes and then the dresses. The lyrics match the narrative well which adds much more meaning to the story.” – Becky age 18.

• “Really good music video, I liked the narrative. Good variety of camera angles ” Jasmine age 17.

• “Everything fitted well to the music, the pace of the editing was correct for the song/genre.” Beth age 19.

• “Loved the increased speed of the clips to assist the tempo of the song as normal speed clips would have made the video long and difficult to watch. However, some of the shots still ‘dragged’ a bit and could have been cut short or combined with other random/conceptual clips.” – Aaron age 18.

Figure 21. How old are you? (Please Highlight)

16-21 22-30 31-40 40+

2. What genre of music do you think this is?

__________________________________________________________________________________

3. How did you feel whilst watching the music video?

__________________________________________________________________________________

4. Do you think that the visuals linked with the mood of the music video?

__________________________________________________________________________________

5. What do you think was the best part of the music video?

__________________________________________________________________________________

6. What could be improved?

__________________________________________________________________________________

7. Who do you think would be the target audience for the music video? (Age, Gender etc.)

__________________________________________________________________________________

16-21 22-30 31-40 40+

2 2 2 2

Q1: How old are you?

Figure 3

63%

38%

Q2: What genre of music do you think this is?

House Music Dance Music

Figure 4

56%

22%

22%

Q3: How did you feel whilst watching the music video?

HappyExcitedIntrigued

Figure 5

Q4: Do you think the visuals linked with the mood of the music?

Yes No

Figure 7

Figure 7Question 5: What do you think was the best part of the music video?

“The speeding up of the clips really went well with the music”

“The mise-en-scene was very well organised – really helped us to understand her mood/intentions”

“The narrative went really well with the song”

“The story line was very good and left it on a good cliff hanger”

“The narrative”

“The shots of the fire etc. were very exciting”

“The opening of the music video as it left us on edge from the start”

“The bit where she is with her friends as she is happier”

Figure 8Question 6: What could have been improved?

“Towards the end the speed of the clips kind of slows down, it loses the excitement slightly”

“Some shots were slightly shaky”

“Some drops in the beats weren’t matched with the shot changes”

“Some shots were slightly out of focus”

“Some of the shots were a bit slow towards the end although this picked up again”

“The shots of the phones were a bit long – didn’t fit with the rest of the music video”

“It maybe could have benefited from faster shot changes as the music is quite fast”

“Some shots were a bit dark”

Figure 9Question 7: Who do you think would be the target audience for the music video? (Age, Gender etc.)

“16-21 year old females”

“16+, female”

“16-30 years old, female and maybe males too”

“16-20 year olds, female”

“15-25, mostly female”

“15-30 females”

“15-20 female”

“16-25 females mostly”

Figure 10

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