english dossier 2015

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Here you will find a description of Grandes Vinos and their star wines: Monasterio de las Viñas, Corona de Aragón, Beso de Vino, Hoy, El Circo and Anayón. Also we have Iglup. For more information, please check www.grandesvinos.com and our social media. We are at Facebook, Twitter, Instagram, YouTube and LinkedIn.

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Page 1: English Dossier 2015
Page 2: English Dossier 2015

42

100.634.232

122 714 4,359

73%

Families of

vinegrowers

Ha. in the 14 municipal areas

covered by the Cariñena DOP

Grapes harvested are

indigenous varieties

Cariñena | Aragón | Spain

42Countries where

GV is present

100,634,232Bottles sold in the last 5 years

122Medals in official competitions

over the last 5 years

Page 3: English Dossier 2015

Joseph Townsend declared: “Cariñena wine is of the best quality. I do not doubt that it will be much sought after in England.”

Alexandre Laborde commented that in Cariñena, “an exquisite wine is made, particularly from the grenache grape.”

The first national winemaking congress is held in Zaragoza. A few years previous, a railway line was built from Cariñena to Zaragoza to export production from the area.

King Alfonso XIII granted city status to Cariñena in recognition of its history and its role in the fight against phylloxera.

Recognition was granted to the Cariñena Denomination of Origin.

1786 1891 19091809 1932

LANDEVERYTHING STARTS WITH THE LAND

The vineyards of Aragon originated in the Celtiberian period. The region was the site of the Roman village called Carae, hence the name Cariñena. It is known today that around the 3rd century BC. the inhabitants drank wine mixed with honey.

Cariñena is defined by wine. Its history has always been linked to wine, and for centuries its reputation for its wines has spread around the world.

In 1415, wines from Cariñena were part of King Ferdinand I’s list of provisions that he planned to take with him on an intended journey to Nice.

“Cariñena” was spoken of in the chronicles of many Spanish and foreign travellers who journeyed through the peninsula. Enrique Cock tells of how, in 1585, Philip II was received in Cariñena by two wine fountains, “one of white and the other of red, and whoever wanted to, drank from them”.

In 1696, the village of Cariñena was the site of the creation and signing of the “Vine Statute”, whose aim was to limit the number of plantations based on the quality of the land where the vineyards were planted.Thus, it is no accident that the fourteen Aragonese municipalities that make up the denomination of origin were pioneers when it came to acquiring the obligations and privileges mandated by the statute.

In 1785, Joseph Townsend said: “The wine produced in this district is of the best quality, and I do not doubt that it will be greatly sought after in England as soon as a sea link is established.”

In 1862, Charles Davillier wrote in his travel journal: “A few leagues away (…) lie the vineyards of Cariñena, which have long been renowned in Spain. The white wine of Cariñena, the name of which is seen in all the wine shops of Madrid, is worthy of being better known outside Spain, especially the wine from the grenache grape.”

Near the end of the 19th century, Phylloxera had destroyed French vineyards and leading winemaking families from France settled in the Aragonese region. From then on, Cariñena underwent significant commercial and scientific development that included, amongst other things, the building of a narrow-gauge railway line from Cariñena to Zaragoza; the line was inaugurated in 1887 to export production from the area.

In 1891, the pioneering spirit of Cariñena was reflected in the creation of the first national winemaking congress, which was held in Zaragoza.

The area’s history and the exemplary behaviour of its winemakers in the fight against phylloxera led to Cariñena being granted a city charter in 1909 by King Alfonso XIII.

Cariñena is the only region in the world to give its name to a grape variety, the Cariñena grape, based on origin. The name Cariñena was also used to identify the Denomination of Origin in 1932, the oldest to gain official recognition in Spain.

3rd Century BC

The inhabitants of the Roman city of Caræ (now called Cariñena) drank wine mixed with honey.

The wines of Cariñena went with King Ferdinand I on his journey from Aragon to Nice.

Philip II was greeted in Cariñena by two fountains of wine.

The Vine Statute was approved in the village of Cariñena.

Count Aranda sent wines from his cellar in Almonacid de la Sierra to the French philosopher Voltaire, whose response was: “If this wine is from your property, […] the Promised Land is close by.”

1415 1585 1696 1773 1786 1891 19091809 1932

Page 4: English Dossier 2015
Page 5: English Dossier 2015

LANDVINEYARDS

GRANDES VINOS has the distinction of being the only winery in the Denomination of Origin with vineyards in the 14 municipal areas of the Campo de Cariñena District which is what sets it apart.

Their more than 4,300 hectares of vineyard are spread over the slopes of the Algairén and Pecos mountain ranges and extend between the Huerva River and the Jalón River. The vineyards form part of one of the richest and most varied landscapes in the world with vineyards of different ages at different heights between 320 and 850 metres above sea level, planted in a range of soils and in varying climate conditions – with so much variety to choose from, there’s great liberty to make great wines of many different styles.

Some of the key ingredients to the variety of GRANDES VINOS’s vineyards are: the millennia-old soils made up of stones, rocky layers, minerals and earth that give the name to the wines of Cariñena, “Vino de las Piedras” (Wine of Stones); and the Cierzo, the strong, dry wind that blows from the north, helping to regulate the temperature of vineyards and protecting them from pests.

Indigenous

Cariñena is the only region in the world to give its name to a variety of grape, Cariñena, due to its origin; in France, the variety is known as Carignan.The average age of a Cariñena vine > 32 years.

Garnacha is the most widespread variety in the area, and also has its origins in Aragon, where it shows its maximum potential given the age of its vines together with the altitude, soil, and climate.40% > 40 years; 5% > 85 years.

GRANDES VINOS PRACTICES SUSTAINABLE VITICULTURE

Due to the quantity of vineyards at their disposition, GRANDES VINOS has rolled out a full programme for vineyard selection, identifying the best plots which will receive a tailored grapegrowing and winemaking process.

The technical department, with the backing of the CDTI (Centro para el Desarrollo Tecnológico Industrial – Centre for Industrial Technological Development), administers a tool to collect and handle data that has been collected in the field and the winery, improving the company’s decision-making process and competitiveness.

GRANDES VINOS has three weather stations in different localities. These weather stations give GRANDES VINOS complete vision and control over the vineyards, to begin harvesting at just the right time. The weather stations help to improve and optimize cultivated areas. The Technical Department directs and oversees the work to be done in the selected vineyards. It oversees phytosanitary treatments, tillage, irrigation, thinning, harvest and many other facets of the viticulture. Each plot is visited constantly to evaluate its progress. It is essential that the grapes arrive in perfect condition to the winery. GRANDES VINOS supports the elimination of insecticides in the treatment of the vines and they support the “Sexual-Confusion” technique as a clean treatment to control of grape moths obtaining a healthier and better quality grape. This technique is currently applied across all GRANDES VINOS’s vineyards as part of the strategic approach to reducing the environmental impact and the carbon footprint.

Another aspect of the Technical Department is to monitor the grape maturation. Constant chemical, physical, and sensory reviews are performed. The change in data marks the start of the harvest.

14.4 °C >30 years 5,911 kg/ha435 mm >60%Average

temperatureAverage age of vineyard

Average production

per vineyard

Annual rainfall bush vines and dry farming

33%

25%

13%

10%7% 6%

5% 1% 0,3%

Varietals

Garnacha

Tempranillo

Cabernet Sauvignon

Macabeo

Cariñena

Syrah

Merlot

Chardonnay

Moscatel de Alejandría/Others

Page 6: English Dossier 2015

PEOPLEPIONEERS

Between 1950 and 1967, Cariñena District saw the setting up in various municipal areas of the following co-operatives: Nuestra Señora del Pilar de Villanueva de Huerva, San Roque de Alfamén, San José de Aguarón, and San Bernabé de Cosuenda, in addition to the Sociedad Agraria de Transformación de Cariñena (Cariñena Agro-Transformation Company).

Maintaining the philosophy of combining individual efforts to create more powerful business structures, in 1997, GRANDES VINOS Y VIÑEDOS, S.A., was founded with an innovative business model in the winemaking sector. Its equity capital was drawn from the five cooperatives, the Government of Aragon through the Aragonese Promotion Institute (Instituto Aragonés de Fomento), and the two principle banks in Aragon: Grupo Ibercaja and Bantierra. This new company involved wide-ranging restructuring of the business, most importantly the creation of a new Board of Directors.

Its mission is to make vine cultivation in Cariñena sustainable and profitable, bringing together a third of the total production of the Denomination of Origin and setting as growth strategy its development in Export Markets and the Client as the main priority upon which focus is to be maintained, adapting to changes and anticipating them in order to set the lead.

Since the very beginning, GRANDES VINOS has set its strategic foundations on quality, innovation, and commitment to the surroundings and the environment. It has invested in modernity, in new work systems and better control of all processes; from the vine to the bottle; creating singular wines of great character that are unique to the area.

The main goal is to create added value for its interest groups. At the heart of GRANDES VINOS are the over 700 families of vinegrowers that belong to the Co-operatives and who work in the vineyards every day as their way of life, and who have accumulated several generations’ worth of experience and knowledge unique in the world.

PROFESSIONALS

Since the foundation of the company, alongside the quality of the vineyards, the greatest level of attention has been paid to human capital, the company’s greatest and most valuable asset. GRANDES VINOS has a team of 65 highly qualified people showing the highest level of professionalism in their respective areas. That team is subject to a continuous process of improvement and training at all levels of the organization.

Yet to celebrate its twentieth anniversary, GRANDES VINOS has already consolidated its position as one of the leading exponent of the renewed Cariñena Protected Denomination of Origin and as the largest winery in the Autonomous Community of Aragon, one of the thirty largest wineries in Spain.

Its vision places it as a benchmark winery of the national and international winemaking industry due to its growth and profitability. It is recognised for its innovation, quality, competitiveness, and service; with its commercial brands constantly growing in national and export markets.

Harvest day with the families. The new generations learning about vinegrowing since their childhood.

Members of Grandes Vinos at a tradeshow together with world-renown chef, Martín Berasategui and clients.

Page 7: English Dossier 2015

PEOPLECREATIVE AND INNOVATIVE

Creativity and innovation are amongst the most important values for GRANDES VINOS and its Innovation Management System is governed by a committee.

Innovation is focused on two main areas:

• New products and packaging - sales and marketing methods

Their goal is to be pioneers in the wine sector and utilize the latest techniques. For example the incorporation of augmented reality into the design of labels and using virtual reality as a channel of communication for the winery.

• Innovation in the Field / Winery

Alternatives to chemical control of the vineyards, using sexual confusion for grape moths”, with the aim of eliminating the use of insecticides and their consequent contamination to the environment – and, in parallel, to obtain healthy vineyards without pests or diseases.Developing a non-invasive ultrasound system for field studies of the water status of the vines for optimized irrigation, which aims at checking the water stress of the vines so that irrigation is only used when necessary, thus improving the quality of the wine and reducing water consumption.Cloning a selection of Cariñena vines from generation to generation; improving quality and resistance to diseases. This involves the selection of Cariñena varietal clones adapted to the growing conditions of the Cariñena Protected Denomination of Origin, allowing the production of high œnological quality wines that are less susceptible to mildew. The main aim being to reappraise the varietal. It is a clear indication of the winery’s support for indigenous varietals, in particular Cariñena, which it has used for a number of years to produce single- varietal wines of high quality.

RESPECTFUL OF THE ENVIRONMENT

GRANDES VINOS makes and sells its wines using an INTEGRATED MANAGEMENT SYSTEM that covers Quality, Environment, and Food Safety.

The winery has the following certifications: ISO 9001 (quality), ISO 14001 (environment), International Food Standard (IFS), the British Retail Consortium (BRC), and DLG Test Service.

In addition to its certification, GRANDES VINOS is dedicated to reaching the highest level of environmental protection: environmental intelligence applied to precision agriculture, optimising vineyard irrigation, end-to-end residue processing and using a solar farm in the winery to reduce the energy consumed in the production process and CO2 emissions into the atmosphere. GRANDES VINOS is a leader in environmental technologies in the winemaking sector.

The winery’s latest projects continue along the lines of reducing its environmental impact, in vineyards using sexual-confusion techniques in the control of the grape moth, and in collaboration with its suppliers to use lighter bottles, boxes made from 100% recycled cardboard, and eco-friendly inks.

The winery is currently in the process of determining their corporate carbon footprint applying the GHG protocol and using pellets obtained from stems produced during the harvest to obtain energy.

Page 8: English Dossier 2015

PEOPLESOCIALLY RESPONSIBLE

GRANDES VINOS has an active programme of Corporate Social Responsibility. One of their many contributions is with the Down Syndrome Foundation in Zaragoza, with which the winery has a collaboration agreement to support the Foundation’s tailored Vocational Training programmes to use employment trainers in helping companies to adapt work posts to the needs of people with mental disabilities.

In 2007, in parallel with that agreement, a joint project called “Vino Solidario” (Solidary Wine) was designed so that all the profits from sales of a particular wine are intended for various programmes run by the Foundation. To date, 96,845 bottles have been distributed and €116,703.17 donated by GRANDES VINOS.

The Down Syndrome Foundation of Zaragoza, at its 2nd business gala gave the winery the award for its personal and professional endeavours for the rights of people with mental disabilities. The award motivated the winery to continue working on a daily basis to boost its policy on social responsibility.

GRANDES VINOS is also aware of the needs of its surroundings in the social and cultural realms and takes part actively in a range of sponsorships and collaborations, especially in the world of cinema, where it is the official winery to the Autonomous Community of Aragon’s five leading film festivals: Zaragoza, Fuentes de Ebro, La Almunia, Calanda and Uncastillo.

In the academic world, the winery has formed a collaboration agreement with the Saint George University in Zaragoza for the “pooled implementation of projects aimed at students, training, consultancy, and research work, or any other activity that may be considered”, as well as setting up close links with the consumers of the future, with whom it is intended to use the university environment to share the culture of wine.

WINESBRANDS

With its focus constantly on its clients, GRANDES VINOS sells a range of brands in various segments depending on age, taste, lifestyle, consumption moments, and different price points called for by the market. Due to the enormous variety and diversity of its vineyards, the factor that sets it apart.

The winery builds brands with a global presence and at the same time has the flexibility to adapt their brands to localized markets that call for it. GRANDES VINOS always has an innovative solution to cater to their clients’s needs.

The portfolio stands out because of its high quality, its consistency over time and its worldwide reputation for excellent value for the money. Robert Parker’s magazine THE WINE ADVOCATE, describes GRANDES VINOS wines as “stunning values”.

Almost all of the wines have received prizes, medals and recognition in the most prestigious national and international guides and competitions – over 120 medals or awards in the last five years.

Beso de Vino Special Edition for Mexico

Page 9: English Dossier 2015

WINES

The Winery’s portfolio includes: • ANAYÓN, its premium brand with numbered limited edition bottles; • CORONA DE ARAGÓN and MONASTERIO DE LAS VIÑAS, aimed at more standard, traditional markets; • BESO DE VINO, EL CIRCO, and HOY, with a more modern focus.

The latest launch was of the brand 3C, a tribute to Cariñena: the town, the grape varietal and the Denomination of Origin.

A separate category covers the production and sale of VEUT, a garnacha drink containing just 4.8% alcohol, in bottles with a bottle-top closure. Its aim is to bring younger consumers closer to the world of wine.

The web site www.grandesvinos.com gives access to all the brands as well as the various social networks that the winery uses to interact with consumers.

GRANDES VINOS has also recently launched its own Club Barrica (Barrel Club), which was set up with the aim of sharing experiences and enjoying a wine made exclusively for Club members.

Cumulative sales over the last five years exceed 100 million bottles, of which 70% were destined to export markets with a presence in over 40 countries. GRANDES VINOS distributes its portfolio through the specialist channel of wine bars, hotels and restaurants; as well as some of the leading food chains of the world.

Page 10: English Dossier 2015

WINERY

GRANDES VINOS manages the complete cycle of vineyard production as well as the sales of its wines. To obtain the highest quality, in 2002 they inaugurated new installations which cover over 60,000 m2 and which represent a significant investment of about 12 million euros. The installations include the latest technological advances which are constantly being updated and which include a bottling plant that can handle 12,000 bottles per hour.

The latest investment was for an automated BAG-IN-BOX packaging line with increased capacity and speed and, in particular, with increased quality, increasing wine conservation with oenological guarantees, an aspect which sets their packaging apart from those that are currently offered on the market.

All fermentation tanks are made of stainless steel and the aging room currently holds 13,000 oak barrels, each with a capacity of 225 litres.

GRANDES VINOS is an ambassador for its land. It is linked to the Tourist and Convention Office in Zaragoza and works with the Government of the Province of Zaragoza to play a role in promoting tourism in the province.

GRANDES VINOS also has a wide range of activities connected with wine and the culture of wine. They offer wine tourism in their winery; open to wine aficionados, groups, and companies – the latter of which are the ideal target market for the Club Barrica.

WINES

Page 11: English Dossier 2015

OENOLOGIST

Many people have a part to play in making a wine, starting in the vineyard with the work of vinegrowers, all the way until the wine reaches the consumer. Each of those people have a commitment, involvement and focus that are aimed toward the consumer.

At the head of the Technical Department, Marcelo Morales is the Oenologist and Technical Director of GRANDES VINOS.

He was born in Chile in 1969 and offers a perfect combination of the winemaking traditions of the area of Cariñena with the œnological “know how” of the “New World”.

Marcelo Morales graduated in 1995 with honours from the University of Valparaíso in Chile. He worked at Bodegas Carmen in Chile and in a series of harvests in different parts of Spain, before joining GRANDES VINOS in the year 2000. Marcelo Morales holds a Master’s degree in Viticulture and Oenology from the University of Madrid.

“I am convinced that Cariñena will consolidate its position amongst the leading winemaking regions of the world in the short to medium term. I have observed the development of wineries over the last fifteen years with the incorporation of advanced technology into those wineries; together with exceptional vineyards and the area’s centuries-old traditions, makes Cariñena a very special land. GRANDES VINOS is leading the way, giving priority to indigenous varietals and boosting them through modern ideas in their preparation. I am fortunate to be part of this passionate challenge.”

WINES

Page 12: English Dossier 2015

WORLD

The centuries-old traditions of its land, Cariñena, combined with the effort and commitment of all the people involved, have a single aim: to satisfy the various consumer segments in different countries using their ample range of brands and making GRANDES VINOS their first choice for wine.

GRANDES VINOS creates wines to meet the expectations and tastes of consumers today and work dilligently to be at the forefront of market changes; inviting consumers to talk with them, and participate in building the brands.

Just as GRANDES VINOS is proud to be an Ambassador for Cariñena, so too should consumers be Ambassadors for Cariñena: that is the final aim of GRANDES VINOS, and it is the winery’s greatest satisfaction everytime someone spreads the word about the great wines made in its land.

#CarinenaAmbassadors

Page 13: English Dossier 2015

GRANDES VINOS · Ctra de Valencia, Km 45.700 | 50400 Cariñena · Zaragoza · Spain

Tel: +34 976 621 261 | Fax: +34 976 621 253

www. grandesvinos.com #CarinenaAmbassadors