IBERO-AMERICAN FOUNDATIONFOR CULTURAL AND CREATIVE INDUSTRIES

INTRODUCTION

LINES OF ACTION

PROJECTS

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PARTNERS4

ENTREPRENEURSHIP

CULTUP

IGECA

MASTER’S DEGREE IN CULTURAL INDUSTRIES MANAGEMENT

LA HARINERA

FÁBRICA DE LA MEMORIA

UP SKILLING CULTURAL MANAGERS

PARALELO 9MX

BIME

TRAINING

RESEARCH

COOPERATION

PROMOTION

INTRODUCTION

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The Ibero-American Foundation for Cultural and Creative Industries (FIBICC) firmly believes in the potential of these industries as engines for economic and social development. Our work is geared towards stimulating their growth.

We strengthen possibilities within the sector by providing a solid basis in terms of training, entrepreneurship, research, cultural awareness and cooperation.

We aim to support cultural entrepreneurship, train future professionals in the sector, research and develop new tools and technologies and spread knowledge and innovation by establishing international cooperation networks.

Our goals are to:

• Promote Spanish and Ibero-American culture, especially through the use of new technologies.

• Promote cultural and creative industries throughout Spanish-speaking territories, particularly amongst young people, giving special support to entrepreneurship.

• Promote research and development of technological and digital support mediums for cultural and creative entrepreneurs.

• Strengthen education and training in cultural and creative industries.

• Promote research on the cultural economy.

• Spread scientific achievements and to promote culture and art.

• Promote cooperation for cultural and artistic development.

• Promote and raise awareness of social economy values.

LINES OF ACTION

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With the aim of promoting the creation of new cultural and creative entrepreneurial projects, and giving support to medium and long-term career path initiatives in the sector, we offer our support, advice, resources and experience to the cultural industries sector.We are especially dedicated to establishing networks and cooperation strategies, and we offer personalized comprehensive advice programs through our digital platform to cultural and creative entrepreneurial projects.

ENTREPRENEURSHIP

TRAINING

Since the creation of our Foundation, one of the pillars has been the backing of education in cultural and creative fields. Through diverse collaboration projects and training programs, we have tried to stimulate and facilitate the development of specific training in specific fields of management for cultural and creative indus-tries.

FIBICC has an excellent professional team and a novel, practical training system that is constantly evolving based on the interactive process of learning.

The range of courses on offer is as wide as the students’ needs: ongoing training, in company training, postgra-duate or Masters courses in fields such as cultural and publishing management, cultural marketing, the music and recording industry, cultural or fashion tourism and design. Furthermore, our training programs are certified by different prestigious universities.

RESEARCH

We support and work on a diverse range of research projects such as the location and creation of new channels to finance culture and arts, new models for project mana-gement and cultural entrepreneurship, public-private cooperation in cultural industries, the internationalisation of companies in this sector or the cultural economy and its current situation.

These initiatives are directly linked to other lines of work within the Foundation, producing valuable results for their dissemination, as well as for the improvement of the institution’s training programs.

We aspire to create a space for reflection and analysis, which brings knowledge closer to professionals and groups of interest to the sector.

We believe that cultural cooperation at a local and international level allows us to create synergies and to increase the economic and social value of the sector, it achieves the mutual enrichment of diverse parties, which has repercussions on the social, cultural and economic fabric of the territories.

We intend to set up cultural cooperation networks at a global level for cultural indus-tries, especially within Europe, Ibero-America and Africa.

COOPERATION

At FIBICC we work hard to raise awareness of the progress that is being made in relation to cultural and creative industries, as we believe that the exchange and sprea-ding of knowledge will enable maximum growth of this fully developing sector.

Our Publishing and Communications Department publishes essays and research work on cultural industries, so that investi-gative work can become accessible to the public.

We aim to become an information channel for professionals working in the cultural sector by releasing contents, news, reports, innovative proposals and announcements that are relevant to the sector.

PROMOTION

PROJECTS

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CULTUP

The Iberoamerican Foundation of Cultural and Creative Industries opts for quality formation of young people by supporting the seed of entrepreneurial initiatives that allows them to build a professio-nal profile within the cultural and creative sector.

Through attended sessions and a using an online platform for training, counseling and tutoring, the participants will be expanding their formation and receiving support to develop their entrepreneurial projects within the cultural sector.

The first call is directed to young Spaniards living abroad, to be included as a project supported by the call of the Youth program of the General Direction of Immigration of the Employment and Social Security Ministry of the Spanish Government.

The CULTUP program has two phases: face-to-face and on- line. Cultup program takes care of human capital formation, by training young managers and entrepreneurs to make easy for them the access to a growing sector within a society moving towards a new productive model that values innovativeness, knowledge transfer and creative knowledge applica-tion.

www.cultup.org

In 2012, in collaboration with the European University Miguel de Cervantes, we developed the Institute of Cultural and Artistic Management (IGECA), which emerged as the first business school to specialise in this industry. This is an ambitious training project that offers a totally novel alternative in the cultural and creative sector.

The training inludes a Master’s degree in Cultural Industries Management with 6 specializations, along with continuing technical education and business development programs. Over its first year, several training programs were introduced, in different blocks:

IGECA

Management: Accounting for Cultural Companies; Creation and Management of Cultural and Artistic Companies; Creation and Development of Publi-shing Companies and Projects; Creation of Music Industry Companies; Creation, Planning and Assess-ment of Cultural Projects; Design and Management of Exhibitions; Comprehensive Management of Craftsmanship Projects; Management of Musical Events; Management of Cultural Projects in Rural Areas; Internationalization of Cultural and Creative Companies; Programming and Management of Dramatic Spaces and Concert Halls; Management of Cultural Associations.

Area of Communication and Marketing: Analysis of Cultural Audiences; Facebook and Twitter for Artists and Cultural Projects; Innovation, Digital Communi-cation and Social Media Marketing applied to Music; Cultural and Artistic Marketing; Cultural Marketing, Digital Communication and Social Media Marketing; Publishing Marketing, Music Marketing, Social Networks and Cultural Management (Social Media Management); Public Relations and Cultural Communication.

Legal/Fiscal area: Intellectual Property: Art and Culture; Intellectual Property and the Music Industry.

www.igeca.net

Within the training program of the IGECA, the first cohort of students on the Master’s degree in Cultural Industries Management began their studies in October 2013. This program is specifically designed for professionals seeking specialized training in cultural and creative industries management that is compati-ble with varied work.

MASTER’S DEGREE IN CULTURAL INDUSTRIES MANAGEMENT

The degree is completed on an electronic learning platform (Campus Virtual) using which students can work in networks, create tutorials with their professors, express their doubts, submit their work, receive their marks, etc. This platform also operates as a collaborative work tool, which allows different groups or teams to develop common projects.

The degree’s contents include a total of 43 units, including a specialization program to be selected from the following: Marketing and Cultural Communication | Music Industry Management | Cultural Tourism and Heritage Management | Management of Cultural Companies and Foundations | Publishing Management | Management of Audiovisual Companies.

www.masterindustriasculturales.com

Since the creation of the FIBICC, there has been an ongoing project to develop and restore an industrial space in a rural area. The ancient Pedro Muñoz flour factory in Ciudad Real, Castille La Mancha, has begun its transformation into a multifunctional cultural space while retaining and recovering its industrial legacy.

La Harinera aims to be a place for the exchange of projects and cooperation between professionals and non-professionals. An integrated site, made up of a museum and a cultural space and with the possibility of accommodation for up to 40 overnight guests, it utilizes and draws upon the rural environment as a suitable place for contemporary creation.

LA HARINERA

The building and its machinery make a characteristic and hugely attractive space able to transmit the importance of flour as a material, establishing parallels between the importance of flour to our society and the importance of culture to people and offering a unique connection with the European and Ibero-Ameri-can cultural industries.

La Harinera is basically a project that supports entrepreneurship and cultural innovation, creating links between society and creativity as an example of how work can lead to:• Sustainable transformation and development through cultural internationalization.• Social and touristic dynamization with cultural industries as a core aspect of development.

www.laharinera.com

This is an important project that focuses upon archiving of women’s history, documentation of their indivi-dual and collective struggles towards equality, recording the conquests and achievements that were often denied to them and spreading the huge wealth of knowledge that they have produced throughout history.

FÁBRICA DE LA MEMORIA

Since June 2012, www.fabricadelamemoria.com has published daily articles with content on the many topics relevant to women’s history. It is distributed through social networks.

The website has 17 categories and 14 series in which the articles are classified, shaping a virtual museum that is conti-nuously growing and making accessible a huge volume of information. This will be of great value to anyone interested in finding out more about activities undertaken by women as well as their achievements and contribution to society.

GOALS• 1. Archiving the private and collective triumphs and struggles of women whose liberties were denied, in all their facets: politic and historic, social and individual.• 2. Disseminating knowledge about women’s history and their conquests towards equality and democracy, introducing these stories into the general field and making them accessible to the general public.• 3. Making women’s work and contributions in all fields accessible: social, artistic, scientific, literary, philosophical, etc.• 4. Creating a documentary archive that relates to women’s memories, especially in storage media that highlight their images and their words: photographies, posters, audiovisual collections, texts, etc.

www.fabricadelamemoria.com

UP SKILLING CULTURAL MANAGERS

The Ibero-American Foundation for Cultural and Creative Industries is the Spanish partner of the Up Skill project. It is financed for two years by the Leonardo program of European Union and was set up by the National Agency (Independent Organization of European Educational Programs) to research the training needs of cultural managers in order to improve their professional skills.

The general goal of this program is to improve and update the skills and competences of cultural managers, with a focus on linking this training with the needs of the employ-ment market. After obtaining the results, the participants in the project will collaborate in the design of a module for vocational training, which will be shared and introduced to the curricular developments of the institutions as well as to other associates outside of the cultural and creative indus-tries sector.

The Leonardo program is composed of: MeltingPro (Italy), Fondazione Pastificio Cerere (Italy), Anthropolis (Hungary), Creative & Cultural Skills (United Kingdom), the Ibero-Ame-rican Foundation for Cultural and Creative Industries (Spain) and the Danish Centre for Arts and Interculture (Denmark) and Setepés-Projectos Artistico Culturais (Portugal).

www.culturalmanagers.com

The FIBICC is a partner of this program, which is promoted by the National Conference of Culture Munici-pal Institutions (CONAIMUC). Its goal is to strengthen cultural and creative industries in Mexico by introducing effective training forums where artists, creative entrepreneurs and people responsible for culture and economic development of municipalities can participate.

It is the only project supported by UNESCO in Mexico that aims to strengthen the role that cultural and creative industries play in Mexican municipalities. The general aim is the simultaneous training of municipal culture directors and Mexican creative entrepreneurs.

PARALELO 9MX

Paralelo 9MX has three stages. In the first one, a face-to-face training session, took place in 2013 in 9 regions of the Mexican Republic: Northwest, North, Northeast, West Centre, Centre, South, Southwest and Southeast, covering all of the country.

In the second training stage, which was completed online, the FIBICC will collaborate with the creation of virtual forums through www.conaimuc.com and www.fibicc.org/es in order to improve knowledge about cultural and creative industries, exchange experiences and give advice to the projects that have arisen as a result of the in-person courses. This stage will continue until August 2014 and will be used to monitor and assess the results obtained in the in-person part of the project.

By the end of the project, over 800 professionals in the cultural and creative sector in Mexico will have taken part in one or more of its stages.

www.paralelo9mx.com

BIME

BIME is a meeting of music professionals, providing a space for exchanging ideas and seeking new means of business. It is a reflection of this industry and its link with the sectors surrounding it, introducing dyna-mics and enriching topics with cross-sectional dialogue.

BIME is a meeting of music professionals, providing a space for exchanging ideas and seeking new means of business. It is a reflection of this industry and its link with the sectors surrounding it, introducing dynamics and enriching topics with cross-sectional dialogue. With over 1,200 participants from the musical sector in the professional meetings organi-zed by BIME Pro, BIME has taken on the challenge of creating the first international fair specialized in the music industry in Spain. These participants represented over 40 countries, and they were joined by an audience of 8,000 attendees on each of the days of the Live program of concerts.

FIBICC took part, presenting specialized courses for the music sector that were developed in collaboration with the University of Deusto. Moreover, the Foundation took part in the professional Speed Meeting session “Meet the game changers” and participated in organization of the master class “Inventing the 2025 album” given by Stephen Webber, aimed at the ENCATC partners.

http://bime.net/

PARTNERS

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• Almud Ediciones• Altafonte• AMPOS • Aprokue • Asociación Extremeña de Fundaciones • Avatara Diseño y Publicidad • Be Social Comunicación • Biblioteca de Castilla la Mancha • Boa Música • Bola 9 • Caja Siete • Cámara de Comercio de Lanzarote • Canarias Creativa• Casa Eslava• Centro Atlántico de Arte Moderno• Centro Unesco Gran Canaria• Centros de Arte Cultura y Turismo • Chimenea Escénica • Consejo de la Juventud de Castilla la Mancha • Consejo Regulador Lanzarote• El Quirófano Murcia• Factoría Cultural Matadero Madrid• Favelacult

• Freixa Music & Management • Fundación General Universidad de La Laguna • Fundación Universitaria de Las Palmas • Gestión Cultural CLM • Grupo Mus 21• Injuve • Inside the Moskito Net • Junta Castilla y León • La Azotea Murcia • La Noche en Vivo • Last Touinternational • Le Whub • Los Pájaros Ateneo Huertano • Plataforma para la defensa del litoral del sureste de Gran Canaria • Proexca • Rock Estatal • SGAE • Social Media Hispania • Sol Música • TicketBox • Verum, bodegas y viñedos

FUNDACIONES, ASOCIACIONES, EMPRESAS Y COLECTIVOS

• AC/E Acción Cultural Española • AECID • Anthropolis Antropológiai Közhasznú • Asociata Young Initiative • Association of Arts Administation Educators • Casa África • Centro Cultural de España en Mexico • Centro Cultural España en Buenos Aires • Cinemapolis• Commune de Waldighoffen • Comune di Acoli Piceno • CONAIMUC • Consejería Cultural España en Colombia • Creative and Cultural skills • Danish Centre for Arts ans Interculture• ENCATC • European Expert Network on Culture• Fideter

• Fondazione Pastificio Cerere • Fundacult • Garimpo de Soluçoes • Industiras Culturales de Cali • Instituto Cervantes Sao Paulo • Lónde, théatre et centre dárt • Meltingpro • Oficina Cultural Embajada España en Venezuela • Plataform for Intercultural Europe • Punto de Contacto Cultural • Red internacional de Universidades Lectoras• Setepés-Projectos Artistico Cultura• Società cooperativa sociale Sumo • The Clipperton Project • UKS Lanterna• Vino &Dendê • We are mode /Act for culture in Europe • Youth in Action Programme

RELACIONES INTERNACIONALES

• Escuela de arte superior de diseño “Antonio López”• Escuela de Arte y Superior de Gran Canaria• Fundación Tripartita para la formación en Empleo• Universidad Autónoma de Madrid• Universidad Complutense de Madrid• Universidad de Almería• Universidad de Cádiz • Universidad de Castilla – La Mancha • Universidad de Córdoba • Universidad de Extremadura • Universidad de Granada • Universidad de Huelva • Universidad de Jaén• Universidad de La Laguna• Universidad de Las Palmas de Gran Canaria • Universidad de Málaga • Universidad de Murcia• Universidad de Salamanca• Universidad de Sevilla • Universidad de Valladolid• Universidad Pablo de Olavide• Universidad Politécnica de Cartagena• Universidad Rey Juan Carlos

ENTIDADES ACADÉMICAS

www.fibicc.org