8/12/2019 FIFA World Cup 2014 - Unprecedented Growth And Investment Opportunities In Brazil

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FIFA World Cup 2014 - Unprecedented Growth And InvestmentOpportunities In Br!il

"he 2014 FIFA World Cup is lmost one #er w#$ %ut the contest &or tic'ets islred# under w#( Of the estimated 3.3 million tickets available, 2.3 million tickets were

requested within 24 hours when the sale opened on August 20th, 203. !he tournament willbe hosted across 2 venues spread all over "ra#il. $alvador, the capital of "ahia, will be

hosting si% games.

!he tournament, which arouses the passions of football fans all over the world, will surel& createnew records in publicit& and viewership as it isbeing held in a countr& that 'ust loves its football

and has produced some of the best pla&ers in theworld. "ra#il is a place that people view more as an

e%perience than 'ust a countr&.

(or visiting football fans and tourists, the )orld *upis going to treat them to an entertainment bonan#a+ e%citing competition, calm scenic beaches, greatcuisine, parties, nightlife and celebrations.

!he government is taking the right steps to make this a great e%perience for ever&one withhuge investments in infrastructure. "ahia is also receiving its share of the attention as$alvador prepares to host some important matches.

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World Cup 2014 ) Bhi *l#s Its *rt

A total of 32 teams will be competing in the tournament, which starts on une 2th, 204. !he!aipava Arena (onte -ova stadium in $alvador, "ahia will be one of the venues. !here are 4matches in all, 4/ group matches, followed b& 4 in the knockout stages, a third place pla&offand the final.

$alvador, "ahia will host four of the group matches,one round of si%teen and one quarter+finals match.

ere are the details1

atch1 roup "1 " versus "2.ate1 3 une, 204.!ime1 4 p.m.

atch1 roup 1 versus 2.ate1 une, 204.

!ime1 p.m.

atch1 roup 51 5 versus 53.ate1 20 une, 204.

!ime1 4 p.m.

atch1 roup (1 (2 versus (3.ate1 26 une, 204.!ime1 p.m.

atch1 7ound of 1 8eader of group versus 7unners up of group .ate1 ul&, 204.

!ime1 6 p.m.

atch1 3rd 9uarter+finals.ate1 6 ul&, 204.!ime1 6 p.m.

A ma'or tournament such as the football world cup needs a lot of infrastructure andconsidering that "ra#il is going to host the ne%t Ol&mpic ames as well, the countr& is in theprocess of making huge infrastructure investments.

!he draw will be held in *osta do $auipe, a resort in the "ahia region of "ra#il on ecember ,203.

An Overview O& the In&rstructure *ro+ects Involved

ore than half of the stadiums hosting the tournament are brand new. (ive others are beingrenovated. $ome are read& and in the remaining, work is going on at a fast pace.

!he investments involved are massive b& an& standards, with the construction or renovation of each stadium going to cost a few hundred million dollars. !he -ational $tadium in the capital

"rasilia is going to cost more than 600 million dollars.

$tadiums are not the onl& areas in focus. !he world cup is going to see an unprecedentednumber of visitors and a lot of travel within "ra#il as spectators move from one venue toanother. !ravel infrastructure, including roads, railwa&s and airports are being added orrenovated. $imilarl&, telecommunications infrastructure is also being moderni#ed and

enhanced.

!he large number of visitors will also require other services such as hotels and food outlets.

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Although "ra#il is not lacking in either of these areas due to the popularit& of the countr& as atourist destination, capacit& has to be augmented and the overall qualit& has to be improved.

!he above investments are 'ust a small fraction of the overall investment. :n short, "ra#il;sentire infrastructure will see a ma'or transformation. !he countr& will continue to reap thebenefits long after the )orld *up and the Ol&mpics are over. $ome estimates from people inthe inistr& Of $ports put the infrastructure investments close to about /.< billion =$ dollars.

,ue *u%licit#$ Advertisin And .el /stte Opportunities

As "ra#il becomes the focus of the world;s attentionin the ne%t two &ears, according to reliableestimates, the number of visitors is going toincrease b& about /0>, which means a million e%travisitors in the span of two &ears. "ut that is nothingcompared to the number of people who are going towatch the events on television.

According to (:(A estimates, the combined

viewership of the 200 )orld *up in erman& wasabout 2 billion. !he event created a total of <,000hours of television broadcasting. !he last )orld *up

in $outh Africa was broadcast b& 246 channels in204 countries. :t is not too difficult to imagine the kind of viewership the 204 tournament willgenerate. ?ublicit&, branding and advertising opportunities for "ra#il and "ra#ilian businesseswill e%pand on a scale that has never been seen before.

!he increased attention is alread& being felt in the real estate market. !here is alread& a rush

to bu& properties before the prices get pushed up due to the upcoming sporting events. !hemone&+spinning opportunities that the events will offer for real estate investors has not gone

unnoticed.

an& people, who are looking for homes, apartments and commercial properties, intend tocash in on the huge number of visitors and the subsequent boost that the infrastructureinvestments will give to tourism. !he )orld *up and Ol&mpics give an unprecedentedopportunit& to real estate investors to give their income streams a head+start asaccommodation facilities will see demand be&ond what the& can possibl& offer. Once the gamesare over, the same facilities will be kept bus& due to the boost these events will give to thenumber of tourists visiting the countr&, especiall& the coastal regions of "ahia.

"he Impct O& "he World Cup On "he /conom#

*alculations b& 5rnst @ oung reveal some astonishing facts and figures1

1 ?roduction of goods and services for the )orld*up will be close to =$ 6 billion, which is morethan four times what the countr& is spending on it.

21 Additional > increase in the ? of thecountr& during the period.

31 !hree million additional 'obs.

41 (ood and beverages industr&, tourism andutilities are likel& to be the biggest beneficiaries.

61 !he economic growth will be tremendous in the cities and states hosting the tournament.

1 *onstruction and sales of real estate are likel& to see a huge boost and the propert& market

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is e%pected to see rapid e%pansion, especiall& in cities and states hosting the tournament, fore%ample, $alvador and "ahia.

!he realit& is that no nation has &et organi#ed two ma'or world sporting events, in a short spanof time like "ra#il is doing with the (:(A )orld *up 204 and the $ummer Ol&mpics 20.:nvestors in "ra#il are going to see some never before opportunities for investment andgrowth. 7eal estate and the industries catering to tourism will be biggest beneficiaries and the

impact will be felt for man& decades after the events take place.

Biew real estate available in "ahia.