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Festivals & Events Program Guidelines and Application
2014
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ObjectiveProvides financial assistance, to a maximum of $3,000, to Nova Scotia festivals and events which help attract visitors to the province and create an experience for travelers when they are here.
EligibilityApplicants: • Registered not-for-profit organizations
that conduct tourism-related activities and programs that benefit the province or region. Must be in good standing with the Provincial Registry of Joint Stock Companies.
Projects: • Activities associated with the marketing and
promotion of a tourism festival or event.
• Other activities will be considered if supported by the Regional Tourism Industry Association (RTIA) and approved by the Nova Scotia Tourism Agency (NSTA).
• Priority will be given to marketing projects that attract visitors from outside Nova Scotia.
Ineligible Project Costs: • Capital and operational expenses
• Previously funded projects that do not demonstrate incremental value
• General administrative (organizational membership dues or registration fees)
• Charitable fundraising events, conventions, conferences, meetings, workshops, seminars, clinics, award ceremonies, VIP visits, etc.
• Website maintenance and hosting costs
• Promotional materials (trinkets, t-shirts, banners, flags, floats, etc.)
• Applications submitted by previously funded festival and event organizations that failed to submit a final report
Festivals and events must be listed on www.novascotia.com prior to project deadline to qualify for funding.
In order to reapply, previously funded applicants must have met the former program’s conditions
(completed a final report, financials, and a listing of partners and sponsors).
Project Expenditures and Application DeadlineProject expenditures must take place between April 1, 2014 and March 31, 2015.
Project application deadline is March 28, 2014.
Festival and event organizations from Halifax Regional Municipality (HRM) must follow the guidelines for HRM’s 2014/15 Festivals and Events Grant Program and comply with the HRM deadline of January 31, 2014.
Program ConditionsSuccessful applicants will work with their RTIA and NSTA to promote their festival or event via existing and appropriate channels.
Projects supported must include the Nova Scotia visual identity/logo and credit NSTA support. Artwork and creative must be approved by the NSTA prior publishing.
A final report with project evaluation and proof of payments must be submitted to your RTIA/HRM within 90 days of the event or festival.
A listing of successful applicants will be made public after the review process is complete.
Application Process 1. Complete the Festivals & Events Program
application. HRM events must complete the HRM application.
2. Submit application and financial information to your Regional Tourism Industry Association (RTIA contact) or HRM prior to program deadline.
3. The RTIA or HRM will review applications and make recommendations for project funding to the NSTA.
4. The NSTA will evaluate recommendations and confirm funding directly to the RTIAs or HRM. The review and evaluation process will take approximately 6–8 weeks.
Guidelines2014 Festivals & Events Program
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Festival and Event Program Contact Information This program is administered on behalf of the Nova Scotia Tourism Agency by the following Tourism Industry Partners:
Central Nova Tourist [email protected] Joyce Mingo 65 Treaty Trail Millbrook, NS B6L 1W3
Destination Cape Breton [email protected] Hunter PO Box 1448 Sydney, NS B1P 6R7
Destination Eastern and Northumberland Shores [email protected] Cindy MacKinnon 980 East River Rd. New Glasgow, NS B2H 3S8
Destination Southwest Nova [email protected] Smith 125 Cornwall Road - Unit C PO Box 61 Blockhouse, NS B0J 1E0
Halifax Regional Municipality – Community Development Civic [email protected] Billy Comer PO Box 1749 Halifax, NS B3J 3A5
Webnovascotiatourismagency.ca/ tourism-marketing-programs
Guidelines 2014 Festivals & Events Program
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The application deadline is March 28, 2014. Ensure all requested information is provided. If you require additional space for responses, please attach another sheet.
1. Festival Information
Festival/Event Name:
Festival/Event Date(s):
Location (include county):
How many years has this event operated?
Event Website:
Facebook Page: Twitter:
Other Social Media:
Name of Applicant/Sponsoring Group/Organization and Joint Stock Registry Number:
Organization Mailing Address:
Applicant/Sponsor/Organization Contact Number and Email:
2. Additional Contact Information
Contact Person:
Mailing Address:
Tel (home): Tel (business):
Email:
If approved, what is the name of the non-profit organization to which the cheque should be made payable?
Application2014 Festivals & Events Program
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3. Festival/Event Details
What is the goal of this event? How does it support tourism?
Please describe the experiences people can have at the event.
Who will this event attract?
How will the success of the event be measured?
How will your festival or event be promoted? (Check all that apply and give details if needed.)
n TV n Newsprint n Public Service Announcements
n Flyers n Visitor Guide n VICs / Welcome Centre
n Online Ads n Website n Social Media
n Radio n Posters n Other:
Please identify new activities that will improve your event promotions this year.
Where will the festival/event be promoted?
n Within Nova Scotia. If so, what region or municipality?
n Outside of Nova Scotia. If so, where?
When will the promotion begin and end?
How will you measure the success of your promotions?
How do you feel this event encourages visitors to extend their stay in your region?
Application 2014 Festivals & Events Program
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4. Your Request
How much money are you requesting from the Festivals & Events Program (Maximum $3000)?
$
How will the funds be used? Please explain how this initiative will enhance your event experience and promotion.
5. Festival Budget
Please indicate that you have attached your event budget including a detailed breakdown of your marketing costs.
n Enclosed
Have you received or applied for any other funding for this festival or event? n Yes n No If yes, please indicate other sources of funding:
Total Event Cost $
Total from Public/Private Sector (confirmed at date of application) $
Total Marketing Budget $
7. Authorizations
n I hereby certify that the information provided in this application is true, correct, and complete in every respect.
The personal information provided on this form and any attachments will be used for the purposes of administering the Festivals & Events Program. It is collected under the authority of Section 26(a) of the Freedom of Information and Protection of Privacy Act and is protected by the privacy provisions of the act. This information may be shared between the Nova Scotia Tourism Agency and your Regional Tourism Industry Association (RTIA) per the annual RTIA partnership agreement.
Successful applicants are to be advised that their organization name, project or event name (as noted on the application form), and approved funding amount may be disclosed in accordance with the departmental Routine Access Policy.
Signature of Authorized Official:
Date:
Please return this form and any attachments including
n The event budget, including proposed revenues and expenditures
n Breakdown of your marketing costsFor further information, please contact your local RTIA.
Application 2014 Festivals & Events Program
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1. Contact Information
Name of Applicant Organization and Joint Stocks Registry Number:
Event:
Contact Person:
Mailing Address:
Tel: Fax:
Email:
Organization’s Web Address:
2. Festival Information
Brief overview of the project/event (attach copy):
Did you meet your event goal for this year’s festival/event? n Yes n No Outline goal and how it was achieved.
How did you promote the event?
What were the successes and lessons learned?
Final Report2014 Festivals & Events Program
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3. Additional Information
Who were your partners and what was their level of support, both in-kind and monetary?
4. Attendance
What was the actual attendance? How was attendance measured?
What percentage of attendees were tourists (outside 40 kms)?
5. Results
If this is a repeat or annual event, did you add any new components?
Were you satisfied with the new components or enhancements of the event? How could it be improved?
Do you plan on organizing the event next in 2015? If so, what are the dates?
6. Supporting Financial DocumentationPlease provide:
n The final event costs, including revenues and expenditures
n Copies of paid invoices for promotional activities and proof of payments
Please keep original invoices and proof of payments for projects funded by the Festivals & Events Program for a minimum of three years.
If additional space is required, please attach further details.
Final Report 2014 Festivals & Events Program
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Authorizations
n I hereby certify that the above information is correct to the best of my knowledge.
The personal information provided on this form and any attachments will be used only for the purpose of administering the Festival & Events Program. It is collected under the authority of Section 26(a) of the Freedom of Information and Protection of Privacy Act and is protected by the privacy provisions of the act. This information may be shared between the Nova Scotia Tourism Agency and your Regional Tourism Industry Association (RTIA) or Halifax Regional Municipality (HRM), for the purpose of sharing advice and marketing information.
Successful applicants are advised that their organization name, project or event name (as noted on the application form), and approved funding amount may be disclosed in accordance with the departmental Routine Access Policy.
Signature of Authorized Official:
Date:
Final reports are due within 90 days of the festival or event date. Please provide this copy and any relevant documents to your RTIA or HRM. Please see below for contact information:
Central Nova Tourist [email protected] Joyce Mingo 65 Treaty Trail Millbrook, NS B6L 1W3
Destination Cape Breton [email protected] Hunter PO Box 1448 Sydney, NS B1P 6R7
Destination Eastern and Northumberland Shores [email protected] Cindy MacKinnon 980 East River Rd. New Glasgow, NS B2H 3S8
Destination Southwest Nova [email protected] Smith 125 Cornwall Road - Unit C PO Box 61 Blockhouse, NS B0J 1E0
Halifax Regional Municipality – Community Development Civic [email protected] Billy Comer PO Box 1749 Halifax, NS B3J 3A5
Webnovascotiatourismagency.ca/ tourism-marketing-programs
Final Report 2014 Festivals & Events Program