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FHW CHINA 2015 General Information

FHW CHINA 2015 drew to a successful close at Hall 16.2, Area C, China Import and Export Fair Complex on September 24,

2015. The total exhibition area nearly access 10,000 square meters. 343 enterprises from 20 countries and regions

participated, among which 201 were Chinese companies and 142 were oversea companies. The exhibits covered over 40

categories. Thousands of them had been seen in China market for the first time. Opening at September 22, the 3-day fair

attracted 17.5 thousand person-time buyers and 5,200 registered trade buyers. There were 12 on-site activities, like seminar,

tasting event and business matching meeting. Over 40 well-known traditional and new media did comprehensive report on

FHW CHINA 2015 before, during and after the fair. The media partners included “China Food Newspaper”, “TYJZK”, “Purchase”

magazine, “Food Focus Thailand” (Thailand), “Beverage & Food World” (America), Guangdong TV, Guangdong TV Exhibition

Channel , 21food.cn, foodmate.net, hc360.com and FOOD2CHINA. Official website, WeChat and other social media platforms

were also used to the advantage of fair promotion.

Below is basic data of FHW CHINA 2015 and its caparison with FHW CHINA 2014:

About 400 enterprises from 20 countries/regions (China included) participated in FHW CHINA 2015. Figure 1 is regional

distribution of the exhibitors.

Beijing, 2.56%

Fujian, 1.28%

Guangdong, 67.94%

Guizhou, 2.56%

Hainan, 1.28%

Hunan, 1.28%

Jilin1.28%

Jiangsu1.28%

Liaoning,1.28%

Inner Mongolia,

1.28%

Hong Kong and Macao,

10.30%

Shandong1.28%

Shanghai 5.12%

Zhejiang, 1.28%

Argentina3.23%

Australia2.15%

Brazil1.08%

Indonesia1.08%

Peru1.08%

India2.15%

Belgium3.23%

South Korea(GF)

6.45%

South Korea (At Center)

10.75%

Japan1.08%

Others2.15%

Poland7.53%

New Zealand1.08%

Russia1.08%

Spain6.45%

Malaysia Group12.90%

Italy26.88%

France3.23%

Uganda2.15%

United Kingdom

4.30%

Figure 1 Regional distribution of Chinese/international exhibitors

FHW CHINA 2015 domestic exhibitors were mainly from Guangdong（67.94%）, Hong Kong/Macau/Taiwan

(10.30%） and Yangtze River Delta region（Jiangsu, Zhejiang and Shanghai: 7.68%）; international exhibitors

were mainly from Italy（26.88%）, South Korea（17.2%）and Malaysia（12.9%）.

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Exhibitor survey: general opinion towards FHW CHINA 2015

Satisfied, 48.60%

Completely satisfied, 37

.90%

Others , 13.50%

As good as, 50.20%

Better, 41.70%

Others, 8.10%

Definitely recommend

, 57.20%

Probably recommend

, 31.40%

Others, 11.40%

Probably participate,

65.10%

Definitely participate,

32.30%

Others, 3%

50.2% of the exhibitors feel FHW CHINA is as

good as other familiar fairs；41.7% of the

exhibitors feel FHW CHINA is better than

other familiar fairs.

31.4% of the exhibitors choose “probably

recommend FHW CHINA to colleagues,

friends or acquaintances”； 57.2% of the

exhibitors choose “definitely recommend

FHW CHINA to colleagues, friends or

acquaintances”

65.1% of the exhibitors chose “probably

participate in the next FHW CHINA”；32.3% of the

exhibitors chose “definitely participate in the

next FHW CHINA”

48.6% of the exhibitors were satisfied with the

participation experience at FHW CHINA

2015; 37.9% of the exhibitors were completely

satisfied with the participation experience at

FHW CHINA 2015

Figure 2 FHW CHINA 2015 exhibitor survey

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“The fair was very successful. We met some serious buyers who were really interested in our products. And oh, the

coffee themed activities were highly interesting”

”—— Mr. Marco Limonta, general manager of Torrefazione Poli SRL（coffee manufacturer） from Italy

“We brought along a lot of high quality coffee powder and roasted coffee beans .A lot of buyers showed interest to

purchase good coffee products from Uganda”

—— Mr. David Iwaka, general manager of Beijing Chenao Coffee Co., Ltd. (a Sino-Uganda joint venture company)

“A lot of South Korean companies participated in FHW CHINA 2015. It’s well organized. The organizer arranged many

business matching meetings for us with buyers from Hong Kong and other regions of China.”

——Mr. Stanley Sung, manager with NatureCell. Co., Ltd. from South Korea

——Voice of FHW CHINA 2015 Exhibitors (2015.09.23）

FHW CHINA 2015 opened at Hall 16.2, Area C, China Import and Export Fair Complex on September 22, 2015. The 3-day

fair attracted recording-breaking 17.5 thousand person-time buyers and 5,200 registered trade buyers.

Guangdong55.32%

Shanghai8.12%

Beijing7.53%

Fujian, 4.37%

Zhejiang4.23%

Hunan3.62%

Shandong,3.48%

Sichuan2.46%

Henan, 2.36% Liaoning, 2.34%

Others, 6.17%

Hong Kong52.35%

Russia, 7.75%Australia, 5.32

%

Macao, 5.32%

France, 5.03%

Taiwan, 5.03%

Malaysia, 3.14%

Chile, 3.14%

U.S.A, 2.16%

Thailand, 2.16%

Spain, 2.16% Canada, 2.16% Romania, 1.07%Mongolia, 1.07

%

New Zealand, 1.07%

Vietnam, 1.07%

FHW CHINA 2015 Chinese buyers were mainly from South China（65.86%）, East China（13.20%）and Central

China（6.45%）; oversea buyers were mainly from Asia（71%）, Europe（16%）and Oceania (6%）

Figure 3 Regional distribution of domestic/international buyers

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Professional business matching service for VIBs（Very Important Buyer）

The most remarkable highlight of FHW CHINA 2015 was the comprehensive and considerate service for the buyers. The

“Very Important Buyer (VIB) Program” invited the large supermarkets, five-star hotels, hotel management groups, food

wholesalers, restaurants, wine traders and importers to visit the fair and communicate with FHW CHINA exhibitors. FHW

CHINA 2015 edition especially invite most important E-commerce buyer and big imported food online shops to participate the

fair. Such as: Alibaba, JD, TMALL, amazon and so on. VIBs enjoyed exhibits preview before the fair, one-on-one guidance

during the fair and follow-up services after the fair. Furthermore, FHW CHINA 2015 cooperated with FOOD2CHINA (the only

imported food B2B e-commerce platform in South China), Guangdong Chamber of E-Commerce, Guangdong Gross-border

E-Commerce Industry Association and IFA(Guangdong Imported Food Association) to hold a reverse business matching event.

It used “online matching, offline meeting” mechanism to provide buyers comprehensive and in-depth business matching

service.

Sales manager/sal

esman,18.70%

General manager,

9.30%

Purchasing manager/pu

rchaser12.30%

Marketing/PR

8.30%Owner/partner/propriet

or, 7.80%

Chairman/director6.30%CEO5.80%

Regional manager

5.30%

Products manager

4.00%

Logistics/service/admini

stration 3.70%

Technical support,

3.00%

Executive chef/chef,

2.60%

Receptionist 2.20%

F&B director,

1.70%

Bartender/sommerlier

1.60% Others7.40% Food

importer/agent,

24.00%

Dealer/distributor/profes

sional market, 18.4

0%

Wine import agent/dealer,

15.40%

Retailing, 12.30%

Catering/service, 10.20%

Manufacture9.20%

Group catering,

5.40%

Consultant & management

service5.10%

76.63% of the professional buyers were president of a company, enterprise owner, general

manager, purchasing manager, or F&B director, who had the say on purchase decisions. The

figure on the right is the composition of buyers’ titles:

Figure 4 Composition of titles of domestic /international buyers

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Part of the VIB List（some VIBs are not included because of space limitation）

Chain

Supermarket

China Resources Vanguard Food

Trade

Guangdong Foodstuff Imp. & Exp. (Group) Corp.

ParknShop Lorence & Company

OLE Supermarket Guangzhou Huaxin Trading Co., Ltd.

Hotel

The Ritz-Carlton Guangzhou Beverage

Trade

Guangzhou Shunjing Drinking Water Co., Ltd.

Shangri-La Hotel Guangzhou Shenzhen Nongbo Natural Soda Sales Co., Ltd.

Crowne Plaza Hotel Guangzhou City Centre Huasheng Coffee

E-Commerce

Yihaodian.com

Wine

Trade

France Kamadi Wine

Alibaba Korean Snack Food

FOOD2CHINA Watsons Wine Cellar

HC360.com Guangzhou Zhujiang Beer Group Co., Ltd.

Manufacturer

(Imported Food

Operator)

Pepsi CO.,Inc. Group

Catering

Guangzhou Baiyun Intl Airport catering Co. Ltd.

Guangzhou Fengxing milk Co., Ltd. Guangdong Tong Yi Expressway Service Co. Ltd.

Guangzhou Wahaha Ltd. Guangzhou Jiajing Restaurant Co., Ltd.

Restaurant

Yum! Brands, Inc.

Logistics &

Cold Chain

Guangzhou Taikoo Cold Chain Co., Ltd.

Guangzhou Tang Yuan Restaurant Guangzhou Mofang Food Co., Ltd.

Guangzhou Greenery Restaurant Shun Hao Cold Chain

P.1-3 FOOD2CHINA Business Matching Meeting

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“FHW CHINA 2015” was highly recommended in the industry. There are some comments from buyers below:

“For targeted purchase, I am more willing to attend on-site business matching meeting than negotiate at the booth. I am

satisfied with the business matching service and wish the fair got better and better each year.”

——Liu Ke, general manager of Huarun Vanguard Supermarket (Food Department)

“I have been following FHW CHINA with great interest. Some of the high-end featured products were really impressive. I

hope to see more oversea exhibitors at FHW CHIN A 2016”

——Chen Rong, commodity specialist with Yihaodian

“I saw some very characteristic products that met the requirements of high-end F&B service. I really appreciated the VIB

service.”

——Hu Jiaquan, business development director with The Ritz-Carlton Guangzhou

“I found quite a few really special exhibits. The international exhibitors were impressive. On-site service was satisfactory

as well. I wish for a better FHW CHINA each year!”

——Su Zhaojia, Planning department manager with Guangzhou Huaxin Trading Co., Ltd.

“Having attended the fair for several years, I could obviously feel that it became more mature each year. This edition was

brilliant. I wish FHW CHINA became better and better.”

——Zhang Beili, general manager of Guangzhou Yue Ming Trading Co., Ltd.

“This year, the quality of exhibits was better than before. I have found what I was looking for at the fair. I will definitely

come next year.”

——Lin Weidi, purchasing manager with Lorence & Company

“I visit FHW CHINA every year. The scale and resources have been improving. I felt satisfied with the quality of exhibitors.

I will continually support the fair.”

——Ji Ning, trans-border e-commerce sales manager with Guangdong ZhuoZhi Supply Chain Services Group

—Voice of FHW CHINA 2015 VIBs（ 2015.09.23-24）

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FHW CHINA 2015 surpassed the previous editions in exhibition area, number of exhibitors, number of participating

countries, number of visitors, number of professional buyers and number of registered VIBs.

79008600

0

2000

4000

6000

8000

10000

Gross Exhibition

area (㎡)

FHW CHINA 2014

FHW CHINA 2015

305343

0

50

100

150

200

250

300

350

400

Exhibitors

FHW CHINA 2014

FHW CHINA 2015

15

20

0

5

10

15

20

25

Number of participating

countries

FHW CHINA 2014

FHW CHINA 2015

1.2

1.75

00.20.40.60.8

11.21.41.61.8

Visitors（ten thousand

person-time）

FHW CHINA 2014

FHW CHINA 2015

46505223

0

1000

2000

3000

4000

5000

6000

Number of professional

buyers

FHW CHINA 2014

FHW CHINA 2015

458

530

0

100

200

300

400

500

600

Number of registered VIBs

FHW CHINA 2014

FHW CHINA 2015

Figure 5 Date comparison between FHW CHINA 2015 and

FHW CHINA 2014

FHW CHINA2015 achieved growth at all levels: the exhibition area increased by 8.89% from the previous

edition; number of exhibitors 12%; participating countries 33.34%; visitors 46%, professional buyers

12.32%; registered buyers 16%.

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Brilliant On-Site Activities @FHW CHINA 2015

Besides business matching meeting, there were 12 brilliant on-site activities by FHW CHINA organizer and its partners.

September 22

10: 00-11: 00 Mercury Fine Wine Tasting

11:30-12: 30 Wine Tasting and Western Table Manners

13:30-16: 00 Cross Boarder E-Commerce Conference for Imported Food-Policy Interpretation Session

14:00-15: 00 Press Conference of Italian National Pavilion

15:00-15:30 Italy Unionalimentari Chinese Office Open Ceremony

September 23

09: 30-10:30 Italy Unaprol Extra Virgin Olive Oil Seminar&Tasting

10: 00-12:00 Business Matching for VIBs

10: 30-11:30 Uganda Coffee Tasting

13: 30-14:30 Italy Unionalimentari Products Presentation

13: 30-16:20 Cross Boarder E-Commerce Conference for Imported Food-Expert Sharing Session

14:30-15:30 Italy Unionalimentari &Guangdong Imported Food Association(IFA) Sign Ceremony

September 24

10:00-11:30 Food2China Promotion Presentation

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On-site activities

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FHW CHINA Night - Gala Dinner

At 18:00, September 23, the “FHW CHINA Night Gala”, by Fiera Milano S.p.A. and Worldex Fiera Milano Exhibitions

(Guangzhou) Co., Ltd., started at multifunctional hall of W Hotel Guangzhou. Italian, Korean and some overseas exhibitors

and part of VIBs were invited to the gala. Mr. Naz Wen, assistant general manager of Worldex Fiera Milano, hosted the event.

Mrs Laura Egoli, consul general of Italy Consulate General in Guangzhou, gave welcoming speech. The attendees also

included Mr. Giammi Fava, Lombardia region agriculture officer, Italy Unionalimentari chairman, Italy Unaprol chair, Mr.

David Gamarra Silva, consul general of Peru Consulate General in Guangzhou and so on consulate officers.

2015 FHW CHINA Night Gala

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Media Partners

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FHW CHINA 2016

September 22-24, 2016

Venue: China Import and Export Fair Complex @Guangzhou

For more info, please contact：0086-20-8327-6990

Website: www.fhwchina.com

FHW CHINA official WeChat ID：FHWCHINA