fi event1 pitch bootcamp-werk1-23 may2013
TRANSCRIPT
![Page 1: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/1.jpg)
welcome
![Page 2: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/2.jpg)
JAN KENNEDY
• Co-Director of FI in Munich• Managing Director Meltwater Group
• 200 to 1,000 people• 0 to $140M• Zero Funding
• Silicon Valley, Austria, Hong Kong, Malaysia, Munich
![Page 3: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/3.jpg)
STRUCTURE
• Intros – Sponsors• Intro to The Founder Institute• Steffen Matz CEO/Founder Social Media Interactive• Jan Küster – Pitching Bootcamp Intro• Open Floor• 1 on 1 speed pitching• Drinks / Networking
![Page 4: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/4.jpg)
Largest Incubator in the world
800+Grads
1,400+Mentors
40+ Cities200+
Partners
![Page 5: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/5.jpg)
The Goal
The Founder Institute has created a training and mentoring program, to help entrepreneurs
launching a new startup, create meaningful and enduring technology companies with shared equity
that encourages peer support.
![Page 6: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/6.jpg)
The Process
4months
15Sessions
1 Evening
20 Hours
per week per week
![Page 7: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/7.jpg)
The Results
90percent survival rate
75%+Strong
42%+Funded
![Page 8: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/8.jpg)
The Fees
Fee Amount Description
Application EUR 50 For Admissions Test Processing
Course EUR 850 For Mentor Travel, Catering, Supplies, Etc.
Bonus Pool 3.5% Optional upon Graduation
Tuition $4,500 Conditional on External Financing
![Page 9: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/9.jpg)
The Positioning
Idea-Stage IncubatorFounder Institute
Funding ProgramsTechStars
Angel InvestorsAngelList
Entrepreneurial EventsStartup Weekend
![Page 10: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/10.jpg)
The Program
Idea Business Launch1. Startup Basics2. Vision & Values3. Startup Research4. Naming & Branding5. Mentor Idea Review
6. Startup Legal7. Cofounders & Hiring8. Revenues & Costs9. Product Development10. Mentor Progress Review
11. Outsourcing12. Marketing & Sales13. Publicity14. Fundraising15. Graduation
1 2 3
![Page 11: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/11.jpg)
benefits
![Page 12: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/12.jpg)
1. structured curriculum
Guidance
From IdeaTo Fundraising
apply now: http://FI.co/join/
1.5 Mn
• Idea Refinement
• Mentor Review
1.5 Mn
• Business Set-up
• Mentor Review
1.0 Mn
• Launch Planning
![Page 13: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/13.jpg)
2. seasoned mentors
Experience
Top Founders2:1 Ratio
apply now: http://FI.co/join/b2
![Page 14: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/14.jpg)
3. shared upside
Camaraderie
Shared UpsideAll Stakeholders
apply now: http://FI.co/join/b2
![Page 15: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/15.jpg)
4. Investor preparation
Capital
Local InvestorsReal Feedback
apply now: http://FI.co/join/b2
![Page 16: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/16.jpg)
5. partner discounts
Free Services
>75 Partners$20K to $2.5K
apply now: http://FI.co/join
![Page 17: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/17.jpg)
Typical Founder
• 34 years old • 60% have had a technical focus and 40% have had a product
focus • Has had professional experience • Has high fluid intelligence • Has high openness • Has moderate agreeableness • Remains employed whilst visiting FI • Wants to develop an idea or their recently launched startup to
get more direction & support
![Page 18: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/18.jpg)
Additional Benefits
• Keep your day job• Build your dream company• Get expert feedback from top CEOs• Join the largest global startup network
![Page 19: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/19.jpg)
The Testimonials
![Page 20: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/20.jpg)
questions?
![Page 21: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/21.jpg)
Steffen Matz, CEO Social Media Interactive
GmbH
![Page 22: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/22.jpg)
Jan C. KüsterSales-Driven Entrepreneurship Enthusiast
![Page 23: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/23.jpg)
Pitch Bootcamp
The Founder Institutehttp://FI.co/join
![Page 24: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/24.jpg)
Who Are You?
![Page 25: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/25.jpg)
Hopefully, Neither
![Page 26: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/26.jpg)
5 Rules
![Page 27: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/27.jpg)
Display Confidence
Stand tall
Speak clearly
![Page 28: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/28.jpg)
Don’t Make Excuses
“I’m tired”
“Let me apologize for…”“This is my first time…”
“I think that…”
![Page 29: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/29.jpg)
Avoid Superlatives
“We’re the first…”
“fastest”
“best”
“only”
![Page 30: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/30.jpg)
Use Data
“big” = bad
“large” = ignorant
![Page 31: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/31.jpg)
End Strong
What is your ask?
Leave with a slogan.
![Page 32: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/32.jpg)
Pitch Types
![Page 33: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/33.jpg)
The Three Pitch Types
Elevator Pitch
•<1 Minute•Every Day•Clear
Competition
•3-5 Mins•Excite•Structure
Fundraise
•20-30 Mins•Inform•Data Heavy
![Page 34: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/34.jpg)
Elevator Pitch
![Page 35: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/35.jpg)
My company,
is developing
to help
(solve a problem)
(with secret sauce)
(company name)
(a defined offering)
(a target audience)
,
![Page 36: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/36.jpg)
Easy?No.
![Page 37: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/37.jpg)
My company,
is developing
to help
find deals online
faster.
Socialista
a social utility
female consumers
,
![Page 38: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/38.jpg)
State a Simple Offering
![Page 39: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/39.jpg)
Be Specific
a social utilityIn other words, a regional gas and electric company.
an ecommerce site
![Page 40: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/40.jpg)
Avoid Buzzwords
mobile social CRMFor SMBs in EMEA over HTTP, of course.
a mobile application
![Page 41: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/41.jpg)
Skip the Adjectives
a revolutionary serviceFight the power!
backend software
![Page 42: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/42.jpg)
Specify a Precise Audience
![Page 43: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/43.jpg)
Identify Demographics
female consumersConsumers, consumers everywhere!
mothers aged 24 to 36
![Page 44: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/44.jpg)
Specify Your Market
artists and musicians Jugglers, piano players and trained monkeys unite!
unsigned electronic bands
![Page 45: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/45.jpg)
Clarify the Buyer
large businessesThey are just so large, and they want what I have.
purchasing managers at Fortune 1,000 companies
![Page 46: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/46.jpg)
My company,
is developing
to help
find deals online
faster.
Socialista
an ecommerce site
mothers aged 24 to 36
,
![Page 47: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/47.jpg)
Identify a Problem Everyone Understands
![Page 48: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/48.jpg)
My company,
is developing
to help
Socialista
an ecommerce site
young mothers
,
shop for hip baby productsat wholesale prices
![Page 49: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/49.jpg)
Add Some Secret Sauce
![Page 50: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/50.jpg)
My company,
is developing
to help
Socialista
an ecommerce site
young mothers
,
shop for hip baby productsat wholesale prices
with automated ordering for diapers, wipes and other staples.
![Page 51: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/51.jpg)
Other Examples
![Page 52: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/52.jpg)
My company,
has developed
to help
TheFundedan online community websiteentrepreneurs seeking venture investment
,
research, rate and review venture capital firms
with subpoena-proof anonymityto encourage accuracy.
![Page 53: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/53.jpg)
My company,
has created
to help
the Founder Institutea training and mentoring programentrepreneurs launching a new startup
,
create meaningful and enduring technology companies with shared equity that
encourages peer support.
![Page 54: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/54.jpg)
Open Floor
The Founder Institutehttp://FI.co/join
![Page 55: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/55.jpg)
My company,
is developing
to help
(solve a problem)
(with secret sauce)
(company name)
(a defined offering)
(a target audience)
,
![Page 56: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/56.jpg)
One Minute Pitch
![Page 57: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/57.jpg)
1. OVERVIEW: What does your company do, and what need is your product or service serving?
2. MARKET: What market are you in and what are some facts about the size?
3. COMPETITION: What do you have that makes you unique as compared to your competition?
4. STATUS: Where are you in your growth plans and how do you make money?
5. THE ASK: What do you need, and, if you need money, what business milestones do you plan to achieve?
![Page 58: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/58.jpg)
BREAK
![Page 59: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/59.jpg)
Pitch Your Neighbor
![Page 60: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/60.jpg)
1. Find a Partner
1. 60 Second Pitch• What does the business do?• What market is the business in?• What is the secret sauce?
2. 60 Second Feedback• Did you understand it?• Was it compelling?• How to improve it?
3. Switch Sides
2. Find a New Partner
![Page 61: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/61.jpg)
My company,
is developing
to help
(solve a problem)
(with secret sauce)
(company name)
(a defined offering)
(a target audience)
,
![Page 62: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/62.jpg)
Thank you!
The Founder Institutehttp://FI.co/join
![Page 63: Fi event1 pitch bootcamp-werk1-23 may2013](https://reader036.vdocuments.site/reader036/viewer/2022070604/5447f9058d7f72af1f8b6b1f/html5/thumbnails/63.jpg)
Networking / Drinks
http://FI.co/join