Professional Issues Update:���How technology affects the future of

learning for CPAs

Tom Hood, CPA, CITP, CGMA June 12, 2014

If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today

Tom Hood, CPA, CITP, CGMA

! Named the Second Most Influential in Accounting

by Accounting Today Magazine 2013 ! Top 150 Influencer by Linked-In ! Top 25 Influencers in Learning & HR by HR

Examiner ! Top 25 Public Accounting Thought Leaders by

CPA Practice Adviser ! Working on Learning Management with AICPA/

CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations

CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org

http://www.linkedin.com/in/tomhood/

The future of accounting is bright – accounting students from six Maryland universities at MACPA – NABA event

http://cpa.tc/4aa

Expects a 13% growth rate in accounting and auditing jobs from 2012

to 2022

# 3

2014

CPA credential in high demand!

Source: Wall Street Journal, 8/13/13

Employers: Most desired credential

Solid salary growth

Entry-level demand also strong

Robert Half 2014 Salary Guide

The CPA Brand

The

THE FUTURE OF JOBS

Anticipation is showing up across our Profession

CFO  Roundtable,  Gov’t  CPAs  &  Biz  &  Ind  Roundtable  

We  are  in  a  race…!

Caused by this guy…!

It’s really a math problem…!

2006!

The Shift Change

1. Leadership!2. Learning!3. Technology!4. Generations!5. Workplace!

The challenge & opportunity is to make the shift from the first curve to the second curve at the right time and with the

right strategy

"We live in a transformational time. In the next five years, guaranteed, we're going to transform – not change, but transform – how we sell, how we market, how we communicate, collaborate, innovate, train,

educate.” – Dan Burrus

www.blionline.org/rita

Top Five Issues Facing CPA firms

Source: AICPA PCPS

www.blionline.org/rita

Top Five Issues Facing CPA firms

Source: AICPA PCPS

www.blionline.org/rita

1.  Doing more with less 2.  Keeping pace with Health Care Reform

PPACA 3.  Uncertainty – Economic, Political,

Regulatory 4.  Competition and Cash Flow 5.  Succession and talent development

Top Five Issues Facing CFOs

Cambrian “Big Bang” Explosion

"One out of five organizations has discovered a secret source of competitive differentiation. It allows them to

serve customers in new ways and reimagine their business models. It can help surface valuable insights

from their data and transform how they make decisions. It enables them to tap expertise from across

their entire ecosystem. And one more thing: It helps these Pacesetters grow revenue and gross profit faster

than other organizations. What’s their secret? It’s cloud computing -– their engine for growth."

Source: IBM Report – Under Cloud Cover – How Leaders are Accelerating Competitive Differentiation

How can we escape the “pull of the past”?

From: Systems of Record To: Systems of Engagement

The Two T’s – Technology & Talent What would Rita say?

Rita McGrath, Columbia Business School!Author – End of Competitive Advantage!

“How  would  you  think  differently  about  your  strategy  if  you  knew  your  advantage  might  not  last?”  

Now what: The New Strategy Playbook

•  Continuous Reconfiguration •  Healthy Disengagement •  Deft Resource Allocation •  Innovation Proficiency •  Discovery Driven Mindset •  Entrepreneurial Career

Management

www.blionline.org/rita Source: Rita McGrath

WTF? What’s the Future of Learning

•  Innovate & Experiment •  Ignite a Passion for Learning •  Make Learning Personal •  Measure What Matters

theBounce

www.blionline.org

•  Identify Competencies • Career Path (Ladder) • Curriculum • Cloud Learning

Our approach – The Four C’s

The right talent with the right skills at the right time

www.blionline.org

For Individuals - CloudLearning

“Use the tools, don’t let the tools use you.” – Francine McKenna @retheauditors

•  Twitter •  Linked-In •  Blog •  Slideshare.net •  Evernote •  Tweetdeck.com •  Hootsuite.com •  Zite.com

For Firms/Orgs CloudLearning

"We see this system as a key recruitment and retention tool, allowing us to offer our people many of the things that the largest firms do - competency–based curriculum, career paths, and just-in-time learning, and our own custom D&S learning center. " " " "!

"- Allen DeLeon, Managing Partner!

For more information contact info@blionline.org

Think Big! Think New! Think Fast!

Tom  Hood,  CPA.CITP  CEO  Maryland  Associa8on  of  CPAs  Business  Learning  Ins8tute  (443)  632-­‐2301  E-­‐mail  tom@macpa.org  Web  hNp://www.macpa.org  Blog  hNp://www.cpasuccess.com  Blog  hNp://www.bizlearningblog.com      

Follow  me  on:  

ü   TwiMer:  hMp://www.TwiMer.com/tomhood  

ü   LinkedIn:  hMp://www.linkedin.com/in/tomhood  

ü   Facebook:  hMp://www.facebook.com/thoodcpa  

ü Slideshare:  hMp://www.slideshare.net/thoodcpa  

ü Youtube:  hMp://www.youtube.com/thoodcpa