1. 1 17 6 (N) (P) (K) 3 3 200 2550 4.3 4 50 50% (SIG ) ..

2. 2 Services Science Services Offering Services Research Innovation(SRI) Platform (.) Policy Level Co-Creation partners 5 (.) 5 policy guideline [Special Interested Group(SIG) Agriculture] SRIIAsia SRII Global Services Science () Services ResearchInnovation Institute(SRII) (InternationalConsortium) (IBM, 3. 3HP, Microsoft, SAP, Oracle, Wipro, Infosis...) ICDT SRII 2009 NECTEC Flagships SRII 2009 SRII San Jose, California Thailand Chapter SRI Thailand SRI Thailand (Special Interested Group-SIG) 2009 SRII Thailand Chapter 14-15 2009 4 SIG 4. 4 SIG 2010 Smart Services Flagship Smart Farm, Smart Health, Smart Tourism Smart Education 8 2010 SIG 2011 SRII Global Conference 1 SRII SRII Global Conference 2012 SIG Agriculture Global SRII Global Conference 2012 2012 NECTEC ACE 2012 . ( ) 5. 5 NECTEC ACE 2555 2012 SRI India Mysore 12-15 2012 SRI Asia Summit 2013 2013 SRII Global Conference 2014 SIG Agriculture SRII India, 2012 6. 6 SIG 1 2555 Smart FarmFlagship . (.) () 2540-2551 -- SRI Thailand SRI workshop, 2555, . SRI Platform business model value proposition Services Offering . . . . GAP .. 7. 7 Service Science ServicesInnovation 8. 8 Holistic Services Offering Model (GDP) 42% (2012) % 9% Service Science Value Creation Intellectual contexts (tangible) (intangible) (Services Innovation) (Services Concept Guiding Principle) attributes 6 attributes 3 (Service Package Offering Package) Core Services Core Offering Enabling Services Enhancing Services 9. 9 Co-Create (200 ) Core Services Enabling offering Core services constraints varieties Enabling services 3 Services Concept Identify Core services (constraints/varieties) (reduce) (absorb) absorb ICDT enabling services enhancing services Service value 3 attributes Core Services Enhancing Services Add Value Core Services Enabling Services Realize Value Enhancing Services Enabling Services Interchange 10. 10Augmented Services Offering function ServicesOffering attributes 3 Accessibility of Services , Web site, Brochure, Interaction with the business or services provider Co- creation human network Social network Participation Customer participation attribute Participation Interaction Value Network Participation Accessibility of Services Value Creation services experiences Interaction Accessibility of Services Value Density ICDT ICDT Enabling Services ICDT 11. 11 Scalable (Accessibility) Out reach Economy of scale valuenetwork Value constellation Co-creation of value propose value value value in use (services experiences) value in exchange value in context () variety value constellation Services System Design Services Delivery Principle 7 contexts context 1 : person-to-person context-2: technology enhanced person-to-person services context 3: self services context 4: multi-channel services context 5: services of multiple devices or platforms context 6: computer-to-computer 12. 12 context 7: location based or context awareness services context variety 1. % 2 15 45 () 13. 13 . . 40% 2. (N, P, K) 3. 4. (demand) N, P K 5. 6. ICDT(Information, Communication,Dissemination Technologies) 14. 14 (Services Density) ServiceExperiences 15. 15 (Co-creation) Co-creation Co-creation Co-creation (Co-creation) .. . . ServicesBlueprint Dr. Masahiko Nagai, Associate Director, Geoinformatics Center, Schoolof Engineering and Technology, Asian Institute of Technology 16. 16. Geo-informatics Usage for DisasterRecovery Service in Thailand Light UAV . . ( 3 ) ( ) . . . direct services Physical Evidences . . 86 1 . . 8 500 17. 17 . . 2 . . 1 18. 18 19. 19 20. 20 21. 21 22. 22 business canvas Services Delivery Principle 23. 23 Services Canvas Key partners application density / 24. 24 business canvas services blueprint (Asian Institute of Technology) remote sensing Key activities Key partners (N),(P) (K) (SoilTest Kit) .. 25. 25http://soiltestkit.blogspot.com .. SimRice(Site-specific Nutrient Recommendation for Rice) http://www.ssnm.info/ (.) 2 . .. Website http://www.ldd.go.th/menu_download/download-1.htm SIG Physical evident Guiding principle Services Offering services offering ICDT 26. 26 density / .. . . . Geoinformatics Center,School of Engineering and Technology, Asian Instituteof Technology remote sensing UAV density . Services Innovation NSTDA Academy business canvas services blueprint services offering Key Resources key resources 27. 27 .. ( ) N-P-K websitehttp://www.ldd.go.th/menu_download/download-1.htm website http://www.ldd.go.th/menu_download/download-1.htm .. websitehttp://webhost.cpd.go.th/roiet/download/%E0%B8%9E%E0%B8%A3%E0%B8%9A.%E0%B8%9B%E0%B8%B8%E0%B9%8B%E0%B8%A2_2550_%E0%B8%892.pdf Value Proposition (Co-creation) 28. 28 (prime mover) ICDT passive farmers active farmers (Value in context) direct services (localized/personalized) demand-supply Information/knowledge as a Services on-demand localized/personalized ICDT Platform as a services Knowledge as aservices Customers Relationship Interaction 29. 29 active passive Customers Segment Channels Accessibility of Services tangible intangible tangible (logistics) Services Offering intangible Knowledgeas a Services localized/personalized ICDT Cost Structures 40% Services Offering 50% () Revenue Stream . . 3 30. 30 . 31. 31 32. 32 Guiding Principles Blueprint () . . . 14 131 111 9453 3452 3400 2734 () 2 1 ( ) 2 64 33. 33 357 2551 2552 . 500 2555 Guiding Principle Physical Evidences variety/constraint 2552 34. 34 17 314 200 () (4 ) 3-5 500 . 10 14% 2555/56 1 25 . 31 30 . 41 50 . 47 80 41 20 2555/56 1 25 . 41 50 . 31 32 . 47 140 . 49 30 . 23 . 70 25 / 70/40 35. 35 15 180 150 1300 1. 1 3 2. 2967 700 860-900 . ( 750 .) 5599 60 2 15 2 45 N,P , K pH 65 3160 2555 1 2550 1.9 36. 36 2555 1600 1. 640 2. . 20 1000 50 88 1184 100 1,376,689 2555 349,596 295 850,000 . . 2.5 . 1.9 40% 40% 10% 10%Services Blueprint physical evidences service blueprint service offering 37. 37 blueprint Co-creation matrix 2 (Prime mover) Value in context Informationas a Services business model Economic of scale Value network optimized resources of tacit knowledge Information/Knowledge as a Services 38. 38 39. 39 Co-creation matrix ICDT Services Offering prime mover 3 Smart Farmers Smart Farmers ICDT Intelligence Farmers ICDT Potential Farmers 40. 40 Blueprint As-Is 41. 41 Services Blueprint: As-Is Services Blueprint As-is layer (PE-Physical evidences) 10 (soil test kit) 2 42. 42 N-P-K (soil test kit) (pH) (soil series) .. (demand) () (NH2)2CO (46-0-0), (NH4)2SO4 (21-0-0), () Ca(H2PO4)2 (0-46-0), (NH4)2HPO4 (18-46-0), () KCL (0-0-60), K2SO4 (0-0-50) 43. 43 60 (demand) . web (CA-Customer Action) 1 25 1 15-20 15 . 4 (soil testkit) 2 N-P-K (soil test kit) 44. 44 .. (demand) 60 (VSA- VisibleStaff Action) N-P-K (ISA-Invisible Staff Action) N-P-K sensors 45. 45 Mobile application Website (PP- Policy andProcedure) ..2518 ( 2) ..2550 ... .. http://www.ssnm.info/ (soil series) 95 ICT (ISS- Internal Support System) Website Website ICT (ESS- External SupportSystem) on line Wifi 46. 46(RR- Required Resources) (tacit knowledge) ( optimized resources of tacitknowledge collaboration-participation-sharing) Services Blueprint As-IS (variety) ICDT Services Blueprint To-be (variety) variety Varieties/Constraints 1. 2. 47. 47 3. (skill workers) 4. 5. 6. (Variety) 48. 48 49. 49 50. 50 51. 51 52. 52 53. 53Varieties ICDT servicesdensity principle varieties 2 1. (reduce) varieties 2. varieties absorb ICDT absorb package of offering absorb varieties offering Principle of density ICDT absorb varieties Servicescape (Services + Landscape) physical evidences varieties co- 54. 54create process Process process common process process out source value constellation , Soil mobilelab, Information flow on mobile Value Star individual process value Execution (Services System Design) blueprint process Knowledge liquify tacitknowledge Knowledge as a Services offering design Co-creation, Value inContext, Variety, Offering, and Design 55. 55Services Blueprint To-Be 56. 56 57. 57 Service Blueprint: To-Be blueprint As-Is To-Be variety soil fertility map Mobile application ICDT density Service Blueprint: As-Is and To-be AS-ISTO-BE (proposedtechnologies)PE N-P-K sensors pH meter