Fashion Group International2011 Sponsorship Opportunities

fashion group internationaltoronto chapterwho we areEstablished in 1930, The Fashion Group is a global non-profit organization of over 6,000 executives with 35

chapters in nine countries around the world, representing all areas of the fashion, beauty and related industries.

The Toronto chapter is ranked third in both size and success. The Toronto chapter is highly regarded by the

City of Toronto for its support of the fashion industry and the people who make it work.

what we doThe Fashion Group provides a high-profile forum to promote the fashion and beauty industry. To do this, Fashion

Group hosts events that provide networking opportunities, educate and inform our members, and facilitate the

exchange of ideas and common resources within the industry.

Fashion Group events and programs bring together speakers and industry leaders in forums devoted to retailing,

cosmetics, health and beauty, accessories, apparel, home decor, marketing and communications, publishing,

international trade and development as well as sociological trends.

The Toronto Fashion Group also gives back to the community through the annual Student Forum, providing career

guidance and support for the next generation of fashion industry leaders.

fashion group international is an elite group of fashion & beauty executives

toronto chapterwho attendsFashion Group events are well attended by Toronto’s most influential leaders in the fashion and beauty and design

business. While each event attracts a unique audience, for the most part attendees include mid- to top-level executives

representing the following business categories:Retail Owners & Buyers Fashion Manufacturers

Fragrance Distributors Fashion Designers

Fashion Stylists & Forecasters Beauty & Fashion Media

Beauty Distributors & Manufacturers Public Relations Executives

Magazine Ad Reps & Publishers Home Decor/Interior Design

Fashion Advertising Executives Retail Chain Executives

Accessory Designers Fashion Educators

Fashion Group members hold senior level positions in companies such as :Holt Renfrew Revlon The Bay Estee Lauder

Banana Republic Bayview Village Crabtree & Evelyn Redken Laboratories

FASHION The Gap L’Oreal Schwarzkopf Professional

Chatelaine Town Shoes Shoppers Drug Mart Quebecor Magazines

Calvin Klein Cosmetics Procter & Gamble Interior Design Show Fashion File

Franco Mirabelli Design Academy of Design Inside Fashion Ryerson School of Fashion

Marilyn Brooks Design Look Good Feel Better Tiffany & Co. Canadian House and Home

Style Magazine Flare Magazine Zola Shoes Seneca School of Fashion

fashion group supporters are a prestigious groupwho they areFashion Group events are sponsored by companies seeking a presence among an influential audience. Each FGI event is

unique and provides companies with a targeted marketing opportunity through which products, services and ideas can

be launched, sampled, reinforced, energized and re-energized.

FGI has a loyal and prestigious support group including such companies as :

Audi Moet & Chandon Globe and Mail House and Home Media Dermalogica Proctor & Gamble Rowenta Isomers SkincareL’Oreal Town Shoes Cake Beauty Flare MagazineSpaMedica Mackage Estee Lauder Calvin Klein Cosmetics Phantom Hosiery Lever Ponds Clairol FASHION Hazelton Lanes Crabtree & Evelyn BMW Evian Umbra HBC Holt Renfrew Tiffany & Co. Jamieson Vitamins Montblanc Brown’s Levi Strauss The Bay Perrier Yorkdale Shopping Centre Jaguar Canada Oscar de la Renta Schwarzkopf Professional Jones Apparel Group MAC Cosmetics WGSN VietSun Magazine Ford Models Agency VertMavea Cayman Islands Carina Black Dr FriedmanDLK La Coupe Forever Group PanteneGillette Spa Medica Ritual 2 Spa KumariAmatokin Dermarco-Perpich Rosewater Body ShopDermaglow Pure & Simple Vasanti Cosmetics Da Lish Cosmetics Downward Dog AG Hair Cosmetics Franco Mirabelli Events in BloomAudi Sharp Magazine Lifford Strellson

FGI is a non-profit organization that depends on the support of our valued

partners and sponsors. We invite companies to be actively involved in our dynamic events

and programming focused in the world of fashion, beauty and design.

a fashionable sponsorship choicehow your company can benefitYour sponsorship offers your company the opportunity to :

• Positionyourorganizationamongstahigh-profileaudienceoffashionableinfluencers and decision makers

• Associateyourorganizationwithleadingauthoritiesinthefashionand design fields whose inspiring messages will, by association, heighten your fashionable positioning

• Reachacaptiveaudienceknownforitsinsatiableappetiteforwhateverisnew and trend-setting, and its ability to stimulate third party endorsement

• UtilizeTheFashionGroupasanimportantpartnerinbuildingcompetitiveadvantage through relationship marketing

targeted communicationsOur database—of over 1,300—members and non-members includes executives and senior level managers who work

in the fashion, design, lifestyle and the beauty industry, and include journalists, public relations and marketing

specialists, manufacturers, retailers and distributors. Attendance Projection per event : 100–150

corporate sponsorshipAnnual sponsors provide a $ 5,000 cash donation in exchange for exposure at all FGI events throughout the year.

We work closely with each corporate sponsor to develop individual sponsorship activations to correspond with your

marketing objectives.

fashion group international is an elite group of fashion & beauty executives

This high-profile branding opportunity is open to category-exclusive sponsors. As a supporter of Fashion Group,

annual corporate sponsors receive:

• LogoidentificationasoneofFashionGroup’spremiersponsoronalleventinvitations, programs and communications ( where applicable )

• LogoidentificationasoneofFashionGroup’spremiersponsorsviaonsiteeventsignage or projections

• VerbalrecognitionbyRegionalDirectorateveryevent

• Twocomplimentaryticketstoeachevent

• Giftbagenclosureofproduct/promotionalmaterialsateveryevent

• Podiumexposure(i.e.topexecutive)atarelevantevent,wherepossible

• FGIwebsiteexposureandlinktoyourcompanywebsite

• Mentioninallpublicrelationsandpromotionalefforts,includingonMediaAlertsdistributed prior to each event

• Experientialopportunitiestoset-uponsitebrandactivationsanddemosatevents

• OpportunitytohostFGI events in your space, if desired

in-kind sponsorshipFGI runs on the in-kind sponsorship of creative and professional services. Tap into FGI’s top fashion, marketing and

retail executives for unparalleled exposure. Whether it’s a onetime service or a commitment for the year—talk to us

about getting plugged in to FGI’s network!

The following are examples of categories open to in-kind sponsors:

• Catering • Audio/Visual • Decor/Rentals

• Wine/Bar • Venues

• Printing • GraphicDesign

event sponsorshipOn a select basis, FGI offers exclusive event partnerships to brands that have an interest in owning an individual event,

such as our Rowenta Student Forum and WGSN Trend Edit. This fashionable sponsorship choice allows your brand

to positing itself firmly in the world of fashion and reach our captive audience of influencers with a strong brand

impression. Talk to us about developing an event sponsorship program for your company, with opportunities starting

at an investment level of $ 2,000/event. We are eager to work with sponsors who can help shape the content of our

ongoing programming, and provide relevant industry news and trends.

gifting sponsorsDo you have a fabulous product or service for FGI members to test drive ? Ask us about gifting !

Our coveted event gift bags provide a unique opportunity to sample and connect directly with top tastemakers.

Please note we require a minimum number of 150 pcs/products per event.

fgi 2010 programmingJanuary Annual General Meeting—closed meeting

February Y They Buy—The Reality of Gen Y’s Purchasing Habits

March Fashion Week : Speed Networking

April WGSN Trend Edit

May Sample Sale

July Beauty Panel

October Fashion//NEXT student event Social Media Panel event.

November WGSN Trend Edit Sample Sale

December Holiday Cocktail Party

for members onlyThroughout the year, FGI offers Member Benefit events, programs and special offers from our sponsors—exclusively to

members only. Whether it’s a shopping night or an insiders’ discount from your company, Member Benefits are a great

opportunity to highlight your product/service to our well-heeled membership.

fashion group international is an elite group of fashion & beauty executives

recent fgi events

www.fgitoronto.org

For more information on available sponsorship opportunities with FGI Toronto, please contact Heather Ward :: heather@fgitoronto.org | 416.909.4328 Kathy Cheng :: kathy@fgitoronto.org | 416.388.6888