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FIFA 2010..WITH adidasfootball!

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Contents adidas official match balls..... Page 3 The players every team needs..... Page 6 The 12 adidas federations..... Page 37 Tools of the trade..... Page 51 Fan fashion..... Page 56 adidas and the FIFA World cup Page 72 .....Note: Throughout this document, there are links to download related files. These links appear in white boxes with a double arrow >>, like this IMAGERY >> . Each link will direct you to an online multimedia library where you can preview and then download specific files.

2Table of Contents

VIDEOS >>

adidas presentS the adidas JAbulANIadidas presents JABULANI, the Official Match Ball for the 2010 FIFA World Cup South Africa. The JABULANI, which means to celebrate in isiZulu, features a South African inspired design and radically new technology. The name JABULANI originates from the Bantu language isiZulu and literally translated, JABULANI means to celebrate. Football is a passion that unites the world and the name of the new match ball appropriately pays tribute to that passion and football celebration that international fans will enjoy in South Africa this summer.

JAbulANI - PRODuCTION TESTING + FINAl PRODuCT >>

bAll TECHNOlOGY >>

JAbulANI information >>

JAbulANI Multimedia content >>

4adidas official match balls

adidas presentS the adidas JobulANIadidas proudly presents the Official Match Ball for the final of the 2010 FIFA World Cup in South Africa. The adidas JOBULANI is a unique gold-coloured version of the JABULANI, the Official Match Ball of the 2010 FIFA World Cup and its name is a tribute to Johannesburg or Joburg, the City of Gold. While the ball still features the iconic South African inspired design, the main colour of the JOBULANI is gold. This is the second time that adidas has designed a special ball for a FIFA World Cup final, the first final ball was the golden TEAMGEIST BERLIN, which was used on July 9th, 2006. The JOBULANI will be available in retail from April 20th onwards.

JobulANI information >>

JobulANI Multimedia content >>

5adidas official match balls

GROuP A - SOuTH AFRICA

SOuTH AFRICA

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

STEVEN PIENAAR

17 MARCH 1982 170CM JOHANNESbuRG, SOuTH AFRICA MIDFIElDER

ATTR ACTING INTE REST FROM SOME OF THE bIGGEST ClubS IN EuROPE AFTE R A STRONG SEASON WITH EVERTON, MuCH WIll DEPEND ON PIENAAR IF SOuTH AFRICA ARE TO MAkE IT THROuGH THE GROuP STAGES.IMAGE AVAIlAblE ON REQuEST >>

7The players every team needs

GROuP A - MEXICO

MEXICO

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

28 SEPTEMbER 1986 169CM GuADAlAJARA, MEXICO lEFT WIN GER

ANDRS GuARDADO

HIS SPEE D AND SkIllS ON THE lEFT WING HAVE MADE GuARDADO ONE OF THE MOST EXCI TING ATTACkIN G PlAYERS IN lA lIGA, WHERE HE IS A FIRM FANS FAVOuRITE AT DEPORTIVO lA CORu NA.RElATED PlAYE R ASSETS >>

8The players every team needs

GROuP A - FRANCE

FRANCE

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

YOANN GOuRCu FF11 JulY 1986 186CM PlOEMEuR, FRANCE MIDFIElDER

A NATuRAl SuCCESSOR TO ZINE DINE ZIDANE, GOuRCuFFS DAZZlING PERFORMANCES FOR bORDEAuX lED HIM TO bE NAME D FRENCH PlAYER OF THE YEAR IN 2009 AND HE WIll bE HOPING TO REPlICATE THOS E DISPlAYS FOR lES blEuS.RElATED PlAYE R ASSETS >>

9The players every team needs

GROuP A - uRuGuAY

uRuGuAY

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

DIEGO FORlN

19 MAY 1979 179CM MONTEVI DEO, uRuGuAY STRIkER

ONE OF THE MOST PROlIFIC STRIkERS IN lA lIGA, FORlAN WIll lEAD uRuGuAYS ATTEMPT TO lAND A THIRD WORlD CuP TITlE.

IMAGE AVAIlAblE ON REQuEST >>

10The players every team needs

GROuP b - ARGENTINA

ARGENTINA

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

lIONEl MESSI

14 JuNE 1987 169CM ROSARIO, ARGENTINA STRIkER

THE FIFA WORlD PlAYER OF THE YEAR HAS bEEN IN ASTONISHING FORM IN 2010 AND HAS INHE RITE D THE NO. 10 SHIRT MADE FAMOuS bY CuRRENT ARGENTINA COACH DIEGO MARADONA.IMAGE AVAIlAblE ON REQuEST >>

11The players every team needs

GROuP b - GREECE

GREECE

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

23 MAY 1980 179CM lARISSA, GREECE STRIkER

THEOFANIS GEkAS

TOP SCORER IN THE EuROPEAN QuAlIFYIN G SECTION FOR THE WORlD CuP WITH 10 GOAlS, GEkAS IS A NO-NONSENSE STRIkER WHO HAS bEEN ON-lOAN AT HERTHA bERlIN RECENTlY, SCORING ON HIS DEbuT FOR THE GERMAN SIDE.RElATED PlAYE R ASSETS >>

12The players every team needs

GROuP b - SOuTH kOREA

SOuTH kOREA

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

CHu-YOuNG PARk

10 JulY 1985 182CM DAEGu, REPublIC OF kOREA STRIkER, WIN GER

PARk WEAR S THE NO 10 SHIRT AT lIGu E 1 SIDE MONACO AND HAS A blIS TERI NG TuRN OF SPEE D, COVE RING 100M IN JuST 11 SECO NDS. HE IS AlSO A FREE-kIC k SPECIAlI ST.IMAGE AVAIlAblE ON REQuEST >>

13The players every team needs

GROuP C - ENGlAND

ENGlAND

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

30 MAY 1980 183CM WHISTON, ENGlAND MIDFIElDER

STEVEN GERRARD

ONE OF THE lEADING MIDF IElD ERS IN THE GAME TODAY, GERR ARD WIll bE HOPI NG TO ADD A WORlD CuP WINN ERS MEDAl TO THE uEFA CHAM PION S lEAG uE CROW N HE WON AlMO ST SING lE-H ANDE DlY FOR lIVE RPOO l IN 2005.RElATED PlAYE R ASSETS >>

14The players every team needs

GROuP C - uNITED STATES

uNITE D STATES

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

6 NOVEMbE R 1989 185CM lIVINGSTON, uNITED STATES STRIkER

JOZY AlTIDORE

FAST AND DIRECT, AlTIDORE HAS bEEN PlYIN G HIS TRADE IN THE ENGlISH PREMIER lEAGuE WITH Hull CITY AND WIll HOPE TO CAuS E AN uPSE T WHEN HIS COuNTRY lINES uP FOR THEI R OPENING MATCH AGAINST ENGlAND.IMAGE AVAIlAblE ON REQuEST >>

15The players every team needs

GROuP C - AlGERIA

AlGERIA

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

25 JuNE 1985 181CM STRASbOuRG, FRANCE MIDFIElDER, FORWARD

kARIM MATMOuR

SCOR ED THE OPENING GOAl IN AlGE RIAS STuN NING 3-2 QuARTER-FINAl VICTORY OVER IVORY COAS T AT THE 2010 AFRICA CuP OF NATIONS. PlAYS IN GERM ANY FOR bORu SSIA MNC HENG lADb ACH.RElATED PlAYE R ASSETS >>

16The players every team needs

GROuP C - SlOVENIA

SlOVENIA

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

ZlATkO DEDI 1984

5 OCTObER 189CM bIHA, SFR YuGOSlAVIA STRIkER

THE bOCH uM FORWARD SCOR ED THE GOAl THAT bOOkED HIS COuN TRYS PlAC E IN THE 2010 FIFA WORlD CuP VIA A PlAY-OFF VICTORY ON AWAY GOAl S AGAI NST RuSS IA. WIll bE HOPI NG TO CAuS E A FEW MORE SHOC kS IN SOuT H AFRICA.IMAGE AVAIlAblE ON REQuEST >>

17The players every team needs

GROuP b - NIGERIA

NIGERIA

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

ObAFEMI MARTINS 198428 OCTObER 172CM lAGOS, NIGE RIA STRIkER

MART INS ENJOYED SuCC ESSF ul STIN TS WITH INTE R MIlAN AND NEWC ASTl E uNIT ED bEFORE SWITCHIN G TO WOlFSbuR G IN 2009. HIS SPECTACu lAR GOAl AGAI NST kENYA ENSu RED NIGE RIAS QuAlIFIC ATIO N FOR SOuT H AFRICA.IMAGE AVAIlAblE ON REQuEST >>

18The players every team needs

GROuP D - GERMANY

GERMANY

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

MICHAEl k bAllAC1976 ER

26 SEPTEMb 188CM GRlITZ, EAST GERMANY MIDFIElDER

GERMANYS CAPTAIN HAS ENJOYED A SuCCESSFul SEASON WITH CHElSEA AND IS ClOSING IN ON 50 INTERNATIONAl GOAlS FOR HIS COuNTRY. WIll bE TAkING PART IN HIS THIRD WORlD CuP FINAlS.RElATED PlAYE R ASSETS >>

19The players every team needs

GROuP D - AuSTRAlIA

AuSTR AlIA

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

TIM CAHIRll 1979

6 DECEMbE 178CM SYDN EY, AuST RAlI A MIDFIElDER

ONE OF THE bEST HEADERS OF THE bAll IN THE MODE RN GAME, CAHIllS COMbATIVE STYlE IS WEll SuITED TO THE PREMIERS HIP, WHERE HE HAS bECOME ONE OF THE lEADING MIDFIElDERS IN ENGlISH FOOT bAll WITH EVERTON.RElATED PlAYE R ASSETS >>

20The players every team needs

GROuP D - SERbIA

SERbI A

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

NIkOlA IGIER 1980

25 SEPTEMb 202CM bAkA TOPOlA, YuGOSlAVIA CENT RE FORWARD

AT 202CM, THE VAlENCIA FORWARD WIll bE ONE OF THE bIGGEST OuTFIElD PlAYERS AT THE WORlD CuP AND HIS PHYSIQuE MAkES HIM HARD TO MARk, AS MANY DEFENDERS IN lA lIGA kNOW ONlY TOO WEll.RElATED PlAYE R ASSETS >>

21The players every team needs

GROuP D - GHANA

GHANA

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

15 JuNE 1981 178CM ACCRA, GHANA RIGHT bACk

JOHN PAINTSIl

AN ATTACkING RIGHT-bACk, PAINTSIl HAS PlAYED A kEY ROlE FOR FulHAM OVER THE lAST TWO SEASONS AND SHOulD bE A lEADING lIGHT FOR THE blACk STARS OF GHANA.RElATED PlAYE R ASSETS >>

22The players every team needs

GROuP E - DENMARk

DENMARk

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

DANIEl JENSEN

25 JuNE 1979 179CM COPENHAGEN, DENMARk MIDFIElDER

THE WERD ER bREM EN MAN IS A CRuCIAl COG IN DENM ARkS MIDF IElD AND HAS VAST EXPE RIEN CE AFTE R A Club CARE ER THAT HAS AlSO TAkE N IN SuCC ESSF ul SPEllS IN HOll AND AND SPAI N.RElATED PlAYE R ASSETS >>

23The players every team needs

GROuP E - THE NETHERlANDS

THE NETHE RlANDS

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

ElJERO ElIA 1987

13 FEbRuARY 176CM VOORbuRG, THE NETH ERlANDS WIN GER/STRI kER

ONE OF THE MOST EXCI TING EMER GING TAlE NTS IN THE GAME, THE DuTC HMANS SPEE D HAS bEEN GIVI NG buND ESlIGA DEFE NDER S NIGH TMAR ES EVER SINC E HE JOIN ED HAMb uRG FROM FC TWEN TE IN 2009.IMAGE AVAIlAblE ON REQuEST >>

24The players every team needs

GROuP E - JAPAN

JAPAN

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

SHuNSu kE NAkAMuRA24 JuNE 1978 176CM YOkOHAMA, JAPAN MIDFIElDER

ClOS ING IN ON 100 CAPS FOR HIS COuN TRY, THE FREEkICk SPECIAlI ST IS bACk IN HIS NATI VE lAND WITH FIRS T Club YOkO HAMA MARI NOS AFTE R EIGH T SuCC ESSF ul YEAR S ON THE ROAD IN ITAlY, SCOT lAND AND SPAI N.IMAGE AVAIlAblE ON REQuEST >>

25The players every team needs

GROuP F - ITAlY

ITAlY

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

24 JulY 1983 184CM lIDO DI OSTI A, ROM E, ITAlY MIDFIElDER

DANIElE DE ROSSI

A HARD-WORkING DEFENSIVE MIDFIElDER, DE ROSSI HAS SPENT HIS ENTIRE CAREER WITH HOMETOWN Club AS ROMA AND HAS AlREADY AMASSED MORE THAN 50 GAMES FOR HIS COuNTRY.RElATED PlAYE R ASSETS >>

26The players every team needs

GROuP F - PARAGuAY

PARAGuAY

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

NElSON VAlDZ R 1983

28 NOVEMbE 178CM CAAGuAZ, PARAGuAY STRIkER

A WHOl E-HEARTE D STRI kER, THE bORu SSIA DORTMuND NO.9 WIll bE lOOkING TO bREA k HIS WORlD CuP GOAl DROu GHT AFTE R FAIlING TO FIND THE NET IN THRE E GAMES IN 2006.IMAGE AVAIlAblE ON REQuEST >>

27The players every team needs

GROuP F - SlOVAkIA

SlOVAkIA

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

STANISlAV ESTk R 1982

16 DECEMbE 180CM DEMJATA, CZECHOSlOVAkIA STRIkER

WITH 10 INTE RNAT IONAl GOAl S TO HIS NAME, THE bOCH uM FORWARD AVER AGES A GOAl EVERY THRE E GAMES SO WIll HOPE TO FIND THE NET DuRI NG THE GROu P STAG ES IN SOuT H AFRICA.RElATED PlAYE R ASSETS >>

28The players every team needs

GROuP F - NEW ZEAlAND

NEW ZEAlAND

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

ANDREW bOYENS ER 1983

18 SEPTEMb 193CM DuNE DIN, NEW ZEAlAND CENT RE-bACk

A GIANT CENTRAl DEFENDER, bOYENS PlAYS IN THE MlS FOR NEW YORk AND WIll bE DETAIlED TO STOP SOME OF THE bEST STRIkERS IN THE GAME TODAY AS HIS SIDE MAkE THEIR FIRST WORlD CuP APPEARANCE SINCE 1982.RElATED PlAYE R ASSETS >>

29The players every team needs

GROuP G - bRAZIl

bRAZIl

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

kAk

22 APRIl 1982 186CM bRASIlIA, bRAZIl ATTACkIN G MIDFIElDER

REAl MADRID PAID AROuND 65 MIllION TO ACQuIRE THE bRIllIANT bRAZIlIAN FROM AC MIlAN AND HE IS WORTH EVEN MORE TO bRAZIlS PARTISAN SuPPORT. HAS SCORED MORE THAN 25 INTERNATIONAl GOAlS AND WIll HOPE TO ADD MORE TO THAT TAllY IN SOuTH AFRICA.RElATED PlAYE R ASSETS >>

30The players every team needs

GROuP G - PORTuGAl

PORTu GAl

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

SIMO 1979

31 OCTObER 171CM VIllA REAl, PORTuGAl WIN GER

COMFORTAblE ON EITH ER FlAN k OR IN AN ADVANCED CENT RAl ROlE, THE PORT uGuESE PlAYMAkE R HAS ENJOYED A STEllAR CARE ER AT SPORTING lISbON, bARC ElON A, bENF ICA AND ATlE TICO MADRID AND HAS SCOR ED MORE THAN 20 INTE RNAT IONAl GOAl S.RElATED PlAYE R ASSETS >>

31The players every team needs

GROuP G - IVORY COAST

IVORY COAST

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

SAlOMON u kAlO19855 AuGuST 186CM OuM , IVORY COAST WIN GER/STRIkER

THE lIVElY CHElSEA FORWARD IS AN ADAPTAblE ATTACkER AND CAN PlAY ON EITHER FlANk OR AS AN OuT-AND-OuT STRIkER AND HAS AlREADY SCORED MORE THAN 10 GOAlS FOR HIS COuNTRY.IMAGE AVAIlAblE ON REQuEST >>

32The players every team needs

GROuP H - SPAIN

SPAIN

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

DECEMbE R 1981 175CM TuIllA, lANGREO, SPAIN STRIkER

DAVID VIllA 3

ONE OF THE lEADING STRIkERS IN THE GAME TODAY, VIllA WIll HEAD SPAINS CHARGE AS THEY AIM TO ADD THE WORlD CuP CROWN TO THEIR EuRO 2008 VICTORY, WHERE THE VAlENCIA MAN FINISHED THE TOuRNAMENT AS TOP SCORER.IMAGE AVAIlAblE ON REQuEST >>

33The players every team needs

GROuP H - SWITZERlAND

SWITZERlAND

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

JOHAN VONlANTHEN 19861 FEbRuARY 176CM SANTA MARTA, COlOMbIA RIGHT WIN GER

SCOR ED FOR SWITZERl AND AT EuRO 2004 AS A PRECOCIO uS 18-Y EAR- OlD, THE COlO MbIAN-bORN RIGH T-WI NGER HAS PlEN TY OF PACE AND THE SkIllS TO MATC H.IMAGE AVAIlAblE ON REQuEST >>

34The players every team needs

GROuP H - CHIlE

CHIlE

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

MARk GONZlEZ

10 JulY 1984 176CM DuRbAN, SOuTH AFRICA lEFT WIN GER

THE CSkA MOSCOW MAN WAS bORN IN SOuT H AFRICA AND WIll FEEl RIGH T AT HOME ON CHIl ES lEFT FlAN k AFTE R COMP lETI NG A SuCC ESSF ul FIRS T SEAS ON IN THE RuSS IAN CAPI TAl.IMAGE AVAIlAblE ON REQuEST >>

35The players every team needs

GROuP H - HONDuRAS

HONDuRAS

DOb: HEIGHT: PlACE OF bIRTH: POSITION:

2 MAY 1983 180CM JuTI APA, HONDuRAS DEFENDER

MAYNOR FIGu EROA

A MARAuDIN G Full-bACk WITH ENGlISH SIDE WIGAN ATHl ETIC, FIGu EROA HAS A SENS ATIO NAl lEFT-FOOT AND IS A STRO NG CANDIDAT E FOR GOAl OF THE SEAS ON IN THE PREM IERS HIP AFTE R A STuN NING FREE-kIC k AGAI NST STOkE.RElATED PlAYE R ASSETS >>

36The players every team needs

SOUTH AFRICA

MEXICO

FRANCE

ARGENTINA

GREECE

NIGERIA

GERMANY

DENMARK

JAPAN

PARAGUAY

SLOVAKIA

SPAIN

FEDERATION lOGO IMAGERY>>

FEDERATION lOGO IMAGERY >>

38The 12 adidas federations

SOuTH AFRICAThe eyes of the world will be on South Africa in 2010 but the eyes of every South African will be on Bafana Bafana. A diverse country of 11 tribes and 11 languages will stand as one behind their team and this has served as the inspiration behind the new South Africa kit for the 2010 FIFA World Cup. Incorporating 11 threads that symbolise the countrys diversity in unity and modern interpretations of traditional South African artwork...

DESIGN INFORMATION >>

Full DESCRIPTION AND All ASSETS >>

IMAGERY >>

39The 12 adidas federations

MEXICOThe Mexican Football Federation was founded in 1927. The Mexican National Team is currently the strongest team in the CONCACAF. Having qualified for all tournaments since 1994 and thirteen in total, Mexico performed particularly strong in 1970 and 1986 when they reached the quarterfinals on their home ground. In their history, the Mexican Guerreros (Warriors) have won one FIFA Confederations Cup, five CONCACAF Gold Cups, three CONCACAF Championships, three...

Full DESCRIPTION AND All ASSETS >>

IMAGERY >>

40The 12 adidas federations

FRANCEInspired by the nations proud football history, Frances new kit for the 2010 FIFA World Cup honours the countrys greatest glories. This jersey pays tribute to the teams that conquered Europe in 84 and the world in 98. On the front, 11 red and white lines are inspired by the victorious kits of 1984 and 1998, representing the famous French team spirit when 11 stood as one. The stronger blue will inspire the future generation and this jersey...

DESIGN INFORMATION >>

Full DESCRIPTION AND All ASSETS >>

IMAGERY >>

41The 12 adidas federations

ARGENTINAInspired by Argentinas proud football history and cultural heritage, the teams new home kit for the 2010 FIFA World Cup celebrates the countrys World Cup success in 1986. The new jersey design is made from a special mesh material that appears similar to the shirt fabric from 1986, although engineered for better air circulation and moisture management. The distinctive blue and white colours on both sides of the home jersey...

DESIGN INFORMATION >>

Full DESCRIPTION AND All ASSETS >>

IMAGERY >>

42The 12 adidas federations

GREECEThe Hellenic Football Federation, based in Athens, was founded in 1926. The undoubtedly biggest success in Greek football history came in 2004 when the National Team won the 2004 European Championship in Portugal in what was one of international footballs biggest surprises. Prior to 2004, they had only appeared twice in the final tournaments of the FIFA World Cup and the UEFA European Championship. The teams success in qualifying for the 1994...

Full DESCRIPTION AND All ASSETS >>

IMAGERY >>

43The 12 adidas federations

NIGERIAThe Nigeria Football Federation was formally launched in 1945 and formed the first Nigerian national football team in 1949. Nicknamed the Super Eagles, the Nigerian team today is one of the best African football teams. They reached their first FIFA World Cup in 1994 where they immediately won their first game and advanced to the second round. It was the first out of four FIFA World Cup participations including the 2010 FIFA World Cup. The current team captain and African Football...

Full DESCRIPTION AND All ASSETS >>

IMAGERY >>

44The 12 adidas federations

GERMANYDeutscher Fuball-Bund celebrates its glory as one of the most successful football federations in the new adidas kit for the 2010 FIFA World Cup. Inspired by Germanys proud football history and heritage, the teams new home jersey at the 2010 FIFA World Cup honours the countrys famous Teamgeist. Eleven threads, with the countrys national colours in the centre, feature on the front and pay tribute to Teamgeist and every team...

DESIGN INFORMATION >>

Full DESCRIPTION AND All ASSETS >>

IMAGERY >>

45The 12 adidas federations

DENMARkFounded in 1889, the Danish Football Association is a founding member of both FIFA and UEFA. The Danish National team is often referred to as Danish Dynamite in reference to a Danish song for the UEFA European Championships in 1984. The team is considered a major competitive force in international football since the mid-1980s. Their biggest triumph, however, came in the 1992...

DESIGN INFORMATION >>

Full DESCRIPTION AND All ASSETS >>

IMAGERY >>

46The 12 adidas federations

JAPANJapans legendary three-legged crow, the emblem of the national football team, is the key inspiration behind the design of the new Japan Football Association home kit for the 2010 FIFA World Cup. Considered the God of Sun, the three-legged crow is symbolic of the players and fans commitment to their national team and is sure to inspire the nations success on the world stage in 2010. The jerseys striking Japan Blue colour...

DESIGN INFORMATION >>

Full DESCRIPTION AND All ASSETS >>

IMAGERY >>

47The 12 adidas federations

PARAGuAYIn 1906, representatives of the five existing football teams in Paraguay created the governing body of football in Paraguay. The biggest successes in the Paraguayan football history are two Copa Amricas in 1953 and 1979. They also reached the second round of the World Cup on three occasions. It was the so-called golden generation which established Paraguay as one of South Americas top teams with three World Cup qualifications between 1998 and 2006. South Africa will mark the eighth appearance at World...

Full DESCRIPTION AND All ASSETS >>

IMAGERY >>

48The 12 adidas federations

SlOVAkIASlovak Football Association (SFZ) was founded in 1993. The 2010 FIFA World Cup will mark the first ever World Cup appearance for the Fighting Jondas, as the Slovak National team is called...

Full DESCRIPTION AND All ASSETS >>

IMAGERY >>

49The 12 adidas federations

SPAINInspired by the nations proud football history and recent success at UEFA Euro 2008, Spains new home kit honours the indomitable Spanish spirit La Furia Roja (the Red Fury) with a bolder, stronger red inspired by the successful and stylish Spanish sides of the 1980s. The dynamic blue shorts and red jersey colour combination pays tribute to the 1964 European Cup winning team and the national flag on the shorts symbolises the teams pride ...

DESIGN INFORMATION >>

Full DESCRIPTION AND All ASSETS >>

IMAGERY >>

50The 12 adidas federations

adiPuRE 3 TRX FG

Your game is polished, and your boot is pure elegance. The adidas football adiPURE 3 TRX FG gives you comfort, with TRAXION FG for extreme control on firm ground, and a distinguished style that matches your play. Full grain K-leather upper for lightweight comfort, soft feel and glove-like fit Asymmetrical loop lacing for better ball contact Synthetic lining and anatomically moulded EVA insole for comfort External heel counter for heel comfort and stability; TPU plate for lightweight performance and durability TRAXION FG outsole for grip and comfort on firm, natural surfaces

information AND Multimedia content>>

52Tools of the trade

Predator-XIn October 2009, adidas released its PREDATOR_X for The 2010 FIFA World Cup T new football boot designed with French football legend Zinedine Zidane, achieves the highest ball power, swerve and control ever found in any PREDATOR. Almost every country embraces the number 10 in football to designate the best, most skilful player in the team. Just as Zidane is world-famous for having worn the number 10 in the French national side, the new PREDATOR boot, the tenth _X generation of the PREDATOR family which has led football for more than a decade, is tipped to augment the power to come in the 2010 FIFA World Cup in South Africa.

information AND Multimedia content>>

53Tools of the trade

F50 lAuNCHING MAY 2010

54Tools of the trade

Goalkeeper GlovesAll adidas goalkeepers gloves at the 2010 FIFA World Cup are coloured black, yellow and white. They guarantee a perfect grip and punching control as well as a safely wrapped thumb for optimal protection. Beyond these features, each keeper can choose from three glove models. The Fingersave Allround, the Fingersave Allround Motion Arrester and the Response Pro. The technologies featured in all three gloves include a tighter finger fit, proven Climacool technology and Fingersave Spines. adidas will introduce new engineered cuts in the foam of the Motion Arrester glove, improving the grip on wet balls.

information AND Multimedia content>>

55Tools of the trade

lICENSED APPAREl

IMAGERY >>

57Fan fashion

lICENSED APPAREl SOuTH AFRICA

IMAGERY >>

58Fan fashion

lICENSED APPAREl MEXICO

IMAGERY >>

59Fan fashion

lICENSED APPAREl FRANCE

IMAGERY >>

60Fan fashion

lICENSED APPAREl ARGENTINA

IMAGERY >>

61Fan fashion

lICENSED APPAREl GERMANY

IMAGERY >>

62Fan fashion

lICENSED APPAREl SPAIN

IMAGERY >>

63Fan fashion

lICENSED APPAREl uSA

IMAGERY >>

64Fan fashion

lICENSED APPAREl ENGlAND

IMAGERY >>

65Fan fashion

lICENSED APPAREl THE NETHERlANDS

IMAGERY >>

66Fan fashion

lICENSED APPAREl SOuTH kOREA

IMAGERY >>

67Fan fashion

lICENSED APPAREl ITAlY

IMAGERY >>

68Fan fashion

lICENSED APPAREl bRAZIl

IMAGERY >>

69Fan fashion

lICENSED APPAREl ORIGINAlSPRODuCT INFORMATION AND IMAGERY >>

OriginalsOnce every four years, the world watches as the best football teams hit the turf to claim the FIFA World Cup for their country. Watching and loyally cheering from their sofas to the pubs to the stadium. Since the legendary final where Adi Dassler himself introduced screw-in studs, helping the German team to victory in 1954, adidas has been making football history year after year. The 2010 Original Game Collection features classic football silhouettes and apparel for all fans to wear their colours loud and proud, celebrating the goals and the glory with Originals style.

70Fan fashion

lICENSED APPAREl Y-3PRODuCT INFORMATION AND IMAGERY >>

Y-3An intellectual approach to the beautiful game of football is the inspiration for the Y-3 Spring/ Summer 2010 collection. Abstract flag motifs in the colour ways of eight football federations sponsored by adidas are used throughout the collection evoking the perfect blend of adidas heritage and innovation with Yohji Yamamotos signature style. Taking the collections theme further, this seasons visuals pay tribute to an icon of sports heritage: the team portrait. The images capture the simplicity and grace of a team fitting within a collection inspired by the power of football and the movement of the net Yohji Yamamoto & Zinedine Zidane are featured as team coach & captain underscoring Y-3s continued exploration of sport performance and innovative style.

71Fan fashion

ADIDAS FIFA WORlD CuP bOOT HISTORY

PRODuCT INFORMATION AND IMAGERY >>

1966Three out of every four players wore adidas at the 1966 World Cup, including the entire German team that lost 4-2 to England in the final at Wembley.

1954Adi Dasslers revolutionary screw-in studs helps West Germany defeat hot favourites Hungary in the 1954 World Cup Final.

1970Franz Beckenbauer had special boots made for him for the Mexico tournament. Additional strips were added to the heel area to give even more protection and the forefoot was widened.

1982The sole was updated again for Spain, with a new flexible red zone giving players greater control and feel on the ball.

1958Rain-resistant, this boot was worn by most of the players competing in the 1958 World Cup, with a whole range of screw-in studs to choose from to adapt to the Scandinavian conditions.

1986Another set of innovations were introduced in Mexico to give the boot even greater flexibilty than before, while a longer heel tab and extra padding on the tongue completed the new look.

1974The boot worn by Gerd Muller fired West Germany to the title.

1962This boot was cut lower than ever before but had added protection on the Achilles area and a dinstinctive heel tab.

1978The last boot worked on by Adi Dassler himself, this boots dual-density sole gave the boot a perfect blend of strength and flexibility.

1990The new Etrusco boot had another adapted sole to provide a firmer grip in the middle of the foot.

73adidas and the Fifa World Cup

ADIDAS PREDATOR HISTORY

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2002 1994The Predator makes its World Cup bow at USA 94. Made of kangaroo leather, its rippled fins on the forefoot produced more power, more swerve and more control than ever before. The first World Cup in Asia and the sixth Predator boot. The Predator Mania was available in a number of different colours and was worn by some of the biggest names in the tournament including David Beckham, Alessandro del Piero and Raul.

2010The Predator the 10th Predator boot, introduces _X, the Powerspine for the first time, giving players more power and protection than ever before and making the new boot the most powerful Predator of all time.

1998The Predator Accelerator was the third generation of the Predator boot and its asymmetrical lacing helped Zinedine Zidane lead France to World Cup glory on home soil.

2006The Predator Absolute, the ninth member of the Predator family, the first with interchangeable PowerPulse technology.

74adidas and the Fifa World Cup

ADIDAS FIFA WORlD CuP bAll HISTORY

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adidas Telstar1970 FIFA World Cup Mexico Like all other balls in its time, the adidas Telstar was completely made of leather; however, unlike any other ball it featured 32 hand-stitched panels (12 black pentagons and 20 white hexagons), creating the roundest sphere of its time.

adidas Telstar and adidas Chile1974 FIFA World Cup Germany Two adidas match balls were used for Germany 74. Telstar made a repeat appearance with new black branding replacing the previously gold branding. And, building on the success of the adidas Telstar, adidas introduced a new all-white version named adidas Chile (after an allwhite ball used at Chile 62). The materials and techniques used in the Telstar and Chile were identical to those used four years earlier.

adidas Tango Espaa1982 FIFA World Cup Spain The initial Tango design from 1978 was only altered slightly in 1982. However, the Tango Espaa did feature a major technological innovation. The Tango Espaa, still made of leather, featured revolutionary waterproof sealed seams. This dramatically reduced the balls water absorption, thus minimizing weight increase during a game under wet conditions.

adidas Tango1978 FIFA World Cup Argentina In 1978 football design experienced another revolution with the introduction of the adidas Tango. Once again adidas had created what would become a football design classic. Twenty panels with triads created an optical impression of 12 identical circles. For the following five FIFA World Cup tournaments the Match Ball design was to be based on this design. Tango featured improved weather resistance qualities, and took its inspiration from the deep passion, emotion and elegance of Argentina.

adidas Azteca1986 FIFA World Cup Mexico The Match Ball for the 1986 FIFA World Cup revolutionized footballs and football production techniques. The adidas Azteca was the first ever synthetic FIFA World Cup Match Ball. The use of synthetic material increased its durability and further minimized water absorption. With its never-before-achieved performance on hard ground, at high altitude, and in wet conditions, Azteca represented a massive leap forward for the game. Its elegantly and elaborately decorated design was inspired by the hosting nations native Aztec architecture and murals.

75adidas and the Fifa World Cup

ADIDAS FIFA WORlD CuP bAll HISTORY

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adidas Etrusco Unico1990 FIFA World Cup Italy The adidas Etrusco Unico evolved the use of synthetic materials further, creating the first ever Match Ball containing an internal layer of black polyurethane foam, making Etrusco Unico fully water-resistant, more lively and faster than ever. The name and intricate design took their inspiration from Italys magnificent, ancient history and the contributions and fine art of the Etruscans. Three Etruscan lion heads decorate each of the 20 Tango triads.

adidas Questra1994 FIFA World Cup USA In 1994, adidas introduced the first Match Ball featuring a high-tech, ultra-high-energy-return layer of white polyethylene foam. This PE layer made Questra softer to the touch (more controllable) and much faster off the foot for more speed. Inspired by space technology, high velocity rockets and Americas quest for the stars, Questra set new performance standards.

adidas Fevernova2002 FIFA World Cup Korea / Japan The adidas Fevernova was the first World Cup Match Ball since 1978 to break with the traditional Tango design introduced in 1978. The colourful and revolutionary look and colour usage was entirely based on Asian culture. The Fevernova featured a refined syntactic foam layer to give the ball superior performance characteristics and a three-layer, knitted chassis, allowing for a more precise and predictable flight path every time.

adidas Tricolore1998 FIFA World Cup France adidas Tricolore was the first ever multi-coloured Match Ball. Frances flag and national colours (the Tricolore) and the cockerel the traditional symbol of the French nation and Football Federation, inspired the balls name and design. Moreover, the adidas Tricolore featured an advanced syntactic foam layer - a tight regular matrix, composed of gas-filled, individually closed and highly durable micro balloons. The syntactic foam further improved the balls durability, energy return and made it more responsive.

adidas Teamgeist2006 FIFA World Cup Germany The adidas +Teamgeist introduced a radical new 14 panel configuration design minimizing the amount of three panel touch points by 60% and the total panel length by over 15%, significantly improving the overall performance of the ball. The match ball was designed in white, black and gold, the traditional colours of German football and the FIFA World Cup trophy. The name Teamgeist is based on the single most d ecisive characteristic every team needs to win a tournament: team spirit!

76adidas and the Fifa World Cup

ADIDAS FIFA WORlD CuP EVENT HISTORY

1954 FIFA World Cup SwitzerlandHeavy rain just before the final had turned the field into a swamp. Luckily, Adi Dassler comes prepared. He had invented the worlds first screw-in studs and, within an hour, he replaces the German teams studs with longer ones. The Hungarians struggle in the mud as the Germans go on to score the game-winning goal to take home the World Cup trophy.

1966 FIFA World Cup EnglandIn? Out? In, says the linesman and the referee agrees. Two nations will debate forever. The host country won footballs ultimate prize! In addition to the entire German squad, Bobby Charlton, Geoff Hurst and most of the England team wore 3-Stripes on the legendary stage of Wembley. Altogether, three out of every four players opted for adidas footwear.

1974 FIFA World Cup GermanyThe 1974 Football World Cup in Germany sees the premiere of adidas football-specific apparel, with over 60 percent of the participating teams wearing it. Germany, led by Kaiser Franz Beckenbauer, end up lifting the trophy after beating The Netherlands in the final.

1958 FIFA World Cup SwedenThe success of 1954 persuaded the majority of players in Sweden to wear adidas. Just four years later, there was a whole range of screw-in studs to choose from. Brazil, featuring a very young Pel, won the FIFA World Cup trophy.

1970 FIFA World Cup MexicoWith more than 80 percent of the players in Mexico wearing adidas footwear, adidas becomes the iconic World Cup brand. Pel is back to help Brazil win the tournament for the third time. The revolutionary Telstar, the first white football ever with black pentagons, makes its debut as the FIFA World Cup Match Ball. Until today, the design of the 32-panel Telstar remains the archetype of all generic footballs.

1978 FIFA World Cup ArgentinaBeing the tournament host proves to be an advantage again. In the final, Mario Kempes scores twice to secure the title for Argentina. adidas introduces another revolutionary football design the Tango. Twenty similar triads create the optical impression of 12 identical circles. It would prove to be the foundation of football design for decades to come.

1962 FIFA World Cup ChileBeating Czechoslovakia in the final, the Brazilians prove to be unstoppable once again. adidas continued to innovate, introducing a shoe with the lowest cut ever and protective cushioning for the Achilles tendon. adidas boots were featured in all 32 matches in Chile.

77adidas and the Fifa World Cup

ADIDAS FIFA WORlD CuP EVENT HISTORY

1982 FIFA World Cup SpainIn honour of the host nation and its culture, adidas introduces the Tango Espaa, featuring a clever system of sealed seams, reducing the balls water absorption. Three out of four semi-finalists wear adidas apparel. In the end, Italy, with tournament star Paolo Rossi, proves to be the best team of the tournament.

1994 FIFA World Cup USAadidas is the Official Marketing Partner for the first time. The launch of the adidas Predator is a revolution in footwear. Players were sceptical at first about the new design, but the shoe gained acceptance when players started scoring goals.Lots of them! It became the standard football boot. Brazil again had the best team, beating Italy in the final.

1986 FIFA World Cup MexicoThe Match Ball for the 1986 FIFA World Cup revolutionized footballs and football production techniques. The adidas Azteca was the first ever synthetic FIFA World Cup Match Ball. An unparalleled Diego Maradona leads Argentina to victory, beating Germany in the final.

1998 FIFA World Cup Franceadidas Tricolore was the first ever multi-coloured Match Ball. In an amazing final, Zinedine Zidane scored two headers and Emmanuel Petit added a third, leading to a 3-0 France win. Once again the host country wins the FIFA World Cup.

2006 FIFA World Cup GermanyThe 2006 FIFA World Cup in Germany is a time to make friends. Zinedine Zidane makes his final appearance on the international stage and wins the Golden Ball award. Nevertheless, Italy beats France in the closest of all decisions a penalty shoot-out. The third place of the host country is celebrated frenetically all over the country. The name of the adidas ball, Teamgeist, which was personalized for each game, becomes one of the catch phrases of the 2006 FIFA World Cup.

1990 FIFA World Cup ItalyThe adidas Etrusco Unico is the Official Match Ball of the 1990 FIFA World Cup tournament in Italy. To reflect Italian culture, its design featured three Estruscan lion heads within each of the 20 Tango triads. Again Germany and Argentina meet in the final. This time the German national team, coached by Kaiser Franz Beckenbauer, wins the title.

2002 FIFA World Cup Korea/JapanFootball fever hits Asia, with China making their first ever appearance and Japan and South Korea performing well beyond expectations. adidas introduces the Fevernova, the Official Match ball for the tournament, as colourful and high-tech as the two host countries. Brazil beats Germany in the final, securing its fifth World Cup title.

78adidas and the Fifa World Cup

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ADIDAS PR DIRECTORYadidas INTERNATIONAL HEADQUARTERS Erik van Leeuwen World of Sports, Adi Dassler Strae 1 91074 Herzogenaurach, Germany Tel +49 9132 84 4463 Email [email protected] Susie Boylan World of Sports, Adi Dassler Strae 1 91074 Herzogenaurach, Germany Tel +49 9132 84 4483 Email [email protected] adidas AMERICA Lyn Famiglietti 610 Broadway, 3rd Floor New York 10012, New York, USA Tel +1 212 271 7566 Email [email protected] adidas ARGENTINA Patricia Dalpra Von Wernicke 3023, San Isidro Buenos Aires, Argentina Tel + 54 11 4814 - 7206 Email [email protected] adidas AUSTRALIA Clare Mitchell 767 Springvale Road Mulgrave, VIC 3170, Australia Tel +613 9263 5382 Email [email protected] adidas AUSTRIA Georg Kovacic Vienna Twin Towers Wienerbergstrae 11, Turm B, 10. OG 1100 Wien, Austria Tel + 43 (0)664 211 90 22 Email [email protected] adidas BENELUX Ken Aerts Plesmanstraat 1 3833 LA Leusden, The Netherlands Tel +31 (0)33 496 3301 Email [email protected] adidas BRAZIL Paulo Ziliotto Alameda Rio Negro 585 9 andar Centro Administrativo Rio Negro Ed Demini 06454-000 Alphaville Tel +55 11 2196 64 00 Email [email protected] adidas CANADA Jackie Tumber 3210 Langstaff blvd Concord, ON, L4K 5B2, Canada Tel +905 761 9900 - 2345 Email [email protected] adidas CHILE Diego Zabala Av. Sta Maria 6350 Vitacura Santiago de Chile, Chile Tel +562 715 6877 Email [email protected] adidas CHINA Coco Li 29th Floor, Tower 1 Grand Gateway No. 1 Hongqiao Road 200030, Shanghai, China Tel +86 21 6127 2216 Email [email protected] adidas COLOMBIA Julia Vidaurre 8 Piso, Av. Calle 100 19-64 Bogot, Colombia Tel +571 633 9041 Email [email protected] adidas CROATIA Ivana Micin Oreskoviceva 6H, 10 010 Zagreb, Croatia Tel +385 91 2343272 Email [email protected] adidas CYPRUS George Ioannou 140 Athalassas Avenue 2024, Nicosia, Cyprus P.: +35 722 519 701 Email [email protected] adidas CZECH REPUBLIC Petra Bergmannova Pekarska 16 / 641 155 00 Praha 5 Jinonice, Czech Republic Tel +420 251 095 662 Email [email protected] adidas EMERGING MARKETS Hadeel Abu-Gharbieh Al Gurg Tower, Baniyas Rd P.O.Box 32512, Dubai, UAE Tel +971 4 227 30 33 Email [email protected] adidas FRANCE Benjamin Devillard 12 - 14 Rond Point des Champs Elyses 75008, Paris, France Tel +33 142 99 99 15 Email [email protected] adidas GERMANY MARKET CENTRAL Hendrik Lange Adi Dassler Platz 1 91074 Herzogenaurach, Germany Tel +49 9132 84 3131 Email [email protected] Oliver Brggen World of Sports, Adi-Dassler-Str. 1-2 91074 Herzogenaurach, Germany Tel +40 9132 84 3100 Email [email protected] adidas GREECE Fotini Priovolou 112 Vouliagmenis Avenue & 1 Zamanou Street 166 74 Glyfada, Athens, Greece Tel +30 210 8930800 Email [email protected] adidas HONG KONG Susanna Muk 18/F Two Landmark East 100 How Ming Street Kwun Tong, Kowloon Hong Kong Tel +852 2149 3843 Email [email protected] adidas HUNGARY Attila Csaszari Vci t 45 1134, Budapest, Hungary Tel +36 14511 420 Email [email protected] adidas INDONESIA Monica Ang Plaza DM 11th floor Jln Jend SudirmanKav 25 12920 Jakarta Tel + 62215205566 Email [email protected] adidas ISRAEL Shibolet Abudi 6 Hamchtesh St. Holon 58810, Israel Tel +972 03 650 5300 Email [email protected] adidas ITALY Giancarlo Smith Via Monte San Primo, 1 20052, Monza, Italy Tel +39 039 271 5506 Email [email protected] adidas JAPAN Ken Yamamoto 77 Yaraicho, Shinjuku-ku Tokyo, Japan Tel +81 3 5228 8462 Email [email protected] adidas KOREA EunSun Park Samsung Life Seocho Tower 9F 1321 15 Seocho2-Dong, Seocho-Ku Seoul 137 857, Korea Tel +82 22186 0433 Email [email protected]

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